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How to Use GoHighLevel for Business Growth in 2026?

by | Last updated Jan 8, 2026

How to Use GoHighLevel

Do you feel overwhelmed by using too many marketing tools?

It is frustrating to jump between five different apps just to talk to one customer.

You waste time and money on software that does not talk to each other.

This mess makes it easy to lose leads and forget tasks.

GoHighLevel fixes this by putting everything in one spot.

You can manage your whole business from a single dashboard.

This guide will show you how to use gohighlevel set it up fast, and grow your business without the stress.

GoHighLevel
Gohighlevel

Join over 40,000 agencies that trust GoHighLevel. You can replace 15+ different tools and save over $500 every month. Start your 14-day free trial today to see the difference.

How to Use White Label Platform

Using a white-label platform is a smart move for marketing agencies.

It lets you manage customer relationships using a tool that has your name and logo on it.

This builds trust because your clients think you built the software yourself.

By following these Gohighlevel tutorials, you can turn a standard high-level account into a custom highlevel crm.

This keeps your digital marketing brand front and center during all your marketing efforts.

Step:1 Brand your dashboard and support

  • Log in to your high-level account and go to the “Agency Settings” tab.
  • Upload your logo to the “White Label” section so it appears on the login page and in the GoHighLevel website header.
  • Set up a high-level support portal link so that when clients have questions, they go to your help desk instead of a generic one.
  • Sign in to your DNS provider account (like GoDaddy or Cloudflare) to create a CNAME record for your custom login link.
  • Connect your Twilio account in the settings so your platform can send and receive branded text messages.
  • Set up a Simple Mail Transfer Protocol (SMTP) service to ensure your outgoing emails look professional and reach the inbox.
gohighlevel White Label Platform

Step:3 Finalize and sell to clients

  • Check that your brand colors match across the entire gohighlevel crm to keep things looking clean.
  • Verify that all system links use your custom domain to keep your digital marketing identity consistent.
  • Turn on the SaaS mode to start charging clients for access to your new, branded software.

How to Use the Page Builder

This marketing platform makes creating websites very simple.

You do not need to be a computer expert.

The high-level admin panel gives you all the tools you need in one spot.

It is powerful and easy to use.

Step 1: Choose a Template or Start Fresh

  • Go to the “Sites” tab inside your dashboard.
  • You can access this easily with a freelancer account or an agency login.
  • Pick a template that fits your needs, like a page for reputation management or a sales funnel.
  • If you prefer to build it yourself, just select the option to start a new page.

Step 2: Add Elements and Rows

  • Drag a green “Section” onto the screen to create your base.
  • Add a blue “Row” inside that section to organize your layout.
  • Drop in orange elements like headlines and images, or use the custom code element for advanced designs.
  • You can also insert a form you made using the form builder create feature.
gohighlevel page builder

Step 3: Customize and Save

  • Click on any item to change its color, font, or size.
  • Before you publish, check your twilio admin dashboard to ensure chat widgets work.
  • To enable phone calls from buttons, you need to verify your account sid and auth token.
  • You may need to create twilio sub accounts or locate your private api key for this to connect.
  • Check that your twilio sub setup and smtp service are active so messages go through.
  • This ensures your paid mailgun account works properly as your email delivery app.
  • Once you save, your page can trigger an automated sms or a voicemail email messenger wait workflow.

How to Use Lead Capture

Capturing leads is the most important part of sales and marketing.

This marketing app helps you gather customer info easily.

It works as a full content management system for your business.

Step 1: Create a Form

  • Go to the form builder to design your lead forms.
  • You can ask for names, emails, or even schedule a Zoom call.
  • This works on both the starter account and the agency pro account.
  • You can also check the support portal if you get stuck or need help.

Step 2: Embed the Form on Your Page

  • Put your form inside sales funnels or membership sites.
  • To make your page live, you must manage dns and check your dns settings.
  • Add a custom domain or create subdomains for better branding on your main domain.
  • Wait for newly created dns records to update so your pages load fast.
  • HighLevel recommends you double-check these dns records so your create funnels process goes smoothly.
  • You can even integrate with google ads using api keys and select api keys in settings.
gohighlevel lead capture

Step 3: Set Up Automation

  • Use the chat widget to talk to visitors instantly.
  • Connect a Mailgun account as your email service to send email campaigns.
  • HighLevel lets you send messages and text messages using Twilio numbers.
  • You can rebill Twilio costs to sub-accounts to cover your own expenses.
  • Make sure to click the verification link if you add other apps.
  • This membership platform is contact-based, so you can track everyone easily.
  • You can start with a free account trial to test this out.

Alternatives to Gohighlevel

Here are several GoHighLevel alternatives with a brief overview of each:

  • Pipedrive: A sales-focused CRM known for its intuitive visual sales pipelines, helping teams manage deals and track progress efficiently.
  • Keap: Specializes in automation for small businesses, combining CRM functionalities with email marketing and sales pipeline management.
  • ActiveCampaign: A customer experience automation platform that integrates marketing, sales, and e-commerce functionalities, allowing for personalized communication and automated workflows.
  • HubSpot: A widely recognized platform offering a suite of “hubs” for sales, marketing, customer service, content management, and operations, ideal for businesses seeking integrated solutions.
  • ClickFunnels: Primarily a sales funnel and landing page builder, with some lead collection and basic email marketing capabilities, focusing on conversion-driven online campaigns.
  • Folk: A simple, integrated, and proactive CRM with features like sales pipelines, email campaigns, contact management, and workflow automation.
  • Instantly: This company focuses on lead finding and cold email outreach, offering customer relationship management, lead tracking, and sales process automation.
  • ClickUp: A versatile work management platform that can be customized to function as a CRM, offering features like contact management, sales pipeline views, email integration, and customizable dashboards.
  • Monday CRM: A highly customizable platform structured like a spreadsheet, allowing for full-cycle lead management, sales forecasting, email synchronization, and activity tracking.
  • Capsule CRM: A growth-oriented CRM designed for simplicity, helping businesses manage contacts, track sales deals, and maintain client relationships with features like multiple pipelines and task management.
  • Insightly: A CRM suitable for small to mid-sized businesses, offering contact and project management, workflow automation, and robust reporting, along with a user-friendly interface.
  • Freshsales CRM: A cost-effective option offering extensive features for sales teams, including lead communication, conversion tools, AI-based lead scoring, and strong integration capabilities.
  • Salesforce: A robust, industry-leading CRM platform offering extensive features for sales, marketing, and service, known for its high customizability and scalability for larger enterprises.
  • Zendesk: Primarily a customer service and support platform that also offers robust CRM capabilities, providing end-to-end customer interaction management and analytics.

Gohighlevel Compared

Here’s a comparison of GoHighLevel with the requested alternatives:

  • GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
  • GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
  • GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
  • GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
  • GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
  • GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
  • GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
  • GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
  • GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
  • GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
  • GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
  • GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
  • GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
  • GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

Conclusion

GoHighLevel gives you all the tools you need in one place.

You can build great landing pages and get more leads without stress.

When a user signs up for a new account, they will see how easy it is to use.

You can even use saas mode to sell the software as your own product.

Just send a welcome message to your new clients to get them started right away.

Don’t forget to click twilio settings to set up your texts.

This platform saves you time and helps your business grow fast.

Frequently Asked Questions

How does GoHighLevel work?

It combines marketing tools into one app. You log into your high-level account to build funnels and send emails. It automates tasks to help your business grow smoothly.

Is GoHighLevel difficult to learn?

It takes a little time, but it is not hard. You can find help on the high-level website. Many users learn the basics in just a few days.

How to make money with GoHighLevel?

You can resell the software to clients. This lets you charge them monthly fees. It is a great way to earn a steady income while helping others grow.

How to get started with GHL?

Create a new account and set up your profile. If you need help, the high-level support portal has videos to guide you through every step clearly.

What is the difference between GoHighLevel and HighLevel?

They are the exact same thing. People use “GoHighLevel” because of the website URL. It refers to the same powerful software used by agencies everywhere.

What is a GoHighLevel platform?

It is a tool for marketing and sales. It helps you capture leads and manage clients. You do not need five different apps to run your agency anymore.

More Facts about HighLevel

  • HighLevel is a single platform that combines tools for customer lists (CRM), marketing, and building websites so agencies can manage everything in one place.
  • By 2026, the software serves as a complete operating system for agencies, using AI to help with automation and sales funnels.
  • The main strength of HighLevel is automation, which handles repetitive tasks for you.
  • You can build “pipelines” in the software to track a customer’s journey from a new lead to a paying client.
  • The platform includes a page builder to create landing pages, forms to collect info, and full sales funnels.
  • There is a mobile app available so you can manage your agency and check on clients while you are away from your computer.
  • You can use the software to automatically ask clients for reviews, which helps build a good reputation.
  • HighLevel provides detailed reports so you can see which marketing campaigns are making money.
  • Pricing: There are three main plans: the Starter Account ($97/month), the Unlimited/Freelancer Account ($297/month), and the Agency Pro Account ($497/month).
  • Free Trial: You can try the platform for free for 14 days before you pay.
  • Account Limits: The Starter Account allows for one main sub-account, while the $297 and $497 plans let you have as many sub-accounts as you want.
  • Extra Features: If you need special medical privacy compliance (HIPAA) or a custom mobile app with your own logo, you must have at least the $297 monthly plan.
  • Extra Costs: The monthly fee does not cover the cost of sending text messages, emails, or making phone calls; you must pay for those separately.
  • Texting & Calling: To send texts and make calls, you usually need to sign up for a separate Twilio account and connect it to HighLevel.
  • Emailing: To send marketing emails, you usually need to sign up for a separate Mailgun account and connect it to HighLevel.
  • Email Setup: To make Mailgun work, you have to add specific records to your website’s domain settings (DNS).
  • Email Tips: It is better to use a unique subdomain for emails to protect your sending reputation.
  • Templates: HighLevel offers pre-made templates called “Snapshots” so you can set up a new client quickly without doing extra work.
  • Communication: You can create “drip campaigns” that automatically send a mix of emails, text messages, and voicemails.
  • Speed: Sending a text or email immediately after someone fills out a form can increase your chances of a sale by up to 400%.
  • Organization: Grouping your contacts into “Smart Lists” using tags can help you get 35% more people to engage with you.
  • Mobile Friendly: You should always make sure your emails and pages look good on phones because that is where most people will see them.
  • Maintenance: It is a good idea to check your automated workflows every three months to fix any old content or broken steps.
  • Review Strategy: Setting the system to ask for a review 1 or 2 days after you finish a job is a great way to get more feedback automatically.
  • Support Portal: HighLevel has a help center with many guides, videos, and GIFs to answer your questions.
  • Live Help: If a guide doesn’t help, you can chat with support, and they may even get on a Zoom video call to walk you through the problem.
  • Video Guides: Their YouTube channel posts new tutorials almost every day to show off new features.
  • Getting Started: New users should watch the “Onboarding Series” videos to learn the basics of setting up the software.
  • Updates: Because HighLevel updates its features very often, sometimes the tutorial videos might look slightly different than your actual screen.

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