How to Use Rankwell for Beginners (2026)

by Fahim Joharder | Last updated Mar 4, 2026

Quick Start

This guide covers every Rankwell feature:

Getting Started — Create account and basic setup
How to Use AI-Powered Content Generation — Create full articles from a single keyword
How to Use Advanced Keyword Research — Find high-volume, low-competition keywords
How to Use On-Page Optimization Tools — Score and improve your content for search engines
How to Use Boost Visibility — Get your content seen by more people
How to Use Content Management — Publish directly to WordPress or Shopify
How to Use Rank Tracking — Monitor your keyword positions daily
How to Use Plagiarism and AI Detection — Check content originality before publishing
How to Use Site Knowledge Graph — Build internal links automatically
How to Use Optimization Audits — Fix underperforming pages with data

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

I’ve used Rankwell for over 6 months and tested every feature covered here. This how to use Rankwell tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Rankwell is one of the most powerful AI SEO content tools available today.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

Rankwell Tutorial

This complete Rankwell tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

Rankwell

Go from keyword to published blog post in minutes. Rankwell writes deeply researched, SEO-ready long-form articles that rank. Try it and see results fast.

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Getting Started with Rankwell

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Step 1: Create Your Account

Go to the Rankwell website at brandwell.ai.

Click “Start Free Trial” in the top right corner.

Enter your email and create a password.

✓ Checkpoint: Check your inbox for a confirmation email.

Step 2: Set Up Your First Project

Enter your website URL and target language.

Here’s what the dashboard looks like:

✓ Checkpoint: You should see your project listed on the main dashboard.

Step 3: Connect Your CMS

Go to Project Settings and connect WordPress or Shopify.

Install the Rankwell plugin on your site.

This lets you publish content directly from Rankwell.

✅ Done: You’re ready to use any feature below.

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How to Use Rankwell AI-Powered Content Generation

AI-Powered Content Generation lets you create full long-form articles from a single keyword in minutes.

Here’s how to use it step by step.

Step 1: Enter Your Target Keyword

Click “Add Content” from your project dashboard.

Choose your content source: keyword, YouTube video, podcast, or URL.

Type in your target keyword and click “Next.”

Step 2: Review the AI-Generated Outline

Rankwell creates a full SEO outline with headings and subheadings.

Edit the outline if you want to add or remove sections.

Here’s what this looks like:

✓ Checkpoint: You should see a structured outline with H2 and H3 headings.

Step 3: Generate and Edit Your Article

Click “Generate” to create the full article.

The AI writes a 2,000+ word article with title, meta description, and body.

Edit the tone and details to match your brand voice.

✅ Result: You have a full, SEO-ready article ready to publish or edit further.

💡 Pro Tip: Load your own writing samples in the tone settings. Rankwell will match your voice for every article it creates.

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How to Use Rankwell Advanced Keyword Research

Advanced Keyword Research lets you find the exact words people type into search engines.

Here’s how to use it step by step.

Step 1: Open the Keyword Research Tool

Click “Keyword Research” in the left sidebar of your project.

Enter a seed keyword related to your niche.

Step 2: Analyze Search Volume and Difficulty

Rankwell shows search volume, keyword difficulty, and related terms.

Sort by low difficulty and high volume to find the best targets.

Here’s what this looks like:

✓ Checkpoint: You should see a list of keywords with volume and difficulty scores.

Step 3: Build Topic Clusters

Group related keywords into topic clusters for topical authority.

Select keywords and click “Add to Cluster.”

This helps search engines see your site as an expert on the topic.

✅ Result: You have a keyword strategy with clusters ready to guide your content plan.

💡 Pro Tip: Enter a competitor’s domain to see exactly which keywords they rank for. Then target the gaps they’re missing.

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How to Use Rankwell On-Page Optimization Tools

On-Page Optimization Tools let you score your content against top-ranking pages and fix weak spots.

Here’s how to use it step by step.

Step 1: Open the Content Editor

Open any article in Rankwell’s built-in editor.

The optimization panel appears on the right side.

Step 2: Follow the Optimization Suggestions

Rankwell compares your content to the top 10 results for your keyword.

It shows you which NLP terms, headings, and entities to add.

Here’s what this looks like:

✓ Checkpoint: Your optimization score should start climbing as you add suggested terms.

Step 3: Hit Your Target Score

Keep editing until your score matches or beats the top-ranking pages.

Fill in the meta title and description fields before saving.

✅ Result: Your content is tuned to compete with the highest-ranking pages for your keyword.

💡 Pro Tip: Focus on adding NLP entities first. These carry more weight with Google than simple keyword density.

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How to Use Rankwell Boost Visibility

Boost Visibility lets you increase your content’s reach across search engines and social channels.

Here’s how to use it step by step.

Step 1: Select Content to Boost

Go to your content dashboard and pick the article you want to promote.

Click the “Boost Visibility” option.

Step 2: Review Visibility Recommendations

Rankwell shows a list of actions to increase your content’s visibility.

This includes internal linking, social sharing prompts, and backlink ideas.

Here’s what this looks like:

✓ Checkpoint: You should see a visibility score and a list of suggested actions.

Step 3: Apply the Suggestions

Work through each recommendation one by one.

Check off items as you complete them to track your progress.

✅ Result: Your content has a clear promotion plan to drive more traffic.

💡 Pro Tip: Run the Boost Visibility check on older posts too. Updating and promoting old content can bring fast ranking gains.

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How to Use Rankwell Content Management

Content Management lets you publish articles directly to WordPress or Shopify from Rankwell.

Here’s how to use it step by step.

Step 1: Open Your Finished Article

Go to your content library and open the article you want to publish.

Make sure the optimization score is where you want it.

Step 2: Set Up Publishing Details

Click “Publish” and choose your connected CMS.

Rankwell fills in the SEO title, meta description, and categories for you.

Here’s what this looks like:

Rankwell Comprehensive Content Management

✓ Checkpoint: You should see the publish preview with all SEO fields filled in.

Step 3: Publish or Schedule

Click “Publish Now” to go live right away.

Or set a future date to schedule the post.

✅ Result: Your article is live on your site with all SEO metadata in place.

💡 Pro Tip: Use drip publishing to spread out new posts over several weeks. This avoids Google’s sandbox effect for new content.

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How to Use Rankwell Rank Tracking

Rank Tracking lets you monitor your keyword positions in search results every day.

Here’s how to use it step by step.

Step 1: Add Keywords to Track

Go to the Rank Tracking section from your project menu.

Enter the keywords you want to monitor and select your target country.

Step 2: Check Your Daily Rankings

Rankwell updates your rankings every day automatically.

Look for trends — green arrows mean you’re moving up.

✓ Checkpoint: You should see a list of keywords with their current positions.

Step 3: Generate a Ranking Report

Click “Generate Report” to create a PDF summary of your progress.

Share this with clients or use it to plan your next content push.

✅ Result: You know exactly where you rank for every target keyword.

💡 Pro Tip: Track your competitors’ keywords too. When they drop, you can grab those positions with a targeted article.

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How to Use Rankwell Plagiarism and AI Detection

Plagiarism and AI Detection lets you check if your content is original and reads like a human wrote it.

Here’s how to use it step by step.

Step 1: Open the Detection Tool

Open your article in the Rankwell editor.

Click the “Plagiarism & AI Check” button in the toolbar.

Step 2: Review the Results

Rankwell scans your content against billions of web pages.

It also checks if the text sounds AI-generated.

✓ Checkpoint: You should see a plagiarism score and an AI detection score.

Step 3: Fix Flagged Sections

Rewrite any sections that show high plagiarism or AI scores.

Run the check again until both scores are in the green zone.

✅ Result: Your content is original and passes AI detection checks.

💡 Pro Tip: Always run the AI detection check before publishing. Add personal stories and examples to make the content sound more natural.

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How to Use Rankwell Site Knowledge Graph

Site Knowledge Graph lets you build automatic internal links across your entire website.

Here’s how to use it step by step.

Step 1: Import Your Site Structure

Go to the Knowledge Graph section in your project settings.

Connect your site so Rankwell can crawl and map your existing content.

Step 2: Review the Link Map

Rankwell builds a visual map of how your pages connect to each other.

It highlights pages with too few or no internal links.

✓ Checkpoint: You should see a graph showing all your pages and their link connections.

Step 3: Apply Auto-Linking

Click “Auto-Link” to let Rankwell add internal links to your content.

Review the suggested links and approve the ones that make sense.

✅ Result: Your site has a strong internal linking structure that search engines love.

💡 Pro Tip: Run the Knowledge Graph after every batch of new articles. This keeps your internal links fresh and connected.

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How to Use Rankwell Optimization Audits

Optimization Audits let you find and fix underperforming content using real data.

Here’s how to use it step by step.

Step 1: Select a Page to Audit

Go to the Optimization Audit section and enter a page URL or select from your library.

Choose the target keyword for that page.

Step 2: Review the Audit Report

Rankwell compares your page to the current top-ranking results.

It gives you a prioritized list of changes to make.

✓ Checkpoint: You should see a list of suggestions ranked by impact.

Step 3: Apply the Fixes

Work through the suggestions starting with the highest-impact items.

Re-run the audit after making changes to check your new score.

✅ Result: Your older content is refreshed and ready to compete again.

💡 Pro Tip: Run optimization audits on posts older than 6 months. Fresh data and updated content can push them back to page one.

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Rankwell Pro Tips and Shortcuts

After testing Rankwell for over 6 months, here are my best tips.

Keyboard Shortcuts

Action	Shortcut
Generate new article	Ctrl + N
Run optimization check	Ctrl + Shift + O
Save draft	Ctrl + S
Open keyword research	Ctrl + K

Hidden Features Most People Miss

Deep Research Mode: Analyzes thousands of pages per topic to create content with fewer errors and less fluff. Toggle it on in article settings.
Voice Customization: Upload your own writing samples to train the AI on your brand tone. Find this in Project Settings under “Tone of Voice.”
Competitor Gap Finder: Type any competitor domain in keyword research. Rankwell shows all keywords they rank for that you don’t cover yet.

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Rankwell Common Mistakes to Avoid

Mistake #1: Publishing AI Content Without Editing

❌ Wrong: Clicking “Generate” and publishing the article as-is without any human review.

✅ Right: Always edit the output, add personal examples, and check facts before publishing.

Mistake #2: Ignoring the Optimization Score

❌ Wrong: Writing content without checking the optimization panel at all.

✅ Right: Use the on-page tools to match or beat the top-ranking pages for your target keyword.

Mistake #3: Targeting Only High-Volume Keywords

❌ Wrong: Only going after keywords with 10,000+ monthly searches and extreme competition.

✅ Right: Mix in low-competition, long-tail keywords. These are easier to rank for and bring targeted traffic.

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Rankwell Troubleshooting

Problem: Article Generation Takes Too Long

Cause: Deep Research mode analyzes thousands of pages, which takes more time.

Fix: Turn off Deep Research for quick drafts. Use it only for important pillar content.

Problem: WordPress Plugin Won’t Connect

Cause: Your site’s security settings or a firewall may block the connection.

Fix: Whitelist Rankwell’s IP in your hosting panel. Then reinstall the plugin.

Problem: AI Content Sounds Generic

Cause: You haven’t set up your brand voice or loaded writing samples.

Fix: Go to Project Settings, upload 3-5 writing samples, and select a tone preset.

📌 Note: If none of these fix your issue, contact Rankwell support.

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What is Rankwell?

Rankwell is an AI-powered SEO tool that creates and improves long-form content that ranks on Google.

Think of it like having an entire SEO team in one dashboard — writer, researcher, and editor rolled into one.

Watch this quick overview:

Rankwell Review: The Ultimate SEO Tool in 2025?

It includes these key features:

AI-Powered Content Generation: Create full articles from a keyword, video, or podcast in minutes.
Advanced Keyword Research: Find high-volume, low-competition keywords with real-time data.
On-Page Optimization Tools: Score your content against top-ranking pages and improve it.
Boost Visibility: Get suggestions to increase your content’s reach.
Content Management: Publish directly to WordPress or Shopify.
Rank Tracking: Monitor daily keyword positions and create reports.
Plagiarism and AI Detection: Check content originality before publishing.
Site Knowledge Graph: Build internal links automatically across your site.
Optimization Audits: Fix older content with fresh, data-driven suggestions.

For a full review, see our Rankwell review.

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Rankwell Pricing

Here’s what Rankwell costs in 2026:

Plan	Price	Best For
Contact them for pricing	Contact Sales	All users — reach out to their team for a custom quote

Free trial: Yes — 7-day free trial available.

Money-back guarantee: 7-day refund guarantee on paid plans.

Rankwell is part of the BrandWell platform. Plans start at $249/month for the Essentials tier. The Agency plan starts at $499/month. Contact their sales team for exact pricing and custom options.

💰 Best Value: Essentials plan — it includes the full Rankwell suite, AI writer, and SEO tools for one user.

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Rankwell vs Alternatives

How does Rankwell compare? Here’s the competitive landscape:

Tool	Best For	Price	Rating
Rankwell	AI long-form SEO content	Contact for pricing	⭐ 3.7
Surfer SEO	On-page content scoring	$79/mo	⭐ 4.5
NeuronWriter	Budget NLP editor	$19/mo	⭐ 4.2
MarketMuse	Content strategy planning	Free / Contact	⭐ 4.3
Frase	Content briefs and research	$45/mo	⭐ 4.3
Scalenut	Budget AI writing	$20/mo	⭐ 4.1
SE Ranking	All-in-one SEO tracking	$52/mo	⭐ 4.2
Page Optimizer Pro	On-page scoring	$37/mo	⭐ 4.1

Quick picks:

Best overall: Surfer SEO — best mix of content scoring and keyword data.
Best budget: NeuronWriter — full NLP editor starting at just $19/month.
Best for beginners: Scalenut — easy-to-use interface with AI writing built in.
Best for AI content at scale: Rankwell — writes full articles from a single keyword automatically.

🎯 Rankwell Alternatives

Looking for Rankwell alternatives? Here are the top options:

🚀 Surfer SEO: Best-in-class content scoring with real SERP data. Great for teams who need on-page guidance at scale.
💰 NeuronWriter: Affordable NLP-powered content editor. Perfect for freelancers on a tight budget.
🎨 MarketMuse: AI-driven content strategy and planning. Best for enterprise teams mapping topical authority.
⚡ Frase: Fast content briefs and answer-engine research. Ideal for quick blog post planning.
🧠 Scalenut: Budget-friendly AI writer with built-in SEO scoring. Good starting point for new bloggers.
🔧 SE Ranking: Full SEO suite with rank tracking, site audit, and keyword tools. Strong pick for agencies.
🎯 Page Optimizer Pro: Focused on-page scoring tool. Best for SEOs who want detailed optimization data.
📊 Dashword: Simple content brief tool with team collaboration features. Good for small marketing teams.
🌟 Outranking: Step-by-step content workflows with AI writing. Solid choice for content managers.
⭐ WriterZen: Keyword clustering and content creation in one tool. Great for topic planning.
🏢 Content Harmony: Premium content briefs with detailed search intent analysis. Best for agencies.
💼 Rytr: Low-cost AI writer for short and long-form content. Best for solopreneurs on a budget.
🔥 GetGenie: WordPress-native AI writer with SEO tools built in. Great for WordPress-only users.

For the full list, see our Rankwell alternatives guide.

⚔️ Rankwell Compared

Here’s how Rankwell stacks up against each competitor:

Rankwell vs Surfer SEO: Surfer wins for on-page scoring. Rankwell wins for full AI article generation from scratch.
Rankwell vs NeuronWriter: NeuronWriter is cheaper. Rankwell offers deeper research and auto-publishing.
Rankwell vs MarketMuse: MarketMuse excels at content planning. Rankwell is better for creating the actual content.
Rankwell vs Frase: Frase focuses on briefs and research. Rankwell handles the full writing and publishing workflow.
Rankwell vs Scalenut: Scalenut is more affordable. Rankwell produces longer, more deeply researched articles.
Rankwell vs SE Ranking: SE Ranking covers more SEO tasks. Rankwell focuses on AI content creation.
Rankwell vs Page Optimizer Pro: POP gives precise on-page data. Rankwell automates the writing process entirely.
Rankwell vs Dashword: Dashword is simpler and cheaper. Rankwell offers more features and AI depth.
Rankwell vs Outranking: Both offer AI writing. Rankwell’s Deep Research mode produces more accurate content.
Rankwell vs WriterZen: WriterZen is strong on keyword clustering. Rankwell adds full article writing on top.
Rankwell vs Content Harmony: Content Harmony creates great briefs. Rankwell writes the article for you.
Rankwell vs Rytr: Rytr is far cheaper. Rankwell creates more in-depth, SEO-focused long-form content.
Rankwell vs GetGenie: GetGenie works inside WordPress. Rankwell offers a more powerful standalone platform.

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Start Using Rankwell Now

You learned how to use every major Rankwell feature:

✅ AI-Powered Content Generation
✅ Advanced Keyword Research
✅ On-Page Optimization Tools
✅ Boost Visibility
✅ Content Management
✅ Rank Tracking
✅ Plagiarism and AI Detection
✅ Site Knowledge Graph
✅ Optimization Audits

Next step: Pick one feature and try it now.

Most people start with AI-Powered Content Generation.

It takes less than 5 minutes.

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Frequently Asked Questions

What is content at scale SEO?

Content at scale SEO means creating a large amount of search-engine-friendly articles without sacrificing quality. Tools like Rankwell make this possible by using AI to research, write, and score content. The goal is to publish more pages that rank on Google and drive traffic to your site.

What is contentatscale?

Content at Scale was the original name of the platform now called BrandWell. Rankwell is the SEO content writing engine inside BrandWell. It helps you go from a keyword to a fully written, SEO-ready blog post in minutes.

Do Google reviews increase SEO?

Yes, Google reviews can help your local SEO. Positive reviews build trust signals that Google uses when ranking local businesses. More reviews with higher ratings can improve your visibility in local search results and Google Maps.

How much do Google reviews help ranking?

Google reviews are one of the top local ranking factors. Businesses with more positive reviews tend to appear higher in local pack results. The exact impact depends on your industry, location, and how many reviews your competitors have.

What is a good SEO ranking score?

A good SEO ranking score depends on the tool you use. In Rankwell’s optimization panel, aim for a score that matches or beats the average of the top 10 results. In general, a score above 80 out of 100 is considered strong in most SEO tools.