How to Use Thryv: A Step-by-Step Guideline in 2026

Quick Start

This guide covers every Thryv feature:

• Getting Started — Create account and basic setup
• How to Use Website Analytics — Track visitor behavior and traffic sources
• How to Use Social Media Management — Schedule posts across all platforms
• How to Use Billing & Invoicing — Send invoices and collect payments
• How to Use Team Chat — Communicate with your staff in real time
• How to Use Campaign Analytics — Measure marketing performance
• How to Use Market Builder — Automate targeted marketing campaigns
• How to Use AI Responses — Reply to reviews with AI assistance
• How to Use SEO Services — Boost your search engine rankings
• How to Use Online Reputation Management — Monitor and manage reviews

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

I’ve used Thryv for over 12 months and tested every feature covered here. This how to Use Thryv tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots. Every tip and step in this guide reflects actual workflows I’ve used in a real business setting.

Thryv is one of the most powerful CRM and business management tools available today.

It brings together everything a small service business needs into a single platform.

But most users only scratch the surface of what it can do.

If you’re learning how to use Thryv for the first time, this guide walks you through each feature clearly.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

Whether you’re a contractor, salon owner, or law firm, you’ll find something useful here.

Thryv Tutorial

This complete Thryv tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

You’ll learn how to use Thryv for website analytics, social media scheduling, invoicing, team chat, campaign tracking, automated marketing, AI-powered review responses, SEO, and reputation management.

Each section includes clear instructions, checkpoints, and a pro tip from my own experience.

Getting Started with Thryv

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Let’s walk through each step.

Step 1: Create Your Account

Go to the Thryv website and click “Get Started.”

Enter your business name, email, and phone number.

Choose a password and confirm your email address.

You’ll be asked to select your business type during sign-up — pick the category that fits best.

✓ Checkpoint: Check your inbox for a confirmation email from Thryv.

Step 2: Access the Dashboard

Log into your Thryv account from any web browser.

You can also download the Thryv mobile app on iOS or Android for on-the-go access.

The mobile app lets you manage appointments, payments, and reviews from your phone.

Here’s what the dashboard looks like:

✓ Checkpoint: You should see the main Thryv dashboard with your business name.

Step 3: Complete Initial Setup

Follow the onboarding wizard to add your business details.

Upload your logo, set your business hours, and add your service categories.

Connect your email and calendar to enable appointment booking.

Clients can book appointments 24/7 through Thryv’s self-service portal, which syncs with calendars like Google Calendar and Outlook.

Import your existing contacts from a CSV file or another CRM tool.

Thryv’s CRM tracks client history, tags, and interactions from the moment you add them.

Set up your payment preferences if you plan to send invoices through the platform.

How to Use Thryv Website Analytics

Website Analytics lets you track visitor activity and measure your online performance.

Here’s how to use it step by step.

Watch Website Analytics in action:

Now let’s break down each step.

Step 1: Open the Analytics Dashboard

Navigate to the “Website” tab in your Thryv sidebar.

Click “Analytics” to view your traffic overview.

You’ll see a dashboard showing total visitors, page views, and bounce rate.

Step 2: Review Traffic Sources

Check where your visitors come from — search, social, or direct.

Thryv helps increase online visibility by synchronizing business information across multiple directories, and this data shows you which channels drive the most traffic.

Look at the source breakdown to see if Google, Facebook, or Yelp sends you the most visitors.

This tells you where to focus your marketing budget for the best return.

✓ Checkpoint: You should see a breakdown of traffic by source.

Step 3: Set Goals and Monitor Trends

Use the date range filter to compare weekly or monthly trends.

Identify which pages get the most visits and which need work.

Export your data to a report if you need to share findings with a business partner.

Set benchmarks so you can measure growth over time and adjust your strategy.

How to Use Thryv Social Media Management

Social Media Management lets you schedule and publish posts across Facebook, Instagram, and Google.

Here’s how to use it step by step.

Watch Social Media Management in action:

Now let’s break down each step.

Step 1: Connect Your Social Accounts

Go to “Social” in the left menu and click “Connect Accounts.”

Authorize Thryv to post on your behalf for each platform.

You can connect Facebook, Instagram, Google Business Profile, and more.

Each connected account appears in your social dashboard for one-click management.

Step 2: Create and Schedule a Post

Click “New Post” and write your caption.

Crafting engaging captions for social media can help you connect with your audience and drive more engagement.

Add images or videos to make your posts stand out in the feed.

Choose which platforms to publish on and set the date and time.

You can schedule posts weeks in advance using the calendar view.

✓ Checkpoint: You should see your scheduled post in the calendar view.

Step 3: Review Post Performance

After posts go live, check the engagement metrics.

Track likes, shares, and comments to see what resonates with your audience.

Use these insights to refine your content calendar for next week.

Posts with photos of your work or team tend to get the highest engagement.

How to Use Thryv Billing & Invoicing

Billing & Invoicing lets you send estimates, create invoices, and accept payments online.

Here’s how to use it step by step.

Watch Billing & Invoicing in action:

Now let’s break down each step.

Step 1: Create a New Invoice

Go to “Payments” and click “New Invoice.”

Select a client from your CRM or add a new one.

You can also create estimates first and convert them to invoices once approved.

Step 2: Add Line Items and Send

Add your services, descriptions, and amounts to the invoice.

Include taxes, discounts, and notes if needed.

Thryv facilitates sending estimates and invoices for online payment processing, so clients can pay instantly from the email.

Thryv can facilitate integrated payment processing, supporting credit cards, ACH, and digital wallets.

Click “Send” to deliver the invoice by email or SMS.

✓ Checkpoint: You should see your invoice status change to “Sent.”

Step 3: Track Payment Status

Monitor which invoices are paid, pending, or overdue from the payments dashboard.

Thryv offers invoicing features to help businesses get paid quicker with automatic reminders for unpaid bills.

Set up recurring invoices for clients you bill on a regular schedule.

You can also view a revenue summary to see your total earnings by month or quarter.

How to Use Thryv Team Chat

Team Chat lets you communicate with your staff through channels, direct messages, and file sharing.

Here’s how to use it step by step.

Watch Team Chat in action:

Now let’s break down each step.

Step 1: Open TeamChat

Click the “TeamChat” icon in the Command Center sidebar.

You’ll see your existing channels and direct messages.

TeamChat works inside the same window as your customer inbox, so you never need to switch apps.

You can also access TeamChat from the Thryv mobile app on your phone.

Step 2: Create a Channel or Start a Conversation

Click “New Channel” to create a topic-based group.

Name the channel something clear like “Daily Updates” or “Client Questions.”

Add team members by selecting their names from the dropdown.

Communicating with your team can be enhanced by using channels in TeamChat for projects, departments, or daily updates.

You can send photos and files to your staff easily using TeamChat.

Use the @ mention feature to tag specific team members in important messages.

✓ Checkpoint: You should see your new channel with team members added.

Step 3: Share Files and Collaborate

Attach documents, photos, or links directly in the chat.

Thryv Command Center enables users to share documents and photos with their team through TeamChat, keeping everything in one place.

You can share job details, client photos, or important forms without leaving the platform.

All shared files are saved in the chat history so you can find them later.

How to Use Thryv Campaign Analytics

Campaign Analytics lets you measure the performance of every marketing campaign you run.

Here’s how to use it step by step.

Watch Campaign Analytics in action:

Now let’s break down each step.

Step 1: Navigate to Campaign Reports

Go to “Marketing” and select “Campaign Analytics.”

You’ll see all active and past campaigns listed with their current status.

Filter by campaign type — email, SMS, or automated — to find what you need.

Each campaign shows a summary card with its key numbers at a glance.

Step 2: Review Key Metrics

Check open rates, click-through rates, and conversions for each campaign.

Thryv automates targeted marketing campaigns based on customer actions, such as post-purchase follow-ups, and this data shows you which automations work best.

Compare how different subject lines and send times affect your results.

Look for patterns in which messages drive the most bookings or replies.

✓ Checkpoint: You should see performance data for at least one campaign.

Step 3: Adjust and Improve

Identify underperforming campaigns and edit their content or timing.

Use the data to double down on what converts best.

Pause campaigns with low engagement and redirect that budget to top performers.

Run A/B tests by creating two versions of the same campaign with different subject lines.

How to Use Thryv Market Builder

Market Builder lets you create automated marketing campaigns that nurture leads and retain clients.

Here’s how to use it step by step.

Watch Market Builder in action:

Now let’s break down each step.

Step 1: Choose a Campaign Type

Go to “Marketing” and click “Market Builder.”

Select from templates like welcome emails, birthday messages, or re-engagement campaigns.

Each template is pre-written and ready to customize with your business details.

You can also build a campaign from scratch if you prefer full control.

Step 2: Customize Your Message

Edit the subject line, body text, and call-to-action.

Add your brand colors and logo to match your business style.

Automated marketing within Thryv can send messages such as “Happy Birthday” or discounts to lapsed clients, and you can tailor each one.

Building a referral program can enhance your marketing strategy, and Market Builder includes referral campaign templates.

Use merge tags to personalize each message with the client’s first name and service history.

✓ Checkpoint: You should see a preview of your automated message.

Step 3: Set Triggers and Activate

Define when the campaign fires — after a booking, purchase, or time delay.

For example, send a follow-up email 3 days after an appointment asking for a review.

Or send a re-engagement offer to clients who haven’t booked in 90 days.

Click “Activate” to turn on the automation.

Once active, the campaign runs on its own without any manual work from you.

How to Use Thryv AI Responses

AI Responses lets you generate professional replies to online reviews using artificial intelligence.

Here’s how to use it step by step.

Watch AI Responses in action:

Now let’s break down each step.

Step 1: Go to Your Reviews

Open “Reputation” in the sidebar and click “Reviews.”

You’ll see reviews from Google, Facebook, and Yelp in one unified feed.

Reviews are sorted by date so the newest appear first.

You can filter by star rating or platform to find specific reviews quickly.

Step 2: Generate an AI Response

Click on any review and select “AI Response.”

The AI reads the customer’s review and drafts a professional reply in seconds.

Managing online feedback professionally helps maintain your reputation, and the AI handles the heavy lifting for you.

For negative reviews, the AI suggests a calm, solution-focused response.

For positive reviews, it generates a warm thank-you that encourages repeat visits.

✓ Checkpoint: You should see a drafted reply ready for your review.

Step 3: Edit and Publish

Review the AI-generated text and make any adjustments you see fit.

Add the customer’s name or reference their specific service for a personal touch.

Click “Post” to publish your response on the review platform.

Your response goes live instantly on the platform where the review was posted.

How to Use Thryv SEO Services

SEO Services lets you improve your search engine rankings with expert-led keyword planning and managed campaigns.

Here’s how to use it step by step.

Watch SEO Services in action:

Now let’s break down each step.

Step 1: Review Your SEO Dashboard

Navigate to “Marketing” and click “SEO.”

Thryv allows syncing business listings across 40+ directories including Google and Yelp to boost your local presence.

Your SEO dashboard shows your current listing status across all connected directories.

Green checkmarks mean your listing is active and accurate on that platform.

Step 2: Check Your Keyword Rankings

Review which keywords your business currently ranks for in local search.

Thryv’s managed SEO team provides tailored keyword strategies for your industry.

You’ll see your position for each keyword along with the search volume.

Higher-volume keywords with lower competition give you the best opportunities.

✓ Checkpoint: You should see your current keyword positions and competitor data.

Step 3: Monitor Progress Monthly

Check ranking changes and traffic improvements each month.

Use the reports to see which pages drive the most organic visitors.

SEO takes time, so expect to see meaningful results after 3 to 6 months of consistent effort.

Share the monthly report with your team to keep everyone aligned on growth goals.

How to Use Thryv Online Reputation Management

Online Reputation Management lets you monitor, request, and respond to reviews across all major platforms.

Here’s how to use it step by step.

Watch Online Reputation Management in action:

Now let’s break down each step.

Step 1: View Your Reputation Dashboard

Go to “Reputation” in the sidebar to see your overall rating.

Thryv enables businesses to manage online feedback and maintain their reputation from this central hub.

Your dashboard shows your average star rating across all connected platforms.

You can also see how your rating has changed over time with the trend chart.

Step 2: Request Reviews from Clients

Click “Request Review” and choose a recent client from your CRM.

Thryv sends them a direct link to leave a review on Google or Facebook.

You can send requests by email or SMS depending on your client’s preference.

Asking customers for 5-star reviews can improve your online reputation significantly.

Set up automated review requests after every completed appointment for hands-free collection.

✓ Checkpoint: You should see a confirmation that the review request was sent.

Step 3: Respond to Incoming Reviews

Get notified when new reviews come in across any connected platform.

Reply directly from Thryv without logging into each review site separately.

Managing online feedback professionally can help maintain your business’s reputation over the long term.

Respond to every review — both positive and negative — within 24 hours for best results.

Thryv Pro Tips and Shortcuts

After testing Thryv for over 12 months, here are my best tips for getting the most out of the platform.

These shortcuts and hidden features will save you time every single day.

Keyboard Shortcuts

Action	Shortcut
Open search	Ctrl + K (Cmd + K on Mac)
New message	Ctrl + N
Switch between tabs	Ctrl + Tab
Quick add contact	Ctrl + Shift + C

Hidden Features Most People Miss

• Centralized Inbox: Thryv Command Center centralizes all conversations with customers from 12+ channels into one view. Using a centralized inbox allows you to connect conversations from multiple channels so nothing slips through the cracks. Centralizing your inbox can improve communication with customers dramatically.
• Custom Navigation Links: Thryv Command Center allows users to add custom links to their navigation for easy access to business needs. Add links to your accounting software, scheduling tools, or any external page you use daily.
• Automatic Data Enrichment: The centralized CRM includes automatic data enrichment, integrating public social media information into client profiles. Thryv’s CRM tracks client history, tags, and interactions, enhancing customer relationship management without manual entry.
• Client Self-Service Portal: Thryv’s client portal allows customers to view documents, make payments, and update their information securely without calling your office. This saves you hours of phone time every week.
• Document Storage: Thryv enables the secure storage and sharing of documents through its document management features. Upload contracts, waivers, and receipts and attach them to client profiles for instant access.

Thryv Common Mistakes to Avoid

Mistake #1: Skipping the Onboarding Process

Mistake #2: Not Connecting All Communication Channels

Mistake #3: Ignoring Automated Marketing

Mistake #4: Not Using the Client Portal

Mistake #5: Forgetting to Sync Business Listings

Thryv Troubleshooting

Problem: Emails Not Syncing to the Inbox

Cause: Your email provider’s OAuth token may have expired or been revoked.

Fix: Go to Settings > Integrations > Email. Disconnect and reconnect your email account. Allow full permissions when prompted. If you use Gmail, make sure you enable “Less Secure App Access” or use an app-specific password for the connection.

Problem: Calendar Appointments Not Showing

Cause: The calendar sync was interrupted or your external calendar (Google, Outlook) needs re-authorization.

Fix: Open Settings > Calendar. Click “Sync Now” or reconnect your calendar account. Clients can book appointments 24/7 through Thryv’s self-service portal, which syncs with calendars — make sure this connection stays active. If you use Google Calendar, re-authorize the integration and confirm Thryv has permission to read and write events.

Problem: Review Requests Not Being Delivered

Cause: The client’s email or phone number may be incorrect in the CRM.

Fix: Verify the client’s contact details in their CRM profile. Also check your daily sending limits under Settings > Reputation. Make sure the client’s email isn’t bouncing or marked as spam.

Problem: Social Media Posts Not Publishing

Cause: Your social media account authorization may have expired, or the platform changed its API permissions.

Fix: Go to Settings > Social Accounts. Disconnect the affected account and reconnect it with fresh authorization. Re-authorize all permissions when prompted by the social platform.

Problem: Invoice Payments Not Processing

Cause: Your ThryvPay account may not be fully verified, or the client’s payment method was declined.

Fix: Check your ThryvPay settings to confirm your bank account is connected and verified. If a specific client’s payment fails, ask them to try a different card or payment method. Contact Thryv support if the issue persists.

📌 Note: If none of these fix your issue, contact Thryv support. They offer 24/7 help via email, chat, and phone. Paid plan users also get a dedicated Client Success Manager who can walk you through more complex issues directly.

What is Thryv?

Thryv is a CRM and business management platform that helps small, appointment-based service businesses run everything from one place.

Think of it like a digital command center for your entire business — CRM, marketing, scheduling, payments, and reputation management all under one roof.

The Thryv platform is designed primarily for small, appointment-based service businesses including contractors and law firms.

Thryv consolidates CRM, scheduling, and payment tools into a centralized platform for small appointment-based businesses.

Thryv provides tools to help with communication with customers and staff, and the platform can improve efficiency by reducing manual, repetitive tasks.

Thryv uses a 3-step framework for business growth: establishing online visibility, converting leads, and retaining customers through automation.

This framework means every feature in the platform maps to one of those three goals.

Whether you need to manage your online listings, send invoices, or run email campaigns, Thryv brings it all together in one login.

Watch this quick overview:

It includes these key features:

• Website Analytics: Track visitor behavior, measure traffic sources, and see which pages get the most views so you know what’s working.
• Social Media Management: Schedule posts, monitor engagement, and manage all your social accounts from one dashboard without switching between apps.
• Billing & Invoicing: Send estimates and invoices, accept payments via credit cards, ACH, and digital wallets, and track who has paid.
• Team Chat: Communicate with your staff using channels, direct messages, and file sharing inside the Thryv Command Center.
• Campaign Analytics: Measure marketing campaign performance with detailed data on open rates, clicks, and conversion numbers.
• Market Builder: Create automated marketing campaigns that nurture leads and re-engage lapsed clients with birthday messages and follow-ups.
• AI Responses: Generate professional replies to online reviews using AI in seconds, saving you time on reputation management.
• SEO Services: Get managed keyword strategies and listing syndication across 40+ directories to boost your local search visibility.
• Online Reputation Management: Monitor, request, and respond to reviews across Google, Facebook, and Yelp from one unified dashboard.

Thryv allows small businesses to centralize their inbox for better communication management.

Thryv Command Center includes features for searching, sorting, and filtering messages in the inbox.

Thryv’s client portal allows customers to view documents, make payments, and update their information securely.

Thryv enables the secure storage and sharing of documents through its document management features.

Thryv automates appointment reminders to reduce no-shows, saving you time every week.

The platform operates in the United States, Canada, Australia, and New Zealand, serving over 60,000 businesses worldwide.

For a full review, see our Thryv review.

Thryv Pricing

Here’s what Thryv costs in 2026:

Thryv offers bundled plans that combine its marketing, CRM, and communication tools into a single subscription.

Pricing depends on which product combination you choose and whether you add CRM through Thryv Business Center or Keap.

All paid plans require a 6-month initial commitment and include a one-time onboarding fee of $250.

Monthly costs for Thryv start at $244/month for the Marketing Center and go up to $299/month when bundled with the Keap CRM option.

Both plans are billed monthly per location, so multi-location businesses will pay per site.

Plan	Price	Best For
Marketing Center	$244/month	Businesses focused on local visibility, social media, and marketing campaigns
Keap	$299/month	Businesses needing advanced CRM automation, invoicing, and lead nurturing

Free trial: The Command Center Basic plan is free forever with limited features, letting you test the centralized inbox before committing. No free trial is available for paid plans — contact sales for a personalized demo of the full platform.

Money-back guarantee: Thryv requires a 6-month initial commitment and does not offer a standard money-back guarantee. Make sure to take advantage of the free Command Center plan and any demo sessions before committing to a paid subscription.

💰 Best Value: Marketing Center at $244/month — it covers local listings, social media management, paid campaigns, and reputation tools, giving most small businesses the marketing foundation they need to grow. If you also need advanced CRM automation and invoicing, the Keap bundle at $299/month adds deep sales pipeline management and follow-up workflows on top of the marketing features.

Thryv vs Alternatives

How does Thryv compare? Here’s the competitive landscape:

Thryv stands out as an all-in-one solution for service businesses, but several alternatives may fit certain use cases better depending on your specific budget and business priorities.

Watch this comparison:

Tool	Best For	Price	Rating
Thryv	All-in-one small business management	$244/mo	⭐ 2.6
GoHighLevel	Agency-level marketing and CRM	$97/mo	⭐ 4.3
Keap	CRM with advanced automation	$299/mo	⭐ 4.2
ActiveCampaign	Email marketing automation	$15/mo	⭐ 4.0
HubSpot	Scalable CRM and marketing hub	$0/mo	⭐ 4.0
ClickFunnels	Sales funnels and landing pages	$81/mo	⭐ 4.2
Folk	Lightweight relationship CRM	$17.50/mo	⭐ 4.0
Instantly	Cold email outreach at scale	$30/mo	⭐ 4.3
ClickUp	Project management with CRM features	$0/mo	⭐ 4.3
Monday CRM	Visual workflow and sales pipelines	$10/mo	⭐ 4.2
Capsule CRM	Simple contact management	$0/mo	⭐ 4.0
Insightly	CRM with project delivery tools	$29/mo	⭐ 4.1
Freshsales CRM	AI-powered sales CRM	$0/mo	⭐ 4.0
Salesforce	Enterprise-grade CRM	$25/mo	⭐ 4.5
Zendesk	Customer support and ticketing	$55/mo	⭐ 4.1

Quick picks:

• Best overall: GoHighLevel — most features for the price with agency-level tools
• Best budget: ActiveCampaign — powerful email automation starting at just $15/month
• Best for beginners: Capsule CRM — free plan with a clean, simple interface
• Best for service businesses: Thryv — purpose-built for appointment-based small businesses

🎯 Thryv Alternatives

Looking for Thryv alternatives? Here are the top options:

• 🚀 GoHighLevel: Full marketing, CRM, and funnel suite built for agencies and local businesses at $97/month.
• 💰 Keap: CRM with deep automation for follow-ups, invoicing, and lead nurturing at $299/month billed annually.
• 🎨 ActiveCampaign: Best-in-class email marketing automation with CRM features starting at $15/month.
• ⚡ HubSpot: Free CRM that scales to enterprise with marketing, sales, and service hubs included.
• 🔒 ClickFunnels: Build high-converting sales funnels and landing pages with built-in payment processing.
• 🧠 Folk: Lightweight CRM focused on relationship management with a clean, modern interface.
• 👶 Instantly: Cold email tool with unlimited accounts and warming for outbound sales teams.
• 🏢 ClickUp: All-in-one project management with CRM features, docs, and whiteboards in one workspace.
• 🔧 Monday CRM: Visual sales pipeline management with drag-and-drop boards and workflow automation.
• 🌟 Capsule CRM: Simple, clean contact and pipeline management with a generous free plan for small teams.
• ⭐ Insightly: CRM that connects sales to project delivery with built-in project management tools.
• 🎯 Freshsales CRM: AI-powered sales CRM with built-in phone, email, and lead scoring at great value.
• 💼 Salesforce: Industry-leading enterprise CRM with deep customization and thousands of integrations.
• 🔥 Zendesk: Best for customer support with ticketing, live chat, and help center tools in one platform.

For the full list, see our Thryv alternatives guide with detailed breakdowns of each tool’s strengths, weaknesses, and pricing.

⚔️ Thryv Compared

Here’s how Thryv stacks up against each competitor in a direct head-to-head comparison:

• Thryv vs GoHighLevel: GoHighLevel offers more marketing tools at a lower price, but Thryv has stronger managed services and hands-on support for less tech-savvy owners.
• Thryv vs Keap: Both target small businesses with CRM and automation. Keap has deeper automation workflows, while Thryv includes reputation management and listings sync.
• Thryv vs ActiveCampaign: ActiveCampaign is far cheaper for email marketing. Thryv wins if you need scheduling, invoicing, and reputation tools bundled together.
• Thryv vs HubSpot: HubSpot’s free CRM is hard to beat on value. Thryv is better for local service businesses that need appointment booking and review management.
• Thryv vs ClickFunnels: ClickFunnels is built for sales funnels and digital products. Thryv is built for service businesses that book appointments.
• Thryv vs Folk: Folk is a lightweight CRM for relationship management. Thryv offers a much broader feature set including payments and marketing.
• Thryv vs Instantly: Instantly is purpose-built for cold email outreach. Thryv focuses on managing existing client relationships and local marketing.
• Thryv vs ClickUp: ClickUp excels at project management. Thryv excels at client-facing operations like booking, billing, and reviews.
• Thryv vs Monday CRM: Monday CRM offers visual pipeline management. Thryv provides a more complete solution for service businesses with invoicing and reputation tools.
• Thryv vs Capsule CRM: Capsule is simpler and more affordable for basic contact management. Thryv adds scheduling, payments, and marketing automation on top.
• Thryv vs Insightly: Insightly connects sales to project delivery. Thryv connects sales to service delivery with appointment booking and client portals.
• Thryv vs Freshsales CRM: Freshsales has strong AI features for sales teams. Thryv is better for service businesses that need booking and local marketing tools.
• Thryv vs Salesforce: Salesforce is the enterprise standard. Thryv targets small businesses with simpler setup and bundled local marketing features.
• Thryv vs Zendesk: Zendesk focuses on customer support ticketing. Thryv covers a broader range of business operations beyond just support.

Start Using Thryv Now

You learned how to use every major Thryv feature:

• ✅ Website Analytics
• ✅ Social Media Management
• ✅ Billing & Invoicing
• ✅ Team Chat
• ✅ Campaign Analytics
• ✅ Market Builder
• ✅ AI Responses
• ✅ SEO Services
• ✅ Online Reputation Management

Next step: Pick one feature and try it now.

Most people start with Website Analytics because it gives you instant visibility into how your business appears online.

It takes less than 5 minutes to set up.

Once you’re comfortable, move on to Billing & Invoicing or Market Builder to start saving time on daily tasks.

The more features you activate, the more Thryv works for you in the background.

Frequently Asked Questions

What is Thryv used for?

Thryv is used for managing small business operations from one platform. It combines CRM, appointment scheduling, invoicing, marketing automation, and reputation management. The Thryv platform is designed primarily for small, appointment-based service businesses including contractors and law firms. Thryv helps small businesses manage their operations more efficiently by replacing multiple separate tools with a single dashboard. If you’re wondering how to use Thryv, this guide covers every feature in detail.

Is Thryv the same as yellow pages?

Thryv is not the same as Yellow Pages, but there is a connection. Thryv evolved from the company formerly known as Dex Media, which itself merged with SuperMedia (the publisher of Yellow Pages). Today Thryv is a SaaS platform focused on business management software, not a phone directory. Thryv Holdings (NASDAQ: THRY) still manages some digital and print directory services alongside its software platform. The directory side helps businesses appear in local search results, while the software side handles CRM, scheduling, and marketing.

Is Thryv the same as dex media?

Thryv is the successor to Dex Media. Dex Media rebranded as Thryv in 2017 after pivoting from directory publishing to small business software. So while the corporate lineage connects them, Thryv today is a completely different product — a full business management platform with CRM, marketing, and scheduling tools. The company kept its expertise in helping local businesses get found online and added a full suite of operational tools on top of that foundation.

Does Thryv have a contract?

Yes, Thryv requires a 6-month initial subscription commitment. After that, the subscription auto-renews month to month. You can choose semi-annual billing for a 5% discount. New Thryv accounts typically require a mandatory onboarding fee of approximately $250 to get started with guided setup and training. This fee covers one-on-one assistance from a dedicated rep who helps configure your account and activate the features your business needs most.

Is Thryv the same as Dex?

Thryv grew out of Dex Media after a rebrand in 2017. While the parent company shares the same corporate roots, Thryv the software product is entirely different from the old Dex directory services. Today it’s an all-in-one business management tool that helps small businesses manage their operations more efficiently. The name “Thryv” itself is a nod to the word “thrive,” reflecting the company’s mission to help small businesses grow and succeed in a digital world.

What type of software is Thryv?

Thryv is an all-in-one small business management software. It falls under the CRM category but goes well beyond basic contact management. Thryv consolidates CRM, scheduling, and payment tools into a centralized platform. It also includes marketing automation, social media management, reputation management, and SEO services — all in a single subscription. The platform is particularly strong for appointment-based businesses that need to manage client relationships, send invoices, and maintain their online presence from one place.

What did Thryv used to be?

Thryv used to be Dex Media, a Yellow Pages and directory publishing company. In 2017, the company rebranded as Thryv and shifted its focus from print directories to SaaS business management software. The company still manages digital and print presence for hundreds of thousands of small businesses alongside its software platform. This dual business model means Thryv combines deep local marketing expertise with modern software tools for managing day-to-day operations.

What are Thryv yellow pages?

Thryv manages the digital and print presence for nearly 400,000 small businesses through local online and print directories, which include the legacy Yellow Pages brand. This is separate from the Thryv SaaS software platform. The directory services help businesses appear in local search results and connect with nearby customers. Many business owners first encounter Thryv through these directory services before discovering the full software platform with its CRM, scheduling, and marketing tools.

Is Thryv a website builder?

Thryv does include a website builder as an add-on starting at $19/month, but it’s not primarily a website builder. Thryv is a business management platform with CRM, scheduling, invoicing, and marketing tools. The website builder is one of several optional features you can add to your subscription. If you already have a website, you don’t need this add-on — Thryv works alongside your existing site and can track analytics from any website you connect to the platform.

What does Thryv do?

Thryv helps small businesses manage their daily operations from one platform. It handles customer relationships, appointment booking, invoicing, marketing campaigns, social media, reputation management, and team communication. Thryv Command Center provides a centralized hub for managing diverse subscriptions and conversations across 12+ channels. More than 60,000 small and medium-sized businesses use Thryv today. The platform is especially popular with service-based businesses like plumbers, electricians, salons, dentists, and law firms that rely on appointments and client relationships.

Who owns Thryv?

Thryv is a publicly traded company listed on NASDAQ under the ticker THRY. Thryv Holdings, Inc. is the parent company. It evolved from the former Dex Media and SuperMedia companies. The company is headquartered in Dallas, Texas and serves businesses in the United States, Canada, Australia, and New Zealand. As a public company, Thryv’s financial results and business strategy are available through its quarterly earnings reports and SEC filings.

How many businesses use Thryv?

More than 60,000 small and medium-sized businesses use the Thryv SaaS platform. Beyond the software, Thryv also manages the digital and print presence for nearly 400,000 SMBs through its directory and marketing services. The platform is most popular with service-based businesses like contractors, healthcare practices, and professional firms. Thryv operates in four countries — the United States, Canada, Australia, and New Zealand — giving it one of the largest footprints among SMB-focused platforms.

Does Thryv have contracts?

Yes, Thryv software requires an initial 6-month subscription period. After the initial term, your subscription auto-renews month to month. You can choose to pay semi-annually for a 5% discount. There is also a one-time onboarding fee of $250 to help you get set up with your dedicated support rep. This contract structure means you should plan for at least a 6-month commitment before signing up, and factor the onboarding fee into your total first-year cost.