How to Use VWO: A Step-by-Step Guideline in 2025?

Having trouble getting people to click on your website?

It can be super frustrating when you’re not seeing the conversion you hoped for. 

We’ll show you how to use VWO, a cool tool that helps with web page optimization.

You don’t need to be a tech whiz!

This user guide will show you how to use VWO!

Getting Started with VWO

What is VWO?

• • Think of VWO as a science lab for your website.
  • A test campaign lets you try out different versions of your website to see which one works best.
  • Why bother? Even small changes can increase the number of people who do what you want them to, like clicking a button (which is a CTA or Call To Action) or buying something. This improvement in getting people to do what you want is your conversion rate.
  • Knowing what makes people tick online is crucial in 2025, and VWO provides the numbers (or metrics) to help you make smart choices and optimize your site.

Signing Up and Setting Up Your Account

• • First, you need to sign up for VWO. Just go to their website and follow the steps. It’s usually pretty easy.
  • Once you have an account, you’ll need to tell VWO your website’s address, also known as its URL. VWO will give you a little piece of code.
  • You need to put this code on every page of your website that you want to monitor. They’ll give you clear instructions on how to do this, often by copying and pasting it into your website’s files or using a special tool.

Understanding the VWO Dashboard

• • After you set things up, explore the VWO dashboard. This is like the control center for your website experiments.
  • You’ll see different places to create tests, look at results, and manage your account.
  • Get to know the main parts:
    • Campaigns: This is where you create and manage your test campaigns.
    • Reports: Here, you’ll see how your tests are doing.
    • Segments: Ways to group your website visitors based on things like where they’re from.
    • Integrations: Connect VWO with other tools you might use, like analytics programs.
    • Visual Editor: This is a cool tool that lets you make changes to your website without needing to know code. You can change text, colors, and other elements right on your screen.

Planning Your First Experiment

Figuring Out What to Fix

• • Before you start messing with your website, think about what you want to make better.
  • Think about when someone visits your webpage. Is there anything that might confuse them or stop them from clicking that cta?
  • Things people often try to optimize are:
    • The main words and buttons are on the first page you see.
    • How products are described and shown.
    • How long forms are and where buttons are placed.
    • The menu helps you move around the website.
    • Special pages you land on after clicking an ad or link.
  • This whole process of making your website better so more people do what you want is called CRO (Conversion Rate Optimization).

Making a Smart Guess (Your Hypothesis)

• • Every good experiment starts with a hypothesis.
  • A hypothesis is just a smart guess about what you think will happen when you change something.
  • It should be clear and something you can actually test. For example:
    • “If I make the ‘Buy Now’ button bigger on our product page, more people will click it.”
    • “If I make the main words on our homepage shorter and easier to understand, more people will sign up.”
  • Think of it like this: If I change [this thing], then [this will happen] because [this is why I think so].

Deciding What Success Looks Like

• • What do you want to happen with your experiment? That’s your goal.
  • How will you know if you reached that goal? Those are your metrics.
  • Some common things to measure are:
    • How many people click on something (Click-Through Rate or CTR)?
    • How many people do what you want them to (like sign up or buy something) – that’s your conversion rate.
    • How many people leave your site after only looking at one page (Bounce Rate)?

Setting Up Your First A/B Test in VWO

• A. Go to “Create”
  • In VWO, click “Campaigns,” then “Create.”
  • Pick “A/B Test” for your first try.
• B. Pick Your Page (URL)
  • Tell VWO the exact web address (URL) you want to test.
• C. Change Things with the Visual Editor
  • VWO’s visual editor lets you change your webpage right in your browser.
  • You can:
    • Change words.
    • Change colors.
    • Move stuff around.
    • Hide or show things.
  • Make at least one different version (Variation B) of your original page (Variation A).
• D. Tell VWO What to Watch For (Goals)
  • Set up “goals” to track what counts as success. Like:
    • Clicks on buttons.
    • Seeing a “thank you” page.
    • Filling out forms.
• E. Decide Who Sees What (Traffic)
  • Choose how many visitors will see each version. Start with a smaller number (like 50%).
  • There are also advanced settings to show tests to specific people.

Don’t forget, the vwo smartcode needs to be on your page for all this to work! 

Running and Monitoring Your Experiment

Start Your Test!

• • Once you’ve set everything up, double-check, and then hit the “Start” button.
  • VWO will now start showing the different versions of your page to your visitors.

Keep an Eye on How Things Are Going

• • Look at the results in the VWO dashboard.
  • You’ll see which version is getting more of what you want (like more clicks or sign-ups).

Knowing When Results Are Real

• • VWO will tell you how likely it is that the winning version is actually better and not just luck. This is called “statistical significance.”
  • Wait until VWO says the results are pretty solid before making a decision. Don’t jump to conclusions too early!

Advanced VWO Features

• A. Testing Many Things at Once (Multivariate Testing or MVT)
  • Instead of just changing one thing and comparing two versions, MVT lets you change a few things at the same time.
  • This helps you see how different combinations of changes work together.
• B. Making Things Personal
  • VWO can help you show different stuff to different people based on things like where they live or what they did on your site before.
  • This can make the user experience feel more special.
• C. Seeing How People Really Use Your Site (Heatmaps and Session Recording)
  • Heatmaps show you where people click the most on your pages. It’s like a weather map for clicks!
  • Session recording lets you watch videos of real people using your website. You can see exactly what they do, where they get stuck, and how they move around. This helps you understand user behavior.
• D. Understanding Where People Drop Off (Funnel Analysis)
  • A funnel shows you the steps people take to do something on your site, like buying a product.
  • VWO can show you where people are leaving the funnel so you know where to optimize.
• E. Changing Things Easily (Edit and Create Variations)
  • VWO makes it easy to edit your website and create variations for your tests without needing to know code. You can change text, images, and more.
• F. Testing Different First Pages (Home Page Tests)
  • You can even test different versions of your home page to see which one grabs people’s attention best and gets them to click further into your site.

Wrapping Up

Learning how to use VWO is like getting a superpower for your website.

You can try out different things, see what your visitors like best.

And make your site work better. 

You can make smart changes by testing things like the words on your CTA button or even using what you learn from a heatmap.

Even if you need to do something a little different with custom code.

VWO gives you the tools.

So, get started, keep trying new ideas, and watch your website get better and better!

Frequently Asked Questions