Feeling lost trying to pick the right tool?
You’re juggling tasks, customer info, and maybe even projects.
Now, imagine using the wrong one.
Don’t stress! We’re breaking down HubSpot vs ClickUp in simple words.
We’ll look at what each does best so you can pick the perfect CRM.
Let’s get you sorted.
Overview
We’ve spent hours diving into both HubSpot and ClickUp, testing their core features and comparing their usability.
This hands-on experience, coupled with user feedback, forms the basis of our comparison, ensuring you get real-world insights.
Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.
Pricing: It has a free plan. The premium plan starts at $15/month.
Key Features:
- CRM
- Marketing Automation
- Analytics & Reporting
Boost productivity by 25%! ClickUp helps you manage sales, projects, docs, and more.
Pricing: It has a free plan. The premium plan starts at $7/month.
Key Features:
- Task Management
- Project Management
- Collaboration Tools
What is HubSpot?
Okay, let’s talk about HubSpot. Think of it as your all-in-one customer hub.
It’s built to manage your sales, marketing, and customer service.
Do you want to grow your business? HubSpot aims to help.
Also, explore our favorite Hubspot alternatives…
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Free Tools: Free for up to two users.
- Marketing Hub Starter: $15/seat/month.
- Starter Customer Platform: $15/seat/month.
- Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
Pros
Cons
What is ClickUp?
Alright, let’s talk about ClickUp. It’s your project management powerhouse.
Think of it as a super flexible workspace.
Do you need to organize tasks, projects, and teams? ClickUp tries to do it all.
Also, explore our favorite ClickUp alternatives…
Our Take
It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects. However, due to its many options, it can be overwhelming at first, and the learning curve can be steep for new users.
Key Benefits
- Centralized workspace for tasks.
- Offers a free forever plan.
- Supports over 1,000 integrations.
- Customizable workflows and views.
- Comprehensive reporting features.
Pricing
- Free: Best for personal use.
- Unlimited: $7/user.
- Business: $12/user.
- Enterprise: Contact them for custom pricing based on your requirements.
Pros
Cons
Feature Comparison
This comparison evaluates HubSpot, the comprehensive CRM and marketing platform.
ClickUp, the powerful project management software used for managing complex projects and internal business operations.
This analysis will clarify which system provides the best blend of customer relationship management tools and task management features for your sales and marketing teams.
1. Core Platform Focus and Architecture
- HubSpot: Built as a true customer relationship management system starting with the hubspot crm. It is modular, expanding via the sales hub, marketing hub, and service hub to support large sales and marketing teams and drive inbound marketing.
- ClickUp: Designed as a central project management platform to manage the entire workspace. It uses the clickup brain concept to organize all work, from complex tasks to simple new tasks across multiple projects for unlimited users.
2. Pricing and Free Access Tiers
- HubSpot: Offers a robust hubspot’s free crm tier that is truly free forever, providing enough features for small teams. The unlimited plan equivalent is available through its higher-tier “Hubs,” which are often billed annually per user.
- ClickUp: Offers a free forever plan that is completely free and generous. Its scaling clickup plans move through paid tiers (like the enterprise plan and unlimited plan), which include essential features like the ability to import data and gain guest access.
3. Sales and Marketing Tools
- HubSpot: Specializes in sales and marketing with the marketing teams relying on the hubspot marketing hub for inbound marketing. The sales hub provides sophisticated sales pipeline management and sales automation.
- ClickUp: Is not inherently a CRM, though it offers task management features to assign tasks and manage project workflows. It includes communication features but lacks the deep sales automation of a dedicated CRM like zoho crm.
4. Project and Task Management
- HubSpot: Provides simple task management within the CRM to track sales activities and follow-ups. It lacks dedicated project management tools like gantt charts and robust resource management.
- ClickUp: Its core strength is managing all complex tasks and providing various views (like kanban board) to view tasks efficiently. It is a true project management software platform, allowing users to manage tasks and resources effectively.
5. Collaboration and Communication
- HubSpot: Facilitates team communication through the unified inbox, activity feed, and live training sessions provided by hubspot university. The focus is on communication related to customer relationship management.
- ClickUp: Excels in team communication with features like chat, comments, and real time editing within documents and tasks. ClickUp university and the knowledge base are available to onboard new users.
6. Advanced Features and AI
- HubSpot: Provides advanced features like detailed sales pipeline management and reporting. The hubspot crm review consistently praises its AI tools for reporting and contact enrichment.
- ClickUp: Includes an ai assistant to save time by summarizing long threads or generating content for complex projects. The whiteboard feature and other features like custom fields give the platform a high score for flexibility.
7. Customization and Extensibility
- HubSpot: The crm platform is highly customizable with custom fields and the ability to integrate with thousands of external applications, forming a robust tech stack. The hubspot crm review notes its ability to adapt to sophisticated needs.
- ClickUp: Highly customizable, allowing unlimited number of custom views and fields. ClickUp includes a public api access and numerous other features for integration, appealing to users who want to assign tasks with high granularity.
8. User Experience and Support
- HubSpot: Generally praised for its user interface and ease of use, even for non-technical sales teams. Offers responsive phone support on higher tiers and comprehensive support documentation.
- ClickUp: The vast number of clickup’s features can lead to a slight steeper learning curve, but it offers live onboarding training for large teams. The platform is powerful but requires time investment.
9. Overall Value and Suitability
- HubSpot: The superior choice for sales teams and marketing teams focused on lead generation, inbound marketing, and scaling revenue. Its hubspot crm review often cites its integrated nature as providing the best business plan support.
- ClickUp: The best choice for organizations needing powerful project management tools and a central hub to manage tasks across various departments. Its unlimited storage and unlimited users on many plans make it a great business software value.
What to Look For in a CRM Software?
- Scalability: Can it grow with your business, whether you are a few solo workers or a large team member base?
- Ease of Use: Is the user experience intuitive for your team, including features like time tracking and user permissions?
- Customization: Can you tailor it to your specific needs with new features, and do they offer discounts?
- Reporting: Does it provide the analytics you need for tracking the due date of tasks?
- Integration: Does it connect with your existing tools, such as Google Drive?
- Customer Support: How responsive is their support team, based on a ClickUp review?
- Mobile Accessibility: Can you access it on the go, even on ClickUp’s free plan?
- Security: How secure is your customer data with features like single sign on and single sign?
- Automation Capabilities: Can it simplify repetitive tasks for a full comparison?
- Specific Industry Needs: Does it cater to your industry’s unique requirements?
Final Verdict
So, which one wins? It depends on what you need.
If your main focus is managing customers and boosting sales, use HubSpot.
From, Hubspot CRM reviews we see that, it has powerful CRM tools and helps your sales team work better.
Yes, the pricing plans can get pricey, especially for the professional and enterprise levels.
But, if you need a super flexible tool to manage projects and tasks.
ClickUp is your pick. It does a lot for a good price.
We’ve tried both, and we know what works. Pick the tool that fits your work best.
More of Hubspot
Here’s a brief comparison of Hubspot with these software solutions:
- HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
- Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
- Hubspot vs Keap:Â It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
- Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
- Hubspot vs Clickfunnels:Â It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
- Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
- Hubspot vs Instantly:Â It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
- Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
- Hubspot vs Monday CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
- Hubspot vs Capsule CRM:Â It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
- Hubspot vs Insightly:Â It combines CRM with strong project management features, making it versatile for businesses requiring both.
- Hubspot vs Freshsales CRM:Â It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
- Hubspot vs Salesforce:Â It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
- Hubspot vs Zendesk:Â It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.
More of ClickUp
Here’s a brief comparison of ClickUp with these software solutions:
- ClickUp vs Pipedrive: Pipedrive is a sales-focused CRM with a visual pipeline. ClickUp is a more flexible project management tool.
- ClickUp vs Gohighlevel: ClickUp is an all-in-one work management platform with strong project management and customizable CRM. GoHighLevel is a dedicated marketing and sales automation platform focused on lead generation and conversion.
- ClickUp vs Keap: ClickUp is a versatile platform for project management and customizable CRM, while Keap is a powerful CRM and marketing automation tool that emphasizes lead nurturing and sales processes.
- ClickUp vs ActiveCampaign: ClickUp provides a flexible platform for task, project, and basic CRM management, whereas ActiveCampaign excels in advanced marketing automation, email campaigns, and customer segmentation.
- ClickUp vs Hubspot: ClickUp is a highly customizable project management and work OS with integrated CRM features, while HubSpot offers a comprehensive suite of tools for marketing, sales, and customer service.
- ClickUp vs Clickfunnels: ClickUp is an all-in-one work management platform; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales funnels.
- ClickUp vs Folk: ClickUp is a robust work management solution with customizable CRM functionalities, while Folk focuses on collaborative contact management and relationship tracking.
- ClickUp vs Instantly: ClickUp is a versatile platform for project management and diverse workflows, while Instantly specializes in cold email outreach, deliverability optimization, and automated email campaigns.
- ClickUp vs Monday CRM: ClickUp provides a highly customizable all-in-one workspace for project management and CRM, while Monday CRM offers visual workflows and team collaboration focused on customer relationships.
- ClickUp vs Capsule CRM: ClickUp is a comprehensive work management and customizable CRM platform, whereas Capsule CRM is a straightforward, user-friendly CRM focused on managing contacts and sales opportunities.
- ClickUp vs Insightly: ClickUp is a flexible platform for project management and adaptable CRM. Insightly is a dedicated CRM offering a strong sales pipeline and project management features within a CRM context.
- ClickUp vs Freshsales: ClickUp is an all-in-one work management tool with adaptable CRM capabilities, whereas Freshsales CRM is a specialized sales CRM with advanced automation, lead scoring, and reporting.
- ClickUp vs Salesforce: ClickUp is a versatile work management platform with customizable CRM, while Salesforce is an enterprise-grade CRM with extensive features for sales, service, and marketing automation.
- ClickUp vs Zendesk: ClickUp offers an all-in-one workspace for tasks, projects, and customizable CRM, while Zendesk is a leading customer service platform primarily focused on ticketing and support.
Frequently Asked Questions
Is HubSpot the best CRM for small businesses in 2025?
HubSpot is a strong contender for the best CRM in 2025, but it depends on your needs. It’s excellent for small businesses heavily focused on sales and marketing. However, its pricing might be a factor.
Does ClickUp offer a free plan?
Yes, ClickUp offers a free plan with many features. It’s great for individuals or small teams needing basic project management. Paid plans unlock more advanced tools and integrations.
Can HubSpot be used for project management?
While HubSpot has some project management features within its CRM, it’s primarily designed for managing customer relationships and sales pipelines. If you need robust project management, ClickUp may be a better choice.
Does HubSpot also offer marketing tools?
Yes, HubSpot also includes comprehensive marketing tools, such as email marketing, social media management, and SEO. It’s an all-in-one platform for sales, marketing, and customer service.
Which platform is easier to learn, HubSpot or ClickUp?
HubSpot generally has a more intuitive interface for CRM and sales functions. While powerful, ClickUp can have a steeper learning curve due to its extensive customization options.
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