HubSpot vs Copper CRM: A Full Comparison in 2025

by | Last updated Mar 12, 2025

Winner
Hubspot
9.0
  • Marketing
  • Content
  • Commerce
  • Automation
  • Reporting
  • Free plan available
  • Paid Plan Starts at $15/month
Runner Up
Copper crm
7.5
HubSpot vs Copper CRM

You’re probably wasting time and losing leads.

It’s tough to know which CRM is right for your business, especially when you need something easy to use and powerful. 

Imagine missing out on sales because your data is scattered.

Or, picture spending hours trying to figure out a complicated system.

Frustration builds, right?

This comparison breaks down HubSpot vs Copper CRM in simple terms. 

Overview

We didn’t just read reviews. Our team dove deep, testing both HubSpot and Copper CRM with real-world scenarios.

This hands-on approach let us see exactly how each platform performed, leading to this detailed comparison.

Hubspot

Want to learn more about how HubSpot can help your business grow?

9out of 10

Pricing: It has a free plan. The premium plan starts at $15/month.

Key Features:

Copper CTA

Want a CRM that seamlessly integrates with your Google apps? Explore Copper?

7.5out of 10

Pricing: It has a free plan. The premium plan starts at $9/month.

Key Features:

What is HubSpot?

HubSpot? It’s a big deal. Think of it as a complete toolbox for your business.

It helps with marketing, sales, and customer service.

Basically, it keeps everything in one place.

Hubspot
Hubspot
9.0

Grow your business better. HubSpot’s powerful CRM platform gives you the tools you need to attract, engage, and delight customers.

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

  • Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
  • Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
  • Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
  • Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

HubSpot prefers a variety of pricing plans to suit different needs and budgets:

  • Free Tools: $0/month
  • Marketing Hub Starter: $15/month
  • Starter Customer Platform: Starts at $15/month
  • Marketing Hub Professional: Starts at $800/month
Hubspot pricing

Pros

  • Excellent training and support.
  • Packed with helpful features.
  • Free plan available for small businesses.
  • Excellent customer support.
  • There are tons of free resources

Cons

  • Can get expensive as you scale.
  • Some limitations on design customization.
  • Advanced features require higher-tier plans.
  • Free plan has HubSpot branding.

What is Copper CRM?

Copper CRM? It’s built for Google Workspace users.

It works smoothly with Gmail and other Google apps.

Think of it as your sales sidekick, right inside your inbox.

Copper CTA
Copper CRM
7.5

Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.

Key Benefits

Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:

  • Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
  • Intuitive interface: Copper is easy to navigate, even for CRM beginners.
  • Visual pipeline management: Get a clear view of your sales process and track deals with ease.
  • Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.

Pricing

Copper CRM offers a free trial to get you started. Paid plans are totally based on the number of users and features you need:

  • Starter: $9/per seat per month[paid annually]
  • Basic: $23/per seat per month[paid annually]
  • Professional: $59/per seat per month[paid annually]
  • Business: $99/per seat per month[paid annually]
copper pricing

Pros

  • Love the Gmail integration.
  • So easy to use and navigate.
  • It’s perfect for Google users like me.
  • Workflows save me so much time.
  • The visual pipeline is super helpful.

Cons

  • Can be pricey for large teams.
  • Limited customization options.
  • Reporting could be more robust.
  • Mobile app could be improved.
  • Not ideal for complex sales processes.

Feature Comparison

Let’s dive into the nitty-gritty.

We’ll compare key features, showing where each crm software shines.

This will help you decide which crm solution best fits your small business needs.

Integration and Ecosystem

  • HubSpot:
    • HubSpot offers extensive integrations, including Salesforce, and a vast app marketplace. It aims to be a central hub that allows you to integrate many tools, such as email, social media, and other business platforms.
    • Using HubSpot, you can connect to thousands of third-party apps.
  • Copper CRM:
    • Copper offers deep, native integration with Google Workspace. It’s built for seamless interaction with Gmail, Calendar, Drive, and other Google apps.
    • This makes it highly intuitive for Google-centric businesses.

Automation Capabilities

  • HubSpot:
  • Copper CRM:
    • Offers automation for sales tasks and workflows within Google Workspace. It simplifies deal management and task assignments.
    • It is less marketing-focused.
Content creating with Hubspot

Sales Process and Deal Management

  • HubSpot:
    • Provides a robust sales pipeline and deal tracking. It allows you to prioritize deals and manage your sales process effectively.
    • It also has strong sales forecasting.
  • Copper CRM:
    • Focuses on streamlined deal tracking within Gmail. It simplifies deal management and collaboration for sales teams.
    • It is very easy to visualize deal stages.

Analytics and Reporting

  • HubSpot:
  • Copper CRM:
    • It provides useful reporting on sales activities and deal progress, but its reporting is less extensive than that of HubSpot.
    • Focuses on key sales metrics.

Customer Relationship Management (CRM)

  • HubSpot:
  • Copper CRM:
    • Focuses on building customer relationships within the Google ecosystem. It prioritizes ease of use and seamless integration.
    • It is built for Google users.
Copper Email Templates

User Interface and Ease of Use

  • HubSpot:
    • A feature-rich platform that can have a steeper learning curve. However, it offers a very powerful and customizable experience.
  • Copper CRM:
    • It is designed for simplicity and ease of use, especially for Google Workspace users. Its interface is very intuitive
    • It is very easy to adopt.

What to Look For When Choosing CRM Software?

  • Scalability: Can it grow with your business?
  • Ease of Training: How quickly can your team learn it?
  • Mobile Access: Is it accessible on mobile devices?
  • Customization: Can you tailor it to your specific needs?
  • Customer Support: What level of support is offered?
  • Security: How secure is your customer data?
  • Reporting Capabilities: Does it provide the insights you need?

Final Verdict (Our Pick)

So, HubSpot vs Copper CRM? It’s a tough call.

If you live in Google Workspace, using Copper is a no-brainer.

It’s simple and works great with your Google apps.

However, if you need strong email marketing and want to personalize everything, HubSpot wins.

It’s a powerful all-in-one platform.

Try the free trial for both crms.

We’ve tested them, and we think you’ll find the right fit.

We’ve simplified the comparison so you can make the best choice for your business needs.

Frequently Asked Questions

Which CRM is the best for a small business, HubSpot or Copper?

It depends. Copper is great if you use Google Workspace, while HubSpot is better for marketing and advanced reporting. Try the free version or starter plan of each to see what works best for you.

Can I automate tasks in both HubSpot and Copper CRM?

Yes, both allow automation. HubSpot has more robust marketing automation. Copper focuses on automating sales tasks within Google Workspace. Both help businesses save time.

What are the main differences in pricing plans between HubSpot and Copper?

HubSpot’s pricing scales with features, and it offers additional tools. Copper’s pricing is user-based and simpler. Consider your budget and needed features.

Can I integrate third-party applications with both CRMs?

Yes. HubSpot has a large app marketplace, and Copper integrates deeply with Google Workspace. Both allow users to connect tools like email and other business apps.

Does HubSpot or Copper allow for multiple pipelines?

Yes, both CRMs allow users to create and manage multiple pipelines. This feature will enable businesses to track different sales processes or customer journeys simultaneously, offering greater flexibility.

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