Ever feel like managing your contacts is a total mess?
Are you losing track of who’s who, and does your business feel like it’s slipping through your fingers?
You’re not alone. Lots of people struggle with this.
Well, that’s where CRMs come in.
Today, we’re looking at two big names: HubSpot vs Folk.
Let’s break it down and see which CRM can truly make your life easier.
Overview
We’ve spent weeks digging into both HubSpot and Folk.
Testing their features and seeing how they handle real-world tasks.
This comparison is based on hands-on experience, not just marketing hype, so you get the straight facts.
Want to learn more about how HubSpot can help your business grow? Start free trial today and explore the platform!
Pricing: It has a free plan. The premium plan starts at $20/month.
Key Features:
- Contact Management
- Marketing Automation
- Sales Pipeline Management
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts.
Pricing: It has a free plan. The paid plan starts at $20/month
Key Features:
- Contact Organization
- Email Sequences
- Team Collaboration
What is HubSpot?
So, HubSpot. What’s the deal? It’s a big platform. Think of it as an all-in-one tool.
It helps businesses manage sales, marketing, and customer service.
Basically, it’s designed to keep everything in one place.
Grow your business better. HubSpot’s powerful CRM platform gives you the tools you need to attract, engage, and delight customers.
Key Benefits
HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:
- Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
- Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
- Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
- Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.
Pricing
HubSpot prefers a variety of pricing plans to suit different needs and budgets:
- Free Tools: $0/month
- Marketing Hub Starter: $15/month
- Starter Customer Platform: Starts at $15/month
- Marketing Hub Professional: Starts at $800/month
Pros
Cons
What is Folk?
Okay, let’s talk about Folk. It’s a different kind of CRM.
It focuses on contact management. Think of it as a smart address book.
It’s built for teams that need to stay organized.
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Key Benefits
- Organize up to 5000 contacts in one place.
- Share contact lists with up to 10 team members.
- Send personalized emails to 250 contacts per day.
- Integrate with over 1000 apps via Zapier.
- Create 5 custom contact fields.
Pricing
Folk’s basic plan starts at $20 per user per month.
- Standard: $20/month
- Premium: $40/month
- Custom: $80/month
Pros
Cons
Feature Comparison
Let’s get down to brass tacks. We’re comparing the key features of HubSpot and Folk.
This will help you see which CRM platform better fits your needs.
Contact Management
- HubSpot:
- Offers robust contact management within its HubSpot CRM.
- Custom fields are highly customizable.
- Integrates with LinkedIn for enriched profiles.
- Folk:
- Excel in user-friendly contact organization.
- Simplifies importing and segmenting contacts.
- Focuses on intuitive contact grouping.
Email Marketing
- HubSpot:
- HubSpot provides extensive email marketing tools.
- Automate your campaigns with workflows.
- Detailed analytics on email performance.
- Folk:
- Allows for personalized email campaigns and sequences.
- Offers basic tracking and engagement metrics.
- Streamline outreach with email templates.
Automation
- HubSpot:
- Powerful automation capabilities for marketing, sales, and service.
- Workflows can automate complex processes.
- HubSpot offers advanced automation within its paid tiers.
- Folk:
- Focuses on automating contact-related tasks.
- Email sequence automation for outreach.
- Limited workflow automation compared to HubSpot.
Integrations
- HubSpot:
- Extensive integrations with various platforms, including Salesforce and Pipedrive.
- API access for custom integrations.
- Chrome extension for easy data capture.
- Folk:
- Integrates with essential tools like Google Sheets and email providers.
- Limited third-party integrations compared to HubSpot.
- API access is available.
Analytics and Reporting
- HubSpot:
- Detailed analytics dashboards for marketing, sales, and service.
- Actionable insights to improve performance.
- HubSpot CRM provides robust reporting features.
- Folk:
- Basic reporting on contact engagement and email performance.
- Limited analytics compared to HubSpot.
- Focus on simple and easy-to-understand reports.
Customer Support
- HubSpot:
- Comprehensive customer support through knowledge base, community, and support tickets.
- Higher-tier plans include priority support.
- Folk:
- Offers email and chat support.
- Growing knowledge base and community.
- Best for startup and small business support.
User Interface and Ease of Use
- HubSpot:
- Powerful but can be overwhelming for new users.
- It has a steep learning curve due to its extensive functionality.
- Once learned, it is very efficient.
- Folk:
- Known for its ease of use and intuitive interface.
- Ideal for teams prioritizing simplicity.
- User-friendly design.
What to Look For When Choosing CRM Software?
- Scalability: Can it grow with your business?
- Integration: Does it connect with your existing tools?
- Customization: Can you tailor it to your specific needs?
- Ease of Use: Is it intuitive for your team?
- Support: What level of customer support is offered?
- Budget: Does it fit within your financial constraints?
- Specific Features: What features, like automation or analytics, are most important to you?
- Mobile Access: Can you access it on the go?
- Data Security: How secure is your data?
- Reporting: Can you get the insights you need?
Final Verdict (Our Pick)
So, which one wins? For most businesses, HubSpot takes the lead.
It’s powerful, and it does a lot. Yes, it can be pricey and a bit tricky to learn.
But it’s worth it. We’ve tested both.
We’ve seen how they work in real life.
If you need everything in one place, HubSpot is your best bet. Folk is good for simple contact management.
But, for growth and serious business, HubSpot has more to offer.
We’ve done the work. Now, you can make the smart choice.
Frequently Asked Questions
Is HubSpot better for large businesses?
Yes, HubSpot is generally better for larger businesses. Its comprehensive features, including the marketing hub and advanced automation, cater to complex needs. However, smaller businesses can still benefit from its scaling capabilities.
Can Folk replace a full CRM like HubSpot?
For basic contact management, yes. However, Folk lacks the extensive customer relationship management features of HubSpot, such as detailed analytics and robust marketing tools. It’s better suited for teams needing simple contact organization.
Which CRM has better customer support?
HubSpot offers more comprehensive support, including a knowledge base, community forums, and direct support tickets. Folk provides email and chat support, which is sufficient for smaller teams, but HubSpot offers more in-depth help.
Is HubSpot’s pricing worth it?
For businesses needing an all-in-one platform, yes. Its pricing reflects the extensive features and integrations it offers. If you need robust marketing and sales tools, HubSpot’s pricing is often justified.
Which CRM is easier to learn?
Folk is generally easier to learn due to its simple and intuitive interface. While powerful, HubSpot has a steeper learning curve due to its extensive functionality. If ease of use is your priority, Folk is a good option.
