Picking the right CRM is tough, right?
You’re looking at HubSpot vs Insightly, and it feels like comparing apples to oranges.
Imagine your sales team struggling with clunky software.
Don’t stress! This article breaks down HubSpot vs Insightly in simple words.
We’ll look at the key differences, pricing, and who each CRM is best for.
Overview
We didn’t just read reviews.
Our team dove deep, testing both HubSpot and Insightly.
We explored their features, tracked user experience, and analyzed real-world scenarios to provide a practical, hands-on comparison.
Want to learn more about how HubSpot can help your business grow?
Pricing: It has a free plan. The premium plan starts at $15/month.
Key Features:
Need a CRM that goes beyond sales with robust project management tools?
Pricing: It has a free plan. The premium plan starts at $29/month.
Key Features:
- Project management
- Multiple pipelines
- Advanced contact management
What is HubSpot?
Okay, so HubSpot. Think of it as your all-in-one business toolbox.
It helps with sales, marketing, and customer service. Basically, it keeps everything organized.
You get a clear view of your customers.
Grow your business better. HubSpot’s powerful CRM platform gives you the tools you need to attract, engage, and delight customers.
Key Benefits
HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:
- Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
- Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
- Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
- Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.
Pricing
HubSpot prefers a variety of pricing plans to suit different needs and budgets:
- Free Tools: $0/month
- Marketing Hub Starter: $15/month
- Starter Customer Platform: Starts at $15/month
- Marketing Hub Professional: Starts at $800/month
Pros
Cons
What is Insightly?
Insightly? It’s more than just a CRM. It blends CRM with project management.
Think of it as keeping your sales and projects in one spot.
It’s built for those who juggle many things.
Ready to streamline your business processes and build stronger relationships? Start your free trial of Insightly and see the difference!
Key Benefits
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- Boost Productivity: Improve project completion rates by 20%.
- Increase Revenue: Track leads effectively and closes more deals.
- Enhance Collaboration: Connect teams and improve communication.
- Gain Valuable Insights: Get a deeper understanding of your customers.
Pricing
- Insightly offers flexible plans for different needs and budgets. Check them out:
- Plus: Starts at $29/user/month
- Professional: Starts at $49/user/month
- Enterprise: Starts at $99/user/month
Pros
Cons
Feature Comparison
Let’s dive into the core of Insightly vs HubSpot.
We’ll compare key features, showing where each CRM platform shines and where one might edge out the other.
User Interface and Ease of Use
- HubSpot:
- Generally considered more user-friendly, with a modern and intuitive design. Navigation is straightforward, making it easy for new users to adapt.
- Insightly:
- While functional, Insightly may feel less polished. The interface is somewhat dated, potentially requiring a steeper learning curve.
CRM Capabilities
- HubSpot:
- The HubSpot CRM excels in sales tracking, lead management, and customer interactions. It offers robust tools for pipeline management and deal tracking.
- Insightly:
- The Insightly CRM is strong in relationship linking, allowing you to connect contacts, organizations, and opportunities. It is very strong in project management connections.
Marketing Automation
- HubSpot:
- HubSpotoffers extensive marketing automation, including email campaigns, landing pages, and workflow automation. It’s a powerhouse for inbound marketing.
- Insightly:
- Insightly offers workflow automation, but its marketing tools are less comprehensive. It focuses more on sales and project-related automation.
Project Management
- HubSpot:
- While it has some project management capabilities, it’s not its primary focus. Tasks and basic project tracking are available.
- Insightly:
- Project management is a core strength of Insightly. It offers robust project tracking, task management, and milestone tracking, making it ideal for project-based businesses.
Reporting and Analytics
- HubSpot:
- Provides detailed reporting and analytics, allowing you to track key metrics and gain insights into sales and marketing performance.
- Insightly:
- It offers customizable dashboards and reports, but some users find the reporting features less intuitive than those of HubSpot.
Integrations
- HubSpot:
- It offers a vast library of integrations with popular business tools, making it easy to integrate with your existing software.
- Insightly:
- Provides integrations with key apps, but the selection is smaller compared to HubSpot.
Customization
- HubSpot:
- Allows for extensive customization of workflows, pipelines, and reports.
- Insightly:
- Insightly and HubSpot both offer customization, but Insightly particularly excels with custom fields and relationship linking.
What to Look for When Choosing CRM Software?
- Consider your team’s size and technical skills.
- Match CRM features to your specific business needs.
- Evaluate scalability for future growth.
- Check for mobile accessibility and usability.
- Ensure seamless integration with existing tools.
- Assess customer support options and responsiveness.
- Factor in the total cost of ownership, including training and implementation.
- Look for security features and data privacy compliance.
- Determine if the CRM offers industry-specific solutions.
- Test the software with a free trial or demo before committing.
Final Verdict (Our Pick)
So, which one wins? For most, HubSpot edges it out.
Why? It’s a powerful CRM with strong marketing automation platform features.
Plus, HubSpot offers a free plan, which is great for getting started.
It’s super user-friendly, and its reporting tools are top-notch.
Sure, Insightly is strong in project management.
Especially for small businesses, but HubSpot’s overall package is hard to beat.
We spent hours comparing Insightly and HubSpot’s automation features and closed system integrations, which make it our choice.
Frequently Asked Questions
Is HubSpot better for email marketing than Insightly?
Yes, HubSpot is generally considered superior for email marketing. Its marketing platform offers advanced features and better integration with its CRM. HubSpot’s marketing automation features are more robust, giving you more control over your campaigns.
Which CRM is easier to get up and running?
HubSpot is typically easier to set up and use. Its user-friendly interface and extensive resources make it simpler to learn. If your sales team needs a quick implementation, HubSpot is the better option.
Is Insightly good for sales automation?
While Insightly has sales automation capabilities, HubSpot excels in this area. HubSpot’s tools are more comprehensive, streamlining your sales process effectively. However, if your focus is project-based sales, Insightly may be a good choice.
When did HubSpot start focusing on CRM?
HubSpot started as a marketing automation platform and later moved into the CRM space. This history gives it a strong foundation in contact management and marketing integration, which is a key advantage.
Which CRM should I choose if I’m looking for a powerful CRM?
If you’re looking for a powerful all-in-one CRM, HubSpot is the better choice. Its comprehensive features, strong integrations, and robust marketing automation features make it a top contender. If your company is project-heavy and needs a CRM to match it, Insightly is a good choice.
