Choosing the right marketing automation platform can feel like picking a favorite child – impossible!
But let’s be honest: you don’t have time to waste time on the wrong tool.
HubSpot and Marketo are two of the biggest names, both promising to skyrocket your marketing efforts.
In this guide, we’ll break down the key differences between HubSpot vs Marketo, helping you choose the perfect platform for your needs and budget in 2024.
HubSpot vs Marketo: Overview
To give you the most accurate comparison, we’ve spent weeks testing both HubSpot and Marketo.
We built email campaigns, landing pages, and automated workflows in each platform to get a real feel for their strengths and weaknesses.
Now, we’re sharing our firsthand experience to help you make the right decision.
Want to see HubSpot in action? Start your free trial today and experience the power of an all-in-one CRM!
Pricing: It has a free plan. The premium plan starts at $20/month.
Key Features:
Ready to take your marketing to the next level with Marketo? See how its robust features can drive serious.
Pricing: Have to contact them for the custom pricing.
Key Features:
- Advanced Marketing
- Account-Based Marketing (ABM)
- Predictive Content
What is HubSpot?
Ever wished for a marketing platform that's actually easy to use?
That's HubSpot. It's known for being super user-friendly, even for beginners.
Think email marketing, landing pages, and even a CRM to manage your contacts. HubSpot is like the Swiss Army knife of marketing tools.
It's got everything you need to get started and grow your business.
Want to learn more about how HubSpot can help your business grow? Start your free trial today and explore the platform for yourself!
Key Benefits
HubSpot shines with its all-in-one approach and robust free plan. Here's what makes it stand out:
- Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
- Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
- Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
- Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.
Pricing
HubSpot prefers a variety of pricing plans to suit different needs and budgets:
- Marketing Hub Starter: $20/month
- Starter Customer Platform: Starts at $20/month
- Professional: Starts at $890/month
- Enterprise: Custom Pricing
Pros
Cons
What is Marketo?
Need a marketing powerhouse? Marketo is your answer.
It's built for serious marketers with big goals. Think complex automation, detailed analytics, and personalized campaigns at scale.
Marketo is known for its advanced features and robust capabilities.
It's the go-to choice for enterprise businesses who want to fine-tune their marketing and drive serious results.
Want to learn more about how Marketo can help your business grow? Start your free trial today and explore the platform for yourself!
Key Benefits
- Advanced automation: Create complex campaigns with ease.
- Robust analytics: Track every detail and measure your ROI precisely.
- Account-based marketing: Target and engage key accounts effectively.
- Predictive content: Deliver personalized experiences to each lead.
- Scalability: Marketo grows with your business, no matter how big you get.
Pricing
Have to contact for the exact pricing.
Pros
Cons
HubSpot vs Marketo: Feature Comparison
Let's get down to business and compare these marketing automation software giants feature by feature.
We'll explore the core tools that drive successful marketing campaigns, highlighting what makes each platform unique.
Marketing Automation
- HubSpot Marketing Hub: Offers a visual workflow builder to automate repetitive tasks and nurture leads.
- Marketo: Provides a robust marketing automation tool with AI-powered personalization.
Lead Management
- HubSpot: Includes a free CRM platform for contact management and lead scoring.
- Marketo: Offers advanced lead scoring and segmentation for highly targeted marketing campaigns.
Email Marketing
- HubSpot: Makes email marketing easy with drag-and-drop templates.
- Marketo: Offers advanced features like A/B testing and dynamic content for email personalization.
Social Media Management
- HubSpot's Marketing Hub: Includes tools to schedule posts and track social media performance.
- Marketo: Integrates social media into your marketing automation solution.
Analytics and Reporting
- HubSpot: Offers customizable dashboards to track key metrics and gain valuable insights.
- Marketo: Provides advanced reporting capabilities, including custom attribution modeling.
Integrations
- HubSpot Marketing Hub: Integrates with a wide range of third-party tools.
- Marketo: Focuses on integrations with enterprise-level tools like Salesforce.
Customer Support
- HubSpot: Provides excellent customer support with various channels and resources.
- Marketo: Offers dedicated account managers for larger clients.
What to Look For When Choosing a CRM Software?
- Ease of use: Can you navigate the platform without pulling your hair out?
- Features: Does it have the tools you need to manage contacts, track interactions, and automate tasks?
- Pricing: Does it fit your budget? Are there hidden fees?
- Integrations: Does it connect with your other essential business tools?
- Scalability: Can the CRM grow with your business?
- Support: Is help readily available when you need it?
- Mobile access: Can you access your CRM on the go?
- Customization: Can you tailor the CRM to your specific needs?
- Security: Is your data safe and secure?
- Reporting: Can you generate reports to track your progress and identify areas for improvement?
By considering these factors, you can choose a CRM that will help you streamline your processes, improve customer relationships, and drive business growth.
Final Verdict (Our Pick)
So, who wins the battle of the marketing automation giants? For us, it's HubSpot. Why?
It's just easier to use, especially if you're new to this. HubSpot's free CRM is a game-changer.
Allowing for seamless data sync between your sales teams and customer relationship management efforts.
Plus, HubSpot makes it easy to get started with email marketing and basic automation.
Now, Marketo is super powerful. It's great for complex marketing and big businesses.
But it has a steeper learning curve and a higher price tag.
If you need enterprise-level features and have the budget, Marketo is a solid choice. Just remember that you may need to contact sales for a precise quote.
Ultimately, the best choice depends on your needs and budget.
Choose wisely, and watch your marketing soar!
Frequently Asked Questions
Can I use HubSpot and Marketo together?
Yes, you can integrate HubSpot and Marketo. This can be helpful if you want to use HubSpot's CRM for contact management and Marketo for more complex marketing automation. However, keep in mind that managing two separate systems can be challenging.
Which platform is better for small businesses?
HubSpot is generally a better fit for small businesses. It's more affordable, easier to use, and offers a generous free plan. HubSpot's sales hub also provides essential tools for managing customer relationships and growing your business.
Which platform is better for large enterprises?
Marketo is often the preferred choice for large enterprises with complex marketing needs. It offers more advanced features, robust analytics, and the scalability to handle high volumes of customer data and marketing contacts.
Is HubSpot really free?
Yes, HubSpot offers a free CRM with basic marketing tools. This allows you to manage your contacts, send emails, and create forms. However, you'll need to upgrade to a paid plan to access more advanced features like marketing automation and lead generation.
What kind of support do these platforms offer?
Both HubSpot and Marketo offer excellent customer support. You can access help through phone, email, and chat. Both platforms also provide extensive knowledge bases and community forums. Marketo offers dedicated account managers for larger clients, while HubSpot has a strong focus on educational resources and community engagement.
