HubSpot vs Pipedrive: Find Which CRM is Best in 2025

by | Last updated Mar 11, 2025

Winner
Hubspot
9.0
  • Marketing
  • Content
  • Commerce
  • Automation
  • Reporting
  • Free plan available
  • Paid Plan Starts at $15/month
Runner Up
pipedrive
7.5
HubSpot vs Pipedrive

Struggling to pick the right CRM? You’re not alone.

Imagine your sales are stuck, and you’re wasting time on stuff that should be easy.

That’s the problem. Everyone says a CRM will fix it, but which one?

HubSpot vs Pipedrive—it’s a tough call.

Let’s clearly break down HubSpot and Pipedrive, understand the differences, and pick the one that best suits your business. 

Overview

We’ve put both HubSpot and Pipedrive through their paces.

Our team explored each platform’s features and tested workflows.

Analyzed user feedback to bring you a practical, real-world comparison.

Hubspot

Want to learn more about how HubSpot can help your business grow? Start free trial today and explore the platform!

9out of 10

Pricing: It has a free plan. The premium plan starts at $20/month.

Key Features:

Pipedrive logo

Want a simple, effective way to manage your sales pipeline? Start your 14-day free trial of Pipedrive and see the difference!

7.5out of 10

Pricing: It has a free plan. Paid plan starts at $14/month

Key Features:

What is HubSpot?

HubSpot. It’s a big name. You’ve probably heard of it.

Think of it as an all-in-one platform. It helps with sales, marketing, and customer service.

Basically, it tries to do everything.

Hubspot
Hubspot
9.0

Grow your business better. HubSpot’s powerful CRM platform gives you the tools you need to attract, engage, and delight customers.

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

  • Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
  • Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
  • Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
  • Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

HubSpot prefers a variety of pricing plans to suit different needs and budgets:

  • Free Tools: $0/month
  • Marketing Hub Starter: $15/month
  • Starter Customer Platform: Starts at $15/month
  • Marketing Hub Professional: Starts at $800/month
Hubspot pricing

Pros

  • Excellent training and support.
  • Packed with helpful features.
  • Free plan available for small businesses.
  • Excellent customer support.
  • There are tons of free resources

Cons

  • Can get expensive as you scale.
  • Some limitations on design customization.
  • Advanced features require higher-tier plans.
  • Free plan has HubSpot branding.

What is Pipedrive?

Pipedrive. It’s built for sales. Think of it as a sales-focused CRM.

It’s all about closing deals. It keeps things simple and visual.

Pipedrive logo
Pipedrive
7.5

Want a simple, effective way to manage your sales pipeline? Start your 14-day free trial of Pipedrive and see the difference!

Key Benefits

Pipedrive keeps things straightforward. Here’s what it does best:

Pricing

Pipedrive offers a range of plans to fit your budget and needs. They have a 14-day free trial, so you can try before you buy!

  • Essential: $14/month
  • Advanced: $24/month
  • Professional: $49/month
  • Power: $59/month
  • Enterprise: $79/month
pipedrive pricing

Pros

  • I like the simple design.
  • It is straightforward to use.
  • The mobile app is handy.
  • Their support is helpful.
  • It is affordable for teams.

Cons

Feature Comparison

Let’s break down the key differences.

We’ll examine crucial features, show how each platform handles core CRM tasks, and help you decide which best suits your specific business needs.

Ease of Use and User Experience

  • HubSpot:
    • It offers a comprehensive but sometimes complex interface. The dashboard is highly customizable but can feel overwhelming.
    • HubSpot CRM provides many advanced features, but this can impact ease of use for new users.
  • Pipedrive:
    • Pipedrive has a simpler, more intuitive design. The visual pipeline makes it easy to understand your sales process.
    • Pipedrive received high marks for its clean and user-friendly crm platform.

Sales Management and Automation

  • HubSpot:
    • The hubspot sales hub offers robust sales automation and sales management tools.
    • Helps sales teams streamline their sales activities and track sales performance.
  • Pipedrive:
    • Focuses on visual sales management, making it easy to manage sales and sales activities.
    • Sales automation software within pipedrive helps to boost productivity.
Content creating with Hubspot

CRM Features and Customization

  • HubSpot:
    • It offers a wide range of CRM features, including extensive customizable options.
    • Suitable for businesses of all sizes that need to scale.
  • Pipedrive:
    • It provides core CRM features with a focus on simplicity and visual sales process management.
    • Pipedrive vs hubspot crm shows a difference in the number of features, whereas Hubspot has a much larger number.

Marketing and Lead Generation

  • HubSpot:
    • Excel in marketing and sales alignment, with powerful lead generation and email marketing tools.
    • HubSpot CRM is a strong email marketing software option.
  • Pipedrive:
    • Focuses primarily on sales, with add-on options for email marketing and lead generation.
    • It is a CRM software that can use email marketing, if wanted, as an add-on.

Integration and Marketplace

  • HubSpot:
    • Features a vast marketplace with seamless integration with 1000+ apps.
    • Allows you to personalize your crm platform to fit unique business needs.
  • Pipedrive:
    • Offers a solid marketplace with essential integrations, though not as extensive as HubSpot.
    • Offers a seamless integration with 300+ applications.

Reporting and Analytics

  • HubSpot:
    • Provides in-depth reporting and analytics, offering detailed insights into sales performance and marketing and sales efforts.
    • It helps you effectively grow your business with data-driven decisions.
  • Pipedrive:
    • Offers solid reporting features, primarily focused on tracking sales activities and pipeline progress.
    • Makes it easy to visualize sales performance.
Deals feature of Pipedrive

What to Look For When Choosing CRM Software?

  • Scalability: Can the CRM grow with your business?
  • Mobile Access: Is the mobile app user-friendly and functional?
  • Customer Support: How responsive is their support team?
  • Training and Onboarding: Are there adequate training and onboarding resources?
  • Security: Does the CRM meet your security requirements?
  • Industry-Specific Features: Does the CRM offer features tailored to your industry?
  • Data Migration: How easy is it to migrate your existing data?
  • Workflow Automation: Can you automate repetitive tasks to boost efficiency?
  • Reporting and Analytics: Does it provide the insights you need to make informed decisions?
  • Third-Party Integrations: Does it seamlessly integrate with your existing tools?
  • Budget: Does the CRM fit within your budget, considering both initial and ongoing costs?

Final Verdict (Our Pick)

So, which one wins? It depends on your needs.

For sales and marketing teams wanting a full suite, HubSpot is powerful.

But it gets pricey. If you’re sales-focused and want easy, visual pipelines, Pipedrive is great.

Its pipedrive pricing plans are simpler.

We lean towards Pipedrive for its ease of use and strong sales focus, especially for smaller teams.

Both offer good customer relationship management.

Consider your business growth and customer satisfaction goals.

We’ve tested both, so we know what works. Pick the one that fits your style and budget.

Frequently Asked Questions

Which is better for small businesses, HubSpot or Pipedrive?

Pipedrive often suits small businesses better due to its simpler, intuitive user interface and more transparent pricing plans. HubSpot can be overwhelming and expensive for smaller teams, though it offers a useful free version.

Is Pipedrive just for salespeople?

While Pipedrive is sales-focused, its tools benefit anyone managing leads and deals. It’s built for the salesperson but also works for project managers or anyone who needs to track progress.

Does HubSpot have better reporting than Pipedrive?

Yes, HubSpot offers more comprehensive reporting and analytics. Its reporting tools are more advanced, making it a better choice for businesses needing in-depth data analysis, especially enterprise companies.

Can I add more features to Pipedrive?

Yes, Pipedrive offers additional add-ons and integrations via its marketplace. This allows you to extend its functionality, though it might not match HubSpot’s extensive feature set.

What are the main differences between these two platforms?

The two platforms differ in focus: HubSpot is a full-suite CRM, while Pipedrive prioritizes sales. HubSpot has more features and integrations, but Pipedrive has an easier, sales-focused interface.

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