Insightly vs Nutshell CRM: Which CRM Wins in 2025?

by | Last updated Apr 13, 2025

Winner
Insightly
9.0
Runner Up
Nutshell CRM
8.0
Untitled design 12

Are you trying to pick the right CRM? It’s tough, right?

You want something that helps your business grow, but all these choices are confusing.

You’re probably tired of reading long reviews that don’t tell you what really matters.

We’re breaking down Insightly vs Nutshell CRM.

We’ll show you which one might be the best for you in 2025.

Let’s make this decision easier.

Overview

We’ve spent countless hours diving deep into both Insightly and Nutshell CRM.

Our team rigorously tested each platform, exploring every feature, from contact management to sales automation, to bring you a clear, hands-on comparison.

Insightly

Need a CRM that goes beyond sales with robust project management tools?

9out of 10

Pricing: It has a free plan. The premium plan starts at $29/month.

Key Features:

  • Workflow Automation.
  • No-Code Customization.
  • Comprehensive Reporting.
Nutshell CRM CTA

Ready to simplify your sales process? Nutshell, known for its ease of use.

8out of 10

Pricing: It has a free plan. The premium plan starts at $13/month.

Key Features:

What is Insightly?

Insightly is more than just a CRM. It blends sales with project management.

Imagine managing leads and projects in one place. 

It’s built for businesses that need that combo.

They want to track customers and deliver projects smoothly.

Insightly
Insightly
9.0

Ready to streamline your business processes and build stronger relationships? Start your free trial of Insightly and see the difference!

Key Benefits

Pricing

  • Insightly offers flexible plans for different needs and budgets. Check them out:
  • Plus: Starts at $29/user/month
  • Professional: Starts at $49/user/month
  • Enterprise: Starts at $99/user/month
Insightly pricing

Pros

Cons

What is Nutshell?

Nutshell CRM. It’s built for sales teams.

Focuses on pipeline management. It aims to simplify sales processes.

It makes it easy to track deals. Helps your team close more sales.

Nutshell CRM CTA
Nutshell
8.0

Ready to boost your sales? Nutshell users report seeing a 20% increase in closed deals on average.

Key Benefits

Pricing

Nutshell offers several different pricing tiers. The plans vary based on the features you need and the number of users.

  • Foundation: $13/month
  • Growth: $25/month
  • Pro: $42/month
  • Business: $59/month
  • Enterprise: $79/month
nutshell pricing

Pros

Cons

Feature Comparison

Let’s dive into the core features of Insightly and Nutshell CRM.

We’ll break down each aspect, showing you where each platform shines, so you can see which one truly fits your needs.

User-Friendly Interface and Ease of Use

Both platforms aim to be easy to use, but Insightly offers more customizable dashboards, which can be overwhelming for some small businesses.

Nutshell CRM is known for its more intuitive and user-friendly setup, making it quicker to get started.

Customer Service and Support

When it comes to customer service, Insightly provides various support channels, including email and phone.

Nutshell CRM also offers strong support, often praised in user reviews for its responsiveness and personal touch.

What is Insightly

Email Marketing Capabilities

For email marketing, Insightly has built-in features that allow you to create and send campaigns directly.

Nutshell CRM requires you to integrate with third-party email tools, which might add complexity but also flexibility.

Sales Forecasting and Reporting

Both CRMs offer robust forecasting tools.

Insightly provides detailed reports and analytics, while Nutshell CRM focuses on visual dashboards for quick insights.

Integration with Other Tools

To integrate with other business tools, both platforms offer APIs and pre-built integrations.

Insightly connects with a wider range of apps, while Nutshell CRM focuses on essential integrations that are most important for small businesses.

Customization Options

If you want to customize everything, Insightly is more powerful.

You can create custom fields, layouts, and workflows. Nutshell CRM also allows customization, but with a simpler approach.

Nutshell CRM Sales Automation

User Reviews and Feedback

Checking user reviews is important.

Insightly is often praised for its depth of features, while Nutshell CRM gets high marks for its simplicity and excellent customer service.

What to Look For When Choosing The Right CRM Tool?

  • Integration: Does it play well with your current tools? Seamless connections save time and reduce errors.
  • Scalability: Can it grow with your business? Choose a CRM that can adapts to your evolving needs.
  • User-friendliness: Is it easy for your team to adopt? Simple interfaces encourage consistent use and faster training.
  • Support: Does it offer reliable customer service? Quick help is crucial when issues arise.
  • Reporting: Does it provide the insights you need? Data-driven decisions depend on accurate and accessible reports.
  • Customization: Can you tailor it to fit with your specific workflows? Flexibility ensures that the CRM matches your unique business processes.
  • Mobile Access: Is the mobile experience robust? On-the-go access keeps your team connected and productive.
  • Security: Does it meet your data security requirements? Protecting sensitive information builds trust and ensures compliance.

Final Verdict (Our Pick)

So, which one wins?

For most small businesses, Nutshell CRM is the better choice. 

It’s just easier to use. You can get started fast.

Plus, their customer service is really good. 

Insightly has more features. But, it can be a bit much.

If you want something simple and user-friendly, go with Nutshell.

We’ve tried both, and we think Nutshell will help you grow without making things too complicated.

Trust us, we know what works.

Frequently Asked Questions

What is the main difference between Insightly and Nutshell CRM?

Insightly is a more comprehensive CRM with advanced features and customization options, suitable for larger businesses with complex needs. Nutshell CRM is simpler and more user-friendly, ideal for smaller businesses that prioritize ease of use and a quick setup.

How do the prices of Insightly and Nutshell CRM compare?

Both platforms offer tiered pricing based on features and user numbers. Generally, Insightly’s higher tiers can be more expensive, especially for larger teams. Nutshell CRM may offer more competitive pricing for smaller businesses.

Can these CRMs allow users to automate tasks?

Yes, both CRMs offer automation capabilities. Insightly provides more extensive workflow automation features, while Nutshell CRM offers basic automation options.

Which CRM is best for managing projects?

Insightly is better suited for project management due to its integrated project management features, including task management, timelines, and resource allocation. Nutshell CRM has limited project management capabilities.

How well do these CRMs integrate with other business tools?

Both platforms offer integrations with other business tools. Insightly boasts a wider range of integrations, while Nutshell CRM focuses on key integrations for essential tools like email and calendar.

Related Articles