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Insightly vs Nutshell CRM: Which CRM Wins in 2026?

by | Last updated Aug 7, 2026

Winner
Insightly
4.1
  • SOC 2 Type II, GDPR & HIPAA
  • 2,000+ AppConnect Connectors
  • Copilot AI Email Summaries
  • Projects + CRM in One Tool
  • Gantt Charts Added in 2025
  • Rated by PC Magazine & G2
  • Plans from $29/user/month
Runner Up
Nutshell CRM
2.8
  • Plans Start at $13/user/mo
  • Free Data Migration Included
  • Unlimited Contacts, No Caps
  • Board, List, Map & Chart Views
  • 5,000+ Apps via Zapier
  • Free 14-Day Trial
  • Plans from $13/user/month

⚡ Quick Verdict:

  • Pricing: Insightly starts at $29/user/month. Nutshell CRM starts at $13 per user per month.
  • Best for: Insightly suits teams tying project management to customer relationship management. Nutshell CRM suits small businesses that want sales automation on a budget.
  • Key difference: Insightly ships projects, milestones and an opportunities dashboard inside the CRM. Nutshell CRM keeps the funnel simple and adds email marketing.
  • Our pick: Insightly, rated 4.1 against 2.8, because it covers sales, service and delivery in one system.
Insightly vs Nutshell CRM Comparison

Most CRM shoppers pick the wrong tool for a simple reason.

They compare feature lists instead of workflows.

Insightly and Nutshell CRM both track leads, contacts and deals.

But one is built for teams that deliver projects after the sale.

The other is built for small sales teams that want speed and a low monthly cost.

This comparison shows which one matches your business.

Overview

This Insightly vs Nutshell CRM comparison covers pricing, core features and ease of use.

It also breaks down who each platform works best for.

Our writer spent hands-on time with Nutshell CRM directly.

Notes on Insightly come from published documentation, pricing pages and G2 reviews.

By the end, you will know which CRM software fits your team.

What is Insightly?

Insightly is a cloud-based customer relationship management platform for growing companies.

Insightly CRM keeps all of your current and prospective customer data in one place to lift productivity.

Sales teams and marketing teams share the same records while tracking sales opportunities.

Managers use it to monitor employee work and progress across every project.

The same account also handles delivery through milestones and pipelines.

That link between the sales pipeline and project management is the main draw.

Insightly CRM Review: Better Than I Expected?

🏆 Winner: Insightly

⭐ 4.1/5 | 💰 From $29/user/month

Insightly pairs contact management with real project delivery. It is recommended by PC Magazine, Entrepreneur Magazine, G2 Crowd and TrustRadius.

Insightly Pricing

Insightly offers three tiers. Each one is priced per user.

PlanPriceBest For
Plus$29/user/monthSmall sales teams starting with CRM
Professional$49/user/monthTeams needing dashboards and app integration
Enterprise$99/user/monthFull access to every feature and audit log

Pricing verified August 2026.

Insightly Top Benefits

Free trial: Yes. Insightly runs a free trial of the CRM so you can test records, reporting and workflow automation before you pay.

Money-back guarantee: None advertised. Plans are billed annually, so review the terms before you commit for a year.

📌 Note: Insightly Marketing and Insightly Service are sold separately. These other Insightly products follow the same pricing structure as the CRM, so a full stack multiplies your monthly costs.

⚠️ Warning: The Plus tier gives limited access to most features. The Professional tier caps dashboards and third-party app integration. Check the limits for your services before you choose a plan.

Key Benefits of Insightly

Here is what makes Insightly worth a look:

  • Projects Inside the CRM: Create projects, set milestones and assign tasks to any team member. Gantt chart visualizations were added in 2025 for timelines and dependencies.
  • Customizable Pipelines: Kanban views track each stage of sales. Custom fields let you customize records to match your process.
  • AppConnect Integrations: A low-code integration engine ships over 2,000 pre-built connectors. Google Workspace, Gmail and Outlook all connect.
  • Copilot AI Assistant: Copilot summarizes emails and speeds up data retrieval. It is one of the newer AI features in the platform.
  • Security and Compliance: Insightly is compliant with SOC 2 Type II, GDPR and HIPAA. That security posture matters for regulated clients.
  • Reporting and Dashboards: Reports and dashboards give visual insight into business performance. An opportunities dashboard shows deals by stage and owner.
  • Mobile Capture: The platform runs in any web browser and on mobile. Add contacts on the go, scan a business card, and assign work from your phone.
Insightly Homepage

What Our Team Noticed

Note: We have not had extended hands-on time with Insightly yet. The notes above come from published documentation, the Insightly pricing page and G2 reviews. G2 reviews highlight fast setup and a short learning curve as the two reasons buyers pick it.

Insightly Pros & Cons

✅ Pros
  • Links project management and CRM in one system
  • Over 2,000 pre-built connectors through AppConnect
  • Compliant with SOC 2 Type II, GDPR and HIPAA
  • Fast rollout and easy data input
  • Copilot AI summarizes emails and retrieves data
❌ Cons
  • Enterprise tier costs almost double Zoho CRM
  • Not as feature-deep as bigger CRM tools
  • Lacks advanced options like custom workflows
  • Marketing and Service cost extra per user

What is Nutshell CRM?

Nutshell CRM is a cloud-based platform built for small to mid-sized B2B sales teams.

It is an all-in-one tool for contact management, pipelines and email marketing.

The design goal is simplicity, so it skips the heavier features that slow teams down.

Nutshell comes standard with unlimited CRM contacts and no data limits.

You can import contacts from any source using a CSV file.

In 2025 it was named a top choice for small businesses that value ease of use.

Nutshell CRM Tutorial 2026 | How to Use Nutshell CRM

🥈 Runner Up: Nutshell CRM

⭐ 2.8/5 | 💰 From $13/user/month

Nutshell CRM gives small teams a working funnel in days. Free data migration and free live support come with every plan.

Nutshell CRM Pricing

Nutshell CRM plans are sold per user. There are five tiers.

PlanPriceBest For
Foundation$13/user/monthA single user testing basic contact management
Growth$25/user/monthSmall teams adding sales automation
Pro$42/user/monthMultiple pipelines and personal email sequences
Business$59/user/monthTeams needing the full reporting suite
Enterprise$79/user/monthLarger teams needing an audit log and territories

Pricing verified August 2026.

Nutshell CRM Pricing

Free trial: Yes. Nutshell offers a free 14-day trial for new users, so you can create a pipeline and view real deals before paying.

Money-back guarantee: None advertised. Free data migration and free live support come with all plans instead.

📌 Note: Marketing features like email marketing, landing pages and web forms are included rather than sold as paid add-ons. That keeps the real cost lower than the plan price suggests.

⚠️ Warning: The jump from Foundation to Enterprise is six times the price. Confirm which tier unlocks the reporting suite you need before you commit.

Key Benefits of Nutshell CRM

Here is where Nutshell CRM earns its place:

  • Short Learning Curve: Nutshell CRM is rated one of the friendlier CRM tools for B2B teams. Most users are productive within days.
  • Visual Pipeline Management: Drag-and-drop boards move deals through stages. Board, List, Map and Chart views cover different ways to read the funnel.
  • Sales Automation: Lead routing, follow-up notifications and email sequences run without manual work. That cuts time-wasting tasks for every person on the team.
  • Lead Discovery: ProspectorIQ and VisitorIQ find new leads. VisitorIQ identifies companies visiting your site so you can respond faster.
  • Broad Integration: It connects with Google Apps, MailChimp, Zendesk, Microsoft 365 and Slack, plus over 5,000 apps via Zapier.
  • Free Support and Migration: Live chat and email support cover all customers. Priority support is there for enterprise clients.
  • Mobile App: A mobile application covers both iOS and Android, and its functionality earns positive feedback. Calendar sync and click-to-call keep the day moving.
Nutshell CRM Homepage

The graphic below sums up where the platform delivers the most value.

Nutshell CRM Top Benefits

What Our Team Noticed

Our writer signed up for Nutshell CRM and ran a small pipeline through it for several days. Here is what stood out from that hands-on time:

Nutshell CRM Personal Experience

Nutshell CRM Pros & Cons

✅ Pros
  • Starts at $13 per user per month
  • Free data migration and live support on all plans
  • Unlimited CRM contacts with no data limits
  • Email marketing included without paid add-ons
❌ Cons
  • Automation is less advanced than HubSpot or Salesforce
  • Email attachment handling needs work
  • No true project management module
  • Reporting suite sits behind the $59 tier

Feature Comparison

Ready for a closer look at Insightly vs Nutshell CRM? We compare ten areas that decide most CRM purchases, from the sales funnel to support.

FeatureInsightlyNutshell CRM
Starting Price$29/user/month$13/user/month
Free Trial✅ 14 days
Project Management
Workflow Automation
Email Marketing Built In❌ (separate product)
AI Assistant✅ Copilot
SOC 2, GDPR, HIPAA❌ Not stated
Free Data Migration
Mobile AppiOS and Android
Best ForTeams delivering projectsSmall B2B sales teams

1. Core CRM and Contact Management

Insightly: Contact management sits at the centre of the system. Every company, person and organization gets linked records, so you can track how a deal moved from first contact to signed work. Custom fields let you customize what each record stores.

Insightly CRM

Nutshell CRM: Pipeline management runs on a visual drag-and-drop board. Board, List, Map and Chart views each show the same deals a different way. Unlimited contacts mean you never trim your database to fit a plan.

Nutshell CRM Pipeline Management

2. Sales Automation and Workflow Automation

Insightly: Workflow automation handles lead assignment and record updates. Documentation notes that advanced custom workflows are thinner than some rivals offer. Still, the basics automate enough to save sales teams real hours each week.

Insightly Modern CRM

Nutshell CRM: Sales automation covers lead routing and follow-up notifications. Web forms capture leads and add them to the funnel with no manual entry. G2 reviews highlight the routing rules as a reason small teams stay.

Nutshell CRM Sales Automations

3. Project Management and Task Management

Insightly: This is the clearest gap between the two. You can manage projects with milestones and pipelines, assign tasks to a team member, and watch progress on shared timelines. Reminders, to-do lists and call logs round out task management.

Insightly Project Management

Nutshell CRM: There is no project module. Collaboration happens around deals through shared notes, @mentions and activity feeds. That works for a sales process but not for delivery after the close.

Nutshell CRM Team Collaboration

4. Email Templates and Sequences

Insightly: You can send tracked mail, save email templates and schedule emails from inside a record. Gmail and Outlook both sync. Bulk campaigns live in Insightly Marketing, which is a separate purchase.

Insightly Email

Nutshell CRM: Email marketing is built in. You create lists, send bulk email and run drip campaigns without an add-on. Personal email sequences unlock on the Pro plan, which is where most growing teams land.

Nutshell CRM Email Automation

⚠️ Warning: If email campaigns matter to you, compare total costs carefully. Insightly Marketing is billed on top of the CRM, while Nutshell CRM folds campaigns into one plan.

5. AI Features

Insightly: Copilot is an AI-powered assistant that summarizes emails and speeds up data retrieval. Ask it for details on an account and it pulls the knowledge you need without hunting through records.

Insightly AI Automations

Nutshell CRM: AI tools assist with revenue-driving tasks rather than general chat. The focus is on writing help and surfacing the next action on a deal.

Nutshell CRM Artificial Intelligence

6. Reporting, Dashboards and Meeting Notes

Insightly: Reports and dashboards give visual insight into business performance. An opportunities dashboard shows deals by stage, owner and close date. Managers can monitor team activity without asking for an update.

Insightly Reporting

Nutshell CRM: Analytics dashboards track performance and sales KPIs. AI meeting summarization gives you the ability to turn calls into written notes attached to the contact, so nothing depends on someone’s memory.

Nutshell CRM AI Meeting Summarization

7. Organizations, Records and Quotes

Insightly: Organizations group contacts under a parent company, which helps when several buyers sit inside one account. Scan a business card on mobile and the details land in the right organization.

Insightly Organizations

Nutshell CRM: Quotes and invoices are generated from the deal record itself. For example, a rep can send a quote and update the stage in one pass instead of switching apps.

Nutshell CRM Quotes & Invoices

8. Integrations

Insightly: AppConnect is a low-code integration engine with over 2,000 pre-built connectors. Google Workspace, Gmail and Outlook connect out of the box. It also joins up neatly with other Insightly products.

Insightly Seamless Integrations

Nutshell CRM: Native links cover Google Workspace, Microsoft 365, Slack, MailChimp and Zendesk. Calendar sync and click-to-call are standard. Zapier adds over 5,000 more apps.

Nutshell CRM Useful Integration

9. Support and Ticketing

Insightly: Ticketing lives in Insightly Service, a separate product on the same pricing structure. Buy it and support agents work from the same customer records the sales side uses. Release notes land with every new version.

Insightly Support & Ticketing

Nutshell CRM: Free live support covers every plan through live chat and email. Enterprise customers get priority queues. Free data migration at signup is rare at this price.

Nutshell CRM Reliable Customer Support

10. Pricing & Cost

Here are both plan ladders side by side.

TierInsightlyNutshell CRM
EntryPlus — $29/user/monthFoundation — $13/user/month
GrowthGrowth — $25/user/month
MidProfessional — $49/user/monthPro — $42/user/month
Upper MidBusiness — $59/user/month
TopEnterprise — $99/user/monthEnterprise — $79/user/month

Insightly: Pricing is competitive at the Plus and Professional tiers. The Enterprise tier at $99 is almost double what Zoho CRM charges for a similar level. You are paying for the project side as well as the CRM.

Nutshell CRM: Five tiers give you more room to grow one step at a time. Foundation at $13 is the cheapest serious entry point here. Marketing features included in the plan improve the value further.

Different Scenarios

If You Need…ChooseWhy
Lowest monthly costNutshell CRM$16 less per user at entry
Projects after the saleInsightlyMilestones, tasks and Gantt charts
Built-in email marketingNutshell CRMNo paid add-on required
HIPAA or GDPR dutiesInsightlySOC 2 Type II certified
Deep app connectionsInsightly2,000+ AppConnect connectors
Fastest team adoptionNutshell CRMShortest learning curve

💰 Your Budget

A five-person team pays $65 a month on Foundation or $145 on Plus. Over a year that gap funds a lot of other software.

🔌 Your Tech Stack

Both connect to Google Workspace and Microsoft tools. Insightly wins if you need a low-code integration layer across many internal systems.

📝 Your Sales Process

Short transactional deals fit the Nutshell funnel well. Long deals that turn into delivery work fit Insightly better.

🎓 Your Experience Level

Nutshell CRM has the shorter learning curve of the two. Insightly is still easier to pick up than Zoho CRM, though it is not as feature-deep.

🆓 Free Trials and Demos

Run both trials with the same ten leads. Compare how each platform handles your real records rather than a demo dataset.

🛟 Support Options

Nutshell CRM includes live chat and email help on every plan. Insightly sells a full service desk as a separate product.

Switching Guide

Already on one of these? Here is what changes if you move.

🔄 Switching from Insightly to Nutshell CRM?

✅ What you’ll gain:

  • A lower bill at every comparable tier
  • Email marketing bundled into the plan
  • Free migration help and live chat support

❌ What you’ll lose:

  • Project management, milestones and Gantt charts
  • The 2,000-connector AppConnect engine
  • Stated SOC 2 Type II and HIPAA compliance

📋 How to switch:

  1. Export contacts, companies and open opportunities to CSV
  2. Start the free 14-day trial and request migration help
  3. Rebuild your stages, then import the CSV file
🔄 Switching from Nutshell CRM to Insightly?

✅ What you’ll gain:

  • Projects, milestones and delivery timelines
  • Copilot AI and deeper reporting
  • A path into Insightly Marketing and Insightly Service

❌ What you’ll lose:

  • The $13 entry price and five-step plan ladder
  • Bundled email campaigns and landing pages
  • Free live support on the cheapest plan

📋 How to switch:

  1. Export your contacts, deals and activity history
  2. Create an Insightly account and map your custom fields
  3. Import records, then build your first project pipeline

What Our Review Didn’t Cover

This comparison focused on small and mid-sized B2B teams. We did not test enterprise rollouts, custom API work or how either tool behaves across large territories. Notes reflect the August 2026 version of each platform, and features may change after that date. If you manage 100 or more seats, your priorities will differ from what we covered here.

Final Verdict

CategoryWinner
💰 PricingNutshell CRM
🚀 Core CRM FeaturesInsightly
📁 Project ManagementInsightly
📧 Email MarketingNutshell CRM
📊 ReportingInsightly
👶 Ease of UseNutshell CRM
🔌 IntegrationsInsightly
🏆 Overall WinnerInsightly

🏆 WINNER: INSIGHTLY

Insightly wins 4 out of 7 categories.

Best for: agencies, consultancies, and any business where a signed deal turns into a project.

These two products solve different halves of the same job. Insightly covers the whole arc from lead to delivered project. Nutshell CRM covers the sales half faster and cheaper.

Nutshell CRM is a strong pick for small businesses that live inside the funnel. Its 2.8 rating reflects thinner automation next to bigger rivals, not a broken product.

If you need customer relationship management and project management in one account, Insightly is the better buy at 4.1.

More of Insightly Compared

Here is how Insightly measures up against other CRMs:

Insightly vs HubSpot

Insightly wins on: native project delivery, per-seat cost at the mid tier, HIPAA compliance

HubSpot wins on: free starting tier, marketing depth, larger partner marketplace

Insightly vs Zoho CRM

Insightly wins on: simpler onboarding, cleaner data input, faster rollout

Zoho CRM wins on: feature depth, cheaper top tier, wider first-party app suite

Insightly vs Pipedrive

Insightly wins on: project milestones, AppConnect breadth, service and ticketing path

Pipedrive wins on: lower entry price, tighter deal-only focus, quicker pipeline setup

Insightly vs Salesforce

Insightly wins on: setup speed, no admin headcount required, predictable per-user costs

Salesforce wins on: customization ceiling, reporting engine, network of certified partners

More of Nutshell CRM Compared

Weighing Nutshell CRM against other options? Start with the video, then the cards below.

The Best CRM Tools for Your Needs

Nutshell CRM vs HubSpot

Nutshell CRM wins on: flat low pricing, free migration, no seat minimums

HubSpot wins on: workflow branching, content tools, reporting customization

Nutshell CRM vs Keap

Nutshell CRM wins on: entry price, faster setup, simpler daily screens

Keap wins on: automation builder, payments and invoicing depth, appointment tools

Nutshell CRM vs Freshsales CRM

Nutshell CRM wins on: bundled email marketing, unlimited contacts, live support on all plans

Freshsales CRM wins on: built-in phone, AI lead scoring, free starter plan

Nutshell CRM vs Capsule CRM

Nutshell CRM wins on: lead discovery tools, pipeline views, campaign sending

Capsule CRM wins on: free tier for tiny teams, lighter interface, simpler task board

Frequently Asked Questions

What is Insightly used for?

It manages customer interactions, leads, sales opportunities and projects in one place. Teams track deals through pipelines, then run delivery work with milestones and assigned tasks.

Is Insightly easy to use?

Yes for most teams. The interface is easy to pick up and rollout is fast. It is simpler than Zoho CRM, though it trades away some feature depth.

Is Nutshell a good CRM?

It is a solid fit for small B2B sales teams that want low cost and quick adoption. Automation is thinner than HubSpot or Salesforce, which limits larger operations.

How much does a CRM cost per month?

Entry tiers here run $13 to $29 per user per month. Mid tiers land near $42 to $49, and top tiers reach $79 to $99.

Which is #1 CRM software?

Salesforce leads the wider market by share. Between these two, Insightly takes our pick at 4.1 because it pairs the CRM with real project delivery.

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