Insightly vs Thryv: Which CRM Tool Wins in 2025?

by | Last updated Apr 13, 2025

Winner
Insightly
9.0
Runner Up
Thryv
7.5
Untitled design 2 5

Choosing the right tool for your business can feel like a huge headache.

You need to keep track of customers, deals, and all that stuff, right?

That’s a real problem!

So, let’s break down Insightly vs Thryv. 

We’ll look at what they do and how they compare and help you pick the best one for your needs in 2025.

Overview

To give you the best comparison, we dove deep.

Our team spent hours testing each platform, exploring every feature, and analyzing real user feedback. 

We focused on key areas like ease of use, customer management, and overall value, to bring you a practical breakdown.

Insightly

Need a CRM that goes beyond sales with robust project management tools?

9out of 10

Pricing: It has a free plan. The premium plan starts at $29/month.

Key Features:

  • Workflow Automation.
  • No-Code Customization.
  • Comprehensive Reporting.
THRYV CTA

Join the 25,000+ small businesses successfully using Thryv.

7.5out of 10

Pricing: Free trial available. The premium plan starts at $19/month.

Key Features:

What is Insightly?

Insightly is more than just a CRM. It blends sales with project management.

Imagine managing leads and projects in one place. 

It’s built for businesses that need that combo.

They want to track customers and deliver projects smoothly.

Insightly
Insightly
9.0

Ready to streamline your business processes and build stronger relationships? Start your free trial of Insightly and see the difference!

Key Benefits

Pricing

  • Insightly offers flexible plans for different needs and budgets. Check them out:
  • Plus: Starts at $29/user/month
  • Professional: Starts at $49/user/month
  • Enterprise: Starts at $99/user/month
Insightly pricing

Pros

Cons

What is Thryv?

Thryv. It’s a platform for small businesses.

It does a lot. CRM, marketing, and scheduling. All in one place.

It aims to simplify business operations.

THRYV CTA
Thryv
7.5

Join the 25,000+ small businesses successfully using Thryv for their customer relationship management! Get your site properly configured today.

Key Benefits

  • Centralized hub: Manage all your business needs in one place.
  • Automated marketing: Reach more customers with less effort.
  • Online scheduling: Let clients book appointments 24/7.
  • Accept payments online: Get paid faster and easier.
  • Reputation management: Monitor and improve your online reviews.

Pricing

Command Center: (Month/$0)
Business Center: (Month/$228)
Marketing Center: (Month/$228)

thryv pricing

Pros

  • All-in-one solution.
  • Saves time and money.
  • Improved Online Presence
  • Time-Saving Automation
  • Improves customer experience.

Cons

Feature Comparison

Both Insightly and Thryv offer a range of tools, but their focus and strengths differ.

We’ll break down the key features and compare them side by side to help you understand which platform best meets your business needs.

Customer Relationship Management (CRM) & Pipeline Management

  • Insightly CRM focuses on robust relationship management, offering detailed contact profiles and strong pipeline tracking. It’s built for businesses needing deep dive customer relationship management.
  • Thryv takes a more integrated approach. While it handles contacts, its pipeline tools are more streamlined and focus on managing service-based workflows.

Integration and Sync Functionality

  • Insightly CRM boasts strong integration capabilities, including connections with popular platforms like Salesforce, Zoho CRM, and HubSpot CRM. It offers reliable sync options for data.
  • Thryv focuses on its internal ecosystem, offering fewer external integration options but strong sync within its own tools.
What is Insightly

Email Marketing and Landing Pages

  • Insightly CRM provides email marketing tools with template options, though it might require additional integration for advanced campaigns. It also offers basic landing pages.
  • Thryv offers integrated email marketing and landing pages, focusing on direct communication with customers, including followup automations.

Appointment Scheduling and Automation

  • Thryv excels in appointment scheduling, offering robust tools for service-based businesses. It also includes automate features for tasks and workflows.
  • Insightly CRM has some appointment scheduling features, but its automate focus is more on sales and project management.

Dashboard and Reporting

  • Insightly CRM provides a detailed dashboard for sales and project tracking. It offers customizable reports for in-depth analysis.
  • Thryv’s dashboard focuses on overall business health, providing quick insights into revenue and customer activity.

Customer Support and User Reviews

  • Insightly CRM offers various customer support options, including online resources and direct support. User reviews often praise its detailed features.
  • Thryv also provides customer support, but user reviews highlight its ease of use and all-in-one functionality.
THRYV Campaign Analytics

Management Software Functionality

  • Insightly CRM is a great management software for business that focus on sales and project management.
  • Thryv’s management software capabilities extend to overall business operations, including payments and online presence.

What to Look For When Choosing The Right CRM Tool?

  • Integration: Does it play well with your current tools? Seamless connections save time and reduce errors.
  • Scalability: Can it grow with your business? Choose a CRM that can adapts to your evolving needs.
  • User-friendliness: Is it easy for your team to adopt? Simple interfaces encourage consistent use and faster training.
  • Support: Does it offer reliable customer service? Quick help is crucial when issues arise.
  • Reporting: Does it provide the insights you need? Data-driven decisions depend on accurate and accessible reports.
  • Customization: Can you tailor it to fit with your specific workflows? Flexibility ensures that the CRM matches your unique business processes.
  • Mobile Access: Is the mobile experience robust? On-the-go access keeps your team connected and productive.
  • Security: Does it meet your data security requirements? Protecting sensitive information builds trust and ensures compliance.

Final Verdict (Our Pick)

If you want deep customer tracking and strong sales tools, Insightly is a solid pick.

It’s great for detailed work and connecting with other apps.

But, if you need an all-in-one place to run your business, Thryv is likely better.

It helps with appointments, payments, and talking to customers all in one spot.

We tested both, and we think Thryv is easier to use for most small businesses.

So, think about what your business needs most.

We’ve done the work; now you pick what works for you!

Frequently Asked Questions

What is the main difference between Insightly and Thryv?

Insightly excels in robust relationship management and sales pipeline tracking, while Thryv focuses on an all-in-one approach for service-based businesses, including appointment scheduling and customer communication.

Which CRM has better customer support?

Both offer customer support options. Insightly often receives praise for its detailed features in user reviews, while Thryv is frequently commended for its ease of use.

How do their pricing plans compare?

Pricing varies based on features and user needs. Insightly generally offers tiered pricing plans, while Thryv provides different plans for different business needs.

Which CRM is easier to use?

Thryv is often considered more user-friendly due to its intuitive interface and focus on simplicity. Insightly may require a steeper learning curve due to its more complex features.

Can I try either platform before committing?

Both Insightly and Thryv usually offer free trials or limited free versions, allowing you to explore their features and see which platform best suits your business needs.

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