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Instantly vs Apollo: Which is the Best Lead Generation in 2025?

by | Last updated Dec 18, 2024

Winner
Instantly
9.0
  • Outreach
  • Lead Database
  • Deliverability
  • CRM
  • Website Visitors
  • Free plan available
  • Paid Plans from $37/month
Runner Up
Apollo
7.5
  • Analytics
  • Coaching
  • Sales engagement
  • Deal management
  • Workflow enrich
  • Free plan available
  • Paid Plans from $49/month
Instantly vs Apollo

Choosing the best lead generation tool is crucial. Instantly and Apollo are both powerful, but which is best for your project?

It’s tough to decide. Performance? Ease of use? Community support?

This blog post dives deep into the Instantly vs Apollo debate.

We’ll compare features and more to help you make an informed choice for your 2024 projects.

Instantly vs Apollo: Overview

We’ve spent hours testing both Instantly and Apollo on real-world projects.

This hands on experience gives us a unique perspective to compare these two popular lead generation tools.

Let’s get started!

Instantly AI

Ready to give Instantly a try? Experience the speed and simplicity of a modern lead generation tool. Sign up for a free trial today!

10out of 10

Pricing: It has a free plan. The premium plan starts at $37/month.

Key Features:

  • Real-time Updates
  • Offline Support
  • Automatic Persisted Queries
apollo.io

Are you intrigued by Apollo’s robust feature set? Explore its potential for your next project! Visit the Apollo website to learn more.

10out of 10

Pricing: It has a free plan. The premium plan starts at $49/month.

Key Features:

  • Caching
  • State Management
  • Extensive Community Support

What is Instantly?

Okay, so Instantly is all about speed and keeping things simple. It’s designed to make working with lead generation tools a breeze, even if you’re new to it. They’ve really focused on making it lightweight and easy to get started with.

Instantly AI
Instantly
9.0

Ready to boost your email outreach? Don’t let another email get lost in spam. Try Instantly AI today and see the results for yourself.

Key Benefits

  • Blazing Fast: Instantly claims to be up to 70% faster than other sales software. That’s a big deal!
  • Tiny Footprint: The core library is less than 1KB. It won’t slow down your app.
  • Real-Time Updates: Get instant updates when your data changes. No more manual refreshing.
  • Works Offline: Your app keeps working even without an internet connection.

Pricing

  • Growth: $37/month.
  • Hypergrowth: $97/month.
  • Light Speed: $358/month.
Instantly AI

Pros

  • Improves email deliverability.
  • AI-powered email assistant.
  • Easy to set up and use.
  • Affordable pricing plans.
  • Helpful customer support.

Cons

  • Limited email templates.
  • Integrations could be improved.
  • Occasional deliverability issues.
  • Analytics could be more robust.

What is Apollo?

Now, let’s talk about Apollo. This one’s been around for a while, and it’s the big kid on the block when it comes to lead generation tools. It’s got a ton of features and a huge community, which is great if you need help or want to learn from others.

apollo.io
Apollo
7.5

Ready to boost your email outreach results? Apollo.io boasts a 40% increase in open rates and a 2x improvement in response rates. See for yourself with a free trial.

Key Benefits

  • Mature & Feature-Rich: Apollo’s been around, so it’s packed with features like caching, state management, and more.
  • Huge Community: Tons of developers use Apollo. You’ll find plenty of tutorials and support.
  • Flexible: Works with any lead generation tool and integrates well with popular front-end frameworks.
  • Full Stack Solution: Apollo offers tools for both the client and server side of your lead generation tool.

Pricing

  • Free: Great for getting started and smaller projects.
  • Basic: Starts at $49/month per user. 900 Mobile Credits/year
  • Professional: Starts at $79/month per user. 1,200 Mobile Credits/year
  • Organization: Starts at $119/month per user. 2,400 Mobile Credits/year
Apollo Email

Pros

  • Finds accurate contact information.
  • Helps me reach more prospects.
  • Automates my outreach efforts.
  • Provides valuable data insights.
  • Integrates with my CRM.

Cons

  • Can be expensive for small teams.
  • Data accuracy varies sometimes.
  • Email deliverability can fluctuate.
  • Requires some training to master.

Instantly vs Apollo Feature Comparison

Let’s break down the key features of Instantly and Apollo side-by-side to see how they stack up against each other.

Data Accuracy

  • Instantly: Boasts a high degree of data accuracy, providing verified email addresses and accurate contact details for effective lead generation.
  • Apollo: While it offers contact details and company websites, its data accuracy might vary, potentially impacting the effectiveness of sales and marketing campaigns.
Instantly-ai-login

Search Filters

  • Instantly: Offers advanced search filters comparable to LinkedIn Sales Navigator, enabling precise targeting for sales and marketing teams.
  • Apollo: Provides search filters for refining contact data but may not be as extensive as Instantly’s advanced search filters.

Data Enrichment

  • Instantly: Enhances existing contact data with additional buyer intent data, empowering sales and marketing teams to identify high-potential leads.
  • Apollo: It may offer some data enrichment capabilities, but Instantly’s focus on buyer intent data gives it an edge for targeted outreach.
instantly-ai-Lead-finder-pro-tips

Integrations

  • Instantly: Seamlessly integrates with popular sales and marketing automation tools, streamlining workflows and boosting productivity.
  • Apollo also offers integrations, but Instantly’s emphasis on sales and marketing automation makes it a strong contender for sales-driven teams.

Ease of Use

  • Instantly: Designed for simplicity, allowing users to quickly find accurate contact details and professional email addresses without extensive training.
  • Apollo: While functional, its interface might have a steeper learning curve compared to Instantly’s user-friendly design.

Contact Details & Direct Dials

  • Instantly: Provides direct access to direct dials and contact details, enabling sales teams to connect with prospects efficiently.
  • Apollo: Offers contact details but may not consistently provide direct dials, potentially hindering immediate outreach efforts.

Sales Tools

  • Instantly: Positions itself as a comprehensive sales tool, combining contact data, buyer intent data, and sales and marketing automation features.
  • Apollo: While valuable for sales and marketing teams, its broader focus might not provide the same level of specialized sales tools as Instantly.
Apollo Email Finder

What to Look for When Choosing the Right Lead Generation Tool?

  • Performance: Does the client optimize queries and minimize network requests for faster load times?
  • Caching: How effectively does the client cache data to reduce server load & improve response times?
  • State Management: Does the client offer built-in state management solutions or integrate well with popular state management libraries?
  • Developer Experience: Is the client easy to learn and use, with clear documentation and helpful error messages?
  • Community & Support: Is there an active community and readily available support resources for troubleshooting and learning?
  • Flexibility: Can the client adapt to your specific project requirements and integrate with your existing tech stack?
  • Cost: Does the pricing model fit your budget and offer a good value for the features provided?

Final Verdict (Our Pick)

In the battle of Instantly vs Apollo, both clients demonstrate strengths.

However, for those prioritizing speed, simplicity, and laser-focused sales features, Instantly emerges as our top pick.

Its exceptional performance, real-time updates, and seamless sales tool integrations make it a game-changer.

Remember, the best client ultimately depends on your unique project needs and preferences.

Take advantage of free trials to experience both options firsthand and make an informed decision.

Trust our hands-on experience and insights to guide you toward the perfect GraphQL client for your next endeavor!

Frequently Asked Questions

Can I use Instantly and Apollo together in the same project?

Technically, yes, but it’s generally not recommended. Both clients have their approaches to managing GraphQL data, and combining them could lead to conflicts and complexities. It’s best to choose one and stick with it for a smoother development experience.

Is Instantly suitable for large-scale enterprise applications?

While it Instantly excels in speed and simplicity, it’s still relatively new. For very large and complex enterprise applications with extensive data management needs, Apollo’s mature feature set and robust community support might offer a more comprehensive solution.

Does Apollo offer real-time updates like Instantly?

Apollo doesn’t have built-in real-time updates like Instantly. However, you can achieve similar functionality using subscriptions and third-party libraries, although it might require additional setup and configuration.

Which client is better for beginners?

Instantly’s straightforward setup and intuitive interface make it a great choice for beginners. Apollo’s extensive features and flexibility can be overwhelming for those new to GraphQL, but its large community and resources offer valuable support.

Can I switch from Apollo to Instantly (or vice-versa) in an existing project?

Yes, but it will require some effort. You’ll need to refactor your code to adapt to the new client’s structure and conventions. Consider the potential migration challenges and weigh them against the benefits of switching before making a decision.