Instantly vs Quickmail: Best Tool for Cold Email in 2024

Choosing the right tool for your cold email campaigns can make all the difference in your success.

Two popular options that often come up are Instantly and Quickmail.

Both offer powerful features, but which one reigns supreme?

In this post, we’ll break down Instantly vs Quickmail and their key differences, examining their strengths & weaknesses to help you make an informed decision.

Let’s dive in!

Instantly vs Quickmail: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Instantly & Quickmail, sending hundreds of cold emails & analyzing their deliverability, features, & overall performance.

This hands-on experience allows us to provide you with real-world insights and a clear picture of what each tool offers.

What is Instantly?

Instantly is a powerful cold email platform designed to help you scale your outreach efforts.

It's known for its advanced deliverability features and focus on personalization. Think of it as your secret weapon for landing more meetings and closing more deals.

Key Benefits

• Maximize Inbox Placement: Instantly boasts a 98% deliverability rate, ensure your emails reach the intended recipient's inbox.
• Personalization at Scale: Dynamically personalize your emails with custom variables and AI-powered content generation.
• Streamline Your Workflow: Automate your follow-ups, track email performance, and manage your leads all in one place.

Pricing

• Growth: $37/month.
• Hypergrowth: $97/month.
• Light Speed: $358/month.

What is Quickmail?

Quickmail is a user-friendly cold email tool that's perfect for beginners and experienced marketers alike.

It's designed to simplify your outreach process & help you to build meaningful connections with potential customers.

Think of it as your friendly sidekick in the world of cold email.

Key Benefits

• Warmup Your Inbox: Quickmail's built-in warmup feature gradually increases your sending volume, improving your sender reputation and deliverability.
• Track Your Progress: Monitor your email opens, clicks, and replies with Quickmail's detailed analytics dashboard. You can even track which links get the most clicks!
• Connect With Your CRM: Seamlessly integrate Quickmail with popular CRM platforms like HubSpot and Pipedrive to keep your data in sync.

Pricing

Quickmail offers flexible pricing plans to suit your needs, and you can try it out with a free trial.

• Basic Plan: $49 per month
• Pro Plan: $89 per month
• Expert Plan: $129 per month

Instantly vs Quickmail: Feature Comparison

Now that you have an overview of each tool let's compare them head-to-head across key features.

This will help you see how they stack up against each other and which one best aligns with your specific needs.

Email Deliverability

Both Instantly and Quickmail prioritize email deliverability, but they take different approaches.

Instantly focuses on more advanced features like inbox rotation and dedicated IP addresses to maximize inbox placement.

This helps keep your emails out of the spam folder and ensures they reach your potential clients.

Quickmail, on the other hand, emphasizes its built-in email warmup tool to gradually increase your sending volume and improve your sender reputation.

Automated Follow-Ups

Both platforms offer automated follow-ups to streamline your cold outreach workflow.

However, it Instantly provides more flexibility and customization options for your sequences.

You can set specific triggers, delays, and conditions to create highly personalized follow-up sequences that nurture your leads.

User-Friendly Interface

While both tools have a user-friendly interface, Quickmail is generally considered more intuitive, especially for beginners.

Its clean design & straightforward navigation make it easy to get started with cold emailing, even if you have yet to gain prior experience.

Instantly, with its more advanced features, it might have a steeper learning curve.

Unified Inbox

Instantly offers a unified inbox that allows you to manage all your electronic mailboxes in one place.

This is a valuable feature for teams and individuals who manage multiple email accounts. Quickmail, however, does not currently offer this feature.

Unlimited Email Accounts

Instantly stands out by offering unlimited email accounts on all its plans.

This is a major advantage for agencies and businesses that need to manage multiple email addresses for different clients or campaigns.

Quickmail, while offering multiple email accounts, does not have an unlimited option.

Email Warmup Tool

As mentioned earlier, Quickmail has a built-in email warmup tool that simplifies the process of improving your sender reputation.

While Instantly offers email warmup as well, it's less seamlessly integrated into the platform than it is in Quickmail.

Tools for Instantly Optimizing Email Outreach Strategies

Instantly provides tools that instantly help you optimize your email outreach strategies.

These tools include AI-powered content generation, advanced analytics, and deliverability monitoring.

Quickmail also offers analytics and reporting, but its focus is more on ease of use than advanced optimization.

What to Look for When Choosing a Sales Engagement Tool?

• Deliverability is King: Prioritize features that improve your email deliverability, such as warmup tools, inbox rotation, and sender reputation management.
• Personalization is Key: Look for tools that allow you to personalize your emails at scale with custom variables, dynamic content, and AI-powered assistance.
• Integrations Matter: Ensure the tool integrates with your existing CRM and other essential business tools to streamline your workflow.
• Ease of Use vs. Advanced Features: Consider your team's technical expertise and choose a tool that balances user-friendliness with the advanced features you need.
• Scalability: Choose a tool that could grow with your business, offering flexible pricing plans and the ability to manage multiple email accounts.
• Support is Crucial: Look for a tool with responsive customer support and helpful resources to assist you when needed.

By considering these factors, you could choose the best sales engagement tool to boost your outreach efforts and achieve your goals.

Final Verdict (Our Pick)

Both Instantly and Quickmail are valuable tools for cold email outreach, but our pick is Instantly.

Despite its higher price, its advanced features and focus on deliverability, with tools that instantly optimizing campaigns, make it a worthwhile investment.

However, the best tool depends on your needs and budget.

If you're starting out and prioritize ease of use and affordability, Quickmail is excellent.

We've compared both platforms, highlighting their strengths and weaknesses.

Now, choose the tool that will help you conquer the world of cold email!

Frequently Asked Questions