How to Use Semrush Effectively in 2026 (Full Guide)

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This guide covers every Semrush feature:

• Iniziare — Create your Semrush account and basic setup
• How to Use SEO Toolkit — Run a site audit and track how competitors rank
• How to Use Content Marketing Toolkit — Find topics and create content that ranks in organic search
• How to Use Market Research Toolkit — Run competitor research and the keyword gap
• How to Use Advertising Toolkit — Plan paid ads and research Google Ads keywords
• How to Use Social Media Toolkit — Schedule and track your social media posts
• How to Use AI Content Optimizer — Improve content optimization with real-time SEO suggestions
• How to Use SERP Trackers — Handle position tracking and SERP analysis daily
• How to Use Backlink Analysis Tools — Find backlink opportunities and link building targets
• Come utilizzare lo strumento di ricerca di parole chiave — Use the Keyword Magic Tool for fresh keyword ideas

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I’ve used Semrush for over two years and tested every feature here.

This tutorial comes from real hands-on work, not vendor screenshots.

I tracked one website’s performance with it across many months.

Semrush is one of the most powerful Strumenti SEO disponibile oggi.

Ma la maggior parte degli utenti ne sfrutta solo una minima parte delle potenzialità.

This guide shows you how to use Semrush feature by feature.

Passo dopo passo, con schermate e consigli da professionisti.

Tutorial Semrush

This complete Semrush tutorial walks you through every tool step by step.

You go from your first login to a full seo strategy.

Semrush

Esegui test per scoprire esattamente dove vengono recapitate le tue email. Ottieni report dettagliati su Gmail, Outlook, Yahoo e altri servizi. ricerca di parole chiave, audit your own site, and study how competitors rank. Semrush packs SEO tools, paid ads, and AI visibility into one seo dashboard. Start free, no credit card needed.

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Getting Started with Semrush

Before using any tool, complete this one-time setup.

It takes about three minutes.

Here is the workspace you will work from:

Ora analizziamo passo passo ciascuna fase.

Passaggio 1: crea il tuo account

Go to the Semrush website and click “Sign Up.”

Enter your email and create a password for your semrush account.

✓ Punto di controllo: Controlla il tuo posta in arrivo per ricevere un'e-mail di conferma.

Step 2: Open Your Dashboard

Log in and open the main seo dashboard.

Ecco come si presenta:

✓ Punto di controllo: You should see your projects and semrush tools.

Step 3: Add Your Project

Click “Create Project” and enter your own site domain.

This lets Semrush track your website’s performance over time.

Come utilizzare Semrush SEO Toolkit

Kit di strumenti SEO lets you audit your own site and see how competitors rank.

Ecco come usarlo passo dopo passo.

Step 1: Open the Site Audit Tool

Open the site audit tool from your Semrush dashboard.

The tool scans for technical issues like broken links.

Step 2: Crawl Your Domain

Enter your domain and start the crawl.

Ecco come si presenta:

✓ Punto di controllo: Site Audit shows your site health and any technical issues.

Step 3: Track Your Rankings

Open Position Tracking to monitor your organic keywords.

Position tracking shows visibility, estimated traffic, and average position.

Come utilizzare il toolkit di content marketing di Semrush

Kit di strumenti per il marketing dei contenuti helps you create content that earns more organic traffic.

Ecco come usarlo passo dopo passo.

Step 1: Find a Topic

Open Topic Research and enter a seed keyword.

Content ideation tools generate topics your audience cares about.

Step 2: Open the SEO Writing Assistant

Pick a topic and open the SEO Writing Assistente.

Ecco come si presenta:

✓ Punto di controllo: The assistant shows readability and SEO suggestions in real time.

Step 3: Write Quality Content

Write quality content using the keyword list it suggests.

This bridges keyword research and the actual writing.

Come utilizzare il toolkit di ricerche di mercato Semrush

Kit di strumenti per la ricerca di mercato powers deep competitor research and analisi della concorrenza.

Ecco come usarlo passo dopo passo.

Step 1: Open Domain Overview

Open Domain Overview and enter a rival’s website.

Domain Overview provides a full breakdown of domain performance.

Step 2: Run Organic Research

Open Organic Research to see every keyword they rank for.

Ecco come si presenta:

✓ Punto di controllo: Organic Research shows all organic keywords for that domain.

Step 3: Run the Keyword Gap

Run the Keyword Gap tool to compare other websites.

The keyword gap finds terms competitors rank for that you don’t.

Come utilizzare il toolkit pubblicitario di Semrush

Kit di strumenti pubblicitari helps you plan paid ads and research Google Ads.

Ecco come usarlo passo dopo passo.

Step 1: Research Competitor Ads

Open Advertising Research and enter a competitor.

The tool shows their paid ads and ad copy.

Step 2: Find Paid Keyword Ideas

Open the Keyword Magic Tool for paid keyword ideas.

Ecco come si presenta:

✓ Punto di controllo: You see search volume and keyword difficulty for each term.

Step 3: Build Your Ad List

Build a keyword list for your Google Ads campaign.

Add broad match and exact match terms.

Come utilizzare il toolkit per i social media di Semrush

Social media Kit di strumenti schedules and tracks your social media posts.

Ecco come usarlo passo dopo passo.

Passaggio 1: collega i tuoi account

Connect your social accounts in the Semrush dashboard.

This unlocks the Social Poster and Social Tracker.

Step 2: Plan Your Posts

Open Social Poster to plan your social posts.

Ecco come si presenta:

✓ Punto di controllo: Your social media posts appear in the content calendar.

Step 3: Track Rivals

Open Social Tracker for competitor research on social.

The tool shows engagement across other websites.

Come utilizzare Semrush AI Content Optimizer

Ottimizzatore di contenuti basato sull'IA improves content optimization with smart Strumenti di intelligenza artificiale.

Ecco come usarlo passo dopo passo.

Step 1: Paste Your Draft

Paste your draft and your target keywords.

The AI tools score your content optimization in real time.

Step 2: Apply the Suggestions

Apply the SEO suggestions for readability and title tags.

Ecco come si presenta:

✓ Punto di controllo: Your score rises as you add long tail keywords.

Step 3: Add Internal Links

Add internal links to your important pages.

Strong internal links pass authority to important pages.

Come utilizzare i tracker SERP di Semrush

SERP Trackers handles position tracking and SERP analysis daily.

Ecco come usarlo passo dopo passo.

Step 1: Add Your Keywords

Open Position Tracking and add your keyword list.

Position Tracking monitors your keyword rankings over time.

Step 2: Add Competitors

Add competitors to compare keyword rankings.

Ecco come si presenta:

✓ Punto di controllo: The tool shows visibility and estimated traffic per keyword.

Step 3: Study the SERPs

Open serp analysis to study serp features.

See which serp features and search results you can win.

Come utilizzare gli strumenti di analisi dei backlink di Semrush

Backlink Analysis Tools surfaces backlink opportunities and link building targets.

Ecco come usarlo passo dopo passo.

Step 1: Open Backlink Analytics

Open Backlink Analytics and enter a competitor domain.

It analyzes a competitor’s full backlink profile.

Step 2: Compare Backlink Gaps

Open Backlink Gap to compare links pointing to rivals.

Ecco come si presenta:

✓ Punto di controllo: Backlink Gap compares up to four competitors at once.

Step 3: Start Outreach

Export the link building list and start sensibilizzazione.

Target other websites with strong site’s authority.

Come utilizzare lo strumento di ricerca di parole chiave Semrush

Strumento di ricerca per parole chiave runs deep keyword research with the Keyword Magic Tool.

Ecco come usarlo passo dopo passo.

Passaggio 1: Inserisci una parola chiave iniziale

Open the Keyword Magic Tool and enter a seed keyword.

It generates up to 195,000 keyword ideas immediatamente.

Step 2: Filter Your Keywords

Filter by keyword difficulty and search volume.

Ecco come si presenta:

✓ Punto di controllo: You see search volume, keyword difficulty, and more keyword ideas.

Step 3: Check Keyword Overview

Open the Keyword Overview tool for any specific keyword.

Keyword Overview shows personal keyword difficulty for your own site.

Semrush Pro Tips and Shortcuts

After testing Semrush for over two years, here are my best tips.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• AI Visibility Toolkit: tracks your brand across ai search, ai responses, and Google AI. This is where seo and ai now meet.
• Listing Management: submits your Attività commerciale data to over 70 US directories to boost local seo.
• Map Tracker di classifica: shows local keyword rankings down to street level for your local seo strategy.
• Gestione delle revisioni: collects reviews and improves your Google Business Profile for stronger local seo.
• Organic Traffic Insights: blends Google Analytics and Google Search Console data into one view.

Semrush Common Mistakes to Avoid

Mistake #1: Chasing Only Hard Keywords

Mistake #2: Ignoring Competitor Research

Mistake #3: Skipping the Site Audit

Semrush Troubleshooting

Problem: Site Audit Won’t Crawl

Causa: Your robots.txt file blocks the Semrush crawler.

Aggiustare: Edit the txt file to allow it, then find pages again.

Problem: Position Tracking Shows No Data

Causa: The wrong location or device is selected.

Aggiustare: Reset your target keywords and location in your semrush account.

Problem: Too Few Keyword Ideas

Causa: Your seed keyword is too narrow.

Aggiustare: Try a broad match seed keyword for more keyword ideas.

📌 Nota: If none of these help, contact Semrush support.

Che cos'è Semrush?

Semrush is a digital marketing platform for SEO and content marketing.

Think of it as one toolbox for everything search engines reward.

Guarda questa breve panoramica:

It packs many seo tools and semrush tools into one place.

SEO professionals use Semrush to plan an seo strategy and win more traffic.

Its keyword database holds over 27.5 billion search terms.

It includes these key tools:

• Strumento di magia delle parole chiave: generates up to 195,000 keyword ideas from one seed keyword.
• Keyword Strategy Builder: organizes keywords into topic clusters for content planning.
• Audit del sito: checks site health and flags technical issues automatically.
• Tracciamento della posizione: monitors keyword rankings and estimated traffic over time.
• Analisi dei backlink: finds backlink opportunities and link building targets.
• AI Visibility Toolkit: tracks your ai visibility across ai search and Google AI.

Per una recensione completa, consulta la nostra Semrush review.

Prezzi di Semrush

Here’s what Semrush costs in 2026:

Prova gratuita: Yes, a seven-day trial on Pro and Guru plans.

Account gratuito: Yes, with limited daily searches and reports.

💰 Miglior rapporto qualità-prezzo: Guru — it adds historical data and more keyword ideas.

Semrush contro alternative

How does Semrush compare? Here’s the competitive landscape:

Scelte rapide:

• Il migliore in assoluto: Semrush — the widest set of seo tools in one place.
• Miglior budget: Ubersuggest — cheap keyword ideas for small sites.
• Ideale per principianti: Mangools — simple keyword research and a gentle learning curve.
• Best for link building: Ahrefs — deep backlink data and link building tools.

🎯 Alternative a Semrush

Cerchi alternative a Semrush? Ecco le migliori opzioni:

• 🧠 Content Raptor: Uses google ai to build content briefs fast. Great when you need quality content at scale without manual keyword research.
• 🎨 Prezzo imbattibile a soli 3 dollari al mese per l'abbonamento Premium, il più economico sul mercato. Strong content optimization scoring. It guides title tags and word counts so your page seo matches the top search results.
• 🚀 Ahrefs: The gold standard for backlink opportunities. Its index of links pointing to any domain rivals Semrush for link building.
• 💰 Classifica SE: Budget all-in-one with position tracking and a site audit. A solid pick for seo professionals watching costs.
• 👶 Ubersuggest: Cheap and beginner friendly. It gives keyword ideas, search volume, and basic competitor research for new sites.
• ⭐ Moz: Famous for teaching SEO. Its keyword difficulty score and learning hub suit anyone new to organic search.
• 🔧 Mangools: Five simple tools for keyword research and serp analysis. Clean design makes finding long tail keywords easy.
• 📊 Ranktracker: Focused on position tracking and monitoring organic keywords. Lightweight and quick for daily rank checks.

For further reading, see our Alternative a Semrush guida.

⚔️ Confronto tra Semrush

Ecco come Semrush si posiziona rispetto a ciascun concorrente:

• Semrush contro Content Raptor: Semrush wins on full SEO depth. Content Raptor wins when you only need fast ai search content briefs.
• Semrush vs Surfer: Semrush covers more ground. Surfer beats it on pure on-page content optimization for a single article.
• Semrush contro Ahrefs: Ahrefs edges ahead on backlink data. Semrush wins on keyword research, paid ads, and ai visibility.
• Semrush vs SE Ranking: Semrush has more data and tools. SE Ranking wins on price for small teams.
• Semrush contro Ubersuggest: Semrush is far more powerful. Ubersuggest wins purely on cost for beginners.
• Semrush contro Moz: Semrush has the bigger keyword database. Moz wins as a teaching tool for new seo professionals.
• Semrush contro Mangools: Semrush does much more. Mangools wins on simplicity for quick keyword research.
• Semrush contro Ranktracker: Semrush is the full suite. Ranktracker wins for cheap, focused position tracking only.

Start Using Semrush Now

You learned how to use every major Semrush feature:

• ✅ SEO Toolkit
• ✅ Content Marketing Toolkit
• ✅ Market Research Toolkit
• ✅ Kit di strumenti per la pubblicità
• ✅ Social Media Toolkit
• ✅ AI Content Optimizer
• ✅ SERP Trackers
• ✅ Backlink Analysis Tools
• ✅ Strumento di ricerca per parole chiave

Passo successivo: Pick one tool and try it now.

Most people start with the Keyword Magic Tool.

Run keyword research, then build an seo strategy for more traffic.

Domande frequenti

What exactly does Semrush do?

Semrush is a digital marketing platform for SEO and content marketing. You run keyword research, audit your own site, track competitors, and find backlink opportunities, all from one seo dashboard.

How to use Semrush step by step?

Create a Semrush account, add your project, then run a site audit. Next, use the Keyword Magic Tool for keyword research and Position Tracking to watch your rankings.

Semrush è adatto ai principianti?

Yes. The dashboard guides you through each task, and tools like Keyword Overview explain keyword difficulty clearly. Beginners can find easy long tail keywords within minutes.

Semrush è gratuito?

Yes, with limits. A free Semrush account allows a few daily searches and reports. Paid plans unlock full keyword research, site audit, and position tracking features.

Semrush vale davvero la pena?

For most seo professionals, yes. It replaces several seo tools, surfaces backlink opportunities, and shows how competitors rank, which saves real time and budget each month.