Tired of juggling a dozen different tools to manage your customer relationships, marketing automation, and sales automation?
You’re not alone. Keap can be a powerful platform, but it’s not always the perfect fit.
Maybe you’re looking for something more affordable, more user-friendly, or with specific features Keap doesn’t offer.
Whatever your reason for seeking a change, you’ve come to the right place.
In this post, we’ll explore 15 of the best Keap alternatives available in 2025, each with its own strengths and specialties.
Let’s dive in!
What is the Best Keap Alternative?
Choosing the “best” really depends on your unique needs and priorities.
Do you prioritize affordability? Ease of use? Advanced automation?
To help you decide, we’ve compiled a list of top contenders, each with its own strengths and weaknesses.
1. Gohighlevel
Ever wished you could have all your marketing tools in one place?
That’s what GoHighLevel aims to do. It’s a platform designed to be an all-in-one solution for marketing agencies and businesses.
Think of it like a Swiss Army knife for your marketing needs.
You get CRM features, email marketing, landing page builders, and even a call-tracking system. It’s pretty powerful stuff.
Our Take
GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.
Key Benefits
- Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
- White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
- Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.
Pricing
- Starter: $97/seat per month.
- Unlimited: $297/seat per month.
Pros
Cons
2. Pipedrive
Ever feel like your sales process could use a bit more organization? Pipedrive might be just what you need!
It’s a CRM designed with salespeople in mind. It helps you visualize the sales pipeline and track deals from start to finish: no more messy spreadsheets or forgotten follow-ups.
Pipedrive keeps everything in one easy-to-use platform.
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
Pipedrive offers a 14-day trial to test it before committing. Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:
- Essential: $24/seat per month.
- Advanced: $44/seat per month.
- Professional: $64/seat per month.
- Power: $79/seat per month.
- Enterprise: $129/seat per month.
Pros
Cons
3. ActiveCampaign
Want to take your email marketing to the next level?
ActiveCampaign is a robust platform that mixes email marketing with CRM and automation features.
It’s known for its advanced automation workflows, which let you send the right message to the right person at the right time.
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:
- Starter: $15/month for 1 user.
- Plus: $49/month for 1 user.
- Pro: $79/month for 3 user.
- Enterprise: $145/month for 5 user.
Pros
Cons
4. Freshsales CRM
Looking for an easy-to-use CRM with many features?
Freshsales CRM is a great option, especially for small—to medium-sized businesses.
Its clean and intuitive interface makes managing contacts, tracking deals, and collaborating with your team easy.
Our Take
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Key Benefits
- User-friendly interface: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Affordable pricing: Offers a free plan and competitive paid plans.
Pricing
Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:
- Free: Basic CRM features for small teams.
- Growth: $9/user per month
- Pro: $39/user per month
- Enterprise: $59/user per month
Pros
Cons
5. Instantly
Want to reach more people and boost your sales?
Instantly is a powerful outreach platform that helps you connect with potential customers through email, social media, and more.
It’s designed to help you automate your outreach efforts and improve response rates.
Our Take
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth: $37/month for 5000 emails
- Hypergrowth: $97/month for 100000 emails
- Light Speed: $358/month for 500000 emails
Pros
Cons
6. HubSpot
You’ve probably heard of HubSpot. It’s a popular all-in-one marketing and sales platform that offers so many tools, including a CRM.
HubSpot is known for its comprehensive features and its focus on inbound marketing.
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Marketing Hub Starter: $20/month/seat
- Starter Custom Platform: $20/month/seat
- Marketing Hub Professional: $890/month/seat
- Marketing Hub Enterprise: Custom Pricing.
Pros
Cons
7. Salesforce
Salesforce is a CRM giant. It is a cloud-based platform used by businesses of all sizes.
Salesforce is known for its scalability and wide range of features.
Our Take
Salesforce is a powerful CRM solution ideal for businesses with complex needs and a growing team. However, it may not be the best fit for small businesses or those new to CRM.
Key Benefits
- Highly customizable: Tailor the platform to the specific needs.
- Scalable for growth: Easily adapt as your business expands.
- Large app marketplace: Extend functionality with a variety of integrations.
- Strong reputation and reliability: Trusted by many large enterprises.
Pricing
- Starter Suite: $25/user per month
- Pro Suite: $100/user per month
- Enterprise: $165/user per month
- Unlimited: $330/user per month
- Einstein 1 Sales: $500/user per month
Pros
Cons
8. Zendesk
Are you looking for a CRM that integrates seamlessly with your customer support? Zendesk is a great option.
It’s designed to help you manage your sales pipeline and improve customer relationships.
Our Take
Zendesk Sell is a good choice for businesses that want to combine their sales and support efforts. However, it may not be the best choice for companies with complex sales needs.
Key Benefits
- Integrated with Zendesk Support: Connect your sales and support teams.
- Focus on customer interactions: Track all customer communications in one place.
- Easy to use and navigate: User-friendly interface for efficient workflows.
- Built-in reporting and analytics: Track your progress and identify areas for improvement.
Pricing
- Suite Team: $55/user per month.
- Suite Growth: $89/user per month.
- Suite Professional: $115 per month.
- Suite Enterprise; Custom Pricing.
Pros
Cons
9. Creatio CRM
Do you need a CRM that can adapt to your unique business processes?
Creatio CRM is a low-code platform that allows you to customize and automate your workflows.
It’s a powerful solution for businesses that want to build a CRM that perfectly fits their needs.
Our Take
Creatio CRM is a powerful solution for businesses that need a highly customizable CRM. However, it may not be the best fit for those new to CRM or with limited technical resources.
Key Benefits
- Low-code platform: Customize and automate your workflows without coding.
- Visual process designer: Easily map out and manage your sales processes.
- AI-powered features: Get insights and predictions to improve your sales performance.
- Scalable for growth: Adapt the platform as your business evolves.
Pricing
- Growth: $25/user per month.
- Enterprise: $55/user per month.
- Unlimited: $85/user per month.
Pros
Cons
10. Copper CRM
Want a CRM that integrates seamlessly with Google Workspace?
Copper CRM is a great option.
It’s designed to integrate seamlessly with Gmail, Google Calendar, and other Google apps, making managing your contacts and deals easy without leaving your inbox.
Our Take
Copper CRM is a very good choice for businesses that rely heavily on Google Workspace and want a simple and efficient CRM solution.
Key Benefits
- Deep Google Workspace integration: Works seamlessly with your favorite Google apps.
- Simple & intuitive interface: Easy to learn and use.
- Automated data entry: Saves you time and reduces manual effort.
- Focus on relationship building: Helps you nurture and strengthen customer relationships.
Pricing
- Starter: $12/seat per month
- Basic: $29/seat per month
- Professional: $69/seat per month
- Business: $134/seat per month
Pros
Cons
11. HoneyBook
Are you a freelancer or small business owner needing a CRM tailored to your needs?
HoneyBook is a client management platform for creative entrepreneurs and small businesses.
It helps you manage projects, track invoices, and build stronger client relationships.
Our Take
HoneyBook is a valuable tool for freelancers and small businesses wanting to simplify client management processes.
Key Benefits
- Project management tools: Keep your projects organized and on track.
- Invoicing and payment processing: Get paid faster and easier.
- Client communication tools: Stay connected with your clients throughout the project lifecycle.
- Beautiful templates and branding: Create professional proposals and contracts.
Pricing
- Starter: $19/month
- Essential: $39/month
- Premium: $79/month
Pros
Cons
12. Nimble CRM
Want a CRM that helps you build stronger relationships?
Nimble CRM is a relationship-focused platform that enables you to connect with your contacts across different channels.
It pulls together information from various sources to give you a complete view of your contacts and their interactions with your business.
Our Take
HoneyBook is a valuable tool for freelancers and small businesses wanting to simplify client management processes.
Key Benefits
- Unified contact management: See all your contact information in one place.
- Social media integration: Connect with your contacts on social media.
- Relationship insights: Get a deeper understanding of your contacts and their needs.
- Email tracking and templates: Improve your email communication.
Pricing
Nimble CRM offers a 14-day free trial. Paid plans start at $29/ user per month. They also provide a “Nimble Business” plan that includes additional features for teams.
Pros
Cons
13. Insightly
Are you looking for a CRM that can grow with your business?
Insightly is a scalable platform that offers a range of features for small to enterprise-level businesses.
It helps you manage contacts, track deals, & build stronger customer relationships.
Our Take
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Plus: $29/user per month
- Professional: $49/user per month
- Enterprise: $99/user per month
Pros
Cons
14. SugarCRM
Want a CRM that gives you a 360-degree view of your customers?
SugarCRM is a platform that helps you understand your customers better and build stronger relationships.
It offers many features for sales, marketing, and customer service.
Our Take
SugarCRM is a good choice for businesses that want a customer-centric CRM with AI-powered insights.
Key Benefits
- Customer-centric approach: Focus on understanding & meeting customer needs.
- AI-powered insights: Get a deeper understanding of your customers.
- Omnichannel engagement: Connect with your customers across different channels.
- Flexible and customizable: Adapt the platform to your specific requirements.
Pricing
- Essential: $19/ 3 user per month.
- Standard: $59/ 10 users per month.
- Advanced: $85/ 10 users per month.
- Premier: $135/ 10 users per month.
Pros
Cons
15. Monday CRM
Are you looking for a CRM that’s visually appealing and easy to use?
Monday CRM is a platform that helps you manage your sales pipeline & track your deals visually and intuitively.
It’s known for its colorful interface and flexible workflows.
Our Take
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.
Key Benefits
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Collaboration features: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Free: $0/ 2 seats per month
- Basic: $9/ seat per month
- Standard: $12/seat per month
- Pro: $19/ seat per month
- Enterprise: Custom pricing.
Pros
Cons
Buyers Guide
To ensure we recommend the best Keap alternatives for you, we took a comprehensive approach to our research:
- Identified Key Features: We started by pinpointing the essential features businesses need in a CRM software, including customer data management, sales and marketing processes automation, task management, and robust reporting.
- Explored User Reviews: We delved into user reviews on platforms like G2, Capterra, and TrustRadius to understand real-world experiences with each CRM. This helped us gauge user satisfaction and identify any recurring issues.
- Compared Pricing: We analyzed the pricing structures of various CRM software options, considering factors like the number of users, features included, and contract lengths.
- Assessed Vendor Reputation: We investigated the reputation and track record of each vendor, looking for companies known for reliability, innovation, and excellent customer support.
- Tested Key Functionalities: Whenever possible, we tested the core functionalities of each platform, such as contact management, marketing automation platform capabilities, and sales team pipeline management.
- Evaluated Integrations: We examined the integration capabilities of each CRM with other essential business tools, including email marketing automation software, calendar apps, and project management platforms.
- Analyzed Customer Support: We assessed the availability and quality of customer support offered by each vendor, considering factors like response times, support channels, and helpfulness.
- Considered Scalability: We considered the scalability of each platform, ensuring it could accommodate the growing needs of businesses.
By following these steps, we were able to identify the best Keap alternatives that offer a strong combination of features, affordability, and user-friendliness.
Wrapping Up
That’s a wrap on exploring the best Keap alternatives in 2025!
We’ve covered a lot of ground, from big names like HubSpot and Salesforce to more niche options like Streak and Less Annoying CRM.
Remember, your best choice depends on your specific needs and budget.
Think about what matters most to your sales teams. Do they need strong lead management tools?
Is customer relationship management your top priority? Maybe you need a powerful marketing automation solution to streamline your campaigns.
We’ve done the research so that you can make an informed decision.
Now it’s time to choose the CRM to help you best manage customer relationships and grow your business. Good luck!
Frequently Asked Questions
What is the most affordable Keap alternative?
For budget-conscious businesses, HubSpot offers a generous free plan with basic CRM features. Less Annoying CRM and Capsule CRM are also known for their affordability and straightforward pricing.
Which Keap alternative is best for small businesses?
HubSpot, Zoho CRM, and Agile CRM are all excellent choices for small businesses due to their user-friendly interfaces, affordable pricing, and essential features.
What is the best Keap alternative for sales teams?
Pipedrive is specifically designed to optimize sales processes and improve deal closing rates. Freshsales also focuses on sales productivity with features like AI-powered insights and a visual sales pipeline.
Which Keap alternative offers the best marketing automation?
ActiveCampaign stands out with its advanced marketing automation capabilities, allowing for complex workflows and personalized messaging. Ontraport is another strong contender with a wide range of marketing automation tools.
Is there a Keap alternative that integrates with Google Workspace?
Copper is designed specifically for Google Workspace users, offering seamless integration with Gmail, Google Calendar, and other Google apps.
