Keap vs Agile CRM: The Ultimate CRM Tool Comparison in 2025

by | Last updated Feb 21, 2025

Winner
keap
9.0
Runner Up
agile crm
7.5
  • Contact Management
  • Calendar
  • Documents
  • Deals
  • Inbox CRM
  • Free plan available
  • Paid Plans from $8.99/month
Fahim AI 4 100

Choosing the right CRM can feel like navigating a maze.

So many options exist, and knowing which one truly fits your needs is tough.

Are you struggling to decide between Keap and Agile CRM?

You’re not alone! Many businesses face this same dilemma.

This comparison breaks down Keap vs Agile CRM, exploring their key features, pricing, and pros and cons. 

Overview

We’ve tested Keap and Agile CRM, exploring their functionalities, user interfaces, and pricing structures.

Our hands-on testing and research and user feedback analysis allow us to offer a clear comparison to help you choose the right CRM.

Keap CRM

Ready to see if Keap is the CRM you’ve been looking for? See how it can change your Business!

9out of 10

Pricing: It has a free plan. Paid plan starts at $249/month

Key Features:

Agile CRM Logo

Ready to streamline your sales and marketing? Explore more for best experience!

7.5out of 10

Pricing: It has a free plan. The premium plan starts at $8.99/month.

Key Features:

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Keap CRM
Keap CRM
9.0

Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business!

Key Benefits

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

  • Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
  • E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
  • Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
  • Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
  • Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Pricing

Pricing: Starts at $249/month, and chat with them to get their features.

keap pricing

Pros

Cons

  • Limited customization options.
  • Some features feel basic.
  • Reporting could be more robust.
  • Not ideal for complex sales processes

What is Agile CRM?

So, let’s talk about Agile CRM.

It’s designed to be an all-in-one platform for sales, marketing, and service automation.

Think of it as a central hub for managing your customer interactions.

It aims to streamline your processes and boost efficiency.

Agile CRM Logo
Agile CRM
7.5

Ready to streamline your sales and marketing? Explore Agile CRM’s powerful automation and comprehensive features.

Key Benefits

  • Automation: Automate repetitive tasks like email marketing, follow-ups, and lead nurturing.
  • Comprehensive Suite: Offers a complete set of tools, including CRM, marketing automation, and helpdesk features.
  • Affordable: Provides competitive pricing plans, especially for smaller businesses.
  • Customization: Offers a good level of customization to tailor the platform to your needs.

Pricing

Agile CRM offers several pricing tiers. Upgrading gets you more features:

  • Free: Free for 10 users.
  • Starter: $8.99/month
  • Regular: $29.99/month
  • Enterprise: $47.99/month
Agile CRM Pricing

Pros

  • All-in-one platform
  • Strong automation
  • Good marketing features
  • Affordable pricing
  • Simple interface to navigate.

Cons

  • It can be overwhelming
  • Customer support
  • Interface design
  • Limited customization
  • Fewer options compared to Monday

Feature Comparison

Let’s dive into a head-to-head comparison of Keap and Agile CRM, examining their core features to see where they excel and where they fall short.

This breakdown will help you determine which CRM software best aligns with your business requirements.

Ease of Use

Keap, formerly Infusionsoft, can have a steeper learning curve, especially for those new to advanced CRM features.

Agile CRM generally offers a more intuitive interface, making it easier for teams to adapt quickly. 

Consider your team’s technical proficiency when evaluating ease of use.

Landing Page Builder

Both platforms offer landing page builder tools, but their capabilities differ.

Keap’s builder is often praised for its marketing automation integrations, while Agile CRM’s builder is sometimes considered simpler for basic landing pages.

Keap CRM

E-commerce

Keap shines with its robust e-commerce functionalities, including order management, payment processing, and inventory tracking.

Agile CRM also offers e-commerce integrations but may not be as comprehensive as Keap’s built-in features.

Invoice

Generating invoices is crucial for businesses.

Keap provides solid invoicing tools within its platform. 

Agile CRM also offers invoicing, often through integrations with other accounting software.

Marketing Automation

Both CRMs offer marketing automation, but Keap is known for its advanced automation capabilities, including campaign building and lead nurturing.

Agile CRM also provides marketing automation, but it might be a better fit for businesses with simpler automation needs.

Sales Automation

Sales automation is a strength of both platforms.

Keap offers powerful sales pipelines and automated follow-ups. 

Agile CRM also provides sales automation features, allowing you to streamline your sales processes.

Benefits of Agile CRM

Contact Management

Both Keap and Agile CRM offer robust contact management features.

You can store detailed contact information, track interactions, and segment your audience.

However, the depth of customization and reporting might vary between the two.

What to Look For When Choosing a CRM Tool?

  • Consider your budget and the features you need. Don’t pay for features you won’t use.
  • Think about your team’s technical skills. Choose a platform that matches their comfort level.
  • Read online reviews from other users. This can give you the valuable insights into real-world experiences.
  • Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
  • Don’t be afraid to ask for help. Both companies offer excellent customer support.
  • Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
  • Check out the vendor’s track record. How long has it been in business? What is its reputation like?
  • Consider future growth. Choose a Best CRM that can scale with your business as it expands.

Final Verdict (Our Pick)

Choosing between Keap and Agile CRM depends heavily on your specific business needs.

If robust e-commerce and advanced marketing automation are paramount, and you’re willing to invest time in learning, Keap is a powerful choice.

However, for businesses prioritizing ease of use, affordability, and core CRM functionalities, Agile CRM offers a strong value proposition.

Our hands-on testing and feature comparisons, detailed above, show that there’s no one-size-fits-all answer.

We recommend carefully considering your priorities and perhaps even trying free trials of both platforms before making your final decision.

Following our guide, you can confidently choose the CRM that will best empower your business growth.

Frequently Asked Questions

Is Keap better than Agile CRM?

There’s no universally “better” CRM. Keap excels in advanced marketing automation and e-commerce, making it ideal for larger businesses with complex needs. Agile CRM is often preferred for its ease of use and affordability, suiting smaller businesses or those prioritizing simplicity. The best choice depends entirely on your specific requirements.

Which CRM is easier to learn, Keap or Agile CRM?

Agile CRM generally has a more intuitive interface and a shorter learning curve than Keap, formerly Infusionsoft. Keap’s more advanced features can require more time and effort to master, especially for those new to CRM software.

Does Keap integrate with e-commerce platforms?

Yes, Keap offers robust e-commerce integrations and features, including order management, payment processing, and inventory tracking. This makes it a strong choice for businesses with significant online sales operations.

What is the pricing difference between Keap and Agile CRM?

Agile CRM typically offers more affordable pricing plans compared to Keap. Keap’s pricing reflects its more advanced features and is often geared toward larger businesses with higher budgets. Consider your budget and the features you need when comparing costs.

Can I use Keap to manage basic contact?

Yes, Keap offers strong contact management features, allowing you to store detailed information and track interactions. While Keap is capable of much more, its contact management is a solid foundation, even if you don’t utilize all the advanced features.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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