What is better than Keap?

It depends on the job. GoHighLevel suits agencies, HubSpot suits reporting-heavy teams, and Pipedrive suits pure sales. Keap still leads for commerce-driven small business automation.

Keap is a privately held company based in Chandler, Arizona, backed by venture investors. It has operated under the Keap name since the Infusionsoft rebrand.

Keap operates as an independent private company. Ownership sits with its founders, management, and venture backers rather than a larger parent corporation.

What is the meaning of Keap?

The name signals keeping customers and keeping momentum. It replaced Infusionsoft to reflect a focus on small business growth instead of enterprise marketing software.

What companies use Keap?

Solopreneurs, coaches, agencies, home service firms, and mid-sized companies use it. The typical buyer runs a small team and sells services or products online.

What is Infusionsoft used for?

Infusionsoft, now Keap, was used for marketing automation, CRM, and e commerce. Its Campaign Builder let small businesses map multi-step follow-up sequences visually.

How much does Infusionsoft cost per month?

Our data source lists $299 per month billed annually. Keap's own materials describe tiers from $79, $169, and $199 for 500 contacts. Verify current rates directly.

Who bought Infusionsoft?

Nobody bought it. Infusionsoft renamed itself Keap in 2019. The company continued operating under the same leadership after the rebrand.

Did Keap buy Infusionsoft?

No. Keap is Infusionsoft. The rebrand renamed the company and its flagship product rather than transferring ownership to a different business.

Is Infusionsoft the same as Keap?

Yes. Infusionsoft is the former name. Older help articles, forum threads, and an open row Infusionsoft data export label still reference the legacy branding.

What did Keap used to be called?

Infusionsoft. The rebrand happened as the company narrowed its focus toward small business automation rather than large marketing departments.

What is the difference between Infusionsoft and Keap?

There is no product difference today. Infusionsoft is the legacy name for the same CRM and marketing automation platform now sold as Keap.

Does Infusionsoft have a CRM?

Yes. CRM has always been the core. Contact records, tags, pipelines, and lead scoring all ship with the platform under the Keap name.

It scores 4.2 in our ratings. Automation depth and built-in commerce are the strengths. High pricing is the main reason buyers look elsewhere.

For automation-heavy small businesses, yes. The Keap CRM editor's rating reflects strong workflow tools balanced against a price that entry-level founders find steep.

Is Keap user friendly?

Generally yes. Setup can take 20 minutes and the builder uses drag and drop. Advanced campaigns still take practice before they feel natural.

Choose it to replace several tools at once. CRM, email, landing pages, invoicing, and payments run together, which removes handoffs between disconnected systems.

What is Keap CRM used for?

Managing contacts, scoring leads, automating follow-up, and collecting payments. It suits owners who want sales and marketing running from one dashboard.

What is Keap app used for?

The mobile app handles contacts, the business line, quotes, and invoices on the go. It mirrors the core desktop CRM record for each customer.

What is Keap good for?

Automating repeat follow-up and online selling. Customers who use its automation report saving 10 hours weekly and a 38 percent revenue increase.

Small businesses, solopreneurs, and mid-sized companies automating sales. Coaches, agencies, and service firms make up a large share of the customer base.

How many people use Keap?

Keap does not publish a current user count. Public materials emphasise outcomes such as time saved and revenue growth rather than total seat numbers.

What is the purpose of Infusionsoft?

Its purpose was giving small businesses enterprise-style marketing automation. That mission carried into Keap, with a simpler interface layered over the same engine.

What are the limitations of Keap?

Cost is the main one. Pricing scales with contacts, Expert Coaching adds $499, and the user community is quiet compared with larger CRM platforms.

What is the meaning of Agile CRM?

It is a cloud-based, all in one customer relationship management platform for small and medium businesses, launched in 2013. The name is unrelated to Agile project methodology.

Agile CRM is a privately held company founded in 2013, with offices in India and the Philippines. It has not been acquired by a larger vendor.

Is Jira considered a CRM?

No. Jira is issue tracking and project management software from Atlassian. It does not manage contacts, deals, or marketing campaigns the way a CRM does.

Is Agile a CRM system?

Agile CRM is a CRM system. Agile as a methodology is not. The shared word causes confusion between project management practice and this software product.

Is Jira a CRM software?

No. Jira handles tickets and sprints. Teams sometimes bolt CRM-like fields onto it, but it lacks native marketing automation and pipeline tooling.

What is CRM methodology?

It is the practice of organising customer data, interactions, and processes to improve retention and revenue. Software supports the methodology but does not replace it.

Is Agile CRM cloud based?

Yes. It runs entirely in the cloud with web and mobile access, so there is nothing to install on your own servers.

How to cancel Agile CRM?

Downgrade or cancel from the billing settings inside your account. Export your contacts and deals first, since access ends when the subscription lapses.

An agile CMS is a content management approach built for fast, modular publishing. It is a separate concept from Agile CRM the software product.

How much does a CRM typically cost?

Entry CRM software typically runs $9 to $50 per user monthly. Agile CRM starts at $8.99. Automation-heavy platforms such as Keap cost considerably more.

How much does it cost to buy a CRM?

Most buyers subscribe rather than buy outright. Expect a monthly fee per user, plus optional onboarding charges such as Keap's one-time $499 coaching.

What is the cost of CRM ERP?

Combined CRM and ERP suites usually start in the hundreds per month and rise with modules and users. Neither product here is a full ERP.

Keap vs Agile CRM 2026 — Don’t Buy Until You Read This

by Fahim Joharder | Last updated Aug 9, 2026

Winner

4.2

2,500+ Third Party Integrations
Drag and Drop Campaign Builder
Built-in Invoicing & Payments
Dedicated Business Line
Keap AI Drafts Email Copy
14-Day Free Trial + Free Migration
$299/month (Annually Billed)

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Runner Up

2.8

Free Plan for Up to 10 Users
15,000+ Customers Globally
Sales Gamification Leaderboards
Built-in Telephony & Helpdesk
Web Engagement Tracking
Online Calendar Booking
Paid Plans from $8.99

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⚡ Quick Verdict:

Pricing: Keap CRM lists $299/month (annually billed). Agile CRM runs a free version plus paid tiers at $8.99, $29.99, and $47.99.
Best for: Keap suits small businesses that want sales and marketing automation with invoicing and payment processing built in. Agile CRM suits small and medium businesses on a tight budget.
Key difference: Keap bundles a landing page builder, checkout forms, and a business line. Agile CRM adds sales gamification and a helpdesk instead.
Our pick: Keap, rated 4.2 against 2.8 for Agile CRM. It automates more of the customer journey in one dashboard.

The cheaper CRM software is not always the safer bet.

Agile CRM costs a fraction of what Keap charges.

But price is the smallest gap between these two crm platforms.

One automates almost every stage of the sales process.

The other gives you an all in one crm at a great price with real reliability questions.

Overview

This Keap vs Agile CRM comparison covers pricing, key features, and ease of use.

We reviewed documentation, pricing pages, and user review sites for both crm platforms.

Our writers also spent hands-on time inside each system.

Those notes appear in the “What Our Team Noticed” blocks below.

By the end you will know which tool matches your growth goals.

Try Keap For free

What is Keap?

Keap is a customer relationship management platform for small business owners.

It was formerly known as Infusionsoft before the rebrand to Keap.

The keap app combines CRM, marketing automation, and e commerce tools in one dashboard.

It automates almost every stage of the sales journey.

Keap customers who use automation report saving 10 hours per week.

They also report a 38% increase in revenue generated.

🏆 Winner: Keap

⭐ 4.2/5 | 💰 $299/month (Annually Billed)

Keap CRM automates follow-up, invoicing, and email campaigns from one place. Setup takes about 20 minutes. Free migration comes with onboarding.

TRY KEAP NOW →

READ FULL REVIEW →

KEAP TUTORIAL →

Keap Pricing

Here is what our data shows for keap plans in 2026.

Plan	Price	Best For
Keap (Annually Billed)	$299/month	Established small businesses running sales and marketing automation together

Pricing verified August 2026.

Free trial: Yes. Small businesses can explore keap features with a 14-day free trial that includes access to all features.

Money-back guarantee: No published refund window. Cancel before the trial ends to avoid the first monthly fee.

📌 Note: Onboarding includes free migration and custom coaching. A dedicated customer success manager ships with every plan. Expert Coaching is a separate one-time setup fee of $499.

⚠️ Pricing conflict flagged: Our data source lists a single $299/month annually billed rate. Keap’s own materials describe three tiers — Lite from $79, Pro from $169, and Max from $199, each for 500 contacts, with $30 per extra user. Pricing also climbs as your contact list grows past each threshold. Check the vendor site before you buy.

Try Keap For free

Key Benefits of Keap

Here is what makes Keap worth the higher price.

Campaign Builder: A visual flowchart tool for building campaigns and advanced automations. You create when-then logic with drag and drop tools.
One dashboard for everything: The platform cuts the need for multiple tools by folding CRM, marketing, sales, and project tracking together.
Invoicing and payment processing: Built-in invoicing plus many payment processing integrations. Checkout forms handle e commerce sales without a separate cart.
Lead scoring: The lead score assesses each prospect’s interest by engagement level. You score leads and prioritise the sales pipeline accordingly.
2,500+ third party integrations: Keap connects with more than 2,500 platforms and third party tools, including LinkedIn lead capture apps.
Dedicated business line: A separate line for calls and texts keeps personal and professional customer queries apart.
Email deliverability: Keap claims a 99.5% deliverability rate for mail sent through the platform.

The screenshot above shows how the contact record and pipeline sit side by side.

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What Our Team Noticed

Our writer signed up for Keap and spent several days building sales campaigns. Here is what stood out from that hands-on time:

Keap Pros & Cons

✅ Pros

Automation templates and a drag-and-drop builder make advanced automations easy to create
Setup takes as little as 20 minutes, with free migration and a dedicated customer success manager
Built-in invoicing and payment processing remove the need for separate e commerce tools
Integrates with more than 2,500 platforms and third party tools
24/7 chat support plus phone support Monday through Friday for U.S. customers

❌ Cons

Pricing is high enough to deter new small businesses and entry-level entrepreneurs
Costs climb sharply once your contact list crosses each contact threshold
Expert Coaching carries a one-time $499 charge on top of the monthly fee
The user community is not very active, so answers often come from support instead

Try Keap For free

What is Agile CRM?

Agile CRM is a cloud-based crm system built for small and medium businesses.

It has been in operation since 2013 and serves over 15,000 customers globally.

The company runs offices in India and the Philippines.

Agile CRM combines sales, marketing, and customer service in one interface.

That single view reduces data silos across marketing teams and sales teams.

G2 Crowd has recognised it as a leader in its category.

Agile CRM Honest Review - Watch Before Using

🥈 Runner Up: Agile CRM

⭐ 2.8/5 | 💰 From $8.99/month

Agile CRM offers a free version for up to 10 users. Paid tiers add marketing automation, helpdesk, and web engagement tracking at a great price.

TRY AGILE CRM NOW →

READ FULL REVIEW →

AGILE CRM TUTORIAL →

Agile CRM Pricing

Agile CRM prices per user per month across four tiers.

Plan	Price	Best For
Free	Free	Up to 10 users testing contact management
Starter	$8.99	Solo founders who need a sales pipeline and email campaigns
Regular	$29.99	Growing marketing teams using marketing automations
Enterprise	$47.99	Larger sales teams needing analytics and sales forecasting

Pricing verified August 2026.

Free trial: The free version covers up to 10 users, so you can trial the crm software without a card.

Money-back guarantee: No published refund policy. Billing is monthly, and you cancel from account settings.

📌 Note: There is no setup fee. Paid plans typically land between $8.99 and $9.99 per user in 2026, which keeps the price low for small teams and new employees.

⚠️ Warning: Reviewers report that email sending has gone weeks without working, and that deliverability halved twice in one year. Test the free version with a real contact list before you commit money.

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Key Benefits of Agile CRM

Here is where Agile CRM earns its keep.

Free plan for 10 users: Few competitors give away that many seats. You can roll the crm system out across a team before any budget approval.
360-degree contact management: Every contact record shows the full history of customer interactions and customer data in one place.
Sales gamification: Leaderboards and badges push friendly competition across the sales team. Most crm platforms skip this entirely.
Built-in telephony and helpdesk: Calls, mail management, and automated ticketing handle customer queries without extra software.
Web engagement tracking: You gauge visitor behaviour and trigger automated email campaigns from what people do on your site.
Calendar booking: Leads book meetings directly on your calendar, syncing with Google Calendar or Outlook.
Multi-channel marketing: Email, social, and mobile apps all feed the same customer journey.

The dashboard above groups deals, tasks, and web engagement into a single view.

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