Choosing the right CRM can feel like navigating a maze, right?
It’s a big decision for any business.
You need a system that fits your needs and your budget.
Two popular choices often come up: Keap and Bitrix24.
But which one is actually the best fit for your business?
This comparison dives deep into Keap vs Bitrix24, breaking down their features, pricing, and pros and cons.
Overview
We’ve put Keap and Bitrix24 through their paces, exploring their features, pricing, and user experience.
Our hands-on testing and research and user feedback inform this comparison, helping you choose the best CRM for your business.
Ready to see if Keap is the CRM you’ve been looking for? See how it can change your Business!
Pricing: It has a free plan. Paid plan starts at $249/month
Key Features:
- Sales and Marketing Automation
- Email Marketing
- Reporting and Analytics
Looking for an affordable yet comprehensive solution? Look how it can change your Business!
Pricing: It has a free plan. The premium plan starts at $49/month.
Key Features:
- CRM
- Project Management
- Communication Tools
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets that.
It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.
Keap helps you organize contacts, automate tasks, and close more deals.
It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.
Key Benefits
Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Pricing
Pricing: Starts at $249/month and chat them to get their features.
Pros
Cons
What is Bitrix24?
Ever heard of a CRM that’s like a Swiss Army knife for business?
That’s Bitrix24. It’s packed with tools, from sales and marketing automation to project management and a website builder.
Think of it as an all-in-one platform trying to do it all.
Ready to take control of your projects and boost your team’s productivity? Bitrix24 gives you the tools you need to excel at project management, with over 10 million users worldwide.
Key Benefits
- Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
- Integrated project management: Plan, track, and easily collaborate on projects.
- Built-in communication tools: Chat, video conference, and file sharing within the platform.
- Website builder: Create landing pages and websites without any coding.
- Mobile app: Access your work from anywhere, anytime.
Pricing
Bitrix24 offers a generous free plan for up to 12 users. If you need more features or users, they have several paid plans:
- Basic ($49/month): 24 GB Storage, 5 Users, collaboration, CRM..
- Standard ($99/month): 100 GB Storage, 50 Users, collaboration, CRM.
- Professional ($199/month): 1024 GB Storage, 100 Users, collaboration, CRM.
- Enterprise($399/month): 3 TB Storage, 250 Users, collaboration, CRM, Drive, Tasks & Projects.
Pros
Cons
Feature Comparison
Let’s get down to business and compare the core features of Keap and Bitrix24.
This side-by-side look will highlight their strengths and weaknesses, making your CRM software selection easier.
Ease of Use
- Keap: Keap focuses on being user-friendly, especially for small business owners new to CRM. Its interface is clean and intuitive, making it easy to navigate and learn. User reviews on sites like GetApp and Software Advice often praise Keap’s ease of use and onboarding.
- Bitrix24: Bitrix24, with its extensive feature set, can feel overwhelming at first. The platform’s complexity can make the learning curve steeper. While Bitrix24 offers many tutorials and resources, some users mention in reviews that it takes time to master.
Sales and Marketing Automation
- Keap: Formerly Infusionsoft, Keap has a strong reputation for its sales and marketing automation capabilities. It allows you to automate sales tasks, nurture leads with email sequences, and track marketing analytics. Keap’s automation features help streamline your sales and customer journey, improving efficiency and conversion rates.
- Bitrix24: Bitrix24 also offers sales and marketing automation tools, including workflow automation, email marketing, and landing page builders. However, some users find Keap’s automation capabilities more robust and easier to use, especially for complex automated campaigns.
Contact Management
- Keap: Keap provides a centralized database management system to organize your contact records. You can easily segment contacts, track interactions, and manage leads efficiently. Keap’s focus on small businesses is evident in its streamlined approach to contact management.
- Bitrix24: Bitrix24 also offers comprehensive contact management features. You can store detailed contact information, track communication history, and segment your audience for targeted marketing campaigns. Bitrix24 includes tools like web forms to capture leads and manage your business contacts effectively.
Communication and Collaboration
- Keap: Keap offers basic communication tools within the platform, but its primary focus is on sales and marketing automation. You can send emails, track communication history within the contact record, and use integrations to connect with other communication tools.
- Bitrix24: Bitrix24 shines in its collaboration features. It provides a built-in collaboration platform with tools like instant messaging, group chat, and video conferencing. This makes it easier for teams to collaborate, share information, and streamline their workflow.
Reporting and Analytics
- Keap: Keap provides reporting tools to track key metrics like sales performance, marketing ROI, and campaign effectiveness. You can generate customizable reports and dashboards to gain actionable insights into your business. Keap’s reporting focuses on providing clear, concise data to help you make informed decisions.
- Bitrix24: Bitrix24 offers a wider range of reporting and analytics features. You can track sales, marketing, and project management data. Bitrix24’s reporting tool allows for deeper analysis and customization, but some users find it less intuitive than Keap’s.
Integrations
- Keap: Keap has an extensive integration library, connecting with popular business tools like QuickBooks, Gmail, and Zapier. This allows you to connect Keap with other essential software in your workflow, expanding its functionality.
- Bitrix24: Bitrix24 also offers a wide range of integrations, including popular apps and a REST API for custom integrations. However, some users mention that Keap’s integrations are more user-friendly and offer better compatibility with specific tools.
Mobile App Experience
- Keap: Keap offers a mobile app that allows users to access their CRM data and manage tasks on the go. The app is designed to be user-friendly, allowing sales teams to stay connected and productive even when they’re away from their desks.
- Bitrix24: Bitrix24 also provides mobile apps for both iOS and Android. These apps offer access to the platform’s full range of features, including CRM, collaboration tools, and project management. However, the mobile app can sometimes feel overwhelming due to the platform’s complexity.
What to Look For When Choosing a CRM Tool?
- Consider your budget and the features you need. Don’t pay for features you won’t use.
- Think about your team’s technical skills. Choose a platform that matches their comfort level.
- Read online reviews from other users. This can give you the valuable insights into real-world experiences.
- Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
- Don’t be afraid to ask for help. Both companies offer excellent customer support.
- Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
- Check out the vendor’s track record. How long has it been in business? What is its reputation like?
- Consider future growth. Choose a Best CRM that can scale with your business as it expands.
Final Verdict (Our Pick)
Choosing between Keap and Bitrix24 depends heavily on your specific business needs.
If your priority is streamlined sales and marketing automation, especially for small to medium-sized businesses (SMBs).
Keap’s user-friendly interface and robust automation capabilities make it a strong contender.
However, if you need an all-in-one platform with a wide array of tools, including strong collaboration features.
If you’re willing to invest time in learning a more complex system, Bitrix24 is worth considering.
We’ve carefully analyzed both platforms, considering user reviews and our own hands-on testing, to provide you with this clear comparison.
Ultimately, the “best” choice is the one that aligns with your unique requirements and budget.
Frequently Asked Questions
Is Keap better than Bitrix24?
Neither is universally “better.” Keap excels at sales and marketing automation, while Bitrix24 offers a broader suite of business tools. The ideal choice depends on your specific needs and priorities. If you prioritize ease of use and focused automation, Keap is a good option. If you need an all-in-one platform and are comfortable with a steeper learning curve, Bitrix24 might be a better fit.
Which CRM is best for small businesses?
Both Keap and Bitrix24 cater to small businesses. Keap is often favored for its user-friendly interface and strong sales/marketing automation, making it easier for smaller teams to manage their customer relationships and automate sales processes. Bitrix24 offers a free plan and a wide array of tools, which can be attractive for budget-conscious small businesses.
Does Bitrix24 have a free version?
Yes, Bitrix24 offers a free plan with basic CRM functionality. This makes it a good starting point for small businesses or individuals wanting to explore CRM capabilities without a financial commitment. However, the free version has limitations, and you’ll need to upgrade for more features and users.
Is Keap easy to learn?
Yes, Keap is generally considered user-friendly, especially compared to more complex CRMs like Bitrix24. Its interface is designed to be intuitive, and they offer good onboarding resources. Most users find it relatively easy to pick up the basics and start using it for sales and marketing automation.
What is the main difference between Keap and Bitrix24?
The main difference lies in their focus. Keap specializes in sales and marketing automation, providing powerful tools to nurture leads, automate campaigns, and manage customer interactions. Bitrix24 is an all-in-one business platform that includes CRM, project management, collaboration tools, and even a website builder. Keap is more specialized, while Bitrix24 is more comprehensive.
