Keap vs Capsule CRM: Which is Best in 2025?

Picking the right CRM can feel like choosing between two cool toys, right? 

You know you need something to keep track of customers, but Keap vs Capsule CRM? 

Imagine spending hours setting up a CRM only to find it doesn’t do what you need.

You’re losing track of leads, missing sales, and leaving money on the table. That headache? Yeah, no thanks.

Good news! We’re going to break down Keap vs Capsule CRM in plain English.

Overview

We’ve rolled up our sleeves and put both Keap and Capsule CRM to the test.

Our team spent weeks exploring each platform, from setting up accounts and importing data to running daily tasks and analyzing reports.

This hands-on experience gives us a real-world view of their strengths and weaknesses.

What is Keap?

Okay, so Keap? Think of it like a super-powered assistant. It’s built for small businesses.

You need to manage a lot. Keap helps you do that. It handles sales, marketing, and customer support in one place.

Key Benefits

Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.

• Email marketing: Easily create and send targeted emails to your audience.
• Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
• Sales pipeline management: Visualize your sales process and track deals from start to finish.
• Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
• Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.

Pricing

Pricing: Starts at $249/Annually.

What is Capsule CRM?

Now, Capsule CRM. It’s simpler. Think of it as a clean, organized place for your contacts. It helps you track sales and tasks.

It’s meant to be easy to use. You won’t get lost in tons of features.

Key Benefits

• User-friendly interface: Capsule CRM is known for its intuitive design and ease of use.
• Affordable pricing: It’s one of the most budget-friendly CRMs on the market.
• Great for small businesses: Its simplicity and focus on essential features make it perfect for small teams.
• Mobile app: Access your customer data and manage your sales pipeline on the go.
• Integrates with popular tools: Connects with G Suite, Mailchimp, Zapier, and more.

Pricing

Capsule CRM offers a free plan for up to 2 users and 250 contacts. Need more? Their paid plans start at just $21 per month. Here’s what you get:

• Starter ($21/month): 30,000 contacts, Email Templates, AI-Powered Email Assistant.
• Growth ($38/month): 60,000 contacts, Workflow Automation, Advanced Sales Pipelines.
• Advanced ($60/month): 120,000 contacts, Multiple Project Boards, Contact Enrichment.
• Ultimate ($75/month): 240,000 contacts, Dedicated Account Manager, Custom Training.

Feature Comparison

Let’s dive into the nitty-gritty. We’ll compare the key features of these two terms, highlighting where each shines.

This will help you decide which CRM platform best fits your needs.

Ease of Use

• Keap:
  • While powerful, Keap’s dashboard can initially feel cluttered. The learning curve is steeper, especially for marketing automation and advanced features.
  • Users migrating from Infusionsoft will find similarities, but new users may need time.
• Capsule CRM:
  • Capsule CRM prides itself on its ease of use. The interface is clean and intuitive.
  • Contact management and task tracking are straightforward, making them accessible even to those new to CRM software.

Marketing Automation

• Keap:
  • Keap excels in marketing automation, with robust workflow capabilities.
  • It allows for complex automated campaigns, including email sequences and follow-up actions, central to sales and marketing.
• Capsule CRM:
  • Capsule CRM offers limited marketing automation.
  • It focuses more on contact management and basic sales tracking, lacking the advanced automation of Keap.

Lead Scoring

• Keap:
  • Keap includes lead scoring features, enabling you to prioritize leads based on their engagement.
  • This is an essential tool in building strong customer relationships.
• Capsule CRM:
  • Capsule CRM does not have built-in lead scoring.
  • You’ll need to rely on manual qualification or third-party integrations.

Landing Page

• Keap:
  • Keap provides a landing page builder, allowing you to create a simple lead
  • Capsule CRM does not offer a built-in landing page builder.
  • You must use external tools or integrate with services like HubSpot or Zoho.

E-commerce

• Keap:
  • Keap includes e-commerce features, facilitating online sales and order management.
  • Good, if you focus more on product sales as a core element.
• Capsule CRM:
  • Capsule CRM is not geared towards direct e-commerce functionality.
  • It focuses on managing contacts and deals rather than online transactions.

Customer Relationships

• Keap:
  • Focused on deeper customer relationships, Keap’s systems have a high ceiling for the types of interactions it can log and automate.
  • If you want a full suite of customer relationship management features, Keap has you covered.
• Capsule CRM:
  • Capsule CRM keeps customer relationships simple; it’s better used to organize your relationships.
  • Suitable for straightforward record keeping but not for mass personalization of customer relationships.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration: Does it connect with your existing tools?
• Data Security: How secure is your customer data?
• Training and Onboarding: Is adequate training provided, and how easy is the onboarding process?
• User Interface (UI): Is the interface intuitive and user-friendly, minimizing your team’s learning curve?
• Specific Industry Needs: Does the CRM offer features tailored to your industry’s unique requirements?
• Customer Reviews and Reputation: What are other users saying about their experience with the CRM?
• Budget and ROI: Does the CRM offer a good return on investment, considering its features and pricing?
• Data Import/Export: How easy is it to migrate your existing data into the CRM and export it if needed?
• Updates and Maintenance: How frequently does the vendor update the software, and what is their maintenance policy?

Final Verdict: (Our Pick)

So, which one wins? Keap is our pick for most small businesses that need strong marketing automation and sales and marketing tools.

Yes, it costs more, but it packs a punch. Capsule CRM is great if you need a simple CRM platform for managing contacts.

It’s budget-friendly and user-friendly. We’ve tested these crms thoroughly.

You can trust our advice. We’ve done the hard work, so you don’t have to. Choose what best suits your needs.

Ultimately, your choice depends on your business’s specific needs and budget.

Consider your team’s technical skills and the complexity of your sales process.

Remember to take advantage of the free trial options to test both platforms. The best CRM is the one your team will use.

Frequently Asked Questions