Picking the right customer tool is hard, right? You’re swamped with options.
They both promise to make your life easier.
But which one actually does? It feels like you’re guessing, and that’s stressful.
Let’s break down Keap vs ClickUp in plain English.
By the end, you’ll know which tool is best for your business in 2025.
Let’s get started.
Overview
We dove deep into both Keap and ClickUp, using them for real-world business tasks.
Our team explored their CRM features, project management tools, and automation capabilities to give you a hands-on comparison.
Ready to see if Keap is the CRM you’ve been looking for? See how it can change your Business!
Pricing: It has a free plan. Paid plan starts at $249/month
Key Features:
Ready to boost your team’s productivity and streamline your workflow?
Pricing: It has a free plan. The premium plan starts at $7/month.
Key Features:
- CRM
- Product Management
- Workflows
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets that.
It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.
Keap helps you organize contacts, automate tasks, and close more deals.
It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.
Key Benefits
Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Pricing
Pricing: Starts at $249/month, and chat with them to get their features.
Pros
Cons
What is ClickUp?
Now, let’s shift gears to ClickUp. It’s more than just a CRM.
Think of it as an all-in-one productivity platform. It handles project management, task tracking, and CRM functions.
It’s very feature-rich, which can be both a blessing and a curse.
Ready to boost your team’s productivity and streamline your workflow? ClickUp’s customizable platform and powerful features.
Key Benefits
- Customization: ClickUp is super flexible. You can tailor it to fit your exact workflow. Seriously, almost everything is customizable.
- Collaboration: It’s built for teamwork. Real-time editing, comments, and assigned tasks make working together easier.
- Integrations: Connect ClickUp with other tools you already use, like Slack or Google Drive. This streamlines your workflow.
- Free Plan: They offer a generous free plan, perfect for trying it out or for smaller teams.
Pricing
ClickUp offers a range of plans to suit different needs.
- Free: Great for getting started.
- Unlimited: $7 per user/month.
- Business: $12 per user/month.
- Enterprise: Custom pricing. For organizations with specific needs.
Pros
Cons
Feature Comparison
Let’s get down to brass tacks.
We’ll look at the key features of Keap and ClickUp side-by-side so you can see where each tool shines.
Customer Relationship Management
Keap, with its roots in Infusionsoft, excels as CRM software, focusing on customer relationships.
It offers robust contact management and aims to streamline your sales and marketing automation.
ClickUp, while offering CRM features, is primarily a project management tool.
It’s more about task management than deep customer relationships.
Marketing Automation & Sales and Marketing Automation
Keap’s marketing automation is a major selling point.
You can build complex automated campaigns with ease.
ClickUp’s automation is more task-focused.
While it can automate certain sales tasks, it doesn’t match Keap’s depth for sales and marketing automation.
Lead Management
Keap’s lead management tools are designed to nurture leads through the sales funnel.
ClickUp’s lead management is less sophisticated, mostly relying on custom fields and views.
For a startup focused on lead nurturing, Keap has the edge.
Dashboard & Analytics
Both platforms offer dashboards and analytics.
Keap’s reports are geared towards sales and marketing performance.
ClickUp’s analytics are more project-focused, tracking task progress and team productivity.
Both platforms allow you to customize your dashboard.
Landing Page & E-commerce
Keap has built-in landing page builders and e-commerce features, making it a strong choice for businesses selling online.
ClickUp integrates with some e-commerce platforms but isn’t designed as an e-commerce hub.
Ease of Use & Template
ClickUp is known for its high degree of customization, which can sometimes make it feel overwhelming.
Keap is more user-friendly, particularly for those new to CRM software.
Both offer templates to help you set up and get started quickly.
Free Version & Free Trial
ClickUp offers a limited free version, allowing users to test basic features.
Keap focuses on a free trial for its paid plans.
Choose your own adventure!
What to Look for When Choosing CRM Software?
- Scalability: Can the CRM grow with your business?
- Mobile App: Is there a robust mobile app for on-the-go access?
- Customer Support: What level of support is offered?
- Training Resources: Are there adequate training materials for your team?
- Security: What security measures are in place to protect your data?
- Trial Period: Does the vendor offer a trial period to test the software?
- User Reviews: What are other users saying about the CRM?
- Industry-Specific Needs: Does the CRM cater to your industry’s requirements?
- Budget: Consider the total cost of ownership, including implementation and training.
Final Verdict (Our Pick)
After thorough testing, we lean towards Keap for businesses that are heavily focused on customer relationships and sales and marketing automation.
If your primary need is robust CRM software with strong marketing automation, Keap is the clearer choice.
ClickUp is fantastic for project management and task organization, but its CRM features are less developed.
For a startup that needs to grow its customer relationships and nurture leads, Keap offers a more comprehensive solution.
We’ve spent countless hours on these platforms, and our hands-on experience shows Keap’s power for sales-driven businesses.
Frequently Asked Questions
Is Keap better for CRM than ClickUp?
Keap is generally superior for dedicated CRM needs, especially if you prioritize robust customer relationship management and sales and marketing automation. ClickUp’s CRM features are less comprehensive, focusing more on project-based tasks.
Can ClickUp replace Keap for marketing automation?
ClickUp offers some automation, but it doesn’t match Keap’s depth for marketing automation. Keap’s strength lies in its ability to build complex, automated marketing campaigns, which ClickUp can’t fully replicate.
Which is easier to learn, Keap or ClickUp?
Keap is often considered more user-friendly, particularly for those new to CRM software. While ClickUp is powerful, its extensive customization can make it more complex to learn initially.
Does ClickUp offer a free trial like Keap?
ClickUp offers a limited free version, while Keap offers a full-featured free trial of its paid plans. This allows you to test the full range of Keap’s capabilities before committing.
Can I integrate Keap with my e-commerce platform?
Keap has built-in e-commerce features and integrates with various platforms. ClickUp’s e-commerce integrations are less direct, primarily focusing on project management aspects of online sales.
