Keap vs Freshsales CRM: Boost Your Sales in 2025

Choosing the right CRM can feel like picking out a new car.

There are many options, features, and price points – where do you begin?

If you’re looking to boost sales in 2025 and are considering Keap and Freshsales, you’re in the right place.

This article compares Keap vs Freshsales CRM, helping you decide which is the perfect fit for your business needs.

We’ll explore their strengths, weaknesses, and ideal use cases so you can easily make an informed decision and increase your sales!

Keap vs Freshsales CRM: Overview

We’ve spent weeks testing both Keap and Freshsales to give you the most accurate comparison.

We’ve explored their features, ease of use, and pricing plans, so you don’t have to!

Now, let’s dive into what makes each CRM unique.

What is Keap?

Keap is like your all-in-one business assistant.

It helps you organize your contacts, automate tasks, and close more deals.

Think of it as a command center for your sales and marketing efforts.

It's especially great for small businesses and entrepreneurs who want to simplify processes and boost efficiency.

Key Benefits

Keap's strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Pricing

Pricing: Starts at $299/month and chat them to get their features.

What is Freshsales CRM?

Freshsales is a CRM that focuses on building relationships.

It helps you connect with your customers on a deeper level.

It's known for its intuitive design and powerful features.

If you're looking for an easy-to-use CRM that helps you nurture leads, Freshsales is an excellent option.

Key Benefits

• Intuitive Interface: Get up and running in minutes; no tech skills required.
• Visual Sales Pipeline: See precisely where your deals stand at a glance.
• Built-in Phone and Email: Connect with customers directly within the platform.
• AI-Powered Insights: Get intelligent recommendations to close more deals.

Pricing

Freshsales CRM offers four pricing tiers:

• Free: This option is perfect for small teams just getting started with CRM. It includes basic features like contact management and deal tracking for up to 10 users.
• Growth ($11/user/month): Adds features like visual sales pipelines, email marketing, and basic reporting.
• Pro ($47/user/month): Unlocks advanced features like AI-powered insights, multiple sales pipelines, and time-based automation.
• Enterprise ($71/user/month): For large teams needing custom reporting, dedicated account management, and advanced security features.

Keap vs Freshsales CRM: Feature Comparison

Now, let's get down to business and compare the core features of Keap and Freshsales.

This head-to-head analysis will help you see how these CRM software solutions stack against each other.

Lead Management

Both Keap and Freshsales offer robust lead management features.

You can easily capture leads from various sources, track their interactions, & segment based on their behavior.

However, Keap provides more advanced lead management capabilities with built-in marketing automation tools.

This allows you to nurture leads with automated campaigns and personalized emails, guiding them through the sales process more effectively.

Sales Automation

Keap Freshsales offers automated workflows to streamline repetitive tasks.

This frees up your sales teams to focus on building relationships and closing deals.

Keap excels in this area with its visual automation builder, making creating complex workflows easy, even for those with a steep learning curve.

While offering automation, Freshsales takes a more straightforward approach, making it ideal for smaller businesses with straightforward needs.

Contact Management

Both platforms provide comprehensive contact management features.

You can store detailed information about your contacts, track their interactions, and segment them for targeted client communication.

Freshsales offers a more visually appealing interface for managing contacts, while Keap provides a deeper level of integration with its marketing & sales tools.

User Interface

Freshsales boasts a more modern and user-friendly interface that's easy to navigate.

Keap, while functional, has a slightly steeper learning curve.

However, Keap's interface is designed to provide a comprehensive view of your sales process, which can benefit sales reps who need to access a lot of information quickly.

Reporting and Analytics

Both CRMs offer reporting and analytics to track the sales performance & identify areas for improvement.

Freshsales provides a good selection of pre-built reports, while Keap allows for more customization and deeper analysis.

Communication Tools

Freshsales offers built-in tools for email marketing, phone calls, and even chat.

This allows your sales reps to manage all client communication within the platform features.

Keap offers email marketing and integrations with other communication tools but has a different level of built-in functionality.

Integrations

While both Keap and Freshsales integrate with other popular business tools, their approach differs.

• Keap focuses on deep integrations with several applications, ensuring seamless workflows between your key business systems.
• Freshsales, on the other hand, offers a broader range of integrations, giving you more flexibility to connect with various tools.

Ultimately, the perfect choice depends on the specific applications your business relies on.

What to Look for When Choosing a CRM Platform?

• Your business size and needs: A small business might only need essential contact management, while a larger enterprise might require advanced automation and customization.
• Ease of use: Choose a CRM that your team will use. Look for an intuitive interface and helpful support resources.
• Integrations: Ensure the CRM integrates with your essential business tools, just like email marketing platforms & accounting software.
• Scalability: Consider your future needs. Can the CRM grow with your business?
• Mobile access: Do you need to access your CRM on the go? Check for a mobile app with full functionality.
• Budget: Determine your budget and compare pricing plans. Pay attention to features you don't need.
• Customer support: Look for a CRM provider with excellent customer support if you need assistance.
• Trial period: Use free trials to test the CRM and see if it fits your business well.

Final Verdict (Our Pick)

Choosing between Keap and Freshsales ultimately depends on your specific needs and priorities.

If you're looking for a powerful all-in-one solution with robust automation and a focus on small businesses, Keap is the winner.

However, if you prioritize affordability, a user-friendly interface, and a wide range of integrations, Freshsales takes the crown.

We've spent weeks testing these platforms, exploring every nook and cranny to give you this comprehensive comparison.

Trust our expertise to make the best decision for your business and watch your sales soar in 2025!

Frequently Asked Questions