Choosing the right tool to manage your business can be a challenge.
You want something that helps you stay organized, keeps track of clients, and maybe even automates some pesky tasks that consume your time.
That’s where CRM software comes in.
Keap and HoneyBook are popular options, and they promise to make your life easier.
But which one is the best fit for your business in 2025?
In this post, we’ll compare Keap vs HoneyBook, comparing their features, pricing, & ease of use.
By the end, you’ll be equipped to make the right decision for your needs.
Keap vs HoneyBook Overview
To give you the most accurate comparison, we’ve spent weeks testing both Keap and HoneyBook.
We’ve explored their features, navigated their interfaces, and compared their customer support.
We’re sharing our firsthand experience to help you choose the right CRM.
Ready to see if Keap is the CRM you’ve been looking for? See how it can change your Business!
Pricing: It has a free plan. Paid plan starts at $299/month
Key Features:
- Sales and Marketing Automation
- Email Marketing
- Reporting and Analytics
Are you looking for a simple way to manage projects and get paid? Try Honeybook today!
Pricing: It has a free plan. The premium plan starts at $19/month.
Key Features:
- Client Communication Tools
- Online Invoicing and Payments
- Proposal and Contract Management
What is Keap?
Ever feel like you're juggling a million things at once? Keap gets it.
This CRM is like having a personal assistant for your business.
It helps you organize contacts, automate tasks, and even send emails.
Think of it as your central hub for all things sales and marketing.
Ready to see if Keap is the CRM you've been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business!
Key Benefits
Keap's strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Pricing
Pricing: Starts at $299/month and chat them to get their features.
Pros
Cons
What is HoneyBook?
Need a better way to work with clients? HoneyBook is your new best friend.
It's designed for small businesses and freelancers who want to streamline their client experience.
From proposals to payments, HoneyBook keeps everything organized and in one place.
Say goodbye to scattered emails and messy spreadsheets!
Streamline your business and get back to doing what you love. HoneyBook's intuitive platform automates tasks, manages clients, and gets you paid faster.
Key Benefits
- Stay easily organized: Manage all your projects, clients, and communication in one central hub.
- Get paid faster: Send invoices and receive payments online with ease.
- Boost your bookings: Create and send professional proposals in minutes.
- Automate your workflow: Streamline tasks like sending contracts and follow-up emails.
Pricing
HoneyBook offers a free trial to get a feel for the platform. They have a simple pricing structure with two main options:
- Starter ($19/month): Ideal for solopreneurs and new businesses with basic needs.
- Essentials ($39/month): Unlocks almost every feature with limited access.
- Premium ($79/month): Unlocks unlimited projects and clients for growing businesses.
Pros
Cons
Keap vs HoneyBook Feature Comparison
Let's dive deeper and see how these two CRMs compare feature by feature.
This is where things get interesting!
Ease of Use
- Keap: Keap is powerful but can be overwhelming for beginners. The interface has a lot going on, and I am learning how to navigate it effectively. It takes time. Think of it like a powerful sports car – you need some practice before taking advantage of its capabilities.
- HoneyBook: HoneyBook, on the other hand, is designed with simplicity in mind. The interface is clean & intuitive, making it easy to find what you need. It's more like a user-friendly family car – easy to drive and perfect for everyday use.
Workflow Management
- Keap: Keap excels at workflow automation. You can create complex automated workflows to streamline your business operations, marketing campaigns, and sales automation. This is a massive time-saver for small business owners juggling multiple administrative tasks.
- HoneyBook: HoneyBook offers basic workflow management features but is not as robust as Keap. While you can automate some tasks, you will find a different level of flexibility and customization.
Project Management
- HoneyBook: HoneyBook excels at project management. It provides tools to easily manage projects from start to finish, including proposals, contracts, and timely payments. This makes it an excellent choice for freelancers and agencies that need to keep track of client projects.
- Keap: Keap offers basic task management features, but its project management capabilities are less comprehensive than HoneyBook's.
Client Relationships
- HoneyBook: HoneyBook is built around fostering strong client relationships. It provides tools to communicate with clients, track their progress, and gather feedback. It's all about creating a seamless and enjoyable client experience.
- Keap: Keap focuses more on lead management and sales. While it does offer tools to manage contacts, it's not as client-centric as HoneyBook.
Business Management
- Keap: Keap is a more comprehensive business management solution. It offers so many features, including sales and marketing automation, e-commerce integrations, and advanced reporting.
- HoneyBook: HoneyBook is more specialized, focusing on client and project management for service-based businesses.
Integrations
- Keap: Keap integrates with a wide range of third-party apps, giving you more flexibility to connect your favorite tools.
- HoneyBook: HoneyBook has a more limited number of integrations, which could be a drawback if you rely heavily on specific apps.
Customer Support
- Keap and HoneyBook both offer excellent customer support. You can access help via phone, email, or chat. They also have extensive knowledge bases and online communities. If you ever encounter a problem, you can be confident you'll get the needed assistance.
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What to Look for When Choosing a CRM Platform?
- Your specific needs: Not all CRMs are made equal. Some are better suited for small businesses, while others are designed for larger enterprises. When deciding, consider your business size, industry, and specific needs.
- Scalability: Choose a CRM that can grow with your business. You want to avoid having to switch platforms down the road when your needs change.
- Mobile access: Do you need to access your CRM on the go? Make sure your chosen platform has a mobile app or a mobile-friendly website.
- Free trial: Most CRMs offer a free trial period. Take advantage of this to test drive the platform and see if it fits you well.
- Customer reviews: See what other users say about the CRM platforms you're considering. This can give you valuable insights into the pros and cons of each option.
- Budget: CRM pricing can vary widely. Set a budget and stick to it. Pay attention to features you don't need.
Final Verdict (Our Pick)
For most small businesses and freelancers, we recommend HoneyBook.
Its user-friendly interface, client-focused features, and streamlined workflows make it a joy to use.
While Keap offers more advanced automation and customization, it has a steeper learning curve and a higher price tag.
Ultimately, the best CRM for you depends on your specific needs and priorities.
If you're looking for an easy-to-use platform that helps you build strong client relationships, HoneyBook is the clear winner.
But if you need a more robust solution with advanced automation capabilities, Keap might be a better fit.
We've spent countless hours testing and comparing these two popular CRMs.
Trust our expertise to help you make the right decision for your business.
Frequently Asked Questions
Is Keap or HoneyBook better for beginners?
HoneyBook is generally easier to learn and use, making it a good choice for beginners. Keap has a steeper learning curve due to its advanced features.
Can I use Keap or HoneyBook for free?
Keap and HoneyBook offer free trials, allowing you to simply test their features before committing to a paid plan. Both platforms have a permanently free version.
Which CRM is best for small businesses?
Both platforms can work for small businesses. HoneyBook is excellent for client-focused businesses, while Keap is better for businesses needing strong automation and sales features.
Does Keap or HoneyBook offer better customer support?
Both companies provide excellent customer support through various phone, email, and chat channels. They also have helpful resources like knowledge bases and community forums.
What if I need help migrating my data to a new CRM?
Keap and HoneyBook offer data migration services to help you seamlessly transfer your existing data to their platforms. Contact their support teams for assistance with the process.
