⚡ Quick Verdict:
- Pricing: Keap runs $299/month (annually billed). HubSpot has a free plan, with paid plans from $15/seat/month up to $800/seat/month.
- Best for: Keap suits small businesses that want all-in-one sales automation. HubSpot fits growing teams that need advanced marketing and reporting.
- Key difference: Keap bundles built-in payments and easy automation. HubSpot offers a modular marketing hub, sales hub, and service hub you can scale.
- Our pick: Keap wins for most small business owners. It handles CRM, email marketing, and payments in one intuitive CRM.
Picking between Keap and HubSpot comes down to one question.
Do you want simple all-in-one automation or a scalable marketing platform?
Both tools handle customer relationship management and email marketing.
But they serve different business needs.
Keap is built for small businesses that want to close sales faster.
HubSpot caters to teams that plan to grow and scale.
Overview
This Keap vs HubSpot comparison covers pricing, features, and ease of use.
We also break down who each marketing automation platform works best for.
Our sources include published specs, documentation, and G2 reviews.
Our writers also spent hands-on time with each CRM software.
By the end, you will know which CRM platform fits your business needs.
What is Keap?
Keap is a marketing automation software built for small businesses.
It combines a sales CRM, email marketing, and payments in one place.
Keap was formerly Infusionsoft, so you may know it by that name.
The platform helps you capture leads and send automated follow up emails.
Small business owners pick it for easy sales automation and quick setup.
Here is a quick look at how the platform works.
🏆 Winner: Keap
Keap bundles CRM, email marketing, and payments for small businesses. It is a strong pick for owners who want one intuitive CRM instead of many marketing tools.
Keap Pricing
Here is what Keap costs in 2026. Keap uses a simple tier-based plan.
| Plan | Price | Best For |
|---|---|---|
| Keap (All-in-One) | $299/month (Annually Billed) | Small businesses wanting CRM, email, and payments together |
Pricing verified July 2026.
Free trial: Yes. Keap offers a 14-day free trial with no credit card required.
Money-back guarantee: Keap offers a money-back guarantee within the trial window. Check current terms at signup.
📌 Note: The Keap plan bundles CRM, sales pipeline management, email marketing, and built-in payments. There is no separate free plan, unlike HubSpot.
⚠️ Pricing conflict: Some sources list lower Keap starting tiers near $79/month and $249/month for smaller contact limits. Our pricing table uses the verified figure from our data. Always confirm current Infusionsoft pricing on Keap’s site before you buy.
Key Benefits of Keap
Here is what makes Keap worth considering:
- All-in-one CRM: Keap keeps contact management, sales, and email in one intuitive CRM. You skip stitching together separate marketing tools.
- Easy automation: The if-this-then-that builder lets workflows automate manual tasks like lead follow-ups and appointment reminders.
- Built-in payments: Keap includes payment processing and invoicing. You can collect money without extra e-commerce plugins.
- Landing pages and web forms: Build a landing page and web forms to grow your contact list. This supports lead generation from day one.
- Highly-rated mobile app: Manage your sales pipeline and take payments on the go. The mobile app scores well with users.
- Short learning curve: Keap is often easier to learn than HubSpot. Small teams get running fast.
What Our Team Noticed
Our writer signed up for Keap and spent several days exploring the platform. Here is what stood out from that hands-on time:
Keap Pros & Cons
✅ Pros
- All-in-one platform bundles CRM, email, and payments
- Shorter learning curve than HubSpot
- Built-in payment processing and invoicing
- Highly-rated mobile app for pipelines and payments
❌ Cons
- No free plan, only a 14-day free trial
- Reporting is basic next to HubSpot
- Fewer integrations than the HubSpot platform
What is HubSpot?
HubSpot is a customer relationship management and marketing automation platform.
It brings together CRM, content management, and in-depth reporting.
You start with the free HubSpot CRM and add modules as you grow.
The HubSpot platform splits into a marketing hub, sales hub, and service hub.
Growing businesses choose it for advanced marketing and scalable analytics.
Here is a walkthrough of the HubSpot platform in action.
HubSpot
HubSpot offers a powerful free CRM plus paid hubs for sales and marketing. It fits teams that need advanced reporting and many integrations.
HubSpot Pricing
Here is what HubSpot costs in 2026. HubSpot uses per-seat pricing plans.
| Plan | Price | Best For |
|---|---|---|
| Free Tools | $0/month | Testing free CRM tools and contact management |
| Marketing Hub Starter | $15/seat/month | Small teams starting email marketing |
| Starter Customer Platform | $15/seat/month | Sales and marketing in one bundle |
| Marketing Hub Professional | $800/seat/month | Advanced marketing and campaign management |
Pricing verified July 2026.
Free trial: Not needed for the free tier. The free plan gives you free CRM tools with no credit card.
Money-back guarantee: HubSpot bills monthly or annually. Refund terms vary by plan, so review them before upgrading.
📌 Note: HubSpot has both a bundled pricing plan and individual pricing for each hub. Costs can rise to $800 or more per seat once you add advanced marketing features.
⚠️ Warning: HubSpot pricing gets expensive fast. Some key features are locked to higher paid plans, so map your marketing efforts to a tier before you commit.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Free CRM tools: HubSpot’s CRM is free to start. You get contact management, deal tracking, and company records at no cost.
- Advanced marketing: The marketing hub handles email marketing, landing pages, and inbound marketing at scale.
- Scalable analytics: HubSpot provides in-depth reporting and dashboards that beat basic CRM systems.
- Integration capabilities: A large library of native integrations connects your marketing tools and social media accounts.
- Modular hubs: Start small and add the marketing, sales, or service hub as your needs grow.
- Support and resources: Higher tiers add a dedicated customer success manager, phone support, and a deep knowledge base.
What Our Team Noticed
Our writer used the HubSpot platform for everyday sales and marketing tasks. Here is what stood out from that hands-on time:
The clip below shows more of those first-hand impressions.
HubSpot Pros & Cons
✅ Pros
- Powerful free CRM with advanced analytics
- Better marketing and campaign management features
- Large library of native integrations
- Scales with modular marketing, sales, and service hubs
❌ Cons
- Pricing gets expensive very fast
- Some key features locked to costly plans
- E-commerce needs more complex integrations
Feature Comparison
Ready to dig into a detailed comparison of Keap vs HubSpot?
We will walk through 10 key features so you can match the tools to your business needs. This HubSpot vs Keap breakdown covers customer relationship management, core CRM features, marketing automation, and pricing plans side by side.
| Feature | Keap | HubSpot |
|---|---|---|
| Starting Price | $299/month | Free / $15/seat/month |
| Free Plan | ❌ | ✅ |
| Marketing Automation | ✅ | ✅ |
| Built-in Payments | ✅ | ❌ |
| Landing Pages & Web Forms | ✅ | ✅ |
| Sales Pipeline Management | ✅ | ✅ |
| Advanced Reporting | Basic | ✅ |
| Native Integrations | Limited | Large library |
| Best For | Small businesses | Growing teams |
1. CRM & Contact Management
Keap: Keap gives you an intuitive CRM with a clean contact management dashboard. You track customer interactions, store company records, and manage customer data in one view. The layout resembles Pipedrive’s UI, with key features lined up on the navigation menu.
HubSpot: HubSpot’s CRM is free and user friendly. The HubSpot CRM handles contact management, customer relationships, and company records with a single click between hubs. Free CRM tools make it easy to start managing customer data at no cost.
2. Marketing Automation
Keap: Keap is known as a marketing automation tool for small businesses. Its easy if-this-then-that builder lets workflows automate manual tasks. You can set up automated follow up emails, appointment booking, and payment reminders without code.
HubSpot: HubSpot is a full marketing automation platform. The marketing hub runs marketing campaigns, sales automation, and inbound marketing across channels. It suits advanced marketing where you need many marketing activities in one campaign management platform.
⚠️ Warning: Keap offers easy automation for tight budgets. HubSpot has deeper automation features, but the powerful options sit on higher paid plans.
3. Email Marketing
Keap: Keap bundles email marketing into its all-in-one plan. You create targeted campaigns, send broadcasts, and trigger automated follow up emails from the same CRM. This keeps sales and marketing tied to one contact record.
HubSpot: HubSpot is a strong email marketing platform. You build marketing campaigns, run A/B tests, and manage content arrangement inside the marketing hub. Reporting shows how each email drives your marketing efforts.
4. Email & Text Messaging
Keap: Keap adds text messaging alongside email in one inbox. You reach leads by SMS and email to keep the sales cycle moving. Both channels feed the same automation tools.
HubSpot: HubSpot centers on email and inbound channels. SMS is available through native integrations rather than built in. This gives flexibility but adds setup for a two-way texting flow.
5. Landing Pages & Web Forms
Keap: Keap includes a landing page builder and web forms. You capture leads, drop them into automation, and start lead generation right away. Templates keep the build simple for non-designers.
HubSpot: HubSpot’s landing pages tie into the wider marketing hub. You build landing pages and web forms, then track each visit with reporting. Smart content adapts pages to different audiences for create targeted campaigns.
6. Sales Pipeline Management
Keap: Keap handles sales pipeline management with drag-and-drop deal stages. The sales process stays visible, and the mobile app lets you update deals on the go. This keeps your sales cycle tight even away from your desk.
Pipeline views also roll up into simple forecasts.
HubSpot: The HubSpot sales hub covers pipeline stages, deal tracking, and sales automation. Reporting gives revenue forecasts that basic CRM software often lacks. It scales well as your sales and marketing teams grow.
7. Lead Management & Tracking
Keap: Keap ties lead management and lead tracking to automation. New leads trigger tasks and follow-ups, so nothing slips through. This makes lead generation feel hands-off for small teams.
HubSpot: HubSpot scores and routes leads with more depth. Lead tracking links to source data and social media management, so you see which channels convert. This helps larger teams refine marketing efforts.
8. AI Automation
Keap: Keap AI helps draft emails and speed up simple automation setup. It aims for all-in-one simplicity rather than heavy data science. That fits owners who want quick wins, not a steep learning curve.
HubSpot: HubSpot offers AI-powered tools across the platform. AI helps with content, reporting, and predictive lead scoring. These automation tools grow more useful on higher HubSpot plans.
9. E-Commerce & Reporting
Keap: Keap includes built-in e-commerce tools like payment processing and invoicing. You sell and collect payments without extra plugins. Reporting is basic but covers the core sales numbers small businesses need.
HubSpot: HubSpot needs more complex integrations for full e-commerce. Where it shines is in-depth reporting and revenue dashboards. This is why teams choose HubSpot for advanced revenue reporting.
The analytics view below shows how deep the reporting goes.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | Keap | HubSpot |
|---|---|---|
| Free | ❌ (14-day trial) | ✅ Free Tools $0/month |
| Starter | — | $15/seat/month |
| All-in-One | $299/month | — |
| Professional | — | $800/seat/month |
Keap: Keap has a better pricing structure for owners who want every core tool in one plan. The $299/month price includes CRM, email marketing, payments, and all the key features. There is no free plan, only a trial.
HubSpot: HubSpot starts free and scales by the seat. Paid plans jump quickly, and advanced features push costs to $800 per seat. It is often more flexible but can outprice Keap once you add hubs.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| All-in-one simplicity | Keap | CRM, email, and payments in one plan |
| A free CRM to start | HubSpot | Free CRM tools at $0 |
| Built-in payments | Keap | Invoicing without plugins |
| Advanced reporting | HubSpot | In-depth analytics and dashboards |
| Beginner-friendly setup | Keap | Shorter learning curve |
💰 Your Budget
Keap is often more cost-effective for tight automation. HubSpot is cheaper to start free, but paid plans climb fast.
🔌 Your Tech Stack
HubSpot has more integrations with popular apps and social media accounts. Keap covers the essentials most small businesses use daily.
📝 Your Marketing Style
Choose HubSpot for advanced marketing and campaign management. Choose Keap for simple automation of lead follow-ups and payments.
🎓 Your Experience Level
Keap is considered more intuitive with a shorter learning curve. HubSpot is more feature-rich but takes longer to master.
🆓 Free Trials and Demos
HubSpot has a free plan you can keep. Keap does not offer a free plan but gives a 14-day free trial.
🛟 Support Options
HubSpot adds phone support and a dedicated customer success manager on higher tiers. Both offer a solid knowledge base and a customer portal.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Keap to HubSpot?
✅ What you’ll gain:
- A free CRM plan and free CRM tools
- Advanced reporting and scalable analytics
- A larger library of native integrations
❌ What you’ll lose:
- Built-in payments and invoicing
- All-in-one simplicity in one plan
- The shorter learning curve
📋 How to switch:
- Export your contacts and company records from Keap
- Create a free HubSpot CRM account
- Import customer data and rebuild your workflows
🔄 Switching from HubSpot to Keap?
✅ What you’ll gain:
- Built-in payments and invoicing
- All-in-one CRM at one flat price
- A shorter learning curve for small teams
❌ What you’ll lose:
- The free plan and free CRM tools
- Advanced reporting and dashboards
- Some native integrations
📋 How to switch:
- Export contacts and deals from HubSpot’s CRM
- Start a 14-day Keap free trial
- Import your data and set up automation
What Our Review Didn’t Cover
This comparison focused on small businesses and growing teams. We did not test enterprise contracts, custom API builds, or bulk seat licensing. Our notes are based on the July 2026 versions, so features may have shifted. If you manage a large sales and marketing org, your priorities may differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Keap |
| 🚀 Core Automation | Keap |
| 📊 Reporting & Analytics | HubSpot |
| 🔌 Integrations | HubSpot |
| 👶 Ease of Use | Keap |
| 💳 Built-in Payments | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 4 out of 6 categories.
Best for: Small businesses, all-in-one automation, built-in payments
Keap and HubSpot are two very different products. Keap is an all-in-one CRM built for small businesses that want to close sales faster.
HubSpot is a scalable platform for teams that need advanced marketing and reporting. It is excellent for growing businesses that plan to add hubs over time.
Both HubSpot and Keap give small teams all the tools to run sales and marketing in one place.
If you want budget-friendly automation with payments in one place, Keap is the better choice. If you need in-depth analytics and a large integration library, HubSpot earns its price.
More of Keap Compared
Here is how Keap stacks up against other CRM systems:
Keap vs GoHighLevel
Keap wins on: Simpler setup, cleaner mobile app, built-in invoicing
GoHighLevel wins on: Agency features, white-label options, lower entry price
Keap vs Pipedrive
Keap wins on: Built-in email marketing, payments, all-in-one automation
Pipedrive wins on: Leaner sales-only pricing, faster pipeline focus, cheaper seats
Keap vs ActiveCampaign
Keap wins on: Built-in payments, sales pipeline, mobile-first design
ActiveCampaign wins on: Deeper email automation, more triggers, lower starting cost
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM platforms:
HubSpot wins on: Easier onboarding, free tier, friendlier interface
Salesforce wins on: Enterprise depth, custom objects, mature app marketplace
HubSpot wins on: Broader marketing hub, richer reporting, free CRM tools
Pipedrive wins on: Sales-first simplicity, predictable pricing, quick learning curve
HubSpot wins on: All-in-one hubs, native integrations, scalable analytics
ActiveCampaign wins on: Cheaper email automation, focused campaigns, lower total cost
Frequently Asked Questions
Who is HubSpot’s biggest competitor?
Salesforce is widely seen as HubSpot’s biggest competitor in the CRM space. Keap, ActiveCampaign, and Pipedrive also compete, mainly with small businesses.
What is Infusionsoft called now?
Infusionsoft is now called Keap. The company rebranded to Keap and folded its automation and CRM software under that single name.
Does Infusionsoft have a CRM?
Yes. Infusionsoft, now Keap, includes a full sales CRM with contact management, sales pipeline management, and lead tracking built in.
What is the purpose of Infusionsoft?
Its purpose is to help small businesses automate marketing and sales. It combines email marketing, automation, and payments so owners close sales faster.
Which is better for small businesses, Keap or HubSpot?
Keap suits small businesses wanting all-in-one automation and payments. HubSpot fits teams that want free CRM tools now and room to scale later.
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