Choosing the right CRM software can feel like navigating a maze.
Do you need a simple solution or a robust platform with all the bells and whistles? Two popular options often come up: Keap and HubSpot.
In this post, we’ll break down the key differences between Keap vs HubSpot, focusing on features and ease of use so you can make the best choice for your business.
Keap vs HubSpot Overview
To give you the most accurate comparison, we’ve spent weeks testing both Keap and HubSpot.
We’ve explored their features, navigated their interfaces, and even spoken to current users to understand the pros and cons of each platform.
Now, we’re sharing our findings to help you make an informed decision.
Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.
Pricing: It has a free plan. The premium plan starts at $15/month.
Key Features:
- CRM
- Marketing Automation
- Analytics & Reporting
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
What is Keap?
Keap is like that friend who’s always got your back.
Need to send an email campaign? Keap’s got you. Want to automate your sales process?
Keap can do it. It’s a solid CRM with a focus on small businesses.
Think of it as your all-in-one tool for sales and marketing automation.
Also, explore our favorite Keap alternatives…
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
What is HubSpot
Ever wished for a CRM that could do it all? That’s HubSpot.
From its free CRM to its powerful marketing and sales hubs, HubSpot offers a solution for businesses of all sizes.
Think of it as your Swiss Army knife for inbound marketing and sales.
It helps you attract visitors, convert them into leads, and close deals, all while providing exceptional customer service.
Also, explore our favorite Hubspot alternatives…
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Free Tools: Free for up to two users.
- Marketing Hub Starter: $15/seat/month.
- Starter Customer Platform: $15/seat/month.
- Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.
Pros
Cons
Feature Comparison
Choosing between Keap and HubSpot in 2025 depends on whether you need a streamlined marketing automation platform for a small business or a highly scalable crm platform designed for complex marketing efforts.
1. Customer Relationship Management and Data
Managing customer data is the foundation of any effective marketing strategy, though each crm platform handles company records differently.
- HubSpot: The hubspot crm is built on an intuitive crm interface that automates updates for company records and customer relationships. It provides a holistic view of the sales cycle, allowing users to see every interaction from lead generation to close.
- Keap: Keap offers an intuitive crm specifically designed for small business users. It focuses on organizing customer data into segments for highly personalized marketing efforts, ensuring that lead tracking stays simple yet sophisticated.
2. Marketing Automation Software and Workflows
Powerful automation capabilities allow teams to replace manual tasks with workflows automate manual processes.
- HubSpot: Within the marketing hub, the marketing automation software utilizes a visual builder to create complex workflows. It connects all the key features of the hubspot platform, from social media management to lead management.
- Keap: Known for its powerful automation capabilities, Keap allows a small business to set up time-saving automation in as little as three minutes. Its campaign management platform excels at handling complex scenarios for personalized follow-ups.
3. Email Marketing Platform and Campaigns
Both tools function as a robust email marketing platform, helping businesses run marketing campaigns with ease.
- HubSpot: Offers a vast catalog of templates for marketing activities and supports A/B testing within its marketing hub. It links email performance directly to the hubspot sales hub for better sales cycle visibility.
- Keap: Provides a dedicated email marketing platform with action-based segmentation. It is a valuable tool for small businesses that rely heavily on email as a primary marketing channel to nurture customer relationships.
4. Sales Pipeline Management and Automation
A clear sales pipeline management system is essential for any sales hub to track the sales cycle effectively.
- HubSpot: The hubspot sales hub features a visual pipeline where you can drag and drop deals between stages. This sales automation tool includes lead tracking, email scheduling, and advanced sales analytics.
- Keap: Includes a visual sales pipeline that simplifies lead management and sales automation. It uniquely combines sales pipeline management with financial tools like quotes and built-in payment processing.
5. Lead Generation and Landing Page Builder
To grow, businesses need effective lead generation tools and an easy landing page builder to capture customer data.
- HubSpot: Its landing page builder is part of a comprehensive suite of marketing tools. It provides SEO recommendations and advanced lead generation features to increase organic traffic and attract more leads.
- Keap: Offers a user-friendly landing page builder with drag-and-drop customizable designs. It is designed to help a small business capture more leads through web forms and automated lead capture tools.
6. Social Media Management and Content
Maintaining a social media presence is vital for modern marketing efforts across multiple social media accounts.
- HubSpot: Includes social media management features within its marketing hub, allowing users to schedule posts and track engagement metrics across various social media accounts.
- Keap: Focuses primarily on email and SMS marketing, offering more limited social media management compared to the hubspot platform. It focuses its marketing features on direct customer engagement.
7. Integration Capabilities and Ecosystem
Seamless integration capabilities ensure that all the tools in your tech stack communicate through a google analytics tracking id.
- HubSpot: Has an edge with over 1,000 integrations, including Salesforce, Shopify, and WordPress. It allows for a google analytics tracking id to be easily integrated to track the success of marketing campaigns.
- Keap: Offers integration capabilities with essential tools like Zapier, QuickBooks, and WordPress. While the selection is more limited than HubSpot, it covers all the tools needed for a small business to manage its back office.
8. Support and Knowledge Base
Access to a helpful support team and a comprehensive knowledge base ensures publication success for new users.
- HubSpot: Provides a thorough knowledge base and the HubSpot Academy for video training. Users on professional or enterprise plans also gain access to a dedicated customer success manager.
- Keap: Offers US-based phone support and 24/7 live chat on all paid plans. It includes the Keap Academy and provides a dedicated customer success manager for its higher-tier pricing plans.
9. Pricing Plans and Value
Comparing hubspot vs keap often comes down to budget and specific business needs.
- HubSpot: Follows a tiered pricing model that includes a free account for the hubspot crm. While it caters to large enterprises, its paid plans for the sales hub can become expensive as contact lists grow.
- Keap: Does not offer a free plan, but its infusionsoft pricing for the Max plan includes bundled e-commerce and automation tools. Its pricing plans provide top-tier value for small businesses that need advanced marketing without the hubspot vs enterprise cost.
What to Look for When Choosing CRM Software?
- Ease of use: Can you and your team easily navigate the interface and utilize the features? A user-friendly CRM will encourage adoption and maximize your return on investment.
- Scalability: Choose a CRM that can grow with your business. Consider whether the platform can accommodate your future needs in terms of contacts, users, and features.
- Customization: Can you tailor the CRM to fit your specific workflows and processes? Look for a platform that allows you to customize fields, reports, and dashboards.
- Customer support: Does the CRM provider offer reliable customer support? Access to helpful resources, tutorials, and responsive support can make a big difference when you need assistance.
- Integrations: Does the CRM integrate with the other tools and applications you use? Seamless integrations can streamline your workflows and improve efficiency.
- Mobile access: Do you need to access your CRM on the go? Choose a platform with a mobile app that allows you to manage your contacts and deals from anywhere.
Final Verdict (Our Pick)
So, which CRM comes out on top? For us, it’s HubSpot. Why?
Because it offers incredible value with its free CRM tools, you get a contact management dashboard, tools to create targeted campaigns and even social media management.
Plus, HubSpot has powerful features for sales CRM and automation, like automated follow-up emails.
While Keap is a strong contender, especially if you need advanced e-commerce integrations.
HubSpot’s free plan and comprehensive features make it the best overall choice for small businesses looking to grow.
We’ve spent weeks testing these platforms, so you don’t have to.
Trust our in-depth analysis to choose the right CRM and take your business to the next level.
More of Hubspot
Here’s a brief comparison of Hubspot with these software solutions:
- HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
- Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
- Hubspot vs Keap:Â It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
- Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
- Hubspot vs Clickfunnels:Â It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
- Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
- Hubspot vs Instantly:Â It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
- Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
- Hubspot vs Monday CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
- Hubspot vs Capsule CRM:Â It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
- Hubspot vs Insightly:Â It combines CRM with strong project management features, making it versatile for businesses requiring both.
- Hubspot vs Freshsales CRM:Â It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
- Hubspot vs Salesforce:Â It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
- Hubspot vs Zendesk:Â It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
Frequently Asked Questions
Is Keap or HubSpot better for beginners?
Keap might be slightly easier to learn initially due to its focused feature set and user-friendly interface. However, HubSpot offers a wealth of free resources and tutorials, making it accessible even for those new to CRM.
Can I migrate my data from another CRM to Keap or HubSpot?
Yes, both platforms offer data migration tools and support to help you import your existing CRM data. However, the ease of migration may depend on your current CRM and the amount of data you need to transfer.
Does Keap or HubSpot offer better customer support?
Keap is known for its excellent customer support, with phone and chat support available to all users. HubSpot’s support options vary depending on your plan, with phone support limited to higher-tier subscriptions.
Which platform is better for e-commerce businesses?
Keap has a slight edge for e-commerce businesses due to its robust e-commerce integrations and automation features. You can easily connect your online store, automate order processing, and manage customer interactions within Keap.
Can I try Keap or HubSpot before committing to a paid plan?
HubSpot offers a free CRM plan with basic features, allowing you to experience the platform before upgrading. Keap provides a 14-day free trial but no long-term free plan.
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