Keap vs HubSpot: Choose the Right CRM Software in 2024

Choosing the right CRM software can feel like navigating a maze.

Do you need a simple solution or a robust platform with all the bells and whistles? Two popular options often come up: Keap and HubSpot.

In this post, we’ll break down the key differences between Keap vs HubSpot, focusing on features and ease of use so you can make the best choice for your business in 2024.

Keap vs HubSpot Overview

To give you the most accurate comparison, we’ve spent weeks testing both Keap and HubSpot.

We’ve explored their features, navigated their interfaces, and even spoken to current users to understand the pros and cons of each platform.

Now, we’re sharing our findings to help you make an informed decision.

What is Keap?

Keap is like that friend who's always got your back.

Need to send an email campaign? Keap's got you. Want to automate your sales process?

Keap can do it. It's a solid CRM with a focus on small businesses. Think of it as your all-in-one tool for sales and marketing automation.

Key Benefits

Keap's strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Pricing

Pricing: Starts at $299/month and chat them to get their features.

What is HubSpot

Ever wished for a CRM that could do it all? That's HubSpot.

From its free CRM to its powerful marketing and sales hubs, HubSpot offers a solution for businesses of all sizes. Think of it as your Swiss Army knife for inbound marketing and sales.

It helps you attract visitors, convert them into leads, and close deals, all while providing exceptional customer service.

Key Benefits

HubSpot's biggest strengths are its free CRM and its comprehensive suite of marketing tools. Here are some of its standout features:

• Free CRM: Get started with contact management, deal tracking, and basic reporting for free.
• Marketing automation: Create automated email sequences, landing pages, and social media campaigns.
• Sales pipeline management: Visualize your sales process, track deals, and identify opportunities for improvement.
• Content marketing tools: Create and share blog posts, landing pages, and other content to attract and engage your audience.
• Analytics and reporting: Track your progress, measure your ROI, and make data-driven decisions.

Pricing

• Starter: $20/month, Includes 1000 marketing contacts
• Customer Platform: $20/month, Includes 1000 marketing contacts
• Professional: $890/month, Includes 2000 marketing contacts
• Enterprise: Custom pricing, Includes 10000 marketing contacts

Keap vs HubSpot Feature Comparison

Now, let's dive into the heart of the matter: how do Keap and HubSpot stack up feature by feature?

We'll compare their key functionalities to help you see which platform aligns best with your specific needs.

This HubSpot vs Keap analysis will help you choose the right customer relationship management (CRM) solution for your business.

Contact Management

Both Keap and HubSpot excel at contact management, allowing you to store and organize customer data efficiently.

You can segment contacts based on various criteria, track interactions, and gain valuable insights into your audience.

However, HubSpot CRM offers more robust contact management features in its free plan than Keap's pricing plans.

Making it a strong contender for businesses seeking a free marketing automation platform.

Email Marketing

Keap and HubSpot both offer powerful email marketing tools as part of their marketing automation software.

You can create visually appealing emails, segment your audience, and track your marketing campaign performance.

Keap's visual campaign management platform makes it easy to create automated email sequences, while HubSpot offers a wider range of email templates and design options.

Marketing Automation

When it comes to marketing automation, both platforms offer robust solutions.

You can automate repetitive tasks, nurture leads with personalized content, and improve your overall marketing efforts efficiency.

Keap's marketing automation platform is particularly user-friendly, while HubSpot offers more advanced features like lead scoring and predictive lead nurturing.

Sales Automation

Both Keap and HubSpot offer tools to automate your sales automation process.

You can track deals, manage your sales pipeline, and automate follow-up tasks.

HubSpot Sales Hub provides more comprehensive sales automation features, including sales forecasting and territory management.

Campaign Management

Keap and HubSpot both provide robust campaign management platform solutions.

You can plan, execute, and track your marketing campaigns across multiple channels.

HubSpot offers a wider range of campaign management tools, including A/B testing and campaign optimization features.

Reporting and Analytics

Both platforms offer detailed reporting and analytics to help you track your progress and make data-driven decisions.

You can monitor key metrics, identify trends, and measure the effectiveness of your marketing efforts.

You can even integrate your Google Analytics tracking ID to get a holistic view of your marketing performance.

Integrations

Keap and HubSpot both integrate with a wide range of third-party apps and services.

You can connect your CRM with your favorite marketing tools, e-commerce platforms, and other business applications.

HubSpot offers a larger app marketplace with more integrations, while Keap focuses on key integrations that are essential for small businesses.

Remember, the best choice for you will depend on your specific needs and budget. Consider your priorities and choose the platform that offers the features and functionality that are most important to you.

What to Look for When Choosing CRM Software?

• Ease of use: Can you and your team easily navigate the interface and utilize the features? A user-friendly CRM will encourage adoption and maximize your return on investment.
• Scalability: Choose a CRM that can grow with your business. Consider whether the platform can accommodate your future needs in terms of contacts, users, and features.
• Customization: Can you tailor the CRM to fit your specific workflows and processes? Look for a platform that allows you to customize fields, reports, and dashboards.
• Customer support: Does the CRM provider offer reliable customer support? Access to helpful resources, tutorials, and responsive support can make a big difference when you need assistance.
• Integrations: Does the CRM integrate with the other tools and applications you use? Seamless integrations can streamline your workflows and improve efficiency.
• Mobile access: Do you need to access your CRM on the go? Choose a platform with a mobile app that allows you to manage your contacts and deals from anywhere.

Final Verdict (Our Pick)

So, which CRM comes out on top? For us, it's HubSpot. Why?

Because it offers incredible value with its free CRM tools, you get a contact management dashboard, tools to create targeted campaigns and even social media management.

Plus, HubSpot has powerful features for sales CRM and automation, like automated follow-up emails.

While Keap is a strong contender, especially if you need advanced e-commerce integrations.

HubSpot's free plan and comprehensive features make it the best overall choice for small businesses looking to grow.

We've spent weeks testing these platforms, so you don't have to.

Trust our in-depth analysis to choose the right CRM and take your business to the next level.

Frequently Asked Questions