You’re trying to pick the right tool for managing your customers.
It’s tough, right? Keap and Instantly are both popular, but which one actually works best for you?
You need to know because the wrong choice can mess up your business.
We’re going to break down Keap vs Instantly for 2025, so you can make a smart decision.
We’ll look at the key differences, what they do well, and which might best fit your needs.
Let’s find the CRM that helps your business win!
Overview
We put Keap and Instantly through real-world tests, mimicking typical business uses.
This hands-on experience and in-depth feature analysis form the basis of our comparison, ensuring you get practical insights.
Ready to boost your email outreach? Don’t let another email get lost in spam.
Pricing: It has a free plan. The premium plan starts at $30/month.
Key Features:
- Automation
- Lead generation
- Email marketing
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets that.
It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.
Keap helps you organize contacts, automate tasks, and close more deals.
It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business!
Key Benefits
Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Pricing
Pricing: Starts at $249/month, and chat with them to get their features.
Pros
Cons
What is Instantly?
Instantly is a sales engagement platform.
It helps automate outreach and personalize communication.
Think of it as a tool to streamline your sales process. It’s designed to boost efficiency and close more deals.
Ready to boost your email outreach? Don’t let another email get lost in spam. Try Instantly AI today and see the results for yourself.
Key Benefits
- Boosts deliverability by up to 97%. That means more people see your emails!
- Integrates seamlessly with popular email platforms. No more switching between apps.
- Provides detailed analytics and reporting. Track your progress and see what’s working.
- Offers a spam trigger analysis. Identifies and helps you fix issues that could land you in spam.
Pricing
Instantly offers a few different plans to fit your needs:
- Growth: $30/month.
- Hypergrowth: $77.6/month.
- Light Speed: $286.3/month.
- Enterprise: Custom Pricing
Pros
Cons
Feature Comparison
Let’s dive into the core features of Keap and Instantly.
We’ll examine how each platform handles crucial customer relationship management and automation aspects, highlighting key differences for small business owners.
Contact Management
Keap’s contact management system allows you to effectively manage customers and customer data.
You can segment your contacts based on various criteria, which is a huge win for targeted marketing campaigns.
Instantly also offers contact management, but Keap, because it’s an all-in-one CRM, tends to offer more robust features.
You can see how your business interacts with each client.
Automation and E-commerce
Keap excels in sales and marketing automation.
It provides automation tools to automate sales and repetitive tasks, saving hours.
Their campaign builder and drag-and-drop interface make it easy to create complex workflows.
Infusionsoft is now Keap, and they’ve continued to build on that robust automation platform.
Instantly also has automation, but Keap’s strength lies in its sales and marketing automation platform and ecommerce integrations.
If your business needs strong automation and e-commerce, Keap is very strong.
Marketing and Sales
Both platforms offer marketing and sales features, but Keap provides a more comprehensive suite.
With tools like landing pages, email campaigns, and funnels, Keap helps businesses make more sales.
Instantly focuses on outreach, while Keap helps manage the entire sales campaign.
Keap is an all-in-one solution while Instantly focuses on outbound sales.
Integrations
Keap integration with other apps is seamless, especially with Zapier.
This allows you to integrate with hundreds of other tools without leaving the Keap platform.
If you want to integrate with many other SAAS products, Keap is a strong choice.
Instantly has integrations, but Keap allows you to integrate with a wider range of services.
Dashboard and Reporting
Keap’s dashboard provides a clear overview of your business performance.
You can track key metrics and roi, helping you make informed decisions.
Both platforms provide reporting, but Keap offers more detailed insights.
Ease of Use and Onboarding
Keap offers pre-built templates and a landing page builder, making it easier to get started.
Onboarding is detailed, which is helpful for small business owners.
Instantly, it also has a user-friendly interface.
Formerly, Infusionsoft, now known as Keap, has worked to simplify the user experience.
Customer Support and Training
Keap offers extensive customer support, including online resources, training, and direct support. They provide help to ensure small business success.
Instantly also provides customer support, but Keap’s resources are known for being very in-depth.
This is a very important feature if you are a small business owner and need a lot of support.
What to Look for When Choosing CRM Software?
- Scalability: Can the CRM grow with your business?
- Mobile App: Is there a robust mobile app for on-the-go access?
- Customer Support: What level of support is offered?
- Training Resources: Are there adequate training materials for your team?
- Security: What security measures are in place to protect your data?
- Trial Period: Does the vendor offer a trial period to test the software?
- User Reviews: What are other users saying about the CRM?
- Industry-Specific Needs: Does the CRM cater to your industry’s requirements?
- Budget: Consider the total cost of ownership, including implementation and training.
Final Verdict (Our Pick)
After thorough testing, we recommend Keap for most small business owners seeking a comprehensive CRM and automation platform.
Keap’s robust feature set, including advanced marketing automation, seamless integrations, and detailed reporting, makes it a powerful tool for growth.
While Instantly excels in specific outreach tasks, Keap’s all-in-one approach provides a more complete solution.
We’ve spent countless hours diving into these platforms, so you don’t have to.
Trust our practical insights to help you make the best decision for your business.
Frequently Asked Questions
Is Keap better than Instantly for small business owners?
For small business owners needing an all-in-one crm with strong sales and marketing automation, Keap is often the better choice. Instantly excels at outbound outreach, but Keap offers broader functionality, including landing pages and email campaigns.
Can I integrate Keap with other tools I use?
Yes, Keap integration is robust, especially with Zapier. This allows you to integrate with many other tools, streamlining your workflow and automate sales. This allows you to integrate many other products.
Is Keap easy to learn, especially if I’m new to CRM?
Keap offers thorough onboarding and pre-built templates to help new users. While it has a learning curve, its resources and dashboard are designed to guide you. Infusionsoft to Keap has simplified the process.
Does Keap offer good customer support?
Yes, Keap provides extensive customer support, including online resources, training, and direct assistance. They focus on small business success and offer help with every problem.
What are the key differences between Keap and Instantly?
Keap is a comprehensive marketing software and automation platform focusing on complete customer management and sales automation. Instantly specializes in outbound sales outreach and lead generation. Keap has a campaign builder and drag-and-drop interface.
