Choosing the right CRM can feel like a battle. You’re busy, and you need something that works without adding more stress to your plate.
That’s why we’re diving deep into two popular options: Keap and Nimble.
Both help you organize contacts, track interactions, and close more deals, but each has unique strengths.
In this showdown, we’ll explain the key differences between Keap and Nimble to help you decide which is best for your business needs.
Keap vs Nimble CRM Overview
To give you the most accurate comparison, we’ve spent weeks testing both Keap and Nimble CRM.
We’ve analyzed their features and pricing and considered user reviews for this detailed breakdown.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen. Go for it now!
Pricing: No Free Plan Available. Paid plan starts at $299/month
Key Features:
Overwhelmed by your contacts? Nimble CRM helps you stay organized and build stronger relationships. Explore the difference!
Pricing: It has a free plan. The premium plan starts at $29/month.
Key Features:
- Contact Management
- Social Media Integration
- Sales Pipeline Management
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets it.
It’s a CRM designed to simplify your Business. Think of it as your all-in-one tool for sales and marketing.
It helps you organize contacts, automate tasks, and nurture leads. Plus, it has built-in email marketing features.
You can stay in touch with the customers without switching between different apps. Pretty neat, right?
Spend less time on admin, more time growing your business. Keap automates your tasks so you can focus on what matters.
Key Benefits
- Powerful automation: Automate over 100 tasks, saving you time and boosting efficiency by up to 20%.
- Integrated email marketing: Send targeted emails to segmented lists and track campaign performance with detailed analytics.
- Sales pipeline management: Visualize your sales process, track deals, and identify opportunities for improvement.
- Ecommerce integrations: Connect Keap with popular platforms like Shopify to seamlessly manage orders and customer data.
Pricing
Keap offers a few different plans to fit your needs:
- Pricing: Starts at $299/month and chat them to get their features.
Pros
Cons
What is Nimble CRM?
Imagine a CRM that feels like your personal assistant. That’s Nimble.
It helps you build genuine customer relationships by bringing all your contacts and communication into one place.
You can see everything about a customer in a single view—emails, social media, deals—it’s all there.
This helps you understand your customers better and connect with them more profoundly.
See how Nimble CRM can boost your sales by 30% in 2025. Unlock the power of unified relationship management, social and business data, and streamlined contact management.
Key Benefits
- Unified contact management: Access a 360-degree view of your contacts, including social media interactions and deal history.
- Intelligent social listening: Stay informed about your customers and industry trends with real-time social media monitoring.
- Relationship-building tools: Nurture relationships with personalized outreach and automated follow-ups.
- Seamless integrations: Connect Nimble with over 200 popular business apps like Gmail and Outlook.
Pricing
Nimble keeps it simple with one affordable plan:
- Monthly: $29.90 per month, 25,000 Contact Records, 2GB/Seat Storage, Nimble Prospector.
Pros
Cons
Keap vs Nimble CRM: Feature Comparison
Let’s get down to Business and compare Keap (formerly Infusionsoft) and Nimble head-to-head across key features that matter most in 2025.
Ease of Use:
- Nimble wins with its intuitive design and simple navigation.
- Keap is user-friendly but has a slightly steeper learning curve.
Contact Management:
- Both offer robust contact management.
- Nimble excels with its unified contact view, pulling data from social media and email.
- Keap provides comprehensive contact profiles but lacks Nimble’s social media integration.
Lead Management:
- Keap offers more advanced lead management tools.
- Capture, tag, and nurture lead through automated Keap campaigns.
- Nimble provides basic lead capture and tracking.
Sales and Marketing Automation:
- Keap is the clear winner with its powerful visual campaign builder and wide range of automation options.
- Nimble offers some automation, but it’s not as extensive.
Email Marketing:
- Keap shines with built-in email marketing capabilities, including campaign creation, segmentation, and analytics.
- Nimble lacks built-in email marketing, requiring integration with third-party services like Mailchimp.
Reporting and Analytics:
- Both provide reporting and analytics.
- Keap offers more comprehensive and customizable reporting options.
- Nimble’s reporting is more basic, focusing on key metrics.
Integrations:
- Both integrate with various apps.
- Keap offers multiple integrations, including Zapier, Google Workspace, and e-commerce platforms.
- Nimble integrates with key apps like Office 365 and Google Workspace.
What to Look for When Choosing a CRM?
- Your budget: Consider your budget & the pricing plans of each CRM.
- Your business size and needs: Choose a CRM that scales with your Business and offers the needed features.
- Ease of use: Select a CRM that is easy for you and your team to learn and use.
- Integrations: Ensure the CRM integrates with your other tools, such as email marketing platforms & e-commerce solutions.
- Customer support: Look for a CRM provider that offers you a excellent customer support if you need assistance.
- Mobile access: If you need to access your CRM on the go, choose a platform with a robust mobile app.
- Free trial: You can use free trials to try different CRMs, different which one best suits your needs.
- User reviews: Read reviews from other users to get the insights into their experiences with each CRM.
- Future needs: Consider your needs and choose a CRM that can grow with your Business.
- Specific features: Prioritize the features that are most important to your Business, such as automation, email marketing, or social media integration.
Final Verdict (Our Pick)
Choosing between Keap and Nimble depends on your needs. We compare Keap vs Nimble across various platforms, looking at everything you need.
Keap might be a better choice for businesses that need powerful automation platforms.
Keap’s CRM capabilities are top-notch. It’s designed to help you streamline your sales funnel and send personalized emails.
However, when you compare Keap vs. Nimble, you’ll notice that Keap has a steeper learning curve.
Nimble is an excellent choice if you prioritize ease of use and want the Nimble Prospector for social media integration.
It’s more affordable and makes it easy to build customer relationship management.
We’ve tested these products and read verified reviews. Whether you choose Keap vs Nimble CRM based on your needs, we hope this guide helps!
Frequently Asked Questions
Is Keap or Nimble better for a small business?
If you’re a small business, Nimble might be a better fit due to its affordability and ease of use. Keap offers more advanced features but has a steeper learning curve & a higher price tag.
Does Keap integrate with Quickbooks?
Keap integrates with Quickbooks, making it easy to manage your finances and track sales performance. This integration streamlines payment processes and eliminates manual data entry tasks.
Which CRM has better automation features, Keap or Nimble?
Keap has more robust automation features, including a drag-and-drop builder & a wide range of pre-built workflows. This allows you to automate marketing and sales tasks, saving your team time and improving efficiency.
What are the key differences between Keap and Nimble?
Keap is a more comprehensive platform with advanced features like automation, email marketing, and sales intelligence. Nimble focuses on ease of use, social media integration, and building customer relationships.
Is Keap or Nimble a cloud-based CRM?
Keap and Nimble are cloud-based CRMs, meaning you can access your data anywhere from with an internet connection. This provides flexibility and scalability for growing businesses.
