Keap vs Nutshell CRM: Which CRM Software Wins in 2025?

Picking the right CRM is tough, right?

You’re looking at Keap vs Nutshell CRM, and honestly, it’s confusing.

You need something that helps you keep track of customers, but both seem to do that.

How do you know which one will actually make your life easier in 2025?

Don’t worry—we’ll compare Keap and Nutshell CRM so you can see which one best suits your needs. 

Overview

We’ve put both Keap and Nutshell CRM through their paces, testing their core features, user interfaces, and customer support.

Our hands-on experience allows for a direct, practical comparison beyond marketing hype to give you a clear picture of each platform’s strengths.

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Key Benefits

Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.

• Email marketing: Easily create and send targeted emails to your audience.
• Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
• Sales pipeline management: Visualize your sales process and track deals from start to finish.
• Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
• Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.

Pricing

Pricing: Starts at $249/Annually.

What is Nutshell CRM?

Let’s talk Nutshell CRM. It’s designed to be simple and straightforward.

Think of it as a sales-focused CRM. It helps you manage leads, track deals, and close more sales.

It’s not as customizable as some other CRMs but easy to pick up and use.

Key Benefits

• Streamlined Sales Process: Nutshell emphasizes clear pipeline visualization. It helps you move deals forward.
• Team Collaboration: Built-in tools support team selling. Everyone stays on the same page.
• Reporting & Analytics: Gain insights into sales performance. Track key metrics easily.
• Integration Options: Connect with other business tools. Extend Nutshell’s functionality.
• Automation Features: Automate repetitive tasks. Save time and boost productivity.

Pricing

Nutshell offers several different pricing tiers. The plans vary based on the features you need and the number of users.

• Foundation: $13/month
• Growth: $25/month
• Pro: $42/month
• Business: $59/month
• Enterprise: $79/month

Feature Comparison

Let’s dive into the core of what makes these CRMs tick.

We’ll compare key features, showing where each excels and where they might fall short, to help you make an informed decision.

Ease of Use

• Keap: Offers robust features, but some users find the interface complex, especially if they’re not familiar with its older Infusionsoft roots. The learning curve can be steeper.
• Nutshell CRM: Prioritizes simplicity. Its clean, intuitive dashboard makes navigation and daily tasks straightforward, even for beginners. This focus on ease of use is a major plus.

Marketing Automation

• Keap: Strong in marketing automation, allowing for complex workflow setups and personalized marketing campaign management. It’s built for detailed, multi-step campaigns.
• Nutshell CRM: Provides basic automation, but it’s not as extensive as Keap. It’s better suited for simpler, less intricate automated tasks.

Lead Management

• Keap: Offers advanced lead management with detailed lead scoring and segmentation. This helps you target the right leads at the right time.
• Nutshell CRM: Provides solid lead tracking, but it lacks some of the in-depth scoring and segmentation features found in Keap.

Marketing Software Integration

• Keap: Integrates well with its own suite of marketing software, and it has a wide range of third-party integrations, which is a big plus for many businesses.
• Nutshell CRM: Offers fewer integrations than Keap, which could be a limitation if you rely on a broad set of external tools. When compared to a platform like hubspot, it has a smaller footprint.

Analytics

• Keap: Provides robust analytics and reporting, giving you deep insights into your marketing and sales performance.
• Nutshell CRM: Offers basic reporting, but its analytics capabilities are less detailed than Keap’s.

Workflow Automation

• Keap: As mentioned before, Keap excels in workflow automation. Complex, multi-step automations are easily built.
• Nutshell CRM: Nutshell’s workflow is more basic and designed for ease of use over deep complexity.

Marketing Campaigns

• Keap: Strong marketing campaign tools, with email marketing, landing pages, and more.
• Nutshell CRM: Less robust campaign tools, more focused on sales pipeline.

What to Look For When Choosing a CRM Tool?

• Consider your budget and the features you need. Don’t pay for features you won’t use.
• Think about your team’s technical skills. Choose a platform that matches their comfort level.
• Read online reviews from other users. This can give you the valuable insights into real-world experiences.
• Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
• Don’t be afraid to ask for help. Both companies offer excellent customer support.
• Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
• Check out the vendor’s track record. How long has it been in business? What is its reputation like?
• Consider future growth. Choose a Best CRM that can scale with your business as it expands.

Final Verdict (Our Pick)

So, which one wins?

Keap is the more powerful choice for many, especially if you need deep marketing automation.

It’s got more tools and can handle complex campaigns. 

But if you want something easy to use, Nutshell CRM is a good bet.

It’s simple and gets the job done. We’ve tested both, and we know what works.

If you want a strong marketing CRM, go with Keap.

If you need easy sales tracking, Nutshell might be better.

Choose what fits your business best.

Frequently Asked Questions