Choosing the right CRM can feel like navigating a maze.
Do you need something simple or a full-blown marketing machine? Two popular options often pop up: Keap and Pipedrive.
Both help you manage contacts and track leads, but they each have a unique flavor.
In this post, we’ll break down the key differences between Keap vs Pipedrive to help you decide which one will fuel your business growth.
Overview
To give you the most accurate comparison, we’ve spent weeks testing both Keap and Pipedrive.
We dove deep into their features, explored their pricing plans, and even compared customer support experiences.
Now, we’re sharing our findings to help you make an informed decision.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
Want a CRM that’s easy to use and helps you close more deals? Start your free Pipedrive today!
Pricing: It has a free trial. The premium plan starts at $14/month.
Key Features:
- Visual sales pipelines
- Customizable reports
- Mobile app
What is Keap?
Keap is like that friend who’s always got your back and helps you get things done.
It’s an all-in-one CRM, which means it combines sales and marketing tools in one place.
Think of it as your command center for attracting leads, nurturing them, and turning them into loyal customers.
Also, explore our favorite Keap alternatives…
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
What is Pipedrive?
Ever wish you had a crystal ball to see your sales future?
Pipedrive is pretty close! It’s a CRM that focuses on your sales pipeline.
Think of it as a visual map of all your deals, where you can track progress and identify opportunities.
Also, explore our favorite Pipedrive alternatives…
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
- Essential: $14/user/month.
- Advanced: $24/user/month.
- Professional: $49/user/month.
- Power: $59/user/month.
- Enterprise: $79/user/month.
Pros
Cons
Feature Comparison
We now provide a quick overview of how these best crms stack up against each other.
This direct comparison will help you match the platform’s capabilities to your specific business needs and business goals.
1. Sales Pipeline Management
- Pipedrive: Its visual interface simplifies sales pipeline management. This helps users stay organized and easily move a deal to the next stage. The focus on the sales stage ensures no deal is lost.
- Keap: It also provides robust pipeline tracking, integrated as part of its all-in-one solution.
2. Marketing Automation
- Keap: It is a fantastic great tool for deep marketing automation. You can build complex workflows and automate hundreds of tasks. This automation ability is central to Keap’s design.
- Pipedrive: Pipedrive offers more limited native automation, typically requiring add-ons or third-party integrations.
3. Lead Generation and Web Forms
- Keap: Includes built-in landing pages and customizable web forms for effective lead generation. This is key for boosting marketing efforts. You collect lead information seamlessly, turning prospects into new leads.
- Pipedrive: Requires an add-on purchase for similar capabilities, often via third-party tools.
4. Contact Management and Client Focus
- Keap: Excels at contact management, focusing on the client. It ensures you have relevant information to personalize communication.
- Pipedrive: Provides a quick overview of every interaction tied to a sales account. This helps reduce confusion and helps you stay organized.
5. Sales Process Visualization
- Pipedrive: Its core strength is visualizing the entire sales process. The clear view of the pipeline stage helps teams prioritize activities and generate new deals. This focus makes it ideal for teams focused purely on B2B sales.
- Keap: Offers pipeline visualization, but it is not the primary feature focus like it is in Pipedrive.
6. Ease of Use and Learning Curve
- Pipedrive: Famous for its simple interface and low learning curve for a new user.
- Keap: Offers much more functionality, leading to a steeper learning curve. Pipedrive is a best fit for sales teams prioritizing speed and simplicity.
7. Integrations and Ecosystem
- Keap: While a true all-in-one solution, it supports extensive integrations with other tools.
- Pipedrive: It relies on third-party integrations to expand beyond sales. It has excellent native integration with Gmail. The competitive market demands this flexibility.
8. Reporting and Forecasting
- Pipedrive: Excels at forecasting based on sales pipeline management.
- Keap: Its reporting is broader. It allows you to compare current marketing efforts and sales metrics against previous years to monitor recurring revenue. You can also track the quality of new leads captured in the reports.
9. Feature Depth and Company Needs
- Keap: Best for a small company looking for a single platform to handle everything. It provides stunning templates for email campaigns and deep marketing automation.
- Pipedrive: Its specialization in the sales process makes it ideal for teams with simpler specific business needs.
What to Look For When Choosing a CRM Tool?
- Your budget: CRM pricing can vary wildly. Figure out what you can comfortably afford.
- Your team’s tech skills: Some CRMs are more complex than others. Choose one that matches your team’s abilities.
- Specific features: Do you need built-in email marketing? Or maybe advanced reporting is a must-have? Make a list of your non-negotiables.
- Free trials: Most CRMs offer free trials. Take advantage of these to test-drive before you buy!
- Scalability: Think about your future needs. Will the CRM grow with your business?
- Customer support: Look for a CRM provider with excellent customer support in case you need assistance.
Final Verdict
So, which CRM comes out on top in this Pipedrive vs Keap showdown?
For us, it’s Keap! Why? It’s super easy to use and has a really clear way of showing your sales pipeline. Plus, it’s way more affordable, especially when you’re just starting.
That doesn’t mean Pipedrive is bad.
It’s a powerful CRM system with tons of features. But it can be a bit overwhelming and pricey, especially if you’re new to CRM software.
We’ve spent years testing different CRMs. We know what works and what doesn’t.
Keap’s simple design and focus on sales make it a winner for businesses that want to grow without breaking the bank.
Remember, both offer free trials. Give them a shot and see which one clicks for you!
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Pipedrive
Here’s a comparison of Pipedrive against other CRM software:
- Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
- Pipedrive vs GoHighLevel: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
- Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
- Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
- Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
- Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
- Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. ClickUp is a versatile work management platform that can also be used as a CRM and offers broader project management.
- Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
- Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
- Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
- Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
- Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
- Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.
Frequently Asked Questions
Is Keap or Pipedrive better for small businesses?
Pipedrive is generally better for small businesses due to its lower price point and ease of use. Keap can be a good choice for small businesses with complex needs and the budget for a more robust solution.
Do Keap and Pipedrive offer month-to-month plans?
While both offer 14-day free trials, their paid plans are billed annually. This means you’ll typically pay for a full year of service upfront.
Can I import my existing contacts into Keap and Pipedrive?
Yes, both CRMs allow you to easily import your existing contact data from spreadsheets or other CRM systems.
Do Keap and Pipedrive have mobile apps?
Yes, both offer mobile apps for iOS and Android devices so that you can access your CRM data on the go.
Which CRM has better customer support?
Both Keap and Pipedrive offer good customer support. However, Keap is known for its exceptional support team, which offers various options like phone, email, and live chat.
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