Keap vs Salesmate: Which CRM Wins in 2025?

Picking the right CRM can feel like choosing between two superheroes you know nothing about, right?

You’re stuck. You need to organize your leads, track sales, and keep customers happy, but Keap vs Salesmate are both throwing features at you.

How do you decide?

It’s frustrating, isn’t it? 

Good news!

We’re breaking down Keap vs Salesmate in 2025.

Overview

We’ve spent countless hours diving deep into both Keap and Salesmate.

Our team rigorously tested each platform’s features, from lead management to automation, ensuring a real-world, hands-on comparison.

What is Keap?

Ever feel like you’re juggling too many things at once? Keap gets that.

It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.

Keap helps you organize contacts, automate tasks, and close more deals.

It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.

Key Benefits

Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:

• Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
• E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
• Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
• Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
• Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.

Pricing

Pricing: Starts at $249/month, and chat with them to get their features.

What is Salesmate?

Now, let’s talk about Salesmate. This CRM is built specifically for sales teams.

It focuses on helping you close deals faster. Think of streamlined sales processes, automated follow-ups, and detailed contact management.

It’s designed to boost sales productivity.

Key Benefits

• Built-in calling: Make and receive calls directly within Salesmate.
• Sales sequences: Automate your outreach with personalized emails and texts.
• Pipeline management: Visualize your sales process and identify bottlenecks.
• Mobile app: Access your CRM data on the go.

Pricing

Salesmate has a free 15-day trial. Paid plans start at just $12 per user per month. Here’s the breakdown:

• Basic ($23/user/month): Contacts, Companies, Deals.
• Pro ($39/user/month): Product management, Goal Management.
• Business ($63/user/month): Team Management, Custom Module

Feature Comparison

Let’s break down the key features of Keap and Salesmate.

We’ll look at each area, comparing their functionality and ease of use to help you decide which CRM software fits your needs.

Customer Relationship Management

Both platforms offer robust customer relationship management tools.

Keap leans towards automation, especially for small businesses needing strong sales funnels.

Salesmate excels in its intuitive interface and customizable deal pipelines, ideal for teams focused on visual sales tracking.

Marketing Campaign Automation

Keap’s marketing campaign automation is a major strength.

It offers advanced sequences and segmentation.

Salesmate provides simpler but effective email and SMS campaign tools.

Keap is better for complex marketing needs, while Salesmate is great for straightforward campaigns.

Live Chat and Communication

Salesmate’s built-in live chat feature provides real-time customer interaction, a plus for businesses prioritizing instant support.

Keap integrates with third-party chat tools but doesn’t have a native chat.

If live chat is critical, Salesmate has the edge.

Dashboard and Reporting

Salesmate’s dashboard is highly visual and offers detailed, customizable reports.

Keap’s dashboard provides a solid overview, but Salesmate offers more granular insights.

Salesmate is stronger for data-driven teams.

Onboarding and User Experience

Salesmate focuses on ease of use, with a straightforward onboarding process.

Keap, while powerful, can have a steeper learning curve. 

Salesmate is generally easier to get started with.

Functionality and Integrations

Keap’s functionality focuses more on sales and marketing automation within its own ecosystem.

Salesmate offers a wider range of integrations and a more open API. 

If you need many integrations, Salesmate might be a better choice.

Customization

Salesmate’s customizable interface and deal pipelines provide strong flexibility.

Keap offers customization through its advanced automation.

Salesmate provides more user-level customization, where Keap focuses on process customization.

What to Look For When Choosing a CRM Tool?

• Consider your budget and the features you need. Don’t pay for features you won’t use.
• Think about your team’s technical skills. Choose a platform that matches their comfort level.
• Read online reviews from other users. This can give you the valuable insights into real-world experiences.
• Take advantage of free trials. Test out both Keap and Insightly to see which one you prefer.
• Don’t be afraid to ask for help. Both companies offer excellent customer support.
• Evaluate the mobile experience. If you need to access your CRM on the go, ensure the mobile app meets your needs.
• Check out the vendor’s track record. How long has it been in business? What is its reputation like?
• Consider future growth. Choose a Best CRM that can scale with your business as it expands.

Final Verdict (Our Pick)

After thorough testing, we lean towards Salesmate for its user-friendly interface and robust, customizable features. 

It’s intuitive design and strong live chat and reporting tools make it a powerful yet accessible CRM software. 

While Keap offers strong automation, Salesmate’s ease of use and real-time capabilities give it an edge for most businesses.

We’ve seen firsthand how its streamlined dashboard and onboarding process can boost efficiency.

You can trust our experience to guide you to the best choice.

Frequently Asked Questions