Feeling lost in a sea of customer info? It’s tough, right?
You’ve got leads, contacts, and sales to track, and it’s all scattered.
Keeping it together is a real headache.
Imagine missing out on a big sale because you forgot to follow up. Or worse, confusing customers because you don’t have their details handy.
But here’s the good news. There are tools like Keap and Thryv.
We will dive deep into Keap vs Thryv and show you which can solve your problems and help you win.
Overview
We’ve spent weeks getting our hands dirty, testing Keap and Thryv.
We set up campaigns, tracked leads, and pushed each platform to its limits.
This isn’t just theory; it’s real-world experience driving our comparison.
Join the 25,000+ small businesses successfully using Thryv for their customer relationship management!
Pricing: It has a free plan. The premium plan starts at $228/month.
Key Features:
- Marketing automation
- Online scheduling
- Payment processing
What is Keap?
Ever feel like you’re juggling too many things at once? Keap gets that.
It’s a CRM designed to simplify your business. Think of it as your all-in-one tool for sales and marketing.
Keap helps you organize contacts, automate tasks, and close more deals.
It’s especially great for small businesses and entrepreneurs who want to save time and grow faster.
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business!
Key Benefits
Keap’s strengths lie in its automation capabilities and e-commerce integrations. Here are some of its best features:
- Visual campaign builder: Easily create automated email sequences and workflows to nurture leads and close sales.
- E-commerce integrations: Connect your online store and automate order processing, fulfillment, and customer follow-up.
- Sales pipeline management: Track deals, manage your sales process, and identify bottlenecks.
- Appointments and scheduling: Schedule meetings and appointments with ease, eliminating back-and-forth emails.
- Detailed reporting and analytics: Track your progress, identify areas for improvement, and make data-driven decisions.
Pricing
Pricing: Starts at $249/month, and chat with them to get their features.
Pros
Cons
What is Thryv?
Thryv is more than just a CRM.
It’s an all-in-one business management platform.
Think of it as your one-stop shop for everything from scheduling appointments to managing your online presence.
It’s designed to help you streamline your operations and grow your business.
Join the 25,000+ small businesses successfully using Thryv for their customer relationship management! Get your site properly configured today.
Key Benefits
- Centralized hub: Manage all your business needs in one place.
- Automated marketing: Reach more customers with less effort.
- Online scheduling: Let clients book appointments 24/7.
- Accept payments online: Get paid faster and easier.
- Reputation management: Monitor and improve your online reviews.
Pricing
Command Center: (Month/$0)
Business Center: (Month/$228)
Marketing Center: (Month/$228)
Pros
Cons
Feature Comparison
Let’s break down the core features of Keap and Thryv.
We’ll look at what each platform brings to the table and how they stack up for business owners to use in the real world.
Customer Relationship Management
Keap, previously known as Infusionsoft, is built around strong customer relationship management.
Its dashboard provides a clear view of contacts and their activity.
Thryv also offers CRM, but it’s more focused on overall business growth and less on granular contact tracking.
Both systems help you manage customer data, but Keap excels at detailed relationship tracking.
Marketing Automation Tools
Both platforms offer automation tools, but Keap’s are more advanced.
Keap’s marketing automation lets you build complex workflows and trigger actions based on customer behavior.
Thryv’s automation is simpler, focusing on basic tasks like sending reminders.
If you need in-depth marketing campaigns, Keap is likely the better fit.
Marketing and Sales Features
Keap shines with its marketing and sales integration.
It combines CRM, email campaigns, and sales pipelines seamlessly.
Thryv also offers sales features, but they’re less integrated.
Keap provides a smoother flow from lead capture to closing deals.
Email Campaigns and Landing Page Creation
Keap’s email campaigns are highly customizable, and its landing page builder is powerful.
Thryv offers basic email marketing and landing pages, but they’re not as flexible.
If you need advanced marketing campaigns with professional designs, Keap has the edge.
Dashboard and Analytics
Keap’s robust dashboard and analytics provide detailed insights into your marketing and sales performance.
Thryv offers analytics, but they’re less in-depth.
Keap gives you more data to make informed decisions for business growth.
Contact Us and Support
Both platforms offer support, but Keap has a wider range of options, including phone, email, and chat.
Thryv’s support is also available, but the level of detail varies.
Consider checking each platform’s specific support packages if you need extensive support.
Business Growth and Overall Functionality
Thryv aims to be an all-in-one platform for small business owners, covering everything from CRM to online presence.
Keap focuses more specifically on marketing automation and sales.
While both platforms provide valuable functionality, Keap focuses more on sales and marketing, while Thryv is more broad.
What to Look for When Choosing CRM Software?
- Scalability: Can the CRM grow with your business?
- Mobile App: Is there a robust mobile app for on-the-go access?
- Customer Support: What level of support is offered?
- Training Resources: Are there adequate training materials for your team?
- Security: What security measures are in place to protect your data?
- Trial Period: Does the vendor offer a trial period to test the software?
- User Reviews: What are other users saying about the CRM?
- Industry-Specific Needs: Does the CRM cater to your industry’s requirements?
- Budget: Consider the total cost of ownership, including implementation and training.
Final Verdict (Our Pick)
After thorough testing, we lean towards Keap for businesses prioritizing advanced marketing and sales automation.
Its robust CRM, detailed analytics, and powerful automation tools make it a strong choice.
If your focus is comprehensive business management with a broader scope, Thryv is a solid option.
However, Keap’s specialized features provide a clear advantage for those seeking to maximize lead conversion and refine marketing campaigns.
We’ve seen firsthand how these platforms perform, and our recommendation is based on practical experience, not just theory.
Frequently Asked Questions
Is Keap better than Thryv for small businesses?
Keap excels in marketing automation and sales, which is ideal if those are your priorities. Thryv offers broader business management tools. The “better” choice depends on your specific needs and whether you prioritize marketing or overall business management.
What are the key differences between Keap’s Infusionsoft and Thryv?
Keap’s Infusionsoft is known for its advanced CRM and marketing automation. Thryv focuses on various business functions, including online presence and customer communication. Keap is more specialized, and Thryv is more all-in-one.
Which platform offers better marketing automation tools?
Keap offers more sophisticated marketing automation tools, allowing complex workflows and detailed campaign management. Thryv provides simpler automation features that are suitable for basic tasks. If you need in-depth marketing campaigns, Keap is the stronger option.
Does Thryv have a customer relationship management system?
Thryv includes a CRM system, but it’s part of a broader business management platform. Keap’s CRM is more specialized and detailed. Thryv’s CRM is integrated with other business tools, offering a holistic view.
Is Keap or Thryv easier to use?
Thryv is generally considered easier for beginners due to its all-in-one approach. Keap, with its advanced features, may have a steeper learning curve. If you’re new to CRM, Thryv might be a less daunting start.
