⚡ Quick Verdict:
- Pricing: Keap costs $299/month (annually billed). Thryv Marketing Center costs $244/month.
- Best for: Keap suits sales and marketing automation. Thryv suits local service businesses that need bookings and reviews.
- Key difference: Keap builds sales campaigns around a contact record. Thryv builds a front desk around your website and listings.
- Our pick: Keap, with a Keap CRM editor’s rating of 4.2 against Thryv’s 2.6.
Keap and Thryv both sell themselves to the same buyer.
That buyer is a small business owner drowning in admin work.
But the two tools solve different halves of that problem.
Keap is a sales automation engine wrapped around a CRM.
Thryv is a front desk for local service businesses.
Here is how they differ on price, features, and daily use.
Overview
This Keap vs Thryv comparison covers pricing, key features, and ease of use.
Our writers spent hands-on time inside both platforms.
Those notes sit in the “What Our Team Noticed” sections below.
The rest comes from published specs, pricing details, and G2 reviews.
By the end you will know which one matches your growth goals.
What is Keap?
Keap is a customer relationship management platform built for small businesses.
It combines CRM, sales and marketing automation, and e-commerce in one dashboard.
The company was formerly known as Infusionsoft before the rebrand.
Every contact record holds custom fields, tags, notes, and deal history.
Automation then fires automated actions based on what each new lead does.
Here is a short walkthrough of the Keap app in action.
🏆 Winner: Keap
Keap automates almost every stage of the sales journey. Customers who use automation report saving 10 hours per week. Sales teams get lead scoring, pipelines, and email marketing in one place.
Keap Pricing
Keap plans are priced by contact volume, not by seat alone.
| Plan | Price | Best For |
|---|---|---|
| Keap (all-in-one) | $299/month (Annually Billed) | Growing sales teams that need automation, CRM, and email in one system |
| Free trial | $0 for 14 days | Testing key features before you commit to a monthly fee |
Pricing verified August 2026.
Free trial: 14 days with access to all features. Small businesses can explore Keap without paying first.
Money-back guarantee: Keap does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 Note: Onboarding includes free migration, a dedicated customer success manager, and free on-demand product training. Keap charges a one-time $499 Expert Coaching fee for personalized setup help.
⚠️ Pricing conflict: Our data file lists Keap at $299/month billed annually, and that is the figure used in every table here. Keap’s public pricing page advertises three tiers instead — Lite from $79/month, Pro from $169/month, and Max from $199/month for 500 contacts, plus $30 per extra user. Prices climb once your contact list passes each threshold, so confirm your tier with sales before you buy.
Key Benefits of Keap
Here is what makes Keap worth the higher price tag:
- Campaign Builder: A visual flowchart tool for building campaigns with drag and drop tools. Advanced automations run on simple when-then logic.
- Lead scoring: Keap can score leads by engagement level. A rising lead score tells your sales team who to call first.
- Email marketing campaigns: Hyper-targeted email campaigns use CRM tags and segments. Keap claims a 99.5% deliverability rate.
- Invoicing and payment processing: Built-in invoices, checkout forms, and many payment processing integrations sit inside the CRM.
- Dedicated business line: A separate business line handles calls and texts. Personal and work messages stay apart.
- Third party integrations: Keap connects with more than 2,500 platforms and third party tools.
- Keap AI: AI drafts email copy and suggests automations from plain language prompts.
What Our Team Noticed
Our writer set up a Keap account and built a lead capture sequence from scratch. Our full Keap review goes deeper, but here is what stood out during that hands-on time:
Keap Pros & Cons
✅ Pros
- Automation covers almost every stage of the sales process
- Customers who automate report saving 10 hours per week and a 38% increase in revenue
- Setup takes as little as 20 minutes with a dedicated success manager
- More than 2,500 integrations plus built-in invoicing and payment processing
- 24/7 chat support, email support, and phone support on weekdays for U.S. customers
❌ Cons
- Pricing is high enough to deter brand new small businesses
- The one-time $499 Expert Coaching fee adds to first-year cost
- Costs climb sharply once your contact count crosses a threshold
- The user community is quiet compared to bigger CRM platforms
What is Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies before the pivot to software.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees now support over 50,000 local businesses.
Those customers sit across 48 states plus Canada and Australia.
Thryv Business Center bundles CRM, scheduling, and estimates for service teams.
This video walks through the Thryv software from the owner’s side.
Runner Up: Thryv
Thryv helps small businesses reach more customers, stay organized, and get paid faster. Owners report saving about 20 hours per week on admin work. Booking, listings, and invoices live behind one login.
Thryv Pricing
Thryv sells its centers separately, so pricing details depend on the bundle you pick.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $244/month | Local businesses that want listings, SEO, and campaign reporting |
| Free Plan | $0 (limited features) | Testing the mobile app and basic customer interactions |
Pricing verified August 2026.
Free trial: Thryv leads with demos and a free plan rather than a fixed trial window. Sales walks you through setup first.
Money-back guarantee: None published. Contract terms vary by package, so read the agreement before signing.
📌 Note: Thryv requires a one time onboarding fee of $250 for its packages. Entry-level listings start near $20.00 per user per month, and 24/7 support is included.
⚠️ Pricing conflict: Our data file lists Thryv’s Marketing Center at $244/month, and that number is used in every table here. The same field also carries a stray $299/month line that belongs to Keap, so ignore it on Thryv’s side. Thryv’s own listings quote $20.00 per user per month as a starting point, which reflects a lighter package than Marketing Center.
Key Benefits of Thryv
Here is where Thryv earns its keep for local operators:
- Online booking: Clients book appointments 24/7 on their own. Typical users report a 61% increase in bookings.
- Enhanced local listings: Thryv syncs business information across 50+ listing sites, including Google, Bing, and Yahoo.
- Thryv Command Center: A unified inbox pulls email, SMS marketing messages, social replies, and web chats into one view.
- Client portal: Client portal estimates, invoices, payments, and documents sit behind one secure login.
- ThryvPay: A payment processor built for service businesses, plus digital document signing to close jobs faster.
- Reputation tools: The AI Response Tool helps you respond to reviews in a few clicks.
- TeamChat: Internal chat keeps staff aligned without a separate messaging app.
What Our Team Noticed
Our writer created a Thryv account, added services, and tested the booking flow on mobile. Here is what stood out:
Thryv Pros & Cons
✅ Pros
- Scheduling, invoicing, and listings work together for service businesses
- Owners report saving around 20 hours per week on admin work
- Website builder produces a professional-looking site without a developer
- 24/7 support and an intuitive mobile app for field teams
❌ Cons
- Automation depth trails Keap badly for sales campaigns
- Contract terms and the $250 onboarding fee catch buyers off guard
- Pricing details are hard to pin down without a sales call
- Our 2.6 rating reflects mixed G2 feedback on billing and cancellation
Feature Comparison
Both tools call themselves all-in-one, but the overlap is thinner than the marketing suggests. Here are ten areas that decide the choice for most buyers.
| Feature | Keap | Thryv |
|---|---|---|
| Starting Price | $299/month (Annually Billed) | $244/month (Marketing Center) |
| Free Plan | ❌ (14-day free trial) | ✅ (limited features) |
| Visual Campaign Builder | ✅ | ❌ |
| Lead Scoring | ✅ | ❌ |
| Landing Page Builder | ✅ | ✅ (website builder) |
| Online Appointment Booking | ✅ | ✅ |
| Local Listings Sync | ❌ | ✅ (50+ sites) |
| Reputation Management | ❌ | ✅ |
| Integrations | 2,500+ | Limited |
| Best For | Sales and marketing automation | Local service businesses |
1. Automation and Campaign Building
Keap: The Campaign Builder is a visual flowchart for building campaigns. You drag a trigger, drop an action, and the automation runs. Templates cover common sales campaigns, and advanced automations chain automated tasks across the whole customer journey.
Thryv: Market Builder handles trigger-based email and text campaigns instead. It sends personalized messages after a booking or a missed appointment. Useful, but it is not a branching workflow canvas.
2. CRM and Team Communication
Keap: Every contact record carries custom fields, tags, and full history. Your contact list segments by tag, and each new lead lands in the right sequence automatically.
Thryv: TeamChat keeps internal messages next to client records, so staff coordinate jobs without switching apps. The CRM side tracks customer interactions well but holds fewer custom fields than Keap.
3. Email, Text, and Social Messaging
Keap: Email and text run from the same automation. A dedicated business line handles calls and texts, so personal and professional numbers stay separate.
Thryv: Social posts, SMS marketing messages, and email land in one queue. You can respond from a single screen, which suits an owner answering everything personally.
4. Landing Pages and Web Presence
Keap: The landing page builder ships with templates and a web form for lead capture. Start with one landing page, then connect multiple landing pages to different sales campaigns as your offers grow.
Thryv: Instead of campaign landing pages, Thryv builds and hosts your main website. Paid SEO services push that site up for local search by location.
⚠️ Warning: Thryv’s SEO work is sold as a service, not a self-serve feature. Ask what the retainer covers before you count it as included.
5. Sales Pipeline and Getting Paid
Keap: Drag a deal between stages and the sales pipeline updates instantly. Checkout forms and invoices sit in the same system, so quotes, cross sells, and repeat business all stay tracked.
Thryv: Billing leans on estimates, invoices, and ThryvPay. Digital document signing closes the job, and clients pay from the portal. Pipelines exist, but they are simpler than Keap’s sales pipelines.
6. Lead Management and Tracking
Keap: Lead management runs on scoring. Keap can score leads by engagement, and a high lead score pushes the contact to your sales team first. That focus is how users increase conversions on the same traffic.
Thryv: Website analytics show where visits come from and which pages drive calls. You can measure traffic and bookings, but there is no lead scoring model behind it.
7. AI Tools
Keap: Keap AI drafts email copy and suggests automations from natural language prompts. It saves setup time when you are staring at an empty campaign canvas.
Thryv: The AI Response Tool writes replies to customer reviews. It is narrower technology than Keap AI, but it removes a chore most owners avoid.
8. Email Marketing and Campaign Reporting
Keap: Email marketing campaigns use CRM tags for tight segments. Keap claims a 99.5% deliverability rate, which matters when email campaigns carry your offers.
Thryv: Campaign analytics report opens, clicks, and bookings from each send. Reporting is clear, though segmentation options stay basic next to Keap’s marketing automations.
9. Reporting and Reputation
Keap: Pipeline management reports show stage conversion rates and forecast value. That data shapes your business strategy for the next quarter.
Thryv: Online reputation management collects reviews across listing sites and flags new ones. For a plumber or salon, that visibility brings in more leads than a forecast chart.
10. Pricing & Cost
Here are both plans side by side, using our verified figures.
| Plan | Keap | Thryv |
|---|---|---|
| Free | ❌ (14-day free trial) | ✅ Free Plan, limited features |
| Main paid plan | $299/month (Annually Billed) | Marketing Center: $244/month |
| Onboarding fee | $499 one-time Expert Coaching | $250 one time onboarding fee |
| Extra users | $30 per user per month | Quoted per package |
Keap: The monthly fee is steep for a first business. But free migration, training webinars, and a success manager come with it, and the 14-day free trial lets you test before paying.
Thryv: Marketing Center costs $55 less per month than Keap. The free plan lowers the entry barrier, though the $250 onboarding fee and package quotes make the real cost harder to compare.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Deep sales automation | Keap | Visual builder and lead scoring |
| Lower monthly cost | Thryv | $55 cheaper per month |
| Local listings and reviews | Thryv | Syncs 50+ listing sites |
| Landing pages and web forms | Keap | Built-in lead capture pages |
| Client booking and estimates | Thryv | Portal handles both |
| 2,500+ integrations | Keap | Connects to most third party tools |
💰 Your Budget
Thryv’s Marketing Center undercuts Keap by $55 per month. Add the onboarding fees on both sides before you decide which one is cheaper in year one.
🔌 Your Tech Stack
Keap plugs into more than 2,500 platforms, so it slots beside tools you already run. Thryv prefers to replace those tools rather than sit next to them.
📝 Your Sales Process
Long nurture cycles with several touchpoints favour Keap features like tagging and branching. Walk-in and appointment work favours Thryv’s booking-first setup.
🎓 Your Experience Level
Thryv is the more user friendly first CRM for a non-technical owner. Keap is deeper, and its drag and drop editor still takes a week to feel natural.
🆓 Free Trials and Demos
Keap offers a 14-day free trial with full access. Thryv points you to a demo and a free plan, so you will speak to sales first.
🛟 Support Options
Both keep 24/7 chat available, and both put a human on the phone. Keap adds weekday phone support for U.S. customers plus a customer success manager on every plan.
📱 Mobile and Security
Both ship mobile apps that manage jobs from the field. Ask each vendor about data security and export rights before you migrate customer records.
Switching Guide
Already paying for one of them? Here is what changes if you move.
🔄 Switching from Keap to Thryv?
✅ What you’ll gain:
- Enhanced local listings synced across 50+ sites
- Review collection and AI-written replies
- A hosted website plus 24/7 client booking
❌ What you’ll lose:
- The visual Campaign Builder and advanced automations
- Lead scoring and tag-based segmentation
- Access to 2,500+ third party integrations
📋 How to switch:
- Export contacts, tags, and notes from Keap as CSV
- Book the Thryv onboarding session and pay the $250 fee
- Rebuild your top three sequences as trigger-based campaigns
🔄 Switching from Thryv to Keap?
✅ What you’ll gain:
- Branching automation across the full sales journey
- Lead scoring, custom fields, and pipeline forecasting
- A landing page builder tied straight to campaigns
❌ What you’ll lose:
- Listing sync and reputation management
- The hosted website and SEO service
- The client portal for estimates and documents
📋 How to switch:
- Export clients, invoices, and appointment history from Thryv
- Start the 14-day trial and use Keap’s free migration help
- Rebuild booking links, then map old tags to new custom fields
What Our Review Didn’t Cover
This comparison focused on small businesses running sales and marketing in one system. We did not test franchise rollouts, multi-location reporting, or custom API work on either platform. Contract negotiation also sits outside what we could verify, and Thryv’s terms vary by package. If you run 50 seats or sell across borders, your priorities will differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Thryv |
| 🚀 Automation | Keap |
| 📈 Lead Management | Keap |
| ✉️ Email Marketing | Keap |
| 🌐 Local Visibility | Thryv |
| 👶 Ease of Use | Thryv |
| 🔌 Integrations | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 4 of 7 categories and holds a 4.2 rating against Thryv’s 2.6.
Best for: sales and marketing automation, lead nurture, e-commerce follow-up
These two products chase the same customer with different bets. Keap bets that automation earns back its price. Thryv bets that being findable and bookable matters more.
Thryv is the better fit for a plumber, clinic, or salon that lives on appointments and reviews. It is also cheaper each month and easier to learn.
But if your revenue depends on nurturing leads over weeks, we recommend Keap CRM. The Campaign Builder, lead scoring, and integration count carry more weight than the $55 monthly gap.
More of Keap Compared
Here is how Keap holds up against its closest rivals:
Keap wins on: flat all-in-one pricing, built-in invoicing, faster setup for a solo owner
HubSpot wins on: a genuinely free CRM tier, reporting depth, a far larger app marketplace
Keap vs GoHighLevel
Keap wins on: polished onboarding, deliverability record, support staffed for non-agency users
GoHighLevel wins on: unlimited sub-accounts, white-label resale, lower entry price for agencies
Keap vs ActiveCampaign
Keap wins on: quotes and checkout inside the CRM, a business phone line, hands-on migration
ActiveCampaign wins on: cheaper entry tiers, split-testing inside automations, broader email template library
Keap wins on: marketing automation, email sending at volume, payments and forms in one place
Pipedrive wins on: per-seat pricing for larger sales teams, lighter interface, activity-based selling views
More of Thryv Compared
And here is where Thryv sits among other small business platforms:
Thryv wins on: listing sync, appointment booking, done-for-you website hosting
HubSpot wins on: free starting tier, pipeline reporting, integrations with sales tooling
Thryv wins on: client portal, reputation tools, payment collection built for service work
Monday CRM wins on: flexible boards, project views, transparent per-seat pricing
Thryv wins on: guided onboarding, local SEO services, simpler day-to-day screens
GoHighLevel wins on: funnel building, automation depth, agency-friendly account structure
This video runs through the Thryv alternatives worth shortlisting.
Frequently Asked Questions
What is Keap used for?
It organizes leads, automates follow-up, and handles invoices in one system. Small businesses use it to run sales campaigns without hiring extra staff.
Is Thryv a CRM?
Yes. It stores client records, appointments, and payments, then adds listings and review management on top. Think front desk software with a CRM inside.
What is the former name of Thryv?
The company grew out of Dex Media and a group of Yellow Pages businesses. It rebranded as Thryv Holdings, Inc. and now sells software.
Is Keap easy to use?
Basic setup takes about 20 minutes with a success manager. The automation canvas needs longer, so plan a week before your first campaign goes live.
Which is the best CRM for a small business here?
Keap, for anyone selling on follow-up. Choose Thryv if bookings, listings, and reviews drive your revenue and you want a lower monthly bill.
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