Want more leads? It would be best if you had high-converting landing pages.
Two popular tools often come up Leadpages and Unbounce.
But which is better?
This post will break down the key differences between Leadpages Vs Unbounce.
We’ll look at features, ease of use, & pricing to help you choose the best tool for your needs.
Leadpages vs Unbounce: Overview
We wanted to give you a real sense of how these platforms work.
So, we tested both Leadpages and Unbounce ourselves!
We built landing pages, explored templates, and even checked out how they work with other marketing tools.
This hands-on experience helps us show you the real strengths and weaknesses of each platform. Now, we can give you clear advice based on what we learned.
Want to see Leadpages in action? You can test drive all the features risk-free. Give it a shot and see how easy it is to build landing pages that convert!
Pricing: It has a free plan. Paid plan Starts at $49/month
Key Features:
- Drag-and-drop builder
- 500+ templates
- Built-in A/B testing
Ready to give Unbounce a try? Start your free 14-day trial & explore all of its powerful conversion tools. See for yourself why it's a top choice for marketers!
Pricing: It has a free plan. Paid plan Starts at $99/month
Key Features:
- AI copywriting
- Dynamic text replacement
- Popups & sticky bars
What is Leadpages?
Ever wished building landing pages was simpler?
That's where Leadpages comes in. It's a platform designed to help you create effective landing pages without needing to be a tech whiz.
They have tons of templates. You can customize them easily with their drag-and-drop builder.
Plus, Leadpages offers other tools like pop-ups and alert bars to help you grow your email list and drive sales.
Want to see Leadpages in action yourself? You can try out all the features without paying anything. It's super easy to build landing pages that get more leads!
Key Benefits
- Huge template library: Choose from over 500+ pre-designed templates.
- Conversion-focused features: Access tools like A/B testing and built-in analytics.
- Integrates with your favorite tools: Connects seamlessly with major email marketing platforms and CRMs.
- Affordable pricing: Plans start at just $37 per month.
Pricing
Leadpages keeps its pricing simple. Their Standard plan is $37 per month (billed annually). You get access to all the core features, including the drag-and-drop builder, mobile-responsive templates, and free hosting.
- Standard ($49/month): 5 Landing Pages, Unlimited Traffic & Leads, 1 custom domain.
- Pro ($99/month): Unlimited Landing Pages, Unlimited Traffic & Leads, 3 custom domain.
- Conversion ($697/month): Full marketing funnel audit, Pro account, Unlimited Landing Pages.
Pros
Cons
What is Unbounce?
Want to get serious about your landing pages?
Unbounce is the tool for you. It's a powerful platform built for marketers and agencies.
Unbounce helps you create high-converting landing pages, popups, and sticky bars.
They even have AI to help you write better copy! It's known for its advanced features and integrations.
You can do a lot to customize your pages. This makes Unbounce a great choice for businesses that want to optimize for conversions.
Want to try Unbounce? They have a free trial for 14 days! You get to test out all the cool features before you decide. See how Unbounce can help you get more leads!
Key Benefits
- Smart Builder with AI: This uses AI to speed up your workflow.
- Dynamic text replacement: Personalize your pages for each visitor.
- AMP landing pages: Create lightning-fast pages for mobile users.
- Robust analytics: Get in-depth data to understand visitor behavior.
- Advanced integrations: Connects with all your favorite marketing tools.
Pricing
Unbounce has plans for different needs and budgets.
- Build ($99/month): Drag and Drop Builder, Unlimited Pages, Traffic Volume up to 20k.
- Experiment ($149/month): Unlimited A/B Testing, Unlimited Pages, Traffic Volume Up to 30k.
- Optimize ($249/month): AI Traffic Optimization, Traffic Volume Up to 50k.
- Concierge ($649/month): Unlimited A/B Testing, Traffic Volume Custom, Users up to 15.
Pros
Cons
Leadpages vs Unbounce: Feature Comparison
Let's dive deeper and compare the features of Leadpages and Unbounce side-by-side.
This will help you see which landing page software best fits your needs.
Landing Page Builder
Both Leadpages and Unbounce offer drag-and-drop editors to help you create landing pages easily.
Leadpages is known for being super user-friendly. Even if you've never built a landing page before, you can get the hang of it quickly.
Unbounce gives you more control over customization. But this also means it might take a bit longer to learn.
If you're looking for the best landing page builder for beginners, Leadpages is a solid choice.
Landing Page Templates
Need a head start? Both platforms offer landing page templates. Leadpages has over 500 to choose from, while Unbounce provides a smaller selection.
However, Unbounce's templates often feel more modern and are highly customizable.
Unlimited Landing Pages
Want to create landing pages without limits? Both Leadpages and Unbounce allow you to create unlimited landing pages, even on their basic plans.
This is great for businesses running multiple marketing campaigns.
Custom Landing Pages
Want to create custom landing pages? Both platforms give you the tools to do it.
Unbounce offers more advanced customization options. You can tweak just about anything on your page.
Leadpages focuses on ease of use, so customization is a bit more limited.
A/B Testing
Want to test different versions of your landing pages? Both Leadpages and Unbounce include A/B testing features.
This helps you see which version performs best and gets you more leads.
Integrations
Both platforms integrate with popular marketing tools.
This lets you connect your landing pages with your email marketing platform, CRM, and more. However, Unbounce offers a wider range of integrations.
Popups and Sticky Bars
Want to grab your visitor's attention? Both Leadpages and Unbounce let you create popups and sticky bars.
These tools can also help you grow your email list, promote special offers, and reduce website bounce rates.
Ultimately, the best landing page tool for you depends on your specific needs and budget.
Think about what features are most important to you. Then, compare Leadpages and Unbounce to other landing page builders to find the perfect fit.
Choosing the Right Landing Page Builder: What to Look For?
- Ease of Use: How comfortable are you with technology? If you're a beginner, a platform like Leadpages with a simple drag-and-drop builder is a good starting point.
- Customization: How important is it to have complete control over your landing page design? Unbounce excels in this area, but it comes with a steeper learning curve.
- Templates: Do you prefer to start with pre-designed templates? Consider the quantity and quality of templates offered by each platform.
- Features: Which features are essential for your campaigns? Think about A/B testing, popups, dynamic text replacement, and integrations with other marketing tools.
- Budget: Landing page builders come with different price tags. Factor in your budget and how many features you get for the price.
- Support: How important is customer support to you? Look for platforms with helpful resources and responsive support teams.
By considering these factors, you can choose the landing page builder that can do best aligns with your needs & helps you achieve your marketing goals.
Final Verdict (Our Pick)
For most people, Leadpages is the winner. Its drag-and-drop editor makes creating landing pages and sales pages a breeze.
It's affordable, easy to use, and has everything you need to get started.
While Unbounce offers more advanced features, it's also more expensive & has a steeper learning curve.
We've spent years testing and reviewing marketing tools. Our goal is to help you make the right choices for your business.
If you're looking for a simple, effective way to boost your conversion optimization, Leadpages is our top recommendation.
Frequently Asked Questions
Which is better for beginners, Leadpages or Unbounce?
Leadpages is generally easier to use, making it a great choice for beginners. Its drag-and-drop builder and intuitive interface make creating landing pages simple, even without any prior experience.
Can I conduct A/B testing with both platforms?
Yes, both Leadpages and Unbounce offer A/B testing features, allowing you to compare different variation of your landing pages and see which one performs best.
Does Leadpages or Unbounce offer more integrations with other marketing tools?
Unbounce generally offers a wider range of integrations, connecting with more email marketing platforms, CRMs, and other marketing tools.
Which platform offers better value for the price?
Leadpages is more budget-friendly, especially for beginners or those with limited needs. Unbounce is more expensive but offers more advanced features and customization.
Can I create popups and sticky bars with both Leadpages and Unbounce?
Yes, both platforms provide tools for creating popups & sticky bars to help you capture leads, promote offers, and engage visitors.
