Lemlist vs Woodpecker: Which is Best for Cold Emails in 2025?

Are you tired of your cold emails landing in the spam folder?

Frustrated with low open rates and even lower replies? You’re not alone.

Choosing the right cold email tool can make all the difference in your outreach success.

Lemlist and Woodpecker are popular options, packed with features to help you simply connect with potential customers.

But which one comes out on top in 2025?

In this post, we compare Lemlist vs Woodpecker to help you decide which is best for your needs.

Lemlist vs Woodpecker Overview

To give you the most accurate comparison, we’ve rigorously tested both Lemlist and Woodpecker, examining their features, ease of use, and overall performance.

We’ve sent campaigns, analyzed deliverability rates, and explored their integrations to see how they stack up in the real world.

What is Lemlist?

Have you ever wished you could send emails that felt genuinely personal, even at scale?

That’s where Lemlist comes in. It’s a cold email platform designed to help businesses like yours connect with potential customers on a more human level.

Think of it as your secret weapon for boosting sales and building relationships.

Key Benefits

• Personalized cold emails: Add custom images, videos, and text to stand out.
• Automated sequences: Create automated email sequences to nurture leads.
• Dynamic landing pages: Build personalized landing pages that match your emails.
• Integrations with CRMs: Connect with Salesforce, HubSpot, and other popular tools.
• Improved reply rates: See an average increase of 41% in email replies.

Pricing

• Free Plan: 100 free emails per month for free.
• Email Starter: $39/month.
• Email Pro: $69/month.
• Multichannel Expert: $99/month.
• Outreach Scale: $159/month.

What is Woodpecker?

Need a tool to help you reach more prospects without landing in spam?

Woodpecker is a popular cold email platform that focuses on deliverability and automation.

Think of it as your trusty sidekick for sending personalized emails that get read.

Key Benefits

• Deliverability focused: Woodpecker prioritizes getting your emails delivered to the inbox, not the spam folder.
• Personalized cold emails: Send highly personalized emails that stand out from the crowd.
• Automated follow-ups: Set up automated email sequences to nurture leads and stay top-of-mind.
• Safe sending limits: Woodpecker helps you stay within safe sending limits to protect your sender reputation.

Pricing

Woodpecker keeps its pricing simple and transparent, with plans based on the number of prospects you want to contact.

• Cold Email: $29 per month
• Custom: Book a Call
• Agency: $49 per month

Lemlist vs Woodpecker Feature Comparison

Let’s compare Lemlist and Woodpecker’s key features.

This detailed breakdown will help you compare these platforms and determine which is the perfect fit for your cold email outreach needs.

Email Templates

Both Woodpecker and Lemlist offer a library of email templates to help you get started quickly.

However, Lemlist shines with its variety of modern and visually appealing templates. 

Lemlist also provides more advanced personalization features, allowing you to customize templates with dynamic images and videos.

Email Automation

Woodpecker and Lemlist excel at email automation, enabling you to schedule follow-up emails and create automated email campaigns.

Woodpecker provides more granular control over sending schedules, while Lemlist focuses on streamlining workflows for efficiency.

Email Verification

To ensure your cold email campaigns reach the inbox, both platforms offer email verification features.

Woodpecker integrates with popular email verification providers, while Lemlist has a built-in verifier.

This helps improve deliverability and avoid bounces.

Email Warm-up

Email warm-up is crucial for maintaining a good sender reputation and avoiding spam filters.

Lemlist’s pricing plan includes a robust email warm-up tool, while Woodpecker doesn’t offer a built-in warm-up feature.

Unlimited Email

While neither platform offers truly unlimited email, both provide generous sending limits based on your pricing plan.

Woodpecker allows you to send a set number of emails daily, while Lemlist limits the number of emails sent monthly.

Email Account and Email Provider

Both Woodpecker and Lemlist integrate with various email providers & allow you to connect your existing email account.

This ensures your cold outreach appears to come from your regular business email, increasing trust and engagement.

Affordable Price for Sales Teams

For sales teams seeking an affordable price, Woodpecker may be the more attractive option.

Its pricing plan starts at $49 per month per email user.

However, Lemlist offers a broader range of features and higher deliverability rates.

This makes it a worthwhile investment for businesses that maximize their outreach campaigns.

What to Look for in a Cold Email Automation Tool?

• Deliverability: This is crucial! Look for features like email warm-up, sender reputation management, and spam testing to ensure your emails reach the inbox.
• Personalization: The more personalized your emails, the better. Choose a tool for dynamic content, custom images, and even video.
• Ease of Use: You don’t want to spend many hours figuring out how to use the software. Look for an intuitive interface and helpful support resources.
• Integrations: Ensure the tool integrates with your CRM and other essential business apps to streamline your workflow.
• Pricing: Consider your budget and the number of emails you must send monthly. Some tools offer flexible pricing plans to accommodate different needs.
• Reporting and Analytics: Track your progress & identify areas for improvement with detailed campaign reports.
• Compliance: Ensure the tool complies with anti-spam laws like GDPR and CAN-SPAM.
• Support: Look for a company with responsive customer support if you need help.
• Scalability: Choose a tool that can grow with the business as your needs change.
• Security: Your data should be safe and secure. Look for features like two-factor authentication & data encryption.

Final Verdict

Both Lemlist and Woodpecker are powerful cold email tools, but for us, Lemlist takes the crown.

Its superior personalization features, excellent deliverability rates, and user-friendly interface make it a winner.

While Woodpecker offers a solid platform, especially with their attractive Woodpecker offer for startups, Lemlist’s focus on creating truly unique and engaging emails gives it the edge.

Ultimately, the best choice fully depends on the specific needs and budget.

If you prioritize personalization and are willing to invest more, Lemlist is the way to go.

But Woodpecker is a great contender if you seek a more affordable option emphasizing deliverability.

We’ve used both extensively, so trust us – you can’t go wrong with either choice!

Frequently Asked Questions