Loomly Review: Loomly Handle Your Social Media in 2026?

Is Loomly Worth It?

★★★★★ 4/5

Quick Verdict: Loomly is a solid social media management platform built for marketing teams who need clean workflows and easy approval processes. After 60 days of testing across 5 brands, I found it saves about 8 hours per week on content creation and scheduling. The calendar view is one of the best I’ve used. But the pricing gap between plans is steep, and analytics could be stronger.

✅ Best For:

Marketing teams and agencies who need approval workflows, post scheduling, and team collaboration in one place.

❌ Skip If:

You need AI content generation, social listening, or budget-friendly scaling beyond 3 users.

📊 Users	7,000+ marketing teams	🎯 Best For	Team collaboration & approvals
💰 Price	Contact for pricing	✅ Top Feature	Approval workflow
🎁 Free Trial	15 days, no credit card	⚠️ Limitation	No AI content generation

How I Tested Loomly

Managing social media for multiple brands is chaos.

You juggle five different social media platforms.

Your team sends posts for approval through email chains.

Nothing gets posted on time.

Enter Loomly.

This social media management tool promises to fix your workflow.

In this Loomly review, I’ll show you what happened after 60 days of real use with 5 brands.

Loomly

Stop wasting hours switching between social media accounts. Loomly lets you plan, create, and schedule posts for all your social channels from one dashboard. Used by 7,000+ marketing teams worldwide. Start your 15-day free trial today.

TRY LOOMLY NOW →

LOOMLY TUTORIAL →

LOOMLY ALTERNATIVES →

What is Loomly?

Loomly is a social media management platform that helps you manage all your social media content from one place.

Think of it like a command center for your social media posts.

You create posts, schedule them, and track how they perform.

All from one dashboard.

Loomly supports major social media channels like Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Snapchat, Threads, and BlueSky.

The tool focuses on team collaboration.

Unlike older methods like email chains and spreadsheets, Loomly lets you set up approval workflows.

Your team creates social media content, sends it for approval, and publishes — all inside Loomly’s dashboard.

Loomly also gives you daily post inspiration based on Twitter trends, holidays, and your RSS feeds.

Who Created Loomly?

Thibaud Clément and his wife Noémie Clément started Loomly in 2016.

They were running a digital marketing agency in France and the US.

Managing social media campaigns with spreadsheets drove them crazy.

So Thibaud taught himself to code and built the first version of Loomly.

Loomly was created by marketers for marketers.

Today, Loomly has:

• 7,000+ marketing teams using the platform
• Over $18 million in annual revenue
• A team of 24 employees

The company is based in Los Angeles, California.

Loomly’s user base grew from friends and colleagues to over 13,000 users by 2021.

In 2021, Loomly was acquired by ASG (now Traject).

Top Benefits of Loomly

Here’s what you actually get when you use Loomly:

• Save 8+ Hours Per Week: Loomly lets you create posts and schedule posts for all your social media accounts from one screen. No more logging into each social media platform one by one.
• Never Run Out of Post Ideas: Loomly’s daily post inspiration gives you post ideas based on Twitter trends, holidays, and your own RSS feeds. You’ll always find inspiration for your next post.
• Smoother Team Approvals: The approval workflow lets clients or managers review posts before they go live. No more sending screenshots over email. Posts show as pending approval right in the Loomly dashboard.
• See Everything in One Calendar: Loomly’s calendar feature shows all your scheduled social media posts across every channel. The calendar view makes it easy to spot gaps in your content.
• Better Follower Growth: Loomly’s post analytics show you what content works best. You can track post performance and double down on what drives follower growth.
• Manage Multiple Brands: Loomly allows users to create separate calendars for different clients or departments. This keeps your social media campaigns organized and clean.
• Team-Friendly Collaboration: You can assign collaborators to posts and leave comments. Loomly supports Slack and Teams integrations so your whole team stays in the loop.

Best Loomly Features

Let’s look at the key features that make Loomly stand out as a social media management tool.

1. Post Planning & Scheduling

Post scheduling is Loomly’s bread and butter.

You can schedule posts across all your social media platforms at once.

Loomly supports automated publishing to Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, and more.

You pick the date and time.

Loomly does the rest.

You can also create a new post using Loomly’s post creation tools that guide you step by step.

2. Social Media Dashboard & Workspace

Loomly’s dashboard gives you a bird’s-eye view of everything.

You see all your social media accounts in one place.

The Loomly dashboard shows scheduled posts, posts needing review, and published content.

You can connect social media accounts to a calendar.

This lets you manage content for multiple clients or departments.

To create a calendar in Loomly, click “Add New Calendar” on your dashboard and follow the prompts.

3. Social Media Content Creation

Content creation in Loomly is simple and guided.

You can create a post in Loomly by clicking the “New Post” button.

Then follow the prompts to set your scheduled time, subject, and labels.

Loomly offers a media library where you can upload images and videos.

You can also import from Unsplash and Giphy.

The Loomly post builder lets you select social channels, upload media, and define content for each channel.

This means your first post can look different on Instagram versus LinkedIn.

4. Collaboration & Approval Workflows

This is where Loomly really shines for marketing teams.

Loomly includes an approval workflow feature.

It lets clients or team members approve posts before they go live.

You can set up custom workflows for different approval levels.

You can also assign collaborators to posts in Loomly and leave comments for them.

This makes teamwork smooth.

No more lost emails or missed feedback.

Loomly provides a collaborative platform for managing social media campaigns from start to finish.

5. Community Management

Loomly allows users to manage interactions across multiple social media platforms from a single inbox.

You can reply to comments and messages without leaving Loomly.

This saves tons of time for social media managers.

You don’t need to switch between apps anymore.

Loomly allows you to monitor interactions across social media channels.

You can engage with comments and messages right from the platform.

6. Social Media Analytics & Reports

Loomly’s analytics feature helps you track post performance across all your social accounts.

You can see which posts get the most engagement.

Advanced analytics are available on higher plans.

You can also schedule analytics reports to be sent to your team.

You can schedule reports weekly or monthly to track progress.

Advanced analytics are available on the advanced plan and higher tiers.

The post analytics dashboard shows engagement, reach, and clicks for both organic posts and sponsored posts.

7. Campaign Management

Loomly lets you organize social media campaigns with labels and tags.

You can group posts by campaign.

This makes it easy to track what’s working and what’s not.

Loomly is designed to simplify social media management and marketing.

Campaign tracking helps your marketing teams see the full picture.

8. Content Security

Loomly takes content security seriously.

It supports two factor authentication to protect your social media accounts.

You can also set custom user roles and custom roles to control who can do what.

This means interns can draft posts but can’t publish without manager approval.

Your social accounts stay safe.

On higher plans, you can add a custom logo and custom favicon to your workspace.

You can even set up a branded subdomain for your team’s portal.

Loomly Pricing

Here’s the current Loomly pricing breakdown:

Free trial: Yes — Loomly offers a 15-day free trial. No credit card required.

Money-back guarantee: Monthly plans can be canceled anytime. Yearly plans cannot be terminated early.

📌 Note: Loomly provides a 25% discount for annual payments across all its plans. All Loomly plans support publishing to major social media platforms without restrictions.

Is Loomly Worth the Price?

Loomly’s pricing is considered competitive compared to other social media management tools.

For small teams, it’s a solid deal.

But the jump between plans can be steep.

You’ll save money if: You manage multiple social media accounts for several clients and need approval workflows built in.

You might overpay if: You’re a solo creator who only needs basic post scheduling on 2-3 social channels.

Loomly Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Loomly Right for You?

✅ Loomly is PERFECT for you if:

• You manage social media for multiple clients or brands
• You need approval workflows for your marketing teams
• You want a clean calendar view to plan your social media campaigns
• You value team collaboration with Slack and Teams integrations

❌ Skip Loomly if:

• You need AI-powered content generation built in
• You’re a solo creator on a tight budget
• You need deep competitive analysis or social listening

My recommendation:

Loomly is particularly suitable for social media managers who need to collaborate with team members and clients.

If teamwork and approval workflows matter most to you, Loomly is hard to beat.

Start with the free trial and see for yourself.

Loomly vs Alternatives

How does Loomly stack up? Here’s the competitive landscape for social media management platforms:

Quick picks:

• Best overall: Loomly — best for team workflows and approval management
• Best budget option: Buffer — free plan is great for solo creators
• Best for beginners: Later — visual-first interface is super easy
• Best for agencies: SocialPilot — affordable with white-label options

🎯 Loomly Alternatives

Looking for Loomly alternatives? Here are the top options:

• 🏢 Sprout Social: Best for large marketing teams that need deep analytics and social listening tools built in.
• 💰 SocialPilot: Great budget pick for agencies managing many clients with white-label reporting.
• 🔧 Sendible: Perfect for agencies that want custom report builders and client dashboards.
• 🧠 Content Studio: Top choice if AI content creation and content curation matter most to you.
• 🚀 Heropost: Fast and simple scheduler with solid social media management features for small teams.
• ⚡ Agorapulse: Strong all-in-one tool with the best social inbox for managing comments and messages.
• 🌟 Zoho Social: Best if you already use Zoho CRM and want tight integration.
• 👶 Buffer: Easiest tool for beginners and solo creators who want free post scheduling.
• 🏢 Sprinklr: Enterprise-grade platform for very large teams with advanced features.
• 🎨 Later: Best for visual-first brands that focus on Instagram and Pinterest.
• 🚀 Blaze: Growing tool with AI-powered features for content creation and scheduling.
• 💰 Metricool: Budget-friendly option with strong analytics for tracking social media performance.

⚔️ Loomly Compared

Here’s how Loomly stacks up against each competitor:

• Loomly vs Sprout Social: Sprout Social wins on analytics. Loomly wins on ease of use and price.
• Loomly vs SocialPilot: SocialPilot is cheaper for agencies. Loomly has a better approval workflow.
• Loomly vs Sendible: Sendible has social listening. Loomly has a better content calendar.
• Loomly vs Content Studio: Content Studio has AI content generation. Loomly has better team tools.
• Loomly vs Heropost: Heropost is simpler. Loomly offers more advanced features for teams.
• Loomly vs Agorapulse: Agorapulse wins on social inbox. Loomly wins on post ideas and scheduling.
• Loomly vs Zoho Social: Zoho Social is better with Zoho CRM. Loomly is better as a standalone tool.
• Loomly vs Buffer: Buffer is free and simple. Loomly is better for teams that need approvals.
• Loomly vs Sprinklr: Sprinklr is enterprise-level. Loomly is better for small to mid-size teams.
• Loomly vs Later: Later is better for visual content. Loomly is better for team collaboration.
• Loomly vs Blaze: Blaze has stronger AI. Loomly has more mature approval workflows.
• Loomly vs Metricool: Metricool is cheaper. Loomly has better collaboration for marketing teams.

My Experience with Loomly

Here’s what actually happened when I used Loomly for 60 days:

The project: I managed social media accounts for 5 different client brands across Facebook, Instagram, LinkedIn, and TikTok.

Timeline: 60 days of daily use.

Results:

What surprised me: The daily post inspiration feature was more useful than I expected. Loomly uses post ideas from Twitter trends and holidays to keep your content fresh. I actually used about 40% of the suggestions.

What frustrated me: Not gonna lie, the analytics could be deeper. I wanted more competitive analysis tools and detailed follower growth data. Content export options are also limited.

Also, Loomly’s post ideas help you avoid generic content. But you still need your own creative spin to stand out.

As one of the top SaaS companies in social media management, Loomly keeps improving. But it’s not perfect yet.

Would I use it again? Yes. For team-based social media management, Loomly is one of the best tools I’ve tested. The approval workflows alone saved me hours of back-and-forth every week.

Final Thoughts

Get Loomly if: You run a marketing team that needs smooth approval workflows and clean post scheduling across multiple social platforms.

Skip Loomly if: You need AI content generation, deep analytics, or you’re a solo creator who can get by with a free tool like Buffer.

My verdict: After 60 days of testing, conclusion Loomly delivers on its promise as a social media management platform built for teams.

It won’t write your posts for you.

But it makes every other part of social media management faster and easier.

Loomly offers the right mix of features for marketing teams who value collaboration.

Rating: 4/5

Frequently Asked Questions

What is Loomly used for?

Loomly is used for planning, creating, scheduling, and analyzing social media content. It’s a social media management platform that helps marketing teams manage all their social media accounts from one dashboard. Loomly supports automated publishing to all major social platforms.

Is there a free version of Loomly?

Loomly does not offer a free plan. But it does provide a 15-day free trial for all its paid plans. You don’t need a credit card to start. This gives you time to test all core features before deciding.

Is Loomly better than Hootsuite?

It depends on what you need. Loomly is often compared favorably against other social media management tools for its user-friendly interface. Loomly is easier to use and has better approval workflows. Hootsuite has a built-in AI writer and more advanced analytics. For teams that value clean workflows, Loomly wins.

What social media platforms does Loomly support?

Loomly supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Snapchat, Google Business Profile, Threads, and BlueSky. That covers all the major social media channels most businesses need.

Is Loomly good for agencies?

Yes, Loomly is good for agencies that need approval workflows and client collaboration. You can create separate calendars for each client. The tailored support on higher plans helps agencies scale. However, the premium plan pricing may be steep for smaller agencies.