Loomly Review: Streamlining Your Social Media Strategy in 2024

Tired of juggling multiple social media platforms and channels?

Loomly, a popular social media management platform, promises to simplify your workflow and help you achieve your social media goals.

But does it live up to the hype?

In this review, we’ll dive deep into Loomly’s features and make you decide if it’s the right social media management tool for you in 2024.

What is Loomly?

Loomly is like a super-organized assistant for all your social media channels.

Imagine having a social media manager who helps you plan, create, and schedule posts for Facebook, Instagram, Twitter, and more – all in one place.

Loomly is one of the many social media management platforms out there.

It helps you stay on top of your social media game without feeling overwhelmed.

You can even make sure everything looks perfect with custom branding options.

Who Created Loomly?

Loomly was created by Thibaud Clément.

They started Loomly in 2016 because they wanted to make it easier for people and businesses to manage their social media accounts.

Their vision was to create a tool that would help users collaborate on social media posts.

Top benefits of Loomly

• Centralized social media management: Plan and schedule posts for all your social media platform from a single, user-friendly dashboard, saving you time and effort.
• Team collaboration made easy: Work seamlessly with your team, sharing post ideas, providing feedback, and ensuring everyone is on the same page. Loomly even offers Slack and Teams integrations for smooth communication.
• Never run out of post ideas: Get daily post inspiration tailored to your industry and audience, keeping your social channels fresh and engaging.
• Visualize your strategy with Loomly’s calendar: See your entire social media plan at a glance, making it easy to identify gaps, schedule posts strategically, and ensure consistent content delivery.
• Create stunning posts: Craft high-quality Loomly posts with custom branding options, ensuring your content looks professional and aligns with your brand identity.
• Save time with scheduling: Schedule your posts in advance, freeing up your time to focus on other important tasks.
• Track your performance: Measure the success of your social media efforts with Loomly’s built-in analytics, gaining insights into what’s working and what’s not.
• Connect with your favorite tools: Integrate Loomly with other popular tools like Slack and Teams, streamlining your workflow and enhancing productivity.
• Get started for free: Access key features like post previews and content suggestions with Loomly’s free plan, allowing you to test the platform before committing to a paid subscription.

Best Features of Loomly

Loomly isn’t just another social media management tool. It’s packed with unique features that set it apart from the competition, making your social media strategy smoother and more effective. Let’s dive into some of the standout features that make Loomly shine:

1. Social Media Scheduler

Loomly’s calendar lets you see your entire social media plan at a glance.

Schedule posts, see conflicts, and adjust your strategy easily.

It also suggests the best times to post, maximizing reach and engagement. And with automated publishing, you can set it and forget it.

2. Seamless Collaboration

Real-time feedback, approval workflows, and role-based permissions make collaboration in Loomly a breeze.

Get instant feedback on post drafts from team members, clients, or stakeholders.

Set up custom approval processes to ensure all content aligns with your brand.

3. Content Security

Loomly prioritizes your data security.

To enhance your account protection, we recommend enabling two-factor authentication.

This adds an extra layer of security by requiring you to provide a unique code in addition to your password when logging in.

4. Content Creation

Loomly’s content creation tools make it easy to brainstorm and create engaging posts.

Get fresh post ideas based on trending topics, industry news, and your audience’s interests.

Store and organize your photos, videos, and other assets in one central location, making it easy to access them when creating posts.

5. Organize Campaigns

Loomly’s campaign features let you plan and manage entire social media campaigns effectively.

You can create a campaign calendar, collaborate with your team, and track your campaign’s performance using built-in analytics.

Pricing

Plan	Price (billed monthly)	Key Features
Base	$42/month	Interactions, Post analytics, Hashtag manager
Standard	$80/month	Advanced analytics, Content export, Slack & Teams integrations
Advanced	$175/month	Custom roles, Custom workflows, Scheduled reports
Premium	$369/month	Custom branding

Pros and Cons

Alternatives of Loomly

While Loomly is a fantastic social media management tool, it’s not the only one out there. If you’re exploring your options, here are a few alternatives worth considering:

• Hootsuite: A popular choice for businesses of all sizes, Hootsuite offers comprehensive social media management, scheduling, and analytics. It’s known for its wide range of integrations and powerful social listening capabilities.
• Buffer: Buffer is another user-friendly platform that excels in simplicity and ease of use. It’s ideal for individuals and small teams who want to schedule and publish content efficiently.
• Sprout Social: Geared toward larger businesses and agencies, Sprout Social offers advanced features for social listening, analytics, and customer relationship management.
• Later: Later is a visually-focused social media management platform, particularly popular with Instagram users. It offers a drag-and-drop scheduler, hashtag suggestions, and a visual content calendar.
• MeetEdgar: MeetEdgar is an automation-focused tool that helps you recycle and repurpose your evergreen content. It’s perfect for maintaining a consistent social media presence without constantly creating new posts.

Personal Experience with Loomly

I recently adopted Loomly to manage our company’s social media presence.

We’ve been impressed with the results.

Initially, we were struggling to keep up with multiple social media platforms, juggling content creation, scheduling, and engagement.

Loomly’s centralized platform simplified our workflow significantly, allowing us to streamline our social media strategy.

Here are some key features and benefits we’ve experienced firsthand:

• Centralized Management: Having all our social media accounts in one place saved us valuable time and eliminated the need to switch between different platforms.
• Collaboration Made Easy: Loomly’s collaboration features facilitated seamless teamwork, allowing us to share post ideas, provide feedback, and ensure everyone was aligned.
• Content Calendar Clarity: Loomly’s calendar feature gave us a bird’s-eye view of our social media plan, making it easy to schedule posts strategically and maintain consistency.
• Post Idea Generation: We loved the daily post inspiration, which sparked creativity and helped us keep our content fresh and engaging.
• Improved Efficiency: Thanks to Loomly’s automation features, we were able to schedule posts in advance, freeing up our time to focus on other important tasks.

Final Thoughts

Loomly is a powerful tool that can simplify your social media management and help you achieve your goals.

Its user-friendly interface, collaboration features, and content creation tools make it a valuable asset for individuals, teams, and agencies.

If you’re looking to streamline your social media strategy, give Loomly a try.

Start your free trial today and experience the benefits firsthand!

Frequently Asked Questions