Loomly vs Buffer: Social Media Management Showdown 2025

Winner

4.8

• Idea Generation
• Publishing
• Analyze
• Engage
• Templates
• Free Plan Available
• Paid Plans from $5/month

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Runner Up

3.0

• Social Media Scheduler
• Seamless Collaboration
• Content Security
• Content Creation
• Organize Campaigns
• Free Trial Available
• Contact For Pricing

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In the fast paced world of social media, managing multiple platforms can feel like juggling flaming torches while riding a unicycle.

That’s where social media tools like Loomly and Buffer swoop in to save the day.

But which one is the right fit for you?

In this Loomly vs Buffer comparison, we’ll break down the key features, pros, & cons of both platforms to help you make an informed decision.

Overview

We’ve spent countless hours testing both Loomly and Buffer, scheduling posts, analyzing data, and exploring all the nooks and crannies of these platforms.

This hands-on experience has given us unique insights into their strengths & weaknesses, allowing us to present you with a truly informed comparison.

4.8out of 5

Join 10,000+ brands who rely on Loomly for social media management. Experience the difference today.

Pricing: It has a free trial. Contact them for exact pricing.

Key Features:

• Content calendar
• Post ideas
• Analytics

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3out of 5

Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial

Pricing: It has a free plan. Paid plan starts at $5/month

Key Features:

• Intuitive Scheduling
• Engagement Tools
• Analytics & Reporting

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What is Loomly?

Think of Loomly as your social media command center.

It helps you plan, create, and publish content across all your favorite platforms – from Facebook and Instagram to Twitter and Pinterest.

It’s like having a personal assistant for your social media, but way more affordable!

Also, explore our favorite Loomly alternatives…

Our Take

Elevate your social media strategy with Loomly. 10,000+ brands leverage its streamlined scheduling and insightful analytics to optimize their online presence.

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Key Benefits

• Content ideation and creation help.
• Clear calendar view for planning.
• Team collaboration features are strong.
• Post preview options are helpful.

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Pricing

• Starter: social media accounts 12, users 3, calendar unlimited.
• Beyond: social media accounts 60, users unlimited, calendar unlimited.

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Pros

• Super easy to use.
• Affordable pricing plans.
• Great for collaboration.
• Helpful post ideas.
• Provides insightful analytics.

Cons

• Limited social listening.
• Fewer integrations.
• No built-in advertising tools.

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What is Buffer?

Buffer is like your social media sidekick.

It keeps your posts organized, schedules them at the best times, and helps you engage with your audience.

It’s simple, straightforward, and perfect for those who want to focus on the essentials.

Also, explore our favorite Buffer alternatives…

Our Take

Take the headache out of social media! Buffer’s intuitive platform and affordable plans. Let you effortlessly schedule and manage your content. See the difference it makes!

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Key Benefits

• Manages up to 300 social profiles.
• White-label options for agencies.
• Get 12% more engagement with analytics.
• Assign tasks to 80+ team members.
• Automate content with Smart Queues.

Pricing

• Free: $0/month.
• Essentials: $5/month per channel
• Team: $10/month per channel

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Pros

• Clean interface.
• Easy to navigate.
• Affordable options.
• Reliable scheduling.

Cons

• Limited features.
• Advanced features pricey.
• No content suggestion.

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Feature Comparison

Loomly and Buffer are excellent social media management tools, but they serve different social media strategies.

Loomly is ideal for visual planning and collaboration, while Buffer is the go-to social media tool for straightforward, reliable social media scheduling across multiple social media accounts.

1. Visual Planning and Scheduling Interface

• Loomly: This social media management platform features an intuitive, highly visual calendar that makes content planning simple. It offers a drag-and-drop interface and post ideas that make it easy for social media managers to visualize and create a consistent online presence.
• Buffer: It is built around a queue-based scheduling system for social media posts. While efficient, it lacks the visual planning depth of Loomly, focusing instead on reliable publishing and ease of use.

2. Content Ideas and Creation

• Loomly: Its key features include a post idea generator that pulls inspiration from trends, RSS feeds, and a content library. This is designed to help users constantly generate social media posts and maintain a high volume of engaging content.
• Buffer: It offers basic content creation assistance, including an AI assistant to write captions and image integrations. However, it does not have the same integrated post idea generation and content optimization tips as Loomly.

3. Collaboration and Workflow

• Loomly: This social media management platform excels in team collaboration features, offering a robust approval workflow and custom user roles. This is crucial for social media managers in agencies who manage multiple social media accounts and need strict content control.
• Buffer: It also supports team collaboration, with unlimited users on certain plans and simple permissions. However, its workflow is simpler and generally less granular than the comprehensive approval system offered by Loomly.

4. Supported Channels and Accounts

• Loomly: It supports a wide range of social media platform options, including Google Business Profile, TikTok, and Pinterest. This makes it a comprehensive platform for managing multiple social media accounts effectively.
• Buffer: It is a powerful social media management tool that connects with all major social media channels and accounts. Its focus is on a reliable connection to core networks, including Google Business Profile.

5. Analytics and Reporting

• Loomly: It provides audience engagement analytics and post analytics to track social media performance. However, some Buffer users find Loomly’s analytics to be less comprehensive in competitor tracking.
• Buffer: It offers robust and clean audience engagement analytics, providing clear data on clicks and reach. Its analytics are often praised for their simplicity and effectiveness in measuring the success of a social media strategy.

6. Pricing and Target Audience

• Loomly: It is typically targeted at agencies and small to medium-sized business teams due to its collaboration features and visual planning. Its paid plans generally start at a slightly higher price point than Buffer.
• Buffer: It is considered one of the most affordable social media management tools and offers a free plan for basic social media scheduling, making it highly accessible for individuals and small and medium businesses.

7. Management of Assets

• Loomly: It includes a robust media library for storing and organizing assets, which seamlessly integrates into the post creation workflow.
• Buffer: It also offers a content library for storing drafts and ideas, though it is often considered less visually focused and less feature-rich than Loomly’s asset management tools.

8. Engagement and Monitoring

• Loomly: It features a Conversations section for managing comments and mentions, which is key to maintaining a strong and meaningful social media presence & responding to customer interactions.
• Buffer: It offers engagement tools that focus on replies and comments on Facebook and Instagram, helping social media managers prioritize and respond to audience engagement from a single dashboard.

9. Management Focus

• Loomly: Its core strength is providing a highly organized, collaborative workflow from post idea to publishing, ensuring the team maintains a polished and consistent online presence.
• Buffer: Its core strength is its queue-based system, which automates the timing of social media posts to deliver content efficiently across multiple social media accounts.

What to Look for in a Social Media Management Tool?

• Your budget: How much are you willing to spend on a social media management tool? Both Loomly and Buffer offer free plans with limited features, but their paid plans vary in price.
• Your team size: Are you a solopreneur or part of a larger team? Loomly excels at collaboration, while Buffer’s team features may be limited for larger groups.
• Your social media goals: What do you want to achieve with social media? If you’re focused on content creation and engagement, Loomly’s robust features may be a better fit. If you prioritize scheduling and publishing, Buffer’s simplicity might be more appealing.
• Your technical skills: How comfortable are you with technology? Buffer’s user-friendly interface is ideal for beginners, while Loomly may require a bit more of a learning curve.

Final Verdict

Choosing the right social media management tool can feel like navigating a maze, but we’re here to guide you.

If you crave a feature-rich platform that empowers your team and streamlines your social media marketing efforts across various social media platforms, Loomly is our top pick.

It’s the ideal companion for any social media marketer looking to level up their game.

However, if you’re starting your social media journey or prefer a simpler, budget-friendly option, Buffer is a fantastic choice.

It’s user-friendly and offers the essentials for effective social media management.

Ultimately, the best tool for you depends on your unique needs and preferences.

We encourage you to try both platforms and see which one feels like the perfect fit for your social media strategy.

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More of Loomly

• Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
• Loomly vs Metricool: It provides broader analytics and website tracking.
• Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
• Loomly vs Sendible: It has more in-depth analytics and reporting features.
• Loomly vs Content Studio: It excels in content discovery and a unified inbox.
• Loomly vs Heropost: It focuses on AI-powered content creation.
• Loomly vs Agorapulse: It offers strong community management tools.
• Loomly vs Zoho Social: It integrates well with the Zoho suite.
• Loomly vs Buffer: It is known for its simplicity in scheduling.
• Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
• Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
• Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
• Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
• Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.

More of Buffer

• Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
• Buffer vs Metricool: Buffer – easy scheduling. Metricool – stronger analytics, competitor info.
• Buffer vs Socialpilot: Buffer – basic scheduling. Socialpilot – more features for the price.
• Buffer vs Sendible: Buffer – simple, clean design. Sendible – wider features (listening, analytics).
• Buffer vs Content Studio: Buffer – simple scheduling. Content Studio – content discovery, AI.
• Buffer vs Heropost: Buffer – straightforward scheduling. Heropost – AI content, competitor intel.
• Buffer vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
• Buffer vs Zoho Social: Buffer offers simple scheduling. Zoho Social offers more features and is cost-effective (Zoho).
• Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Sprinklr – enterprise-level.
• Buffer vs Later: Buffer – scheduling for many platforms. Later – visual content (Instagram).
• Buffer vs Loomly: Buffer – simple scheduling calendar. Loomly – content calendar, teamwork.
• Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
• Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
• Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.

Frequently Asked Questions

More Facts about Buffer and Loomly

Pricing and Free Plans

• Buffer’s Free Plan: It’s strong. It lets you connect up to 3 social media accounts without paying.
• Loomly’s Free Trial: Loomly does not offer a forever-free plan, but it does offer a 15-day free trial. This lets you test the tool before you buy it.
• Buffer’s Costs: Buffer’s prices are based on how many channels you use. Their “Essentials” plan costs $6 per channel per month.
• Money-Saving: Buffer is very affordable, making it a great choice for small businesses with limited budgets.

Features and Tools

• Mobile Apps: Both Loomly and Buffer have mobile apps for iOS and Android. This means you can manage your social media from your phone.
• Connecting Accounts: Buffer lets you manage many social accounts from a single screen.
• Unique Platforms: Buffer works with newer platforms like Bluesky and Mastodon. Loomly does not yet work with these.
• Calendar View: Loomly has a great calendar feature. It gives you a “bird’s eye view” of all your upcoming posts at once.
• Reports: Loomly can automatically send performance reports for your posts to your team or bosses. Buffer does not do this automatically.
• Comments and Messages: Loomly has a “Interactions” feature that serves as an inbox for comments. Buffer focuses mostly on scheduling posts and lacks a full inbox feature.

Who are they for?

• Teams vs. Individuals: Loomly is built for teams, agencies, and groups of people working together. It is great for approving posts before they go live.
• Solo Users: Buffer is perfect for solo entrepreneurs, creators, and very small businesses who want to schedule posts quickly.

Customer Support

• Loomly Support: Loomly is known for its ease of use. If you need help, they answer quickly through chat, email, and contact forms.
• Buffer Support: Buffer helps users through email, social media, and a large library of help articles.