MarketMuse Review: AI Content Planner in 2025?

Struggling to create content that ranks?

You spend hours on keyword research and content planning, but your traffic isn’t growing.

It’s frustrating to see it disappear into the vastness of the internet.

This AI-powered platform helps you identify high-value topics.

And also optimize your content for search engines.

In this MarketMuse review, we’ll explore how this tool can help you create high-quality content that ranks, engages, and converts.

MarketMuse

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What is MarketMuse?

MarketMuse is like a super-smart assistant for your website content.

It uses AI to help you create content that people want to read and that Google will love.

Think of it this way: MarketMuse helps you create content that ranks higher in search engine results.

This means more people will find your website. It does this by giving you:

MarketMuse analyzes your content and tells you how to improve it for search engine optimization (SEO).

This includes using the right keywords and adding internal and external links.

MarketMuse helps you write better content that gets seen by more people.

It’s a powerful tool for anyone who wants to improve their search engine rankings and increase website traffic.

Who Created MarketMuse?

MarketMuse was created by Aki Balogh. He started the company back in 2013.

His vision was to use AI to help people create excellent content.

MarketMuse uses advanced natural language processing.

This is a fancy way of saying it understands language like a human does.

This helps it give you super personalized metrics about your content.

It goes far beyond simple keyword research tools. MarketMuse helps you improve the quality of your content at every step.

Top Benefits of MarketMuse

• Boost your content score: MarketMuse gives your content a “content score” based on how well it covers a topic. This helps you see what needs improvement and ensures your content is comprehensive.
• Improve your content optimization: MarketMuse helps you optimize your existing content and create new content that ranks well in search results. It suggests relevant keywords, topics, and internal and external links.
• Get better at content planning: Say goodbye to writer’s block! MarketMuse helps you plan your content calendar with AI-powered topic suggestions and content briefs.
• Understand your domain analysis: MarketMuse allows you to dive deep into your website’s content. This “domain analysis” helps you see what topics you’re already strong in and where you can improve.
• Outperform other content marketing platforms: MarketMuse goes beyond fundamental keyword research and content analysis. It gives you personalized insights and recommendations tailored to your specific needs and goals.

Best Features

Marketmuse is a tool that uses AI to help you create better content.

It helps you understand what to write and how to make it great.

This is a big help for anyone who wants to get their content to rank higher in search engines.

Here are nine of its best features:

1. Content Optimizer

This feature helps you make your writing better.

You paste your content in, and Marketmuse gives you a “Content Score.”

This score shows how well your page covers a topic. It also tells you what words to add to make your content more complete.

The tool also provides insights on your content’s readability.

This helps you ensure your writing is easy for your audience to understand.

2. Analyzer Telescope

This tool looks at your whole website. It finds where you have strong topics and where you have gaps.

It helps you see what content you should update or create next.

It’s like a map for your content strategy.

The Analyzer Telescope also shows you which topics have the most potential for growth.

This helps you prioritize your efforts to get the best results.

3. X-Ray SERP

This feature lets you peek at the top search results.

You can see how many words they have and how many headings they use. It also tells you if they have videos or images.

This helps you understand what you need to do to compete with them.

You can also see the top questions being asked on the topic.

This allows you to directly address what your audience is searching for.

4. Topic Researcher

This tool helps you find the best topics to write about.

You enter a topic, and it gives you a list of related terms and questions people are asking.

This makes sure you cover a topic fully and answer your audience’s questions.

It also shows you the search volume for these topics. This helps you identify which topics are most popular.

5. Growth Analyzer

This tool helps you figure out what content is working and what isn’t. It shows you which pages are doing well and which ones need help.

This helps you focus on what will give you the most traffic and best results.

The Growth Analyzer also tracks your historical performance. This allows you to see how your content is improving over time.

6. Content Briefs

Marketmuse creates detailed plans for your articles.

It tells you exactly what to include, from headings to topics.

This saves you a lot of time and makes sure your writers create high-quality content that is ready to rank.

The briefs also include key questions to answer.

This ensures your content is comprehensive and useful to the reader.

7. Content Clusters

This feature groups related content on your site. It shows you how well your content works together as a group.

By connecting related articles, you can build a strong “topic authority.”

This shows search engines that you are an expert on a subject.

This tool also helps you find internal linking opportunities. This makes it easier for search engines to crawl your site.

8. Personalized Difficulty

This is a unique score from Marketmuse.

It tells you how hard it will be for your specific website to rank for a certain topic.

This is much better than a regular difficulty score because it’s based on your own site’s strengths.

This feature helps you to prevent wasting time on topics you can’t rank for.

It allows you to focus on achievable goals.

9. Site Heatmap

The Site Heatmap gives you a quick visual look at your content.

It shows you the topics your competitors are strong in and where they have gaps.

This helps you find opportunities to create content they’ve missed.

The heatmap also highlights your own content strengths.

This allows you to see which areas you are already an expert in.

Pricing

• Marketmuse Offers four different pricing plans, contact them for exact price.

Pros and Cons

Alternatives of MarketMuse

MarketMuse Compared

• MarketMuse vs Surfer: Contrasts a comprehensive content intelligence strategy with on-page editor optimization.
• MarketMuse vs Neuronwriter: Examines deep topic authority insights against AI-powered content editor features.
• MarketMuse vs Frase: Pitches strategic topic planning against AI research and content drafting assistance.
• MarketMuse vs Scalenut: Compares data-driven topic modeling with AI writing flow and content templates.
• MarketMuse vs SE Ranking: Discusses specialized content strategy versus a broader all-in-one SEO platform.
• MarketMuse vs Page Optimizer Pro: Contrasts holistic topic coverage and gap analysis with competitor-based on-page factors.
• MarketMuse vs Dashword: Examines strategic content gap identification against content monitoring and basic optimization.
• MarketMuse vs Outranking: Compares high-level content strategy guidance with AI-driven content creation workflows.
• MarketMuse vs WriterZen: Pitches comprehensive topic authority analysis against keyword clustering and brief creation.
• MarketMuse vs Content Harmony: Contrasts data-backed topic planning with structured content workflow management.
• MarketMuse vs Rytr: Examines SEO-specific content strategy against a general AI writing assistant.
• MarketMuse vs GetGenie: Compares a platform for content strategy with a WordPress plugin’s integrated AI tools.
• MarketMuse vs Rankwell: Discusses content intelligence and planning versus primary search rank tracking.

Personal Experience with MarketMuse

My team recently adopted MarketMuse to revamp our content strategy.

We were struggling to create content that ranked well, and knew we needed a data-driven approach.

MarketMuse was instrumental in our success:

• Uncovering content gaps: The Analyze feature revealed key topics we were missing, allowing us to create a more comprehensive content strategy.
• Optimizing existing content: The Optimize feature helped us improve existing content, boosting search engine rankings and driving more organic traffic.
• Creating high-quality content briefs: MarketMuse generated detailed content briefs that provided a clear roadmap for creating informative and engaging long-form content.

As premium users, we leveraged MarketMuse’s optimization features to create content that resonated with our target audience.

While MarketMuse may not be the cheapest option (keyword research tools) it was a worthwhile investment that helped us achieve our content marketing goals and outperform other SEO tools.

If you’re serious about creating SEO-friendly content that ranks well and drives traffic, I highly recommend trying MarketMuse.

You can learn more about MarketMuse by searching it online.

Final Thoughts

MarketMuse is a powerful AI-powered content strategy platform that can help you create high-quality, SEO-friendly content.

It offers a range of features, including content optimization, topic research, and competitive analysis.

While it has a learning curve and may not be the cheapest option.

It can be a valuable investment for businesses serious about improving their content marketing.

If you’re looking to boost your search engine rankings, drive more organic traffic, and create content that truly engages your audience, MarketMuse is worth considering.

Ready to give it a try?

Sign up for a free trial and see how MarketMuse can transform your content strategy.

Frequently Asked Questions

More Facts about MarketMuse

• What MarketMuse Is: MarketMuse is a computer program that helps people write better articles for websites. It uses smart technology to determine which topics are related to each other.
• The Content Score: When you write in the “Optimize” tool, it gives you a real-time score. This score tells you if your article is good enough compared to other websites.
• Pricing Plans: MarketMuse has different plans. There is a free plan, but it only lets you look up a few things (about 10) every month.
• Cost for Teams: For a long time, MarketMuse was known for being very expensive, with some plans costing $6,000 or more per year. Now, they have a “Team” plan that costs around $399 a month (about $4,000 a year) and typically includes access for three people.
• Who It Is For: Because it costs a lot, this software is usually best suited for medium- or large-sized companies. It is often too expensive for small bloggers or single freelancers.
• Finding Content Gaps: The software looks at what your competitors are writing. It uses a “Heatmap” to show you what important subtopics they covered that you might have missed.
• Site Audits: MarketMuse can automatically scan your entire website. It looks for “content decay,” meaning it finds old pages that are becoming less popular and need updating.
• Personalized Difficulty: Unlike other tools, MarketMuse gives you a difficulty score tailored to you. It looks at how much of an expert your site already is to see if you can rank for a certain keyword.
• Ease of Use: This software is powerful, but it can be hard to learn. The screen has many buttons and data, which can feel overwhelming for new users. Some reports also take a little while to load.
• Saving Time: Even though it is hard to learn, it saves time in the long run. It builds outlines for writers so they know exactly which keywords to use without guessing.
• AI Writing: MarketMuse helps create plans for what to write. It also connects with tools like ChatGPT to provide advice on improving your writing for search engines.
• Alternatives: Because MarketMuse is pricey, many people look for cheaper options. Tools like Scalenut, Outranking, Dashword, and Page Optimizer Pro are popular alternatives that cost less.
• Awards and Trust: MarketMuse is very respected in the industry. It has won awards from organizations such as the US Search Awards and G2 Crowd.
• Recent News: In late 2024, a company called Siteimprove made a deal to buy MarketMuse.