Creating excellent content that ranks high on Google can feel like a puzzle.
You need to know what people are searching for and how to write about it in a way that search engines love.
That’s where AI tools like MarketMuse and Frase come in.
They act like super-smart assistants, helping you research, write, and optimize your content.
But which one is better?
In this post, we’ll explain the key differences between MarketMuse and Frase so you can choose the perfect tool to boost your content.
MarketMuse vs Frase: Overview
We’ve spent weeks testing both MarketMuse and Frase to give you the most accurate comparison.
We’ve used them to research keywords, optimize content, and track our rankings.
This hands-on experience gives us unique insights into the strengths and weaknesses of each platform.
Outrank your competitors with MarketMuse. 92% of marketers using MarketMuse see improved search rankings within 3 months.
Pricing: It has a free plan. Paid plan starts at $99/month
Key Features:
- Content briefs
- AI content writing
- Competitive analysis
Want to create high-quality content in a fraction of the time? Frase’s AI writing assistant can generate 1,500 words in just 15 minutes.
Pricing: It has a free plan. Plans start from $15/month.
Key Features:
- Content optimization
- Question research
- SERP analysis
What is MarketMuse?
MarketMuse is like having an SEO expert on your team. It uses AI to analyze your content and tell you how to improve it.
Think of it as a super-powered editor that also understands how Google thinks. Pretty cool, right?
It helps you find keywords, create excellent content briefs, and even write content with AI assistance.
Outrank your competitors with MarketMuse. 92% of marketers using MarketMuse see improved search rankings within 3 months.
Key Benefits
- Dominate your niche: MarketMuse helps you create comprehensive content covering all the essential topics, making you a go-to expert.
- Outrank your competitors: See exactly what they are doing well and where they fall short. Then, create content that blows them out of the water.
- Boost your content ROI: Stop wasting time on ineffective content. MarketMuse helps you focus your efforts on what drives results.
Pricing
- Free ($0/month): Limited access to core features, ideal for exploring the platform
- Optimize ($99/month): All core applications, unlimited queries, data exports
- Research ($249/month): Everything in Standard plus content inventory, competitive analysis, and personalized reporting
- Strategy ($499/month): Tailored solutions for large organizations with specific needs
Pros
Cons
What is Frase?
Ever wish you could peek inside your competitor’s content? Frase lets you do just that!
It’s a content optimization tool that helps you understand what’s already working on Google.
Frase shows you what questions people are asking and what topics you must cover to rank higher. It even helps you write content quickly with its AI writing features.
Want to write SEO content 78% faster? Frase io’s AI can help you research, write, and optimize high-quality blog posts in minutes.
Key Benefits
- Boost your productivity: Frase’s AI can generate 1,500 words in just 15 minutes.
- Create better content briefs: Quickly generate detailed briefs with relevant keywords and questions.
- Improve your writing: Get real-time feedback on your content’s clarity and readability.
- Save time on research: Access a massive database of information and answer questions instantly.
Pricing
Frase offers flexible pricing plans to suit your needs:
- Free Trial: $0 – 1 user, 1 search queries.
- Solo: $15/month – 1 user, 10 search queries/mo.
- Basic: $45/month – 1 user, 30 search queries/mo.
- Team: $115/month – 3 users ($25/mo per extra), Unlimited search queries.
Pros
Cons
MarketMuse vs Frase: Feature Comparison
Both MarketMuse and Frase are powerful content optimization software solutions, but they have distinct strengths and weaknesses.
Let’s explore their key features to see how they stack up against each other.
Content Optimization
Both platforms excel at content optimization, but they approach it differently.
- MarketMuse: Provides an overall content score and detailed optimization suggestions based on related keywords, search engine rankings, and competitive analysis. It uses natural language processing to analyze your content and identify areas for improvement.
- Frase: Focuses on optimizing content for search intent by analyzing the top-ranking pages for your target keyword. It helps you identify relevant topics, questions, and keywords to include in your content.
Content Briefs
Content briefs are essential for streamlining the content creation process.
- MarketMuse: Generates comprehensive content briefs that include keyword research, word count suggestions, and outlines for structuring your content. These briefs are highly detailed and provide a roadmap for creating high-quality content.
- Frase: Creates content briefs quickly by analyzing the top-ranking pages. While these briefs are helpful, they may not be as in-depth as MarketMuse’s.
AI Writing
Both platforms offer AI writing features to assist with content creation.
- MarketMuse: Provides AI-powered writing assistance that can generate text, suggest relevant topics, and help you overcome writer’s block. This feature is particularly useful for long-form content.
- Frase: Offers a content editor with AI writing capabilities. It can generate outlines, paragraphs, and even full articles. However, the quality of the AI writing may not be as consistent as MarketMuse.
Keyword Research
Effective keyword research is crucial for any content strategy.
- MarketMuse: Includes a robust keyword research tool that provides data on keyword search volume, difficulty, and relevance. It also helps you identify related keywords to optimize your content.
- Frase: Offers a basic keyword research tool that shows search volume and difficulty. However, it may not be as comprehensive as MarketMuse’s offering.
SERP Analysis
Understanding the search engine results pages (SERPs) is essential for creating content that ranks.
- MarketMuse: Provides competitive analysis by showing you the top-ranking pages for your target keywords. This helps you understand what’s working and identify opportunities to outrank your competitors.
- Frase: Excels at SERP analysis. It provides a detailed breakdown of the top results, including average word count, keyword usage, and related topics.
Content Planning
Both platforms offer features to help you plan and manage your content strategy.
- MarketMuse: Allows you to create content inventories and track your content’s performance. This helps you identify gaps in your content strategy and prioritize your efforts.
- Frase: Offers a content calendar to help you schedule and track your content. It also provides analytics to measure the performance of your content.
Integrations
Integrating with other tools can streamline your workflow.
- MarketMuse: Integrates with Google Docs, allowing you to optimize your content directly within your document.
- Frase: Offers a Chrome extension that allows you to access Frase’s features while browsing the web.
What to Look For When Choosing a Content Optimizer?
- Your budget: Frase offers more affordable plans, while MarketMuse is a premium option.
- Your content needs: If you need in-depth content briefs and advanced AI writing features, MarketMuse is the better choice. If you prioritize SERP analysis and question research, Frase might be a better fit.
- Your technical skills: Frase is more user-friendly, while MarketMuse may have a steeper learning curve.
- Your content goals: Consider whether you’re focused on creating new content or optimizing existing content.
- Team size: Consider which platform offers better collaboration features if you have a team. Frase has more robust team management options on its higher-tier plans.
- Content type: Think about the type of content you create. MarketMuse is generally better for long-form content, while Frase is suitable for various content types.
- Integration with your existing tools: Check if the platform integrates with the tools you already use, such as Google Docs, WordPress, or your content management system.
Ultimately, the best content optimizer for you depends on your specific needs and preferences.
Both MarketMuse and Frase offer free trials, so you can test them out and see which one you prefer.
Final Verdict (Our Pick)
For us, MarketMuse emerges as the winner.
Its powerful features and in-depth analysis give us a clear edge in search engine optimization.
We love its detailed content briefs and AI writing capabilities. MarketMuse feels like a true partner in our content creation journey.
But that doesn’t mean Frase isn’t a great tool! If you’re on a tight budget or prefer a simpler interface, Frase is definitely worth considering.
We’ve been creating content and studying SEO for years.
We’ve seen firsthand what works and what doesn’t.
We’re confident that our insights can help you choose the right content optimization tool for your needs.
Frequently Asked Questions
What is the main difference between MarketMuse and Frase?
MarketMuse focuses on in-depth content analysis and optimization, while Frase prioritizes quick content briefs and SERP analysis. Think of MarketMuse as a comprehensive SEO tool and Frase as a faster, more focused solution.
Which tool is better for beginners?
Frase is generally easier to use, with a more intuitive interface and a lower learning curve. MarketMuse can feel overwhelming for beginners due to its extensive features and detailed analysis.
Can these tools really help me rank higher on Google?
Yes! Both MarketMuse and Frase can help you create optimized content for search engines. Following their recommendations can improve your chances of ranking higher in search results.
Do I still need an SEO expert if I use these tools?
While these powerful tools are not a replacement for SEO expertise. An SEO expert can provide strategic guidance and help you navigate the complexities of search engine optimization.
Which tool offers better value for money?
Frase offers more affordable plans, making it a good option for budget-conscious users. However, MarketMuse provides more advanced features and deeper analysis, which may be worth the investment for serious content creators and marketers.
