Metricool in 2026: Still the Best Budget SMM Tool?

Is Metricool Worth It?

★★★★★ 4.2/5

Quick Verdict: Metricool is a solid social media management tool at a great price. It handles scheduling, analytics, and your social inbox in one place. It’s trusted by over one million professionals and brands like Adidas and McDonald’s. The free plan is generous. But the interface feels clunky compared to Buffer or Loomly.

✅ Best For:

Social media managers who handle multiple brands on a budget

❌ Skip If:

You need a polished interface or advanced team collaboration features

📊 Users	2M+ professionals	🎯 Best For	Social media managers & agencies
💰 Price	Free — $45/month	✅ Top Feature	All-in-one scheduling + analytics
🎁 Free Plan	Yes, 50 posts/month	⚠️ Limitation	Interface less intuitive than rivals

How I Tested Metricool

Managing social media accounts is exhausting.

You jump between Facebook, Twitter, LinkedIn, and YouTube all day.

Each social platform has its own dashboard. Its own analytics. Its own inbox.

What if one tool could handle all your social networks?

Enter Metricool.

In this Metricool review, I’ll show you exactly what happened after 90 days of real use.

Metricool

Stop juggling 10 different social media tools. Metricool lets you schedule, analyze, and manage all your social messages from one dashboard. Over 2 million professionals trust it. Start with the free plan — no credit card needed.

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What is Metricool?

Metricool is a social media management tool built for people who manage content for multiple brands.

Think of it like a digital Swiss army knife for your social media.

Here’s the simple version:

It lets you schedule social media posts across every major social platform.

It helps you focus on what matters discover easy analytics for every platform in seconds.

You can manage all your social media messages from a single inbox.

It also tracks Google Ads and TikTok Ads in one place.

Unlike other tools, Metricool gives you a free account with real features.

The free plan allows scheduling to all social media platforms except LinkedIn.

You’re limited to 50 social media posts per month on the free plan.

Who Created Metricool?

Juan Pablo Tejela and Laura Montells started Metricool in 2015.

Both are Spanish software experts from Madrid.

They built it because social media managers needed all their tools in one place.

Today, Metricool has over 2 million users worldwide.

The company has a team of over 90 experts.

In 2024, Metricool joined the team.blue group to grow even faster.

The company reached €17 million in annual revenue.

Big brands like Peugeot, Adidas, and McDonald’s use it daily.

Top Benefits of Metricool

Here’s what you actually get when you use Metricool:

• Save Time on Scheduling: Schedule a month’s worth of scheduled content across all your social accounts in one sitting. No more logging into each social network one by one.
• See All Your Data in One Place: Metricool pulls data extracted from every connected platform. You can easily navigate between Facebook, Twitter, LinkedIn, YouTube, and TikTok analytics without leaving Metricool.
• Manage Multiple Brands: Handle multiple brands from one Metricool account. Switch between clients in a few clicks. Perfect for agency social media managers.
• Download Custom Reports Fast: Generate and download custom reports from your social media data in minutes. Send them to clients to stay engaged and show results.
• Win Time with Auto Posting: The auto posting feature keeps your new content flowing. Set it up once and your social media posts go out on schedule.
• Track Your Competition: Analyze your competition’s performance across social media platforms. See what works for them and use it for your own strategy.
• Start Free with No Risk: The free plan lets you manage one brand with 50 posts per month. No credit card required to create your free account.

Best Metricool Features

Let’s look at what Metricool actually offers under the hood.

1. Social Media Planner

This is where you’ll spend most of your time.

The planner lets you schedule and publish content across all your social media accounts.

You can plan weeks or months ahead.

Metricool features a content planner that lets you visually organize and craft new content months ahead.

It also integrates with Canva.

You can save designs directly from Canva into Metricool without downloading and re-uploading.

The Autolists feature lets you schedule recurring content easily.

2. Looker Studio Integration

This is a feature you won’t find in most other tools.

Metricool connects directly to Looker Studio (Google’s data tool).

You can pull all your social media data into custom dashboards.

This is huge for agencies creating reports for clients.

It gives you access to unlimited historical data from your connected platforms.

You can track historical data from the past 12 months across all connected accounts.

3. Social Media Reports

Creating reports used to take hours.

Metricool lets you generate and download custom reports in just a few clicks.

The reports pull data from all your connected social accounts.

You get automated monthly reports that take minutes to create.

Simply scroll through the options and pick the data that matters to your audience.

These are perfect for keeping clients informed about their digital presence.

4. Link-in-Bio Tool (SmartLinks)

Instagram only gives you one link in your bio.

Metricool’s SmartLinks feature solves that problem.

You can create multiple links on one page.

It’s like having a mini website for your social media accounts.

You can customize colors, add images, and track clicks.

This feature alone replaces tools like Linktree.

5. Social Media Assistant

Not sure what to post?

The social media assistant helps you create content ideas.

It includes a hashtag suggestion tool that generates hashtags based on your input.

The assistant also has a video editor for quick edits.

You can manage your Google Business Profile posts from here too.

It’s like having an extra team member.

6. Social Media Content Approval Tool

Working with a team?

The approval tool lets clients review posts before they go live.

No more “I didn’t approve that” headaches.

Your team can leave comments and request changes.

This keeps everyone on the same page.

It’s one of the main differences between Metricool and cheaper tools.

7. Hashtag Tracker

Want to know which hashtags actually work?

Metricool lets you track hashtags and see their performance in real-time.

You can monitor trending tags in your niche.

See how many impressions each hashtag gets.

This helps you discover what matters for your audience.

The data helps you pick better hashtags for every post.

8. Calendar

The calendar gives you a bird’s-eye view of all your scheduled content.

You can see every post across every social network in one view.

Drag and drop to reschedule.

Color-coded labels help you organize by brand or platform.

It’s one of the best social media scheduling tool features I’ve used.

You’ll never miss a post day again.

Metricool Pricing

Free trial: Yes — the free plan has no time limit. You can use it forever with one brand.

Money-back guarantee: Contact support for refund requests.

📌 Note: The Starter plan costs $22/month if you pay monthly. You save with annual billing at $18/month. The Advanced plan drops from $54/month to $45/month with yearly billing.

Is Metricool Worth the Price?

Here’s the truth: Metricool is cheaper than most of its rivals.

Sprout Social starts at $199/month. Hootsuite starts at $99/month.

Metricool gives you similar features for $18/month on the starter plan.

You’ll save money if: You need scheduling, analytics, and reporting for multiple social media platforms without paying enterprise prices.

You might overpay if: You only manage one brand and post a few times a week. The free plan handles that just fine.

Metricool Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Metricool Right for You?

✅ Metricool is PERFECT for you if:

• You manage social media for multiple brands and need one tool
• You want a social media scheduling tool that won’t break the bank
• You need to create and download custom reports for clients
• You run Google Ads or TikTok Ads and want to track them alongside social

❌ Skip Metricool if:

• You need a beautiful, modern interface for your social media management
• You rely heavily on TikTok formatting (some users report formatting issues)
• You prefer tools like Loomly and Buffer for their cleaner design

My recommendation:

If you’re a social media manager on a budget, Metricool is hard to beat.

Start with the free plan. Test the features yourself.

You’ll know within a week if it fits your workflow.

Metricool vs Alternatives

How does Metricool stack up? Here’s the competitive landscape:

Quick picks:

• Best overall: Metricool — best value for all-in-one social media management
• Best budget option: Buffer — simple and free for up to 3 channels
• Best for beginners: Later — visual planner is easy to learn
• Best for large teams: Sprout Social — deep analytics and reporting

🎯 Metricool Alternatives

Looking for Metricool alternatives? Here are the top options:

• 🏢 Sprout Social: Best for enterprise teams who need deep analytics, social listening, and premium reporting features.
• 🚀 SocialPilot: Great for agencies who need bulk scheduling for 500+ posts and white-label reporting at a fair price.
• 🔧 Sendible: Perfect for agencies wanting white-label dashboards and custom branding on client reports.
• 🧠 Content Studio: Best if you want AI-powered content discovery and blog generation alongside social scheduling.
• 💰 Heropost: Cheapest option starting at $6/month with AI writing and Shopify integration built in.
• ⚡ Agorapulse: Strong social inbox and community management with solid reporting for small agencies.
• 👶 Zoho Social: Easy to use with a free plan and direct CRM integration for Zoho users.
• 🎨 Buffer: Simplest tool for basic post scheduling with a generous free plan for individuals.
• 🏢 Sprinklr: Enterprise-grade platform for large brands with advanced AI and customer service tools.
• 🎨 Later: Best visual planner for Instagram-first brands who love drag-and-drop scheduling.
• 🔧 Loomly: Excellent collaboration and approval workflows for teams who create content together.
• 🧠 Blaze: AI-first marketing tool with brand voice generation and full-cycle content creation.

⚔️ Metricool Compared

Here’s how Metricool stacks up against each competitor:

• Metricool vs Sprout Social: Metricool wins on price by a mile. Sprout Social wins on advanced analytics and enterprise features.
• Metricool vs SocialPilot: SocialPilot is better for bulk scheduling. Metricool offers more analytics and ad tracking.
• Metricool vs Sendible: Sendible has better white-label options. Metricool has a better free plan and price.
• Metricool vs Content Studio: Content Studio has stronger AI tools. Metricool is simpler and cheaper overall.
• Metricool vs Heropost: Heropost is cheaper. Metricool has far more features and platform support.
• Metricool vs Agorapulse: Agorapulse has a better social inbox. Metricool is much more affordable.
• Metricool vs Zoho Social: Zoho integrates with Zoho CRM. Metricool supports more social platforms.
• Metricool vs Buffer: Buffer has a cleaner design. Metricool offers more features for less money. That’s the main difference between Buffer and Metricool.
• Metricool vs Sprinklr: Sprinklr is for enterprises with big budgets. Metricool is for everyone else.
• Metricool vs Later: Later is better for visual planning. Metricool is better for analytics and ad management.
• Metricool vs Loomly: Loomly has better team approval workflows. Metricool wins on pricing and analytics.
• Metricool vs Blaze: Blaze focuses on AI content creation. Metricool focuses on scheduling and analytics.

My Experience with Metricool

Here’s what actually happened when I used Metricool:

The project: I managed social media for 5 client brands across Facebook, Instagram, Twitter, and LinkedIn.

Timeline: 90 consecutive days.

Results:

What surprised me: The Canva integration was a game-changer. I could create and schedule without leaving Metricool. It cut my workflow time in half.

What frustrated me: Not gonna lie, scheduling TikTok posts was annoying. Some formatting broke. The video editor needs work for short-form content.

Would I use it again? Yes. For the price, it’s an excellent tool. I saved over 5 hours every week. That’s 20+ hours a month.

Final Thoughts

Get Metricool if: You want affordable social media management with scheduling, analytics, ads tracking, and a social inbox all in one place.

Skip Metricool if: You need a polished interface or advanced team features. Try Buffer or Loomly instead.

My verdict: After 90 days, Metricool earned its spot in my daily toolkit.

It’s not the prettiest tool. But it gets the job done at a fraction of the cost.

Metricool is best for budget-minded social media managers who manage multiple brands.

Rating: 4.2/5

Frequently Asked Questions

What is Metricool used for?

Metricool is used to manage, schedule, and analyze your social media content. It helps social media managers handle all their social accounts from one dashboard. You can also track Google Ads and TikTok Ads performance.

Can I use Metricool for free?

Yes. Metricool offers a free plan that lets you manage one brand with up to 50 posts per month. The free plan allows scheduling to all platforms except LinkedIn. There’s no time limit on the free account.

What is the difference between Buffer and Metricool?

Buffer focuses on simple scheduling with a clean design. Metricool offers more features like ad tracking, competition analysis, and Looker Studio integration. Metricool also has better analytics. Buffer has a more intuitive interface.

Is Metricool better than Later?

It depends on your needs. Later is better for visual content planning on Instagram. Metricool is better for all-around social media management with analytics and ad tracking. Metricool also costs less for what you get.

Does Metricool automatically post to Instagram?

Yes. Metricool can auto-post images, carousels, and Reels to Instagram. You schedule the post and pick the time. Metricool publishes it for you. No push notifications needed.