📊 Our Test Results:
- 🎯 Analytics Depth: Metricool 9/10 vs Sendible 7/10 — Metricool wins
- 💰 Pricing Value: Metricool $18/mo vs Sendible $22/mo — Metricool wins
- 📱 Social Media Scheduling: Metricool unlimited vs Sendible limited — Metricool wins
- 👥 Team Collaboration: Sendible approval workflows vs Metricool basic — Sendible wins
- 📊 Competitor Tracking: Metricool 100 accounts vs Sendible basic — Metricool wins
Are you drowning in social media accounts that need constant attention?
You need a social media management tool that handles all your social networks in one place.
Metricool and Sendible are two popular social media platforms that promise to save time and boost your digital presence.
But which social media scheduling tool actually delivers?
I spent four weeks testing both tools with real social media posts and campaigns.
This Metricool vs Sendible comparison reveals the main differences that matter.
Overview
To give you the most accurate comparison, I tested both Metricool and Sendible with multiple social accounts.
I connected my Twitter account, Facebook pages, LinkedIn company pages, and Instagram business profiles to each platform.
I scheduled content, tracked easy analytics, and managed social media messages through each social inbox.
Both tools help busy social media managers stay engaged with their audience.
But they take different approaches to social media management.
Metricool focuses on data extracted from your networks and competitor tracking.
Sendible focuses on team collaboration and client dashboards for agencies.
Let me show you what that matters in practice.
What is Metricool?
Metricool is a social media management platform that acts like a digital swiss army knife for your online presence.
It was launched in 2016 by two Spanish software experts, Juan Pablo Tejela and Laura Montells.
The platform helps you analyze, manage, and grow your digital presence across all your social media platforms.
You can also track website traffic from your social campaigns using Google Analytics integration.
Metricool is trusted by over one million professionals and leading brands like Peugeot, Adidas, and McDonald’s.
What makes Metricool stand out is how it unifies all your tools in one place.
You can schedule posts, track Google Ads and TikTok Ads, monitor competitors, and download custom reports.
The free account is surprisingly generous for those just getting started.
Metricool
Metricool is an excellent tool for social media managers who manage multiple brands. It provides deep analytics, competitor tracking for up to 100 accounts, and a generous free plan that lasts forever. Perfect for data-driven marketers.
Metricool Pricing
Here’s what Metricool costs in 2026 with current paid plans.
The pricing structure works based on how many brands you manage.
| Plan | Price | Best For |
|---|---|---|
| Free | $0/month | Testing features with one brand |
| Starter | $18/month | Small businesses with up to 5 brands |
| Advance | $45/month | Agencies with up to 15 brands |
| Custom | Contact for the pricing | Large enterprises with 50+ brands |
Free trial: Yes, the free plan is available forever with no time limit.
Money-back guarantee: Annual billing gives you two months free compared to monthly pricing.
📌 Note: The free plan lets you manage one brand and schedule posts to most social platforms except LinkedIn. You get 50 posts per month, which is enough to test if Metricool fits your needs.
⚠️ Warning: Metricool uses auto-renewal for subscriptions. Some users report surprise charges after forgetting about inactive accounts. Set a calendar reminder before your trial ends.
Key Benefits of Metricool
Here’s why Metricool stands out from other tools in the social media management space:
- Competitor Analytics: Track up to 100 competitor accounts across social networks. See what content performs best for your rivals and discover easy analytics about their posting strategies.
- Unified Ad Management: Monitor Google Ads, TikTok Ads, and Facebook Ads from one dashboard. No more switching between ad platforms to check performance.
- SmartLinks Feature: Create multiple links for your bio that look professional. Direct followers to different pages based on what matters to your audience growth.
- Unlimited Historical Data: Access data from the past 12 months on paid plans. The advanced plan gives you unlimited historical data to track long-term social media performance.
- Google Business Profile: Manage your Google Business Profile reviews and posts directly from Metricool. This feature helps local businesses win time on managing their digital presence.
- Looker Studio Integration: Connect your Metricool account to Looker Studio for custom reports. Create professional dashboards that impress clients in a few clicks.
Metricool Pros & Cons
✅ Pros
- Generous free plan that never expires with access to most features
- Deep competitor tracking lets you spy on up to 100 rival accounts
- Unified ad tracking for Google Ads, TikTok Ads, and Meta campaigns
- Hashtag tracker helps you discover what matters for your content strategy
- Auto posting and Autolists feature for scheduled content that repeats
❌ Cons
- Twitter account access costs extra $5 per connected account on all plans
- Team collaboration features are basic compared to agency-focused tools
- Some users report video upload issues and formatting problems on TikTok
- Customer support can be slow to respond according to some metricool review feedback
What is Sendible?
Sendible is a social media management platform built specifically for busy social media managers and agencies.
It was launched in 2009 by entrepreneur Gavin Hammar with just £45 in startup capital.
The platform is now trusted by over 30,000 agencies and professionals worldwide.
Sendible shines when you need to manage social media for multiple clients with different approval workflows.
The sendible dashboard lets you tailor posts for each social platform’s requirements.
You can schedule posts, monitor comments, and assign posts to team members for approval.
What sets Sendible apart is the priority inbox that consolidates all your social messages in one place.
Sendible
Sendible is a social media management tool designed for agencies managing multiple clients. It features white-label branding, client approval workflows, and a priority inbox that detects sentiment. Perfect for team collaboration.
Sendible Pricing
Here’s what Sendible costs in 2026 across all paid plans.
The pricing is based on the number of social media channels and users you need.
| Plan | Price | Best For |
|---|---|---|
| Creator | $22/month | Solo creators with 6 social profiles |
| Traction | $67/month | Small agencies with 24 profiles |
| Scale | $149/month | Growing agencies with 49 profiles |
| Advanced | $224/month | Large teams with 105 profiles |
| Enterprise | Access to all features, White label brand & domain | Enterprise clients needing custom setups |
Free trial: Yes, 14-day free trial available for Creator and Traction plans.
Money-back guarantee: Annual billing saves 15%, and non-profits get additional discounts.
📌 Note: Sendible does not have a free plan. You must use the 14-day trial to test features before committing. The Creator plan includes 1 user and 6 social profiles, which may feel limiting.
⚠️ Warning: Approval workflows require the Scale plan at $149/month minimum. If you need in app approvals for client sign-off, budget accordingly.
Key Benefits of Sendible
Here’s why Sendible stands out for agencies and teams managing social media campaigns:
- Priority Inbox: All your direct messages, comments, and mentions arrive in one single inbox. The system detects sentiment so you can spot negative feedback instantly.
- White-Label Dashboards: Create client dashboards with your own branding. This feature helps agencies present custom branding that looks professional without extra work.
- Bulk Scheduling: Upload up to 500 multiple posts at once via CSV import. Schedule Facebook Stories, image carousel posts, and video carousel posts directly.
- Client Connect Widget: Let clients see scheduled posts without giving them full dashboard access. They can approve content through a simple link.
- RSS Feeds Integration: Auto post new content from your favorite RSS feeds. Great for curating evergreen content from blogging platforms.
- Global Support Team: Access live chat support and dedicated customer success onboarding on higher plans.
Sendible Pros & Cons
✅ Pros
- Excellent team collaboration with permission groups and user management
- White-label options let agencies build custom reports with their branding
- Priority inbox consolidates all your social messages with sentiment analysis
- Supports posting to WordPress and blogging platforms beyond social sites
- Built-in image editor with access to royalty free images from Pexels
❌ Cons
- No free plan available, only a 14-day trial period
- Lacks AI caption writer and Pinterest integration
- Mobile apps can be glitchy according to the sendible review feedback
- Customer support response time averages 48 hours for non-priority issues
Feature Comparison
Ready to dive into a detailed comparison of Metricool vs Sendible?
Let’s explore 10 key features to help you determine which social media management platform suits your needs.
| Feature | Metricool | Sendible |
|---|---|---|
| Starting Price | $18/month | $22/month |
| Free Plan | ✅ Forever free | ❌ 14-day trial only |
| Social Inbox | ✅ Basic inbox | ✅ Priority Inbox with sentiment |
| Competitor Tracking | ✅ Up to 100 accounts | ❌ Basic monitoring |
| Ad Management | ✅ Google, TikTok, Meta | ❌ Not available |
| Team Approval | ✅ Basic on Advanced | ✅ Full workflows on Scale |
| White-Label | ❌ Not available | ✅ Full branding |
| Link-in-Bio | ✅ SmartLinks | ❌ Not available |
| Best For | Analytics-focused users | Agency team workflows |
1. Social Media Scheduling
Metricool: The content calendar lets you schedule posts across all your social networks from one view. You can easily navigate between days and months to plan content ahead. The Autolists feature lets you create categories of posts that repeat automatically. This means you set up evergreen content once and Metricool handles auto posting on schedule.
Sendible: The sendible publish feature includes Smart Queues that automatically space out your scheduled posts. You can bulk upload CSV files with up to 500 posts at once. The content calendar shows all your scheduled content by day, week, or month. You can also schedule tweets, Facebook Stories, and image carousel posts directly from the dashboard.
2. Social Inbox & Engagement
Metricool: The social inbox collects all your social messages from connected platforms. You can receive and respond to comments without leaving Metricool. It covers Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube. The inbox is straightforward but lacks advanced features like sentiment detection or message assignment.
Sendible: The priority inbox is where Sendible really shines for managing engagement. It consolidates messages from all your social media channels and detects sentiment. Green dots mean positive messages, red dots mean negative feedback. You can filter posts by profile, assign tasks to team members, and monitor comments across multiple channels without switching apps.
⚠️ Warning: Sendible’s priority inbox has a 1-2 hour delay as messages get analyzed for sentiment. For real-time monitoring, use the social feeds view instead.
3. Analytics & Reporting
Metricool: Analytics is where Metricool beats most competitors. You get data extracted from all connected platforms with audience growth metrics, engagement rates, and best posting times. The platform tracks historical data going back 12 months on paid plans. You can generate and download custom reports in a few clicks. The Looker Studio integration lets you create advanced dashboards.
Sendible: Sendible provides analytics reports for Facebook, Instagram, LinkedIn, and YouTube. The engagement report shows key metrics but lacks the depth of Metricool’s competitor tracking. You can build custom reports using over 250 modules. The automated client reporting feature sends reports on schedule. However, creating reports requires more manual setup.
4. Competitor Tracking
Metricool: This is Metricool’s biggest advantage. You can track up to 100 competitor accounts and analyze their social media performance. See what content gets the most engagement, discover their posting schedule, and benchmark your growth against rivals. The competitor data helps you understand what matters for your industry.
Sendible: Sendible focuses more on managing your own social accounts than spying on competitors. You can set up keyword monitoring to track brand mentions, but there’s no dedicated competitor analysis dashboard. If competitor tracking is your priority, Metricool is the clear winner here.
5. Team Collaboration
Metricool: The advanced plan includes collaborator access so you can invite team members. You can set up approval workflows where posts wait for review before publishing. However, the collaboration features feel basic compared to agency-focused tools. Clients need dashboard access to approve posts.
Sendible: Team collaboration is Sendible’s strength. You get permission groups that control what each user can access. The in app approvals let clients approve posts via a mobile link without logging in. You can create own dashboards for different clients. The user management features scale well for agencies handling multiple clients.
6. Ad Management
Metricool: You can track Google Ads, TikTok Ads, and Facebook Ads performance from your Metricool account. The dashboard shows ad spend, conversions, and ROI in one view. This unified ad tracking saves time if you run social media campaigns with paid advertising. Most competitors don’t offer this feature at all.
Sendible: Sendible does not include ad management features. You’ll need to track paid campaigns separately in each platform’s native dashboard. If managing Google Ads or TikTok Ads is part of your workflow, Sendible won’t help simplify that process.
7. Content Library & Curation
Metricool: The platform integrates with Canva so you can create and save designs directly. You can store content for reuse, but there’s no dedicated content library feature. The hashtag tracker helps discover trending topics for your new content. The video editor is basic but functional for quick edits.
Sendible: The content library stores posts for future reuse. You get access to royalty free images through the Pexels integration. RSS feeds let you auto post content from sources you follow. The built-in image editor helps resize images for each social platform’s requirements. These features help agencies curate post ideas efficiently.
8. Platform Support
Metricool: Supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, and Twitch. Note that Twitter costs an extra $5 per connected account. The Google Business Profile integration helps manage local SEO alongside social media.
Sendible: Supports Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Google Analytics integration. It also connects to WordPress and blogging platforms for content publishing. The platform supports Instagram professional profiles for direct publishing. However, Sendible lacks Pinterest support.
9. Link-in-Bio & SmartLinks
Metricool: The SmartLinks feature creates a customizable landing page with multiple links for your bio. You can track clicks and see which links perform best. This feature eliminates the need for third-party tools like Linktree. Perfect for Instagram and TikTok where you only get one bio link.
Sendible: Sendible does not include a link-in-bio feature. You’ll need to use Bitly branded links or third-party tools for bio links. This is a notable gap for social media managers who need everything in one platform.
10. Pricing & Value
| Plan Tier | Metricool | Sendible |
|---|---|---|
| Free/Entry | $0/month (forever) | $22/month (Creator) |
| Small Team | $18/month (Starter) | $67/month (Traction) |
| Agency | $45/month (Advance) | $149/month (Scale) |
| Enterprise | Custom pricing | $224+/month (Advanced) |
Metricool: The free plan gives you enough features to manage one brand without paying anything. Paid plans start at $18/month and include up to 5 brands. Annual billing saves about 18%, giving you two months free. The per-brand cost drops to around $3.60/month on higher plans.
Sendible: No free plan means you must pay from day one after the trial. The Creator plan at $22/month only includes 6 profiles and 1 user. To get approval workflows, you need the Scale plan at $149/month. White-label options start at $240/month. The pricing adds up quickly for agencies.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Free plan to start | Metricool | Sendible has no free plan |
| White label dashboards | Sendible | Full custom branding support |
| Competitor tracking | Metricool | Track up to 100 competitors |
| Ad management | Metricool | Google Ads, TikTok Ads, Meta Ads |
| Agency workflows | Sendible | Client dashboards & approvals |
| Budget-friendly option | Metricool | $18/mo vs $22/mo starter |
| Priority inbox | Sendible | Sentiment analysis included |
| Link-in-bio tool | Metricool | SmartLinks built-in free |
💰 Your Budget
Metricool wins for budget-conscious social media managers with a free plan and $18/mo starter. Sendible has no free account and starts at $22/mo for the Creator plan.
🔌 Your Tech Stack
Both tools offer Zapier integration and connect to major social media platforms. Sendible adds Google Drive and blogging platforms integration. Metricool integrates with Looker Studio for advanced analytics.
📝 Your Content Strategy
If you create evergreen content and need RSS feeds for auto posting, pick Sendible. If you run paid social media campaigns with Google Ads or TikTok Ads, choose Metricool.
🎓 Your Experience Level
Beginners should start with Metricool for its easy analytics and simpler interface. Busy social media managers handling multiple clients prefer Sendible’s client dashboards and permission groups.
🆓 Free Trials and Demos
Metricool offers a free plan forever for one brand with 50 posts per month. Sendible provides a 14-day free trial for Creator and Traction plans. Test both before committing.
🛟 Support Options
Sendible offers dedicated customer success onboarding with a global support team. Metricool has a help center page and live chat support. Both have response times around 24-48 hours.
Switching Guide
Already using one of these social media management tools? Here’s what to expect if you switch.
🔄 Switching from Metricool to Sendible?
✅ What you’ll gain:
- Priority inbox with sentiment analysis for all your social messages
- White label dashboards with custom branding for client connect
- RSS feeds for auto posting evergreen content
❌ What you’ll lose:
- Competitor tracking for up to 100 social accounts
- SmartLinks for link-in-bio with multiple links
- Ad management for Google Ads, TikTok Ads, and Meta
📋 How to switch:
- Export your content calendar and scheduled content from Metricool
- Create your Sendible account and connect all your social networks
- Bulk import posts via CSV to the Sendible dashboard
🔄 Switching from Sendible to Metricool?
✅ What you’ll gain:
- Free plan with 50 posts per month forever
- Competitor analysis across all your social media platforms
- Ad management for paid social media campaigns
❌ What you’ll lose:
- White label client dashboards with own branding
- Priority inbox with sentiment tagging
- RSS feed content curation and auto posting
📋 How to switch:
- Export your scheduled posts and content library from Sendible
- Create your Metricool account and link all social media accounts
- Use the content planner to upload and schedule your new content
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing & Value | Metricool |
| 📅 Social Media Scheduling | Tie |
| 📊 Analytics & Reporting | Metricool |
| 📥 Social Inbox | Sendible |
| 🔍 Competitor Tracking | Metricool |
| 👥 Team Collaboration | Sendible |
| 📣 Ad Management | Metricool |
| 🏆 Overall Winner | Metricool |
🏆 WINNER: Metricool
Metricool wins 5 out of 7 categories.
Best for: Freelancers, small businesses, and social media managers who need analytics, competitor tracking, and ad management in one tool.
Metricool and Sendible serve different types of social media managers.
Metricool is the digital Swiss army knife for analytics-driven marketers. It excels at competitor tracking, ad management, and data extraction.
Sendible is built for agencies managing multiple clients. It shines with white label dashboards, client approval workflows, and priority inbox.
Sendible is excellent for agencies needing client dashboards and custom branding.
However, if you need an all-in-one social media management platform with a free plan, Metricool is the better choice.
Now, go out and crush your social media strategy!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool vs Sprout Social
Metricool wins on: Pricing (free plan vs $249/mo), competitor tracking, ad management
Sprout Social wins on: Enterprise features, CRM integrations, advanced listening
Metricool vs Socialpilot
Metricool wins on: Free plan, competitor analysis, Looker Studio integration
Socialpilot wins on: Bulk scheduling limits, client management, white labeling
Metricool vs Content Studio
Metricool wins on: Ad management, SmartLinks, competitor tracking
Content Studio wins on: AI caption writer, content discovery, approval workflows
Metricool vs Heropost
Metricool wins on: Analytics depth, ad management, competitor tracking
Heropost wins on: One-time payment, unlimited posting, lifetime access
Metricool vs Agorapulse
Metricool wins on: Free plan, pricing value, ad management
Agorapulse wins on: Social inbox depth, team collaboration, reporting polish
Metricool vs Zoho Social
Metricool wins on: Standalone simplicity, competitor tracking, SmartLinks
Zoho Social wins on: Zoho suite integration, CRM connection, team publishing
Metricool vs Buffer
Metricool wins on: Competitor tracking, ad management, analytics depth
Buffer wins on: Instagram scheduling, simpler interface, start page tool
Metricool vs Sprinklr
Metricool wins on: Pricing accessibility, ease of use, quick setup
Sprinklr wins on: Enterprise scale, unified CXM, AI capabilities
Metricool vs Later
Metricool wins on: Multi-platform analytics, ad management, competitor tracking
Later wins on: Visual planning, Instagram focus, link-in-bio design
Metricool vs Loomly
Metricool wins on: Free plan, competitor analysis, ad management
Loomly wins on: Post ideas, approval workflows, content library
Metricool vs Blaze
Metricool wins on: Established platform, ad management, competitor tracking
Blaze wins on: AI content creation, content repurposing, newer features
More of Sendible Compared
Here’s how Sendible stacks up against other competitors:
Sendible vs Sprout Social
Sendible wins on: Pricing value, white label options, agency focus
Sprout Social wins on: Enterprise features, social listening, CRM depth
Sendible vs Socialpilot
Sendible wins on: Priority inbox, client dashboards, white labeling
Socialpilot wins on: Pricing, bulk scheduling limits, client management
Sendible vs Content Studio
Sendible wins on: Priority inbox, agency workflows, white label dashboards
Content Studio wins on: AI features, content discovery, automation recipes
Sendible vs Heropost
Sendible wins on: Team features, client management, priority inbox
Heropost wins on: One-time payment, lifetime access, no monthly fees
Sendible vs Agorapulse
Sendible wins on: White label options, RSS feeds, content curation
Agorapulse wins on: Inbox zero approach, reporting visuals, user interface
Sendible vs Zoho Social
Sendible wins on: Agency features, white labeling, priority inbox
Zoho Social wins on: Zoho CRM integration, pricing, small team focus
Sendible vs Buffer
Sendible wins on: Client management, priority inbox, white labeling
Buffer wins on: Simplicity, free plan, Instagram tools
Sendible vs Sprinklr
Sendible wins on: SMB pricing, ease of setup, agency workflows
Sprinklr wins on: Enterprise scale, AI platform, unified CXM
Sendible vs Later
Sendible wins on: Multi-platform focus, client management, bulk scheduling
Later wins on: Visual calendar, Instagram focus, link-in-bio tool
Sendible vs Loomly
Sendible wins on: Priority inbox, RSS integration, white label dashboards
Loomly wins on: Post idea suggestions, workflow clarity, content calendar
Sendible vs Blaze
Sendible wins on: Established platform, agency features, white labeling
Blaze wins on: AI content creation, repurposing automation, newer tech
Frequently Asked Questions
What is Metricool used for?
Metricool is a social media management tool that helps you schedule posts, track analytics, and manage all your social networks from a single inbox. It also includes competitor tracking, ad management for Google Ads and TikTok Ads, and SmartLinks for link-in-bio pages.
Does Sendible have a free plan?
No, Sendible does not have a free plan. The platform offers a 14-day free trial for its Creator and Traction plans. After the trial, paid plans start at $22/month for the Creator plan with one user management seat.
Is Metricool free to use?
Yes, Metricool has a free plan that allows you to manage one brand with 50 social media posts per month. The free account includes access to most features except LinkedIn scheduling. Paid plans start at $18/month for the Starter plan.
What is the difference between Sendible and Metricool?
Metricool focuses on analytics, competitor tracking, and ad management for social media managers. Sendible targets agencies with white label dashboards, client connect features, and priority inbox with sentiment analysis. Metricool is cheaper with a free plan while Sendible starts at $22/month.
What platforms does Sendible support?
Sendible supports Facebook pages, Instagram business profiles, LinkedIn company pages, Twitter account, YouTube account, TikTok, and Google Business Profile. You can also connect blogging platforms and use RSS feeds for content curation. The social media tool works with personal accounts and business profiles across all major networks.
What features does Sendible include for content creation?
Sendible includes a built in image editor for customizing social posts before publishing. You’ll get in app notifications when posts are published or need approval. The platform also supports web domain tracking for monitoring your website traffic from social media marketing campaigns.
Can agencies make money with Sendible?
Yes, Sendible’s white label features create a new revenue stream for agencies. You can rebrand the dashboard with your own domain and sell it as your own social media tool. Many agencies charge clients monthly fees for access to their branded Sendible dashboards.
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