Metricool vs SocialPilot: Which Tool Is Right for You in 2024?

Are you feeling overwhelmed by the sheer number of social media management tools out there? You’re not alone!

Choosing the right one can be tricky.

We’ll compare their features, pricing, & ease of use so you can decide which one best fits your needs.

In this post, we’ll break down two popular options Metricool and SocialPilot.

Whether you’re a seasoned social media pro or only starting out, this guide will help you make the right choice for your business.

Metricool vs SocialPilot: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and SocialPilot.

We dug deep into their features, explored their pricing plans, and even experimented with their customer support.

Now, let’s see how they stack up!

What is Metricool?

Metricool is like your social media command center.

It helps you plan posts, track performance, and understand your audience better.

Think of it as a Swiss Army knife for social media.

It's got a clean design and is easy to use, even if you're new to this whole social media management thing.

Key Benefits

• Deep dive into your data: Metricool gives you really detailed analytics. You can see what's working and what's not.
• Plan like a pro: Their planning tools help you visualize your content calendar and schedule posts across different platforms.
• Hashtag help: Metricool enables you to find the best hashtags to reach a wider audience.
• Keep an eye on the competition: You can track what your competitors are doing and learn from their strategies.

Pricing

• Free: $0/month for 5 competitor profiles.
• Starter: $18/month for 100 competitor profiles.
• Advanced: $45/month for Role Management.
• Custom: Custom pricing.

What is SocialPilot?

SocialPilot is your social media sidekick.

It's there to help you manage everything, from scheduling posts to engaging with your audience. Think of it as your all-in-one tool for social media success.

It's packed with features but still easy to use.

You'll be a social media pro in no time!

Key Benefits

SocialPilot really stands out from the crowd with these awesome features:

• Client Management Made Easy: Manage up to 200 social media accounts and effortlessly share reports with your clients.
• White Label Reports: Impress your clients with professional, branded reports showcasing your social media success.
• Content Studio: Brainstorm content ideas, curate engaging articles, and schedule posts across nine major social networks.

Pricing

SocialPilot offers flexible pricing plans to suit various needs and budgets, starting at $30 per month. Check out what each plan has to offer:

• Agency+: $200/month for 50 Social media accounts
• Agency: $100/month for 30 Social media accounts
• Small Team: $50/month for 20 Social media accounts
• Professional: $30/month for 10 Social media accounts

Metricool vs SocialPilot: Feature Comparison

Both Metricool and SocialPilot are powerful social media management tools, but they each have their strengths and weaknesses.

Let's take a closer look at how their key features compare to help you decide which one is the best fit for your needs.

Social Media Analytics

Both tools offer in-depth social media analytics to help you track your performance and gain valuable social media insights.

Metricool provides detailed reports on key metrics like engagement, reach, and impressions across multiple social media platforms.

You could also track your hashtag performance & analyze your competitors' social media presence.

SocialPilot offers similar analytics features, with a strong focus on visualizing data in easy-to-understand graphs and charts.

Both are excellent social media tools for those looking to improve their performance on social media platforms.

Supported Social Media Platforms

When it comes to supported social media platforms, SocialPilot has a slight edge.

It supports more platforms than Metricool, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, TikTok, VK, and Tumblr.

Metricool supports major platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest but needs some of the niche options.

This is an important consideration for businesses that use multiple platforms to reach their audience.

User Interface

Both Metricool and SocialPilot boast a user-friendly interface that makes it easy to navigate & manage your social media accounts.

However, Metricool's user interface is slightly more intuitive and modern, especially for those new to social media management tools.

Scheduling and Automation

Both tools offer robust scheduling and automation features, allowing you to plan and publish content across multiple social media platforms with ease.

You can schedule posts in advance, create recurring schedules, and even automate some of your social media activities.

This is essential for managing multiple accounts efficiently.

Social Inbox Management

SocialPilot shines when it comes to social inbox management.

It provides a unified inbox where you could manage comments, messages, and mentions from multiple social media channels in one place.

This streamlines your workflow & helps you stay on top of audience interactions.

Metricool's social inbox features are more basic, focusing primarily on monitoring mentions and tracking comments.

Team Collaboration

If you're working with a team, SocialPilot offers better collaboration features.

You can easily assign tasks, share content calendars, and get client approvals within the platform.

This makes it a great choice for marketing agencies or businesses with multiple social media marketers.

Metricool's collaboration features are more limited, though it does allow for some basic team management.

Content Curation

SocialPilot provides built-in content curation tools to help you discover & share relevant content with your audience.

You can access a library of curated content and easily add it to your social media schedule.

Metricool doesn't have a dedicated content curation feature, but it does offer some tools to help you find trending topics and popular hashtags.

What to Look for When Choosing a Social Media Management Tool?

• Your specific needs: What social media platforms do you use? What tasks do you want to automate? How big is your team?
• Ease of use: The tool should be intuitive & very easy to navigate, even for beginners.
• Features: Make sure the tool has the unique features you need, such as scheduling, analytics, & reporting.
• Pricing: Choose a plan that totally fits your budget & offers the features you need.
• Integrations: Does the tool integrate with other tools you use, such as Canva or Google Analytics?
• Customer support: Make sure the tool offers good customer support in case you need help.
• Trial period: Most tools prefer a free trial, so you can test them out before committing to a paid plan.

By considering these factors, you can choose the best social media management tool for your business strategy.

Final Verdict (Our Pick)

For us, SocialPilot emerges as the winner in this head-to-head battle.

Why? It offers a more robust set of features, supports a longer range of social media platforms, and provides excellent value for the price.

Its strong focus on collaboration and social inbox management makes it a particularly good choice for teams & agencies managing multiple social media accounts.

While Metricool is a solid tool with a sleek interface and powerful analytics, it needs to catch up in terms of features and platform support.

Remember it, the best choice for you will depend on your specific needs & budget.

But if you're looking for a comprehensive, user-friendly, and affordable social media management tool, SocialPilot takes a lot of work to beat.

We've spent weeks testing these tools so that you can trust our recommendation!

Frequently Asked Questions