Metricool vs SocialPilot: Which Tool Is Right for You in 2025?

Are you feeling overwhelmed by the sheer number of social media management tools out there? You’re not alone!

Choosing the right one can be tricky.

We’ll compare their features, pricing, & ease of use so you can decide which one best fits your needs.

In this post, we’ll break down two popular options Metricool vs SocialPilot.

Whether you’re a seasoned social media pro or only starting out, this guide will help you make the right choice for your business.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and SocialPilot.

We dug deep into their features, explored their pricing plans, and even experimented with their customer support.

Now, let’s see how they stack up!

What is Metricool?

Metricool is like your social media command center.

It helps you plan posts, track performance, and understand your audience better.

Think of it as a Swiss Army knife for social media.

It’s got a clean design and is easy to use, even if you’re new to this whole social media management thing.

Also, explore our favorite Metricool alternatives…

What is SocialPilot?

SocialPilot is your social media sidekick.

It’s there to help you manage everything, from scheduling posts to engaging with your audience. Think of it as your all-in-one tool for social media success.

It’s packed with features but still easy to use.

You’ll be a social media pro in no time!

Also, explore our favorite SocialPilot alternatives…

Feature Comparison

SocialPilot and Metricool are both powerful social media management tools for small businesses and agencies.

SocialPilot is known for its robust scheduling and team collaboration features, while Metricool excels in analytics and real-time data insights.

1. Pricing and Plans

• Metricool: Offers a free account with limited features, which is great for new users or small businesses with a single account. Its paid plans are priced based on the number of brands and offer access to more advanced features. Some advanced features, like its AI assistant and unlimited historical data, are reserved for higher tiers.
• SocialPilot: SocialPilot is generally considered to offer better value for money. Its plans are structured to cater to small and medium businesses, offering a generous number of social accounts and scheduled posts for a competitive price. Unlike Metricool, it also offers unlimited users on some of its plans.

2. Analytics and Reporting

• Metricool: This is where Metricool truly shines. It provides great analytics on all your social networks, including a digital Swiss army knife of tools for analyzing post performance, website data, and even competitor metrics. You can download custom reports in a few clicks, and it provides unlimited historical data for all paid plans.
• SocialPilot: SocialPilot offers detailed analytics and custom reports. However, according to many a socialpilot review, its analytics capabilities are not as comprehensive as Metricool’s. While it gives you a good overview of your social media posts’ performance, it may lack the deeper insights into web pages or ad campaigns that Metricool provides.

3. Bulk Scheduling

• Metricool: Offers bulk scheduling features, but they are not as robust as SocialPilot’s. You can upload a limited number of posts at once, and some users find the process less intuitive than its competitor.
• SocialPilot: This is one of SocialPilot’s key strengths. It’s a great tool for multi-location brands and marketing agencies that need to schedule posts in high volume. The ability to bulk schedule up to 500 posts at once is a valuable feature that helps save time and ensures a consistent social media presence.

4. Content Creation and Curation

• Metricool: Offers a powerful AI assistant to help you create posts and an AI image generator, which is a great feature for creating high-quality content. It also has a Canva integration that allows you to design beautiful posts directly within the platform.
• SocialPilot: Has an AI assistant and a robust content library. It also provides tools for content curation, allowing you to discover relevant content from other sources. While it also offers an AI assistant, a socialpilot review often highlights its content library as a valuable feature for staying organized and recycling evergreen content.

5. Social Inbox and Engagement

• Metricool: Provides a single inbox for all your social messages and mentions. This allows you to easily navigate through messages from all your social networks and stay engaged with your customers.
• SocialPilot: Also has a unified social inbox that pulls in all your social media messages from platforms like Facebook pages and Twitter. The socialpilot dashboard provides a clean user interface that allows you to respond to all your social messages in one place, which is highly recommended for efficient customer service.

6. Supported Social Networks and Platforms

• Metricool: Supports all major social networks, including Twitter, Facebook, Instagram, LinkedIn, and TikTok. It also offers specific analytics and tools for Google Business Profile and ad campaigns (Google Ads, Facebook Ads, etc.), which gives it a slight edge in this area.
• SocialPilot: SocialPilot supports a wide range of social channels. Many a socialpilot review praises its ability to manage multiple social media profiles, and it is a powerful social media management suite for handling a large number of social accounts.

7. User Interface and User Experience

• Metricool: A Metricool review often highlights its clean, modern, and user-friendly interface. The platform is intuitive, making it a digital Swiss army knife for marketers who want to quickly access data and manage their accounts.
• SocialPilot: SocialPilot’s user interface is also easy to use, but its focus is more on functionality and organization. While some users find the dashboard a bit more crowded than Metricool’s, it is a powerful social media management tool that is still highly recommended for its ease of use.

8. Team Collaboration

• Metricool: The platform offers team management features on its advanced plan. It allows for a single user to manage one brand, but its professional plans allow for multiple users and multiple brands, with a focus on allowing teams to collaborate.
• SocialPilot: SocialPilot is designed with marketing agencies and teams in mind. It offers unlimited users on some plans, robust approval workflows, and the ability to assign tasks, making it a powerful social media suite for small teams that need to work together effectively.

9. Social Media Advertising

• Metricool: A major differentiator for Metricool is its powerful ad management tools. It allows you to manage and analyze Google Ads, Facebook Ads, and TikTok Ads directly from the platform, which is a great feature for those running paid social campaigns.
• SocialPilot: SocialPilot does not offer native ad management. While you can schedule posts for paid social campaigns, you will need to use other tools to manage your ads and track their performance.

10. Customer Support

• Metricool: Offers live chat support and a help center page for its customers. While its support is generally reliable, some users have noted that it is a little less responsive than SocialPilot.
• SocialPilot: A socialpilot review often praises its excellent customer service. The company provides live chat support and is known for its quick and helpful responses, which is highly recommended for small businesses and small teams.

11. Customization and Branding

• Metricool: The platform offers a custom domain and branding options on its higher-tier plans. You can also customize your reports with your own logo, which is a great feature for agencies.
• SocialPilot: SocialPilot’s white-label features allow marketing agencies to customize the socialpilot dashboard and reports with their own custom branding, making it a powerful social media suite for providing white-label services to clients.

What to Look for When Choosing a Social Media Management Tool?

• Analytics and Reporting: A great tool provides easy analytics that matter. Look for the ability to create and download custom reports, track post performance, and access historical data. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data extracted from ad campaigns, which is a valuable feature for any serious social media manager.
• Content Creation & Curation: The social media scheduling tool you choose should help you create content efficiently. Look for features like a video editor, AI assistant, and the ability to curate content. The platform should make it easy to post new content and stay organized with a content library.
• Social Platforms Supported: Ensure the tool works with all your social networks, from a Twitter account to a YouTube account. The ability to manage multiple accounts is a key feature for a small team or an agency.
• User Interface & Experience: The dashboard should be user friendly and intuitive. You should be able to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• Scheduling and Automation: A social media manager needs to win time. Look for features like auto posting and bulk scheduling. The ability to schedule content in advance is a great feature for maintaining a consistent digital presence and ensuring all your social media posts go out on time.
• Team Collaboration: For a small team or a professional plan, team management features are a must. Look for the ability to manage multiple accounts and give different users access to the same dashboard.
• Pricing and Value: Consider the cost and the features offered. Is a free account or a starter plan enough for you? Or do you need a more advanced plan? Make sure you know if a credit card is required for a trial and if the tool offers a better value than other social alternatives.
• Engagement and Community: A powerful social media tool should have a unified inbox for all your social messages. This helps you stay engaged with your customers and respond to a first comment or a message from other networks. This ability is crucial for building a strong community.
• Integrations: Check for integrations with other platforms and services. A Zapier integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Best Fit: A SocialPilot review or a Metricool review will often highlight the main differences between the two, with one being great for content creation and the other for deep analytics. Choose a tool that fits your industry and your specific needs, whether you are a small business owner or a marketing professional.

By considering these factors, you can choose the best social media management tool for your business strategy.

Final Verdict

For us, SocialPilot emerges as the winner in this head-to-head battle.

Why? It offers a more robust set of features, supports a longer range of social media platforms, and provides excellent value for the price.

Its strong focus on collaboration and social inbox management makes it a particularly good choice for teams & agencies managing multiple social media accounts.

While Metricool is a solid tool with a sleek interface and powerful analytics, it needs to catch up in terms of features and platform support.

Remember it, the best choice for you will depend on your specific needs & budget.

But if you’re looking for a comprehensive, user-friendly, and affordable social media management tool, SocialPilot takes a lot of work to beat.

We’ve spent weeks testing these tools so that you can trust our recommendation!

More of Metricool

More of Socialpilot

• Socialpilot vs Sprout Social: Socialpilot – more affordable scheduling. Sprout – advanced analytics, listening, CRM.
• Socialpilot vs Metricool: Socialpilot – straightforward scheduling, good price. Metricool – strong, user-friendly analytics.
• Socialpilot vs Sendible: Socialpilot – good balance of features/price (agencies). Sendible – client management, comprehensive listening.
• Socialpilot vs Content Studio: Socialpilot – strong scheduling, team tools. Content Studio – content discovery, AI suggestions.
• Socialpilot vs Heropost: (Info limited – might specialize in visuals or unique pricing).
• Socialpilot vs Agorapulse: Socialpilot – robust scheduling, unified inbox. Agorapulse – strong engagement, comprehensive listening.
• Socialpilot vs Zoho Social: Socialpilot – wider platform integrations. Zoho Social – cost-effective (Zoho users).
• Socialpilot vs Buffer: Socialpilot – more features for the price. Buffer – simpler, basic scheduling.
• Socialpilot vs Sprinklr: Socialpilot – better for small/medium biz. Sprinklr – enterprise-level.
• Socialpilot vs Later: Socialpilot – broader platform support. Later – visual content (Instagram).
• Socialpilot vs Loomly: Socialpilot – strong scheduling/analytics. Loomly – content calendar, teamwork.
• Socialpilot vs Blaze: (Info limited – might be a feature or less common tool).

Frequently Asked Questions