📊 Our Test Results:
- 💰 Pricing Value: Metricool $18/month vs Sprinklr $249/month — Metricool wins
- 📊 Easy Analytics: Metricool 5-minute setup vs Sprinklr steep learning curve — Metricool wins
- 📅 Social Media Scheduling: Both platforms schedule posts well — Tie
- 🏢 Enterprise Features: Sprinklr unified CXM beats Metricool — Sprinklr wins
- 📱 Social Media Accounts Support: Metricool covers all major networks easily — Metricool wins
Are you drowning in social media accounts that need constant attention?
Managing all your social networks from one place sounds like a dream.
Two social media management tools promise to make this happen: Metricool and Sprinklr.
But these platforms serve very different audiences with different budgets.
One is a digital swiss army knife for social media managers and small businesses.
The other is a leading enterprise software company serving Fortune 500 brands.
In this Metricool vs Sprinklr comparison, I’ll reveal which tool actually delivers value for your specific needs.
Overview
To give you the most accurate comparison, I tested both Metricool and Sprinklr for four weeks.
I connected my social media platforms to each tool and scheduled content across multiple brands.
I examined their social inbox features, custom reports, and how they handle social media posts.
The main differences between these tools come down to pricing, target audience, and feature depth.
Metricool targets social media managers who need an excellent tool at an affordable price.
Sprinklr focuses on global brands that need unified customer experience management across all their tools.
What is Metricool?
Metricool is a social media scheduling tool created to help social media managers who manage the content plan for multiple brands.
It was launched in 2016 by two Spanish software experts, Juan Pablo Tejela and Laura Montells.
The platform lets you analyze, manage, and grow your digital presence across various social media platforms.
It’s trusted by over one million professionals and leading brands, including Peugeot, Adidas, and McDonald’s.
Metricool helps users organize and monitor their online content, including social media channels and digital ad campaigns.
Metricool
Metricool simplifies social media management by unifying all your tools in one place. Schedule posts, track analytics, and manage all your social messages from a single inbox. It’s the perfect digital swiss army knife for busy social media managers.
Metricool Pricing
Here’s what Metricool costs in 2026. Let’s break it down.
| Plan | Price | Best For |
|---|---|---|
| Free | $0/month | Testing features with one brand |
| Starter | $18/month | Freelancers and small teams |
| Advance | $45/month | Growing agencies with multiple brands |
| Custom | Contact for the pricing | Large enterprises with custom needs |
Free trial: Yes, the free plan lets you post for a single brand without a time limit.
Money-back guarantee: You can cancel anytime with no long-term commitment required.
📌 Note: The free plan allows scheduling to all platforms except LinkedIn and is limited to 50 posts per month. Paid plans unlock unlimited historical data and more social accounts.
⚠️ Warning: Some users have reported that the upload process for videos on Metricool can be frustrating and time-consuming. Test the video editor before committing to a paid plan.
Key Benefits of Metricool
Here’s why Metricool stands out from the competition:
- All-in-One Dashboard: Manage all your social networks from one screen. You can easily navigate between Facebook, Twitter, LinkedIn, YouTube, and more without leaving Metricool.
- Single Inbox Feature: Receive and respond to all your social media messages from a single inbox. This helps you stay engaged with your audience without switching between apps.
- Content Planner: Visually organize, edit, and craft your scheduled content months ahead. The calendar view makes it simple to see what’s coming up.
- Auto Posting: Set up autolists to schedule recurring content easily. This feature helps you win time on repetitive posting tasks.
- Google Ads & TikTok Ads Tracking: Monitor your ad campaigns alongside your organic social media performance. See data extracted from multiple advertising platforms.
- SmartLinks: Create customizable link-in-bio pages with multiple links. Perfect for Instagram and TikTok where you’re limited to one profile link.
- Download Custom Reports: Generate and download reports from your social media data in a few clicks. Great for creating reports for clients or management.
Metricool Pros & Cons
✅ Pros
- Free account available with no credit card required to start
- Affordable starter plan at just $18 per month for multiple brands
- Looker Studio integration for advanced analytics and custom reports
- Hashtag tracker helps you discover what matters to your audience
- Canva integration saves time by eliminating the download and re-upload process
❌ Cons
- Some users report issues with auto posting on YouTube Shorts and thumbnail selection
- Customer support through the help center page has been described as not particularly helpful
- Formatting issues when scheduling posts on TikTok through the platform
- Lacks some intuitive user interfaces that other tools have
What is Sprinklr?
Sprinklr is a leading enterprise software company that provides a unified platform for customer experience management.
It’s an American software company based in New York City, founded in 2009 by technology executive Ragy Thomas.
On June 23, 2021, Sprinklr went public on the New York Stock Exchange under the symbol CXM.
Sprinklr works with more than 1,400 enterprises, including global brands like Microsoft, P&G, and Samsung.
The platform helps companies deliver great customer experiences by managing all customer facing functions from a single unified platform.
Sprinklr
Sprinklr’s Unified CXM platform helps large global enterprises market, sell, get feedback, and serve their customers. With advanced AI and support for 30+ modern channels, it’s designed to make happier customers at enterprise scale.
Sprinklr Pricing
Here’s what Sprinklr costs in 2026. Let’s break it down.
| Plan | Price | Best For |
|---|---|---|
| Social Media Management Solution | $249/month | Teams focused on social publishing |
| SMM and Customer Service Solution | $299/month | Teams needing customer care features |
| Custom Social Media Management | Custom Pricing | Enterprise with full unified CXM needs |
Free trial: Contact Sprinklr directly to request a demo of the platform.
Money-back guarantee: Enterprise contracts typically have specific terms. Contact sales for details.
📌 Note: Sprinklr’s platform is primarily positioned as a high-end enterprise suite. The pricing reflects its full feature set including AI-powered tools, multi-channel support, and enterprise-grade security features.
⚠️ Warning: Sprinklr’s platform is often described as complex with a steep learning curve. It requires a significant effort to integrate for smaller teams. Make sure your employees have the bandwidth for training.
Key Benefits of Sprinklr
Here’s why Sprinklr stands out from the competition:
- Unified CXM Platform: Un silo teams by combining marketing, customer care, research, and engagement on one platform. This eliminates data silos and offers a 360-degree view of the customer journey.
- 30+ Social Channels: Connect with customers across major social networks, messaging apps, review sites, and niche forums. Sprinklr supports flexibility to add new channels in weeks.
- Advanced AI: Sprinklr uses AI models to automate routine tasks, analyze customer sentiment, and provide real-time assistance. Sprinklr Copilot delivers instant dashboard summaries and anomaly flagging.
- Modern Research: Analyze 100% of customer interactions to detect sentiment and identify crises as they happen. Social listening helps identify potential issues before they escalate.
- Enterprise Security: Built for global brands with strong security and compliance tools. Perfect for Fortune 500 companies that need enterprise-grade governance.
- AI-Driven Agents: Chatbots and AI-powered agents handle routine tasks and FAQs to reduce workload and speed up resolutions. This creates happier customers with faster response times.
- Live Chat Support: Sprinklr Service acts as an omnichannel contact center that unifies voice, chat, email, and social support into one console for your front office team.
Sprinklr Pros & Cons
✅ Pros
- Trusted by 1,400+ global brands including Microsoft and Samsung
- Industry-leading AI with 95% accuracy for message triage
- Unified platform replaces multiple disconnected point services
- Enterprise-grade security and compliance for regulated industries
- Omnichannel customer care across 30+ channels and modern channel support
❌ Cons
- Steep learning curve requiring significant training investment
- Enterprise pricing starts at $249/month which is expensive for small businesses
- Complex platform that may be overkill for simple social media scheduling
- Requires dedicated resources to manage and maintain effectively
Feature Comparison
Ready to see how Metricool and Sprinklr stack up feature by feature?
We tested 10 key areas to help you pick the right social media management tool.
| Feature | Metricool | Sprinklr |
|---|---|---|
| Starting Price | $0/month (Free) | $249/month |
| Free Plan | ✅ | ❌ |
| Social Scheduling | ✅ | ✅ |
| Social Inbox | ✅ | ✅ |
| Analytics & Reports | ✅ | ✅ |
| Social Listening | ✅ (Basic) | ✅ (Advanced) |
| Ad Management | ✅ | ✅ |
| AI Features | ✅ | ✅ (Advanced AI) |
| Customer Service Tools | ❌ | ✅ |
| Best For | SMBs & Agencies | Enterprise & Fortune 500 |
1. Social Media Scheduling
Metricool: Schedule and publish content across all your social networks from one dashboard. The content planner lets you visually organize and craft scheduled content months ahead. Auto posting works on Facebook, Twitter, LinkedIn, YouTube, and TikTok. You can schedule 50 posts per month on the free plan.
Sprinklr: Sprinklr Social provides enterprise-grade publishing across 30+ channels. The platform supports global brands with advanced scheduling, approval workflows, and content governance. However, this power comes with complexity that smaller teams may find overwhelming.
⚠️ Warning: Metricool users report occasional issues with auto-posting to YouTube Shorts and TikTok formatting. Test your workflow before committing.
2. Social Inbox Management
Metricool: The single inbox lets you manage all your social messages in one place. Receive and respond to messages without leaving Metricool. This helps social media managers stay engaged with their audience and win time. The interface is clean and easy to navigate.
Sprinklr: The unified platform consolidates all your social messages, voice, chat, and email into one front office view. Sprinklr’s AI can triage messages with 95% accuracy. This is customer experience management at enterprise scale. Perfect for companies serving customers across multiple channels.
3. Analytics and Reporting
Metricool: Download custom reports from your social media data in a few clicks. Track historical data from the past 12 months. The unlimited historical data on paid plans helps you spot long-term trends. Metricool integrates with Looker Studio for advanced data visualization. Creating reports takes just minutes.
Sprinklr: Sprinklr Insights analyzes real-time data from social media and the web. The platform provides enterprise-level reporting with competitive benchmarking. Their AI platform creates automated monthly reports and tracks KPIs across global brands. This is research-grade analytics for Fortune 500 companies.
4. Social Listening and Hashtag Tracking
Metricool: The hashtag suggestion tool generates relevant hashtags based on your input. Track hashtag performance in real-time to see what matters for your audience. The hashtag tracker costs $9.99 for Twitter and Instagram. Analyze your competition’s performance across social media platforms.
Sprinklr: Sprinklr Modern Research helps brands interpret customer data at scale. The platform analyzes 100% of customer interactions to detect sentiment and identify crises. Social listening covers review sites, niche forums, and messaging apps beyond just social channels. This is the research tool that enterprise brands need to protect their brand.
5. Ad Campaign Management
Metricool: Manage Facebook ads, Google Ads, and TikTok ads from one dashboard. Track ad performance alongside organic content. The platform helps you manage your digital presence including paid campaigns. Good for small to medium businesses running ads across multiple platforms.
Sprinklr: Sprinklr Modern Marketing and Advertising integrates ad management for 10+ social channels. The Kill Switch automatically pauses low-impact ads to save budget. Build relationships on social media while tracking ROI across all campaigns. Enterprise companies with large ad budgets will value this level of control.
6. Team Collaboration and Approval Workflows
Metricool: The approval process lets team members review content before publishing. Manage multiple brands from one account on higher plans. The Advanced plan supports up to 5 brands and 2000 posts per month. Perfect for agencies managing social accounts for multiple clients.
Sprinklr: The unified platform helps un-silo teams across marketing, sales, and customer service. Enterprise-grade governance with strong security and compliance tools. Global brands like Microsoft and Samsung use Sprinklr to coordinate thousands of employees around the world.
7. AI Features and Automation
Metricool: AI-powered hashtag suggestions help you reach a wider audience. The Autolists feature lets you schedule recurring content easily. Zapier integration connects Metricool to hundreds of other tools. These automation features help you save time on repetitive tasks.
Sprinklr: The advanced AI platform is AI-native and industry-leading. Sprinklr Copilot provides instant dashboard summaries and anomaly flagging. Generative AI enhances accuracy across all customer interactions. AI-driven agents handle routine tasks and FAQs to reduce workload. This is the AI that powers great customer experiences at scale.
8. Customer Service Integration
Metricool: Metricool focuses on social media management rather than customer care. The social inbox handles messages but lacks dedicated support features. No ticket system or live chat integration. If you need customer service tools, you’ll need a separate solution.
Sprinklr: Sprinklr Service acts as an omnichannel Contact Center as a Service. Modern Care supports live chat, IVR, voice, and 30+ digital channels. The agent console gives support teams everything they need to serve customers. This unified customer experience management makes customers happier while reducing costs.
9. Ease of Use and Learning Curve
Metricool: The interface is clean and easy to navigate. Most users can start scheduling content within minutes. The help center page provides tutorials for new users. This is an excellent tool for social media managers who want to get started fast.
Sprinklr: The platform is complex with a steep learning curve. Smaller teams may struggle to integrate and manage the software effectively. Sprinklr requires dedicated resources and training. Large enterprises with training budgets will handle this better than small businesses.
⚠️ Warning: Some users describe Sprinklr as having a learning curve that can take weeks to master. Factor in training time when calculating total cost of ownership.
10. Pricing and Cost
| Plan | Metricool | Sprinklr |
|---|---|---|
| Free | $0/month (1 brand, 50 posts) | ❌ No free plan |
| Entry Level | $18/month (Starter) | $249/month |
| Mid Tier | $45/month (Advance) | $299/month |
| Enterprise | Contact for pricing | Custom Pricing |
Metricool: The free account lets you manage one brand with 50 posts per month. Paid plans start at just $18/month which is cheaper than many rivals. The Advance plan at $45/month includes 5 brands and unlimited posts. This is the value for money option for budget-conscious teams.
Sprinklr: No free plan available. The Social Media Management Solution starts at $249/user/month. SMM and Customer Service Solution costs $299/user/month. Enterprise companies often spend $93,510 or more per year on Sprinklr. This pricing only makes sense for large global brands with substantial software budgets.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Metricool | Free plan + $18/mo starter |
| Enterprise features | Sprinklr | Unified platform for Fortune 500 |
| Easy setup | Metricool | Minutes to start, not weeks |
| Customer service tools | Sprinklr | Full contact center included |
| Agency multi-brand | Metricool | 5 brands for $45/mo |
| 30+ channel support | Sprinklr | Most channels of any platform |
💰 Your Budget
Metricool starts free and scales to $45/month for most features. Sprinklr starts at $249/month with no free plan. If budget matters, Metricool wins by a landslide.
🔌 Your Tech Stack
Metricool integrates with Canva, Looker Studio, and Zapier for SMB workflows. Sprinklr connects to enterprise CRMs and replaces multiple point services. Choose based on your existing software investments.
📱 Your Platform Needs
Metricool covers all major social platforms including Facebook, Twitter, LinkedIn, YouTube, and TikTok. Sprinklr supports 30+ modern channels including review sites and niche forums. Most businesses only need the major networks.
🎓 Your Experience Level
Metricool is beginner-friendly. Social media managers can easily navigate the interface within minutes. Sprinklr requires weeks of training and dedicated resources. Smaller teams will struggle with Sprinklr’s complexity.
🆓 Free Trials and Demos
Metricool offers a free account forever with limited features. Try the Starter plan with a monthly subscription before committing. Sprinklr requires you to contact sales for a demo. Test Metricool first since there’s no risk.
🛟 Support Options
Metricool provides a help center page and live chat support on paid plans. Some users report customer support is not particularly helpful. Sprinklr offers enterprise-level support but only for paying customers. Budget for support needs when making your decision.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Metricool to Sprinklr?
✅ What you’ll gain:
- Unified customer experience management across all customer facing functions
- Advanced AI platform with Sprinklr Copilot and generative AI features
- Full customer service integration including live chat and contact center
❌ What you’ll lose:
- Affordable pricing and free plan access
- Simple interface that’s easy to navigate
- Canva integration and SmartLinks link-in-bio feature
📋 How to switch:
- Export your data and custom reports from Metricool
- Contact Sprinklr sales to schedule a demo and get pricing
- Plan for 4-8 weeks of implementation and employee training
🔄 Switching from Sprinklr to Metricool?
✅ What you’ll gain:
- Massive cost savings with free plan and $18-$45/month pricing
- Simple interface your team can manage without dedicated resources
- Canva integration and SmartLinks for your digital presence
❌ What you’ll lose:
- Enterprise-grade security and compliance for regulated industries
- Contact center and omnichannel customer care features
- 30+ channel support including review sites and niche forums
📋 How to switch:
- Create a free Metricool account and connect your social accounts
- Export scheduled content and historical data from Sprinklr
- Find a separate solution for customer service if needed
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Metricool |
| 📅 Social Scheduling | Tie |
| 📊 Analytics | Sprinklr |
| 🎧 Social Listening | Sprinklr |
| 🤖 AI Features | Sprinklr |
| 🛎️ Customer Service | Sprinklr |
| 👶 Ease of Use | Metricool |
| 💼 Value for Money | Metricool |
| 🏆 Overall Winner | Metricool |
🏆 WINNER: Metricool
Metricool wins 4 out of 8 categories with 1 tie.
Best for: Small businesses, agencies, social media managers, and anyone who wants great features without enterprise pricing.
Metricool and Sprinklr serve very different markets.
Metricool is the excellent tool for social media managers who need to manage multiple brands affordably.
Sprinklr is the enterprise platform for global brands who need unified customer experience management.
Sprinklr wins on advanced AI, customer service integration, and enterprise scale.
However, for 95% of businesses, Metricool delivers everything you need at a fraction of the cost.
The main differences come down to budget and company size.
If you’re not a Fortune 500 company, Metricool is the smarter choice.
Now, go out and crush your social media goals!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool vs Sprout Social
Metricool wins on: Pricing, free plan, Canva integration
Sprout Social wins on: Advanced analytics, customer care features
Metricool vs SocialPilot
Metricool wins on: Interface design, hashtag tracking, Google Ads integration
SocialPilot wins on: Bulk scheduling, white-label options
Metricool vs Buffer
Metricool wins on: Ad management, competition analysis, pricing
Buffer wins on: Instagram posting, user interface simplicity
Metricool vs Agorapulse
Metricool wins on: Free plan, TikTok ads, Google Business Profile support
Agorapulse wins on: Social inbox, team collaboration
Metricool vs Later
Metricool wins on: Multi-platform analytics, ad tracking, video editor
Later wins on: Visual content calendar, Instagram-first features
Metricool vs Loomly
Metricool wins on: Free tier, Google Ads, competition tracking
Loomly wins on: Content suggestions, workflow automation
Metricool vs Sendible
Metricool wins on: Pricing, Canva integration, SmartLinks
Sendible wins on: White-label reporting, agency features
Metricool vs Zoho Social
Metricool wins on: Standalone simplicity, TikTok support, hashtag tools
Zoho Social wins on: CRM integration, Zoho suite
More of Sprinklr Compared
Here’s how Sprinklr stacks up against other competitors:
Sprinklr vs Sprout Social
Sprinklr wins on: 30+ channels, AI platform, customer service integration
Sprout Social wins on: Ease of use, mid-market pricing
Sprinklr vs Hootsuite
Sprinklr wins on: Unified platform, enterprise scale, modern research
Hootsuite wins on: Entry-level pricing, smaller team friendliness
Sprinklr vs Salesforce Social Studio
Sprinklr wins on: Social-first design, advanced social listening
Salesforce wins on: CRM integration, existing Salesforce customers
Sprinklr vs Khoros
Sprinklr wins on: Unified CXM, AI capabilities, channel breadth
Khoros wins on: Community management, branded communities
Sprinklr vs Buffer
Sprinklr wins on: Enterprise features, customer care, AI platform
Buffer wins on: Pricing, simplicity, small team workflows
Sprinklr vs Agorapulse
Sprinklr wins on: Global brand scale, advanced AI, unified platform
Agorapulse wins on: Value pricing, ease of use, agency focus
Sprinklr vs Later
Sprinklr wins on: Enterprise CXM, customer service, omnichannel
Later wins on: Visual planning, Instagram-focused, pricing
Sprinklr vs Loomly
Sprinklr wins on: Fortune 500 scale, AI, research capabilities
Loomly wins on: Affordable pricing, simple workflows, SMB focus
Frequently Asked Questions
What is Metricool used for?
Metricool is a social media scheduling tool used to analyze, manage, and grow your digital presence. Social media managers use it to schedule posts across all your social networks, manage social media messages in a single inbox, and create custom reports. The platform connects your social media accounts, Google Business Profile, and Google Ads in one dashboard. You can also link your Twitter account and publish new content across all platforms.
What exactly does Sprinklr do?
Sprinklr is a leading enterprise software company that provides unified customer experience management. The platform helps global brands engage consumers across 30+ channels including social media platforms, review sites, and messaging apps. Sprinklr works to un-silo teams across marketing, customer service, sales, and research. Companies like Microsoft, P&G, and Samsung use Sprinklr to deliver human experiences at scale. After multiple rounds of funding, Sprinklr became one of the world’s largest customer experience platforms.
Is Metricool free to use?
Yes, Metricool offers a free account that lets you manage one brand with 50 posts per month. The free plan allows scheduling to all social platforms except LinkedIn. You can access basic analytics and the social inbox without paying. Paid plans starting at $18/month unlock more features like unlimited historical data and multiple brands. Check their website for the latest pricing details.
How much is a Sprinklr subscription?
Sprinklr pricing starts at $249/month for the Social Media Management Solution. The SMM and Customer Service Solution costs $299/month. Enterprise companies typically spend $93,510 or more per year on Sprinklr. Contact Sprinklr sales for custom pricing based on your needs. There is no free plan available.
Is Metricool better than Buffer?
Metricool and Buffer serve similar audiences but have different strengths. Metricool wins on ad management, competition analysis, and value for money pricing. Buffer is often preferred for Instagram posting and overall interface simplicity. Some users prefer other tools like Loomly and Buffer over Metricool due to various limitations. Read our Metricool review for a deeper look at each tool’s capabilities.
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