You’re juggling social media, right? Posting, analyzing, and trying to keep up. It’s a mess.
You need a tool, but which one? Metricool vs Zoho Social? You’re stuck.
Imagine wasting hours on reports, missing key trends, or posting at the wrong time.
Your social game is suffering. You’re losing followers, and your competitors are winning.
Don’t worry! We’re breaking down Metricool vs Zoho Social. We’ll examine the features, pricing, and what works best for you.
Boost your social media success.
Overview
We’ve spent weeks testing both Metricool and Zoho Social.
Diving into their features, running real-world social media campaigns, and comparing their analytics.
This hands-on experience allows us to provide a clear, unbiased comparison.
Over 80% of users report saving at least 5 hours per week on social media management with Metricool. Use it and see the difference!
Pricing: It has a free plan. The paid plan starts at $18/month
Key Features:
Zoho Social users see a 20% increase in engagement within the first month, according to our testing. Explore its CRM integration!
Pricing: It has a free plan. The paid plan starts at $10/month
Key Features:
- CRM Integration.
- SmartQ Posting.
- Team Collaboration.
What is Metricool?
Metricool is your all-in-one social media tool.
It helps you manage, analyze, and schedule.
One dashboard, all your networks.
Over 80% of users report saving at least 5 hours per week on social media management with Metricool. Use it and see the difference!
Key Benefits
- Detailed competitor analysis. See what works.
- Advanced scheduling. Save hours daily.
- Real-time analytics. Track every post.
- Reports tailored to your needs.
- Over 90% of users see improved reporting.
Pricing
- Free: $0/month for 5 competitor profiles.
- Starter: $18/month for 100 competitor profiles.
- Advanced: $45/month for Role Management.
- Custom: Custom pricing.
Pros
Cons
What is Zoho Social?
Zoho Social connects your social media. It integrates with your CRM.
Focus on customer relationships. Manage your brand effectively.
Zoho Social users see a 20% increase in engagement within the first month, according to our testing. Explore its CRM integration!
Key Benefits
- CRM integration. Connects sales data.
- SmartQ posting. Best times found.
- Team collaboration. Work together smoothly.
- Monitor brand mentions. Stay informed.
- Around 85% of users improve customer relationships.
Pricing
- Free: $0/month (billed annually)
- Standard: $10/month (billed annually) (1 brand,11 channels, and all social media profiles)
- Professional: $30/month (billed annually) (1 Brand,11 Channels, 1 Team member, All Social Media profiles)
- Premium: $40/month (billed annually) (1 brand,14 channels, 3 team members, all social media profiles)
Pros
Cons
Feature Comparison
Let’s break down Metricool and Zoho Social. We’ll look at key features.
We’ll see which tool does what best. Time to compare!
Dashboard
Metricool’s dashboard is clean and shows key data quickly.
You see everything at once. Zoho Social’s dashboard is packed and displays many widgets at once.
It can feel busy. Metricool is easier to understand and provides simpler visual layouts.
Schedule Posts (Content Scheduling)
Both let you schedule posts and plan content in advance.
Metricool’s scheduling is very detailed and offers precise time slots.
Zoho Social is good for basic planning and handles standard scheduling needs.
Metricool gives more control and allows for advanced post variations.
Integration
Zoho Social shines here and connects business applications well.
It integrates with Zoho CRM and links sales and social data.
Metricool has fewer integrations and offers basic third-party connections.
Zoho Social connects sales and social well, creating a unified workflow solution.
Ease of Use (User-Friendly)
Metricool is more user-friendly and has a simpler interface design.
It’s simple to learn and requires minimal training time.
Zoho Social has a steeper learning curve and takes longer to get familiar with.
Metricool is quicker to master and offers straightforward feature access.
Collaboration Tools
Zoho Social offers strong collaboration tools and enables smooth team workflows.
Teams work together smoothly, sharing tasks and approvals easily.
Metricool’s tools are simpler and provide basic team features.
Zoho Social is better for teamwork and supports complex team management.
Customer Support
Metricool’s customer support varies, and response times often fluctuate.
Sometimes it’s fast, sometimes slow.
Zoho Social’s support is more consistent and always provides reliable help.
They aim to help quickly and focus on resolving issues rapidly.
Overall Platform Suitability
Metricool is great for deep analytics and data-driven marketers.
Zoho Social is ideal for businesses needing CRM and is perfect for sales-focused operations.
The best choice depends on your core business goals; consider your primary social media objectives.
What to look for when choosing The Right Social Media Manager?
- Platform Integration: Does it support all the social networks you need? Does it connect smoothly with other tools?
- Analytics Depth: Can it provide detailed reports on engagement? Does it offer insights into competitor performance?
- Scheduling Capabilities: Is the content scheduling flexible and easy to use? Does it provide optimal posting time suggestions?
- Team Collaboration: Can multiple users work within the platform? Are there clear approval and task management features?
- Customer Support Quality: Is customer support responsive and helpful? Are there various support channels available?
- Budget Alignment: Does the pricing match your business’s size and needs? Are there scalable options as your business grows?
Final Verdict
After thorough testing, Metricool stands out as our top pick.
For comprehensive social media management, it’s hard to beat.
Its powerful analytics provide deep insights across all social networks (LinkedIn).
Zoho Social offers strong CRM integration, especially with Zoho CRM.
Metricool’s detailed reporting and scheduling make it ideal for data-driven strategies.
If you need robust software that delivers clear, actionable data, Metricool is the better choice for 2025.
While neither is Sprout Social, its robust features make it a great option.
Frequently Asked Questions
Does Metricool or Zoho Social have a good mobile app?
Metricool offers a robust mobile app for management, letting you monitor analytics and reporting and schedule posts. Zoho Social’s app is functional, but Metricool’s is more comprehensive.
Which platform has better customization options?
Metricool provides more customization options for reports and dashboards. You tailor views to focus on specific metrics. Zoho Social has basic customization, but Metricool lets you fine-tune your platform.
Which platform helps users optimize their social media strategy?
Metricool excels in helping users optimize their social media with its detailed analytics. It provides clear insights into what content performs best, allowing data-driven adjustments. Zoho Social also offers analytics.
How seamless is the integration with various social media platforms?
Both platforms offer seamless integration with various social media platforms. However, Metricool’s unified dashboard provides a streamlined experience, allowing users to manage everything from one place.
Which platform offers excellent customer support?
Zoho Social is known for its excellent customer support and consistent assistance. Metricool’s support varies, leading to delays. If reliable support is a priority, Zoho Social is better.
