Is monday a CRM platform?

Yes. It stores contacts, pipelines, and activity in one workspace, and the same boards also run projects, which is unusual for a CRM platform.

What is Monday.com best used for?

Cross-team work where sales, delivery, and operations share one view. Agencies, software teams, human resources, and event planning groups are common users.

What did Monday.com used to be called?

The company launched as dapulse and rebranded to Monday.com in 2017. The board-based product concept stayed the same through the name change.

Is monday an Israeli company?

Yes. Monday.com was founded in Tel Aviv, Israel, and is listed on the Nasdaq stock exchange.

Is Monday com better than Excel?

For shared work, yes. Boards add permissions, automation features, and multiple views. Excel still wins for heavy formulas and offline number crunching.

Is the free version of Monday com worth it?

It works for solo testing only. Two seats and three boards run out fast, and most automation features and dashboards sit on paid plans.

How much does the app monday cost?

Monday CRM lists Basic at $9 per user per month, Standard at $12, and Pro at $19. The mobile app is included with any plan.

Is it safe to use Monday com?

Monday publishes rigorous security measures covering encryption, access controls, and audits. Check its trust centre against your own compliance requirements before storing regulated data.

What's the purpose of the apps marketplace monday?

It lists third party integrations and add-on widgets. You install an app to extend boards without writing code or leaving the platform.

How do I add apps on monday?

Open the integrations centre from a board header, pick the app, then authorise the account. The connection appears as a recipe you configure.

Is Monday.com a stable company?

It is publicly traded with over 152,000 customers across more than 200 countries. That customer base and public reporting suggest a stable vendor.

Who owns Thryv and who is the CEO?

Thryv Holdings, Inc. is publicly traded on the Nasdaq under THRY. Joe Walsh serves as chairman and chief executive officer.

What is the old name for Thryv?

The business traded as Dex Media before adopting the Thryv name. Its roots run back through several Yellow Pages directory publishers.

Is Thryv the same as dex?

Dex Media was the predecessor company that rebranded to Thryv Holdings. The directory heritage remains, but the current focus is software.

How many businesses use Thryv?

Thryv supports more than 50,000 local businesses across the United States, Canada, and Australia, and operates in 48 states.

Is Thryv a marketing company or a website builder?

Both, in part. It sells a website builder, SEO services, and campaign tools alongside its CRM, which is why buyers compare it to agencies.

Does Thryv have a contract?

Packages are sold through a representative and typically carry a term commitment plus a one time onboarding fee. Confirm the exact terms before signing.

What type of software is Thryv?

It is small business SaaS combining customer relationship management, online reputation management, scheduling, invoicing, and marketing automation in a single subscription.

How many employees does Thryv have?

Thryv employs more than 2,400 people. In June 2020 the company reported $1.3 billion in revenue over a twelve-month period.

What is CRM tracker and what is healthcare CRM software?

A CRM tracker logs every touchpoint with a contact. Healthcare CRM software adds patient consent, scheduling, and privacy controls that general tools skip.

Why does the Thryv site show a browser verification screen before it loads?

That is a Cloudflare check, not the software. You may see verifying, then verification successful waiting, then proceeding, before the page loads in a few seconds. Enable JavaScript to view this site properly, allow the connection, and refresh your browser. If it loops, quote the Ray ID shown on screen to support so they can trace why the site properly failed to load.

Is this comparison about Monday the software or Monday the day of the week?

This article covers Monday CRM, the software platform. Trivia about the weekday, such as its Old English name Monandaeg or Blue Monday, is unrelated to the product.

Monday CRM vs Thryv: Which is Right for You in 2026?

by Fahim Joharder | Last updated Aug 6, 2026

Winner

4.2

Basic Plan from $9/user/month
Kanban, Gantt & Calendar Views
Contact & Sales Pipeline Boards
Workflow Automation Builder
50+ App Integrations
Custom Dashboards & Reporting
Paid Plans from $9/user/month

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Runner Up

2.6

CRM Built for Small Businesses
Command Center Unified Inbox
Client Portal & Online Booking
Syncs 50+ Listing Sites
ThryvPay Online Payments
24/7 Customer Support
Marketing Center: $244/month

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⚡ Quick Verdict:

Pricing: Monday CRM starts at $9 per user per month. Thryv Marketing Center starts at $244/month.
Best for: Monday CRM suits sales teams and software teams managing projects. Thryv suits service-based small businesses chasing bookings and invoices.
Key difference: Monday CRM is a work management platform with a sales layer. Thryv bundles CRM software with marketing and a website builder.
Our pick: Monday CRM for most buyers, based on its 4.2 rating and per user pricing that scales down to tiny teams.

These two tools barely compete on the same field.

Monday CRM grew out of project management software and work management tools.

Thryv grew out of the Yellow Pages business and serves local service providers.

Both now sell themselves as customer relationship management platforms.

The gap in pricing structure alone should tell you they target different buyers.

Overview

This Monday CRM vs Thryv comparison covers pricing details, key features, and ease of use.

Our writer spent hands-on time inside Thryv directly.

Notes on Monday CRM come from published documentation, pricing pages, and G2 reviews.

By the end you will know which crm software fits your business.

Try Monday FOR FREE

What is Monday CRM?

Monday CRM is the sales layer built on top of Monday work management.

The wider platform serves over 152,000 customers in more than 200 countries.

It resembles a collection of highly customized spreadsheets, closer to Airtable than to Salesforce.

You build boards for deals, contacts, and project timelines in just a few clicks.

That flexibility is why software teams and a research team can share one tool.

Here is a walkthrough of how the platform handles a live sales pipeline.

Monday CRM Review: Best CRM & Project Management App?

🏆 Winner: Monday CRM

⭐ 4.2/5 | 💰 From $9/user/month

One platform for managing tasks, deals, and project progress. Boards, dashboards, and automation features live in the same workspace.

TRY MONDAY CRM NOW →

READ FULL REVIEW →

MONDAY CRM TUTORIAL →

Monday CRM Pricing

Monday CRM charges per user, not per company. Here are the paid plans.

Plan	Price	Best For
Basic	$9/user/month	Smaller teams tracking contacts and deals
Standard	$12/user/month	Sales teams needing automation features
Pro	$19/user/month	Time tracking and advanced reporting

Pricing verified August 2026.

Free trial: Yes. A 14-day trial covers all the features with no card required.

Money-back guarantee: Monday offers a 30-day refund window on annual paid plans.

📌 Note: The wider Monday work management product also sells a free plan capped at two seats and three boards, plus an enterprise plan on custom pricing. Storage space and file storage climb with each tier. Students and educators can apply for a free account with selected Pro features.

⚠️ Warning: The pricing structure is seat-banded. Cross the seat cap on your tier and you pay for the next band up, even for one extra team member. Prices have also risen over the last few years.

Try Monday FOR FREE

Key Benefits of Monday CRM

Here is what makes Monday CRM worth a look:

Multiple project views: Switch between kanban board, gantt chart view, timeline, and calendar. Each view reads from the same board data.
Customizable templates: Start from a template or build boards from scratch. You define columns and pick the options inside each one.
Workflow automation: A straightforward automation builder handles repetitive steps. No code is needed to cut out repeat admin.
Third party integrations: Over 50 apps connect, including Slack, Google Calendar, and Microsoft Teams. Google Sheets data moves in with an importer.
Custom dashboards: Pull project progress and deal totals into one screen. Widgets update as boards change.
Learning resources: A knowledge base holds hundreds of video tutorials. Live chat customer support runs 24/7 alongside a community forum.

Try Monday FOR FREE

What Our Team Noticed

Note: We have not logged extensive hands-on time with Monday CRM yet. The notes above come from published documentation, the pricing page, and G2 reviews. G2 reviews highlight the clean interface and the speed of creating boards for new users.

Monday CRM Pros & Cons

✅ Pros

Basic plan starts at $9 per user per month
Kanban board, gantt chart view, timeline, and calendar in one tool
Straightforward automation builder for custom workflow automation
Integrates with over 50 apps including Slack and Google Calendar
Knowledge base with hundreds of video tutorials and 24/7 live chat

❌ Cons

Seat-banded pricing structure is confusing to compare
Extensive customization options overwhelm new users
Time tracking is locked to Monday’s Pro plan and above
No built-in invoicing, payments, or website builder

Try Monday FOR FREE

What is Thryv?

Thryv Holdings, Inc. is a publicly traded software as a service company.

It sells customer relationship management and online reputation management software for small businesses.

The company is headquartered in Dallas, Texas, and employs more than 2,400 employees.

Thryv began as a conglomerate of Yellow Pages companies before pivoting to software.

In June 2020 it reported $1.3 billion in revenue over twelve months.

Today it operates in 48 states and supports over 50,000 local businesses.

Those businesses span the U.S., Canada, and Australia.

This video walks through the dashboard a new account opens into.

Thryv CRM Honest Review - Watch Before Using

Runner Up: Thryv

⭐ 2.6/5 | 💰 Marketing Center from $244/month

Thryv software helps small businesses reach more customers, stay organized, and get paid faster. Invoices, appointments, and reviews sit in one place.

TRY THRYV NOW →

READ FULL REVIEW →

THRYV TUTORIAL →

Thryv Pricing

Thryv sells packaged centers rather than seats. Here are the pricing details we hold on record.

Plan	Price	Best For
Marketing Center	$255/month	Local businesses buying SEO services and listings
Keap	$299/month	Sales and marketing automation under Thryv ownership

Pricing verified August 2026.

Free trial: No open trial. Thryv runs a guided demo, and a limited free version of the Business Center exists.

Money-back guarantee: None published. Contracts and onboarding fees are handled by a sales rep.

📌 Note: Keap appears here because Thryv acquired it in October 2024 for $80 million. It is now sold as part of the same family, which is why it sits inside Thryv pricing rather than as a rival.

⚠️ Pricing conflict flagged: Our records list the packages above. Thryv’s own marketing quotes entry pricing from $20.00 per user per month, a free plan with limited features, and a one time onboarding fee of $250. The figures in the table are the ones we hold and have not been replaced. Confirm your quote with a rep before you sign.

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Key Benefits of Thryv

Here is where the platform’s feature set earns its keep:

Thryv Command Center: A unified inbox pulls email, SMS, social, and web chats together. Phone calls and customer interactions land in the same thread.
Client portal: Customers schedule appointments, pay, share documents, and view account info. Client portal estimates and invoices sit alongside them.
Automated booking: Clients book 24/7, which Thryv links to a reported 61% rise in bookings for typical users.
Enhanced local listings: Business information syncs across 50+ listing sites, including Yahoo. Reviews are managed from the same screen.
Trigger campaigns: Email and SMS marketing messages fire from triggers. An AI Response Tool drafts replies to reviews.
ThryvPay and admin time: A payment processor for service businesses plus digital document signing. Thryv claims users save an average of 20 hours per week.

Try thryv For free