Ever feel stuck trying to get your website seen online?
It’s a common problem for anyone trying to stand out in today’s crowded internet.
You’re probably wondering, “Which one actually works best for my needs?”
That’s where we come in! In 2025, two major players will often come up: Moz vs SE Ranking.
Let’s break it down together and help you decide which SEO tool truly reigns supreme.
Overview
We put both Moz and SE Ranking to the test.
Our team used them just like you would, checking out all their features.
This hands-on approach helped us see exactly how each tool performs.
Now, we’re ready to show you how they stack up.
Boost your SEO! Over 500,000 marketers trust Moz. Users saw a 1,143% increase in keyword rankings.
Pricing: Free trial available. Premium Plan starts at $39/mo.
Key Features:
- Domain Authority
- Link Explorer
- Keyword Explorer
Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with SE Ranking.
Pricing: 14 Days Free Trial. Plans start from $52/month.
Key Features:
- Comprehensive site audit tool
- Backlink monitoring and analysis
- Competitor insights
What is Moz?
Now, let’s talk about Moz. It’s another big player in SEO.
Many people know it for Domain Authority. Moz focuses a lot on links.
It helps you build strong connections.
Also, explore our favorite Moz alternatives…
Our Take
Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!
Key Benefits
- Industry-standard Domain Authority.
- Strong focus on link analysis.
- Offers detailed site crawl reports.
- Keyword Explorer for insights.
- Link Explorer for backlink data.
Pricing
All the plans will be billed annually.
- Starter ($39/month)
- Standard ($79/month)
- Medium ($143/month)
- Large ($239/month)
Pros
Cons
What is SE Ranking?
So, what about SE Ranking? This tool is known for being a powerful yet more affordable option.
It’s perfect if you need solid SEO features without breaking the bank.
It covers all the SEO essentials like keyword research, competitor analysis, and website auditing.
Also, explore our favorite SE Ranking alternatives…
Key Benefits
- Precise keyword rank tracking.
- Strong competitive research features.
- Offers white-label reporting.
- Comprehensive website audits.
- Backlink monitoring and analysis.
Pricing
SE Ranking offers a variety of pricing plans to suit your needs & budget (Billed Annually)
- Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
- Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
- Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
Pros
Cons
Feature Comparison
Moz Pro is a foundational seo platform trusted by seo professionals and seo experts in the seo industry, renowned for its authoritative link metrics and link research for large scale seo.
SE Ranking is an intuitive seo platform trusted by over a million agency and in house teams, offering a highly affordable keyword rank tracker and a robust seo toolkit.
This comparison details how both platforms support seo efforts and help rank higher.
1. Backlink Analysis and Domain Authority
- Moz: Moz pro is built on its unique datasets and proprietary link metrics. The moz link explorer provides deep backlink analysis, showing inbound links and external links, along with crucial scores like domain authority and page authority, which are the key seo metrics to assess seo health and brand authority.
- SE Ranking: Provides strong backlink analysis as part of its robust seo toolkit. It helps seo pros identify link building opportunities and linking domains, but often lacks the deep historical data and industry-wide reverence of the moz data and link metrics.
2. Rank Tracking and Monitoring
- SE Ranking: Offers a top-tier keyword rank tracker feature, allowing seo pros to accurately monitor keyword rankings and search engine rankings across all major search engines. The se ranking platform provides excellent reporting and is known for its detailed ranking keywords and seo performance data for agency and in house teams.
- Moz: Provides a reliable rank tracker tool for monitoring keyword rankings and search rankings. Moz offers deep localization and serp data, enabling seo professionals to monitor seo efforts and seo performance with high fidelity.
3. Keyword Research and Discovery
- Moz: The keyword explorer is a powerful tool for seo research and content strategy, allowing users to conduct keyword research and generate vast keyword ideas. It helps seo professionals find target keywords and related keywords while assessing the difficulty and search engine visibility.
- SE Ranking: Se ranking covers keyword research comprehensively, providing vast keyword ideas and traffic estimates. This robust seo toolkit helps marketing agency teams find related keywords and ranking keywords to implement effective strategies for achieving qualified traffic and high search results.
4. Technical SEO and Site Auditing
- Moz: Moz tools include site auditing features like site crawl to check seo health and identify technical seo issues. Moz pro is essential for large scale seo and providing the seo experts with technical seo data on how well the site performs.
- SE Ranking: Provides a strong website audit tool for tech optimization, providing actionable insights on technical seo issues and on page optimization. This helps seo pros and in house teams implement effective strategies for maximizing search engine rankings.
5. Competitive and SERP Analysis
- Moz: Offers powerful competitive research features, including detailed serp analysis and serp features data. Seo professionals use moz to analyze ranking keywords and search engine results, helping them rank higher and gain more organic traffic.
- SE Ranking: Excels at competitive research and serp analysis. The platform’s comprehensive features include a keyword gap tool and robust competitor tracking, which is vital for any marketing agency looking to gain search engine visibility against rivals.
6. Link Analysis and Link Building
- Moz: Moz link explorer is the go-to tool for link building and link research, providing link metrics, link data, and seo data to help users monitor spam score and linking domains. Moz offers some of the most reliable link building tools in the seo industry.
- SE Ranking: Offers strong link building and backlink analysis features, which allow seo pros to monitor external links and inbound links. Its reports are detailed and integrated within the robust seo toolkit.
7. Local SEO and Specialized Tools
- SE Ranking: Provides dedicated local seo tools, allowing seo pros to track localized keyword rankings and search results effectively. This is part of the advanced features that the se ranking platform offers.
- Moz: Moz tools include moz local, a specialized offering that focuses on managing business listings and citations, which is critical for local seo and improving search engine visibility for local businesses.
8. Reporting and Integration
- SE Ranking: Provides dedicated reporting tool functionality, allowing seo pros to create custom reports and integrate google analytics and google search console data seamlessly, which is necessary for multiple client management by a marketing agency.
- Moz pro allows for custom reports and integrates with google analytics and google search console. The moz api provides api access for developers to pull raw seo data and keyword data into external other seo tools or systems.
9. Pricing and Accessibility
- Se ranking’s pricing policy is highly competitive and affordable, making it the preferred seo platform for agency and in house teams who need a robust seo toolkit without the premium cost, as it is an intuitive seo platform trusted by over a million agency.
- Moz pricing for the moz plan (and moz pro) is generally higher, reflecting its industry standing and the value of its link metrics and seo data. Moz offers a free trial and free tools as a gateway to its suite.
What to Look for in a Keyword Research Tool?
- Database Size: Does it have a vast and updated keyword database?
- Accuracy of Data: Is the search volume and keyword difficulty reliable?
- Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
- Competitor Insights: Can it analyze keywords your competitors rank for?
- User-Friendliness: Is the interface intuitive and easy to navigate?
- Integration: Does it work well with other SEO solution tools you use?
- Pricing Structure: Does the cost align with the features offered and your budget?
Final Verdict
After putting both tools through their paces, our pick for most users is SE Ranking.
It offers daily rank tracking and a bigger keyword database.
Its site audits are more thorough, finding issues Moz might miss.
Plus, it’s often more affordable, giving you great value for your money.
If you want a powerful, all-around SEO tool without breaking the bank, SE Ranking is a solid choice.
We used these tools ourselves, so you can trust our honest opinion.
More of Moz
We’ve compared Moz with the following alternatives, highlighting their standout features:
- Moz vs Ahrefs: Ahrefs offers a massive backlink database and deeper competitor analysis.
- Moz vs Semrush: Semrush is an all-in-one suite covering SEO, PPC, and content marketing.
- Moz vs Content Raptor: Content Raptor specializes in identifying “quick win” content opportunities from GSC data.
- Moz vs SE Ranking: SE Ranking provides a comprehensive SEO toolkit with strong rank tracking.
- Moz vs Ubersuggest: Ubersuggest is a budget-friendly tool with strong keyword suggestions and content ideas.
- Moz vs SpyFu: SpyFu excels in competitor paid ad analysis and keyword insights for rivals.
- Moz vs Similarweb: Similarweb focuses on broad website traffic analytics and market intelligence.
- Moz vs Raven Tools: Raven Tools offers agency-focused reporting and comprehensive white-label solutions.
- Moz vs Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
- Moz vs Ranktracker: Ranktracker specializes in highly accurate, detailed keyword rank tracking.
- Moz vs Surfer SEO: On-page content optimization focus with real-time suggestions; strong backlink analysis.
More of SE Ranking
Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:
- SE Ranking vs Content Raptor: Focuses on AI content optimization, while SE Ranking is a broader SEO suite.
- SE Ranking vs Surfer: Specialized for on-page content optimization; SE Ranking is all-in-one.
- SE Ranking vs Moz: Provides strong domain authority metrics, while SE Ranking has a larger keyword database.
- SE Ranking vs Ubersuggest: A free-tier-friendly keyword tool; SE Ranking is a more comprehensive paid solution.
- SE Ranking vs SpyFu: Specializes in competitor PPC ad and keyword strategies, unlike SE Ranking’s broader focus.
- SE Ranking vs Similarweb: Best for overall web analytics; SE Ranking focuses on SEO campaign management.
- SE Ranking vs Raven Tools: Offers integrated client reporting; SE Ranking provides a full suite of SEO features.
- SE Ranking vs Mangools: Known for its user-friendly keyword research; SE Ranking is a more extensive platform.
- SE Ranking vs Ranktracker: Focuses on hyper-accurate rank tracking; SE Ranking offers a wider SEO toolset.
- SE Ranking vs Ahrefs: User-friendly, affordable comprehensive SEO suite; Ahrefs excels in backlink depth.
Frequently Asked Questions
What are the key differences between SE Ranking and Moz for SEO analysis?
SE Ranking offers a comprehensive suite of tools with a strong focus on competitive analysis and keyword research, often at a more accessible price point. Moz is known for its authoritative domain authority metric and robust link analysis capabilities.
How do SE Ranking and Moz compare in terms of their on-page SEO capabilities?
Both platforms provide tools for on-page SEO analysis. SE Ranking offers detailed audits that highlight specific issues and actionable recommendations. Moz’s On-Page Grader helps optimize content for target keywords and identifies areas for improvement.
Can Semrush be used in conjunction with SE Ranking and Moz for a more complete SEO strategy?
Yes, Semrush can complement both SE Ranking and Moz. Semrush excels in in-depth competitor analysis, advertising research, and content marketing insights, providing a broader perspective when combined with the specific strengths of SE Ranking and Moz.
Which platform is better for understanding “SEO ranking vs Moz” in terms of backlink analysis?
Moz is often considered stronger for backlink analysis due to its well-established Link Explorer and Domain Authority metric, providing a deeper understanding of link profiles and their impact on search performance. SE Ranking also offers backlink analysis but with a different emphasis.
For someone focused on improving “SEO ranking and Moz” visibility, which offers better keyword tracking?
Both platforms offer robust keyword tracking. SE Ranking provides detailed historical data and competitor comparisons for keyword performance. Moz’s Rank Tracker focuses on organic search visibility and helps monitor keyword positions over time.
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