Page Optimizer Pro vs Outranking: Which is Best in 2025?

Choosing the right SEO tool can feel like finding a needle in a haystack.

Do you ever feel lost in a sea of options?

Two popular contenders often top the list: Page Optimizer Pro and Outranking.io. 

In this head-to-head comparison, we’ll break down their features to help you make the best decision for your needs.

Let’s dive in!

Page Optimizer Pro vs. Outranking: Overview

We’ve spent weeks testing both Page Optimizer Pro and Outranking to give you the most accurate comparison.

We’ve analyzed their features, run tests on our websites, and compared their results. 

We’re sharing our findings to help you choose the perfect tool for your SEO journey.

What is Page Optimizer Pro?

Ever wish you had an SEO expert looking over your shoulder?

That’s kind of what Page Optimizer Pro feels like. It’s a tool designed to help you improve your website content so it ranks higher in search results.

Think of it as your guide to on-page SEO. It analyzes your content and gives you specific suggestions for improving it. Pretty cool, right?

Key Benefits

• Content brief generator: Get a detailed outline for any keyword, including recommended word count and related terms.
• On-page analysis: POP scores your content and gives specific recommendations for improvement.
• Competitor analysis: See how your content is really stacks up against the top-ranking pages.
• Schema markup helper: Easily add schema markup to your content to help the search engines understand it better.

Pricing

Page Optimizer Pro offers a 7-day free trial. After that, you’ll need to choose a paid plan. Here’s the breakdown:

• Basic ($34/month): Test out the basic features for free.
• Premium ($47/month): single user plan, 40 POP Credits per month to split between POP reports, EEAT, NLP, Watchdog reports, and AI.
• Unlimited ($61/month): Keywords Tools, Single user plan, 50 POP EEAT, NLP, and AI credits.
• 5 sub-accounts ($1200/month): Keywords Tools, Team plan, Unlimited domains, POP AI Writer.
• White Glove ($350/month): Team plan, Everything in all other plans, Priority support, 3rd party tool migration.

What is Outranking.io?

Want to write content that ranks? Outranking.io can help! It’s an AI-powered SEO tool that’s all about getting you to the top of search results.

It does this by combining in-depth SERP analysis with AI writing assistance.

This means you can research, write, and optimize your content all in one place. Sounds pretty efficient, right?

Key Benefits

• AI Content Writer: Generate high-quality content with the help of AI.
• SEO Scoring: Get a detailed SEO score for your content.
• Content Optimization: Optimize your content for multiple keywords.
• SERP Analysis: Understand what’s working for your competitors.
• Workflow Automation: Streamline your content creation process.

Pricing

Outranking offers several pricing plans depending on your needs.

• Starter: $19/month – 4 SEO Documents, AI-assisted optimization, Content brief.
• Growth: $79/month – 15 SEO Documents, Automatic optimization, Unlimited AI & SEO Draft.
• Pro: $159/month – 30 SEO Documents, Automatic optimization, Unlimited AI & SEO Draft, Users 3.
• Custom Plan: Custom pricing- Account manager, Training, Invoicing, Customized package.

Page Optimizer Pro vs Outranking: Feature Comparison

Let’s get down to the nitty-gritty and compare the core features of Page Optimizer Pro and Outranking.

This comparison will help you determine which tool best suits your SEO needs and preferences.

Content Editor

• Page Optimizer Pro offers a basic content editor with a clean and user-friendly interface. It focuses on on-page optimization and provides real-time feedback on keyword usage, content length, and other essential factors. Think of it as a streamlined content editor built for on-page optimization.
• Outranking: Provides a more advanced content editor with AI writing assistance. It’s like having a writing assistant built-in, helping you create content that ranks well in search engines. Outranking leverages NLP (Natural Language Processing) to help you generate and optimize content that reads naturally and appeals to search engines.

Keyword Research Tool

• Page Optimizer Pro: While not a full-fledged keyword research tool, Page Optimizer Pro integrates with popular tools like Surfer SEO. This means you can import keyword data from Surfer SEO to guide your content optimization process.
• Outranking: Offers a more robust keyword research tool that helps you discover new keyword opportunities and analyze their search volume and competition. It’s like having an all-in-one SEO platform that covers your keyword research needs.

SERP Analysis

• Page Optimizer Pro: A solid SERP analysis feature lets you analyze the top-ranking pages for your target keywords. You get access to insights on content length, keyword usage, and backlink profiles.
• Outranking: This tool takes SERP analysis to the next level with more advanced features. It allows you to dive deep into competitor strategies, identify content gaps, and track your rankings over time. It’s a powerful tool for understanding the competitive landscape and making data-driven decisions.

AI Writing Assistant

• Page Optimizer Pro does not offer an AI writing assistant. It focuses primarily on on-page optimization and content analysis.
• Outranking: Includes a powerful AI writing assistant that helps you create high-quality, SEO-friendly content. Think of it as having a virtual co-writer who enables you to generate ideas, write different sections, and optimize your content for search engines.

Content Optimization Workflow

• Page Optimizer Pro: Provides a straightforward optimization process with clear recommendations and actionable steps. It guides you through the on-page optimization process, ensuring you cover all the essential elements.
• Outranking offers a more comprehensive content optimization workflow, including everything from keyword research and content planning to writing, optimization, and performance tracking. It’s like having a complete SEO platform to manage your content strategy.

Integrations

• Page Optimizer Pro: Integrates with popular SEO tools like Surfer SEO and Content Harmony. This allows you to combine the strengths of different tools and streamline your workflow.
• Outranking: It also offers various integrations with tools like Surfer SEO, Google Search Console, and Grammarly. It aims to be a central hub for your SEO efforts, connecting with other tools you already use.

Pricing and Value

• Page Optimizer Pro: Offers a balance of features and affordability, making it a good option for individuals and small businesses. It’s a great entry point into the world of on-page optimization tools.
• Outranking is a more advanced and comprehensive SEO platform with a higher price tag. It’s a powerful tool for serious marketers and agencies that want to take their SEO to the next level.

Choosing a Content Optimizer: What to Consider?

• Your SEO Goals: What are you hoping to achieve with your content? More organic traffic? Higher search engine rankings? Choose a tool that aligns with your goals.
• User Experience: Choose a tool with a user-friendly interface that you find easy to navigate and use.
• Features: Ensure the tool offers the specific SEO features you need, such as on-page optimization, SERP analysis, and keyword research.
• Your Current SEO Knowledge: If you’re new to SEO, look for a tool that provides clear guidance and support.
• Content Creation Needs: Do you need help creating content from scratch, or are you primarily focused on optimizing existing content?
• Scalability: Choose a tool that can grow with your business as your content needs evolve.
• Your Content Team: If you have a team of writers, ensure the tool you choose offers collaboration features.
• Your Content Strategy: Ensure your chosen tool aligns with your content strategy and goals.
• Your Website Platform: Some tools integrate better with specific website platforms. Choose a tool that works seamlessly with your website.
• Mobile Optimization: If you’re focused on mobile SEO, ensure the tool you choose offers mobile optimization features.
• Content Scheduling and Publishing: Some tools offer features for scheduling and publishing your content.
• Your Content Promotion Strategy: Choose a tool that can help you promote your content and reach a wider audience.
• Your Brand Voice and Tone: Make sure your chosen tool helps create content that aligns with your brand voice and tone.

Final Verdict (Our Pick)

So, which tool comes out on top? For us, it’s Outranking. Why?

Because it simply offers more. It’s a complete SEO platform with many features, including a powerful AI writing tool.

Outranking helps you create SEO content that ranks. It’s like having an SEO expert and a writing assistant.

But don’t just take our word for it. MarketMuse is a powerful SEO tool that offers a free plan.

You can also explore other tools like Outranking.

Many offer a free trial or a free plan. This allows you to test them and see which suits your SEO strategy best. 

Ultimately, the best tool is the one that helps you make content that ranks and improves your chances of ranking high in search engines.

Frequently Asked Questions