Choosing the right CRM can feel like picking out a new car.
Overwhelmed? You’re not alone!
It’s a big decision that can seriously impact your sales.
Two popular options you’ve come across are Pipedrive and Salesmate.
Both offer cool features, but which will help you close more deals in 2025?
In this post, we’ll compare Pipedrive vs Salesmate, examining their strengths & weaknesses so you can choose the perfect CRM to boost your sales.
Overview
We’ve spent weeks testing both Pipedrive and Salesmate to give you the most accurate comparison.
We’ve explored their features, ease of use, and customer support and analyzed how they stack against each other.
Want a CRM that’s easy to use and helps you close more deals? Start your free Pipedrive today!
Pricing:Â It has a free trial. The premium plan starts at $14/month.
Key Features:
- Visual sales pipelines
- Customizable reports
- Mobile app
Ditch the sales chaos! Salesmate CRM offers a 15-day free trial. Experience the difference.
Pricing:Â It has a free trial. The premium plan starts at $23/month.
Key Features:
- Built-in Calling
- Sales Automation
- Contact Management
What is Pipedrive?
Pipedrive is a CRM known for its simple design and powerful features. Its goal is to make sales easier.
Think of it as your personal sales assistant.
It helps you keep track of deals, automate tasks, and improve your sales process.
No more messy spreadsheets or forgotten follow-ups!
Pipedrive keeps everything organized so you can focus on closing deals.
Also, explore our favorite Pipedrive alternatives…
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
- Essential: $14/user/month.
- Advanced: $24/user/month.
- Professional: $49/user/month.
- Power: $59/user/month.
- Enterprise: $79/user/month.
Pros
Cons
What is Salesmate?
Salesmate is a CRM designed to help you build strong customer relationships.
Think of it as your all-in-one communication hub.
It has built-in tools for calling, texting, and emailing.
Plus, it helps you track your deals and keep your customer data organized.
Salesmate is an excellent option if you’re looking for a CRM that’s affordable and easy to use.
Also, explore our favorite Salesmate alternatives…
Our Take
Ditch the sales chaos! Salesmate CRM offers a 15-day free trial. Experience the difference and close more deals. Sign up today!
Key Benefits
- Built-in calling: Make and receive calls directly within Salesmate.
- Sales sequences: Automate your outreach with personalized emails and texts.
- Pipeline management: Visualize your sales process and identify bottlenecks.
- Mobile app: Access your CRM data on the go.
Pricing
- Basic ($23/user/month): Contacts, Companies, Deals.
- Pro ($39/user/month): Product management, Goal Management.
- Business ($63/user/month): Team Management, Custom Module
Pros
Cons
Features Comparison
This next section is a detailed comparison of both sales software platforms.
We will look at nine key features to help you see exactly where each one shines.
Allowing you to choose the best customer relationship management tool for your specific business needs.
1. Pipeline Management
Both Pipedrive and Salesmate offer excellent pipeline management capabilities with drag-and-drop functionality.
This helps you visualize your deals and easily track their deal progress.
- Pipedrive: Pipedrive is famous for its visual appeal and simplicity. It allows you to create multiple pipelines for different sales processes. The interface is highly intuitive, making it easy for anyone to manage deals at a glance. Pipedrive also offers a unique Forecast View, combining won deals with in-progress deals for better financial projections.
- Salesmate: Salesmate also offers a solid visual pipeline. Its strength lies in automation features that automatically flag idle deals that have stalled, helping you identify bottlenecks. While functional, some users find the aesthetic dashboard of Salesmate less visually appealing compared to the glance of Pipedrive.
2. Sales Automation
Sales automation is essential to boost productivity by removing repetitive tasks.
Both platforms use a workflow builder to set up rules and actions.
- Pipedrive: Pipedrive offers robust workflow automation, especially in its higher-tier plans. You can automate tasks like sending follow-up emails, creating activities, and updating the deal stage. This feature is strong for teams who want to keep their process clean and focused.
- Salesmate: Salesmate excels with its Automation Journeys. This feature is comprehensive, allowing for multi-step sequences across email campaigns and other communication channels, making it a powerful tool for automated customer engagement.
3. AI Sales Assistant and Lead Scoring
The use of artificial intelligence (AI sales assistant) is becoming crucial for modern sales software.
- Pipedrive: Pipedrive includes notable AI features. Its AI Sales Assistant analyzes past performance data to provide real-time suggestions. It also alerts you to “Better Opportunities” by highlighting deals that may be overlooked but have a high chance of success.
- Salesmate: Salesmate focuses heavily on automation but currently lacks a dedicated, proactive AI sales assistant like Pipedrive’s. However, it does offer strong features like lead scoring and activity tracking to help you prioritize valuable leads.
4. Communication Tools: Built-in Calling
How you communicate with your prospects is vital for effective customer relationship management.
- Pipedrive: Pipedrive generally relies on third-party integrations for built-in calling. It integrates seamlessly with popular VoIP providers and email tools, making it great for teams with an established tech stack.
- Salesmate: Salesmate’s major selling point is its truly integrated communication. It includes built-in calling, text messaging, and a team inbox within the platform, making it an all-in-one hub for quick customer information lookup and outreach.
5. Reporting and Analytics
You need custom reports to measure performance and make smart decisions.
- Pipedrive: Pipedrive offers visually stunning reports and dashboards. However, the Pipedrive’s Essential plan has a limit of 15 reports, and the ability to create unlimited reports is reserved for the much more expensive Enterprise plan.
- Salesmate: Salesmate offers unlimited reports on all paid plans. This is a huge win for medium sized businesses and growing teams that need to track everything. While the reporting dashboards may be less aesthetic than Pipedrive’s, the access to data is far less restricted.
6. Contact Management
Effective contact management is the core of any sales crm.
- Pipedrive: Pipedrive offers excellent contact organization and keeps sales-specific data front and center. It handles contact management well, emphasizing clear activity history and deal association.
- Salesmate: Salesmate takes a slightly more comprehensive approach, often including deeper segmentation and integrated tools like chat and web visitors tracking for better lead generation context.
7. Ease of Use and Interface
A simple user interface means faster team adoption.
- Pipedrive: Pipedrive wins here. It has a super user-friendly interface, and its design is clean and intuitive. They even provide sample data in the trial and have highly polished demo videos to guide new users.
- Salesmate: Salesmate is also user-friendly but has a slightly steeper learning curve due to its wider range of features. Its visual design is functional but not as immediately appealing as Pipedrive‘s clean look.
8. Customization and Flexibility
You need the CRM to adapt to your unique process.
- Pipedrive: Pipedrive allows great customization of pipelines and custom fields. While you can tailor it to your needs, it does limit the amount of customization on lower-priced tiers.
- Salesmate: Salesmate is highly flexible and suited for a wider range of processes. It offers extensive customization of the dashboard and allows you to tailor forms and workflows to meet different business needs quickly.
9. Lead Capture (Web Forms)
How easy is it to generate leads from your website?
- Pipedrive: Pipedrive offers web forms you can embed on your site to capture lead information directly into the CRM. This is a solid, straightforward feature.
- Salesmate: Salesmate also provides easy-to-use web forms and often pairs this with its built-in live chat and web visitors tracking features to give you a more complete picture of the lead’s initial engagement.
What to Look for When Choosing a CRM Platform?
Here are the key things you must consider before picking your next CRM:
- Core Features vs Advanced Tools: Do you need a simple tool for deal management and pipeline visibility, or do you need a tool with every single bell and whistle, like project management?
- Visual Simplicity: Look for a clean interface that makes it easy to drag and drop deals and track progress. This impacts how quickly your team adopts the new system.
- Automation & Templates: How robust are the workflow automation and pre-built email templates? This is a huge factor in saving your team time.
- Customization vs Pricing: Evaluate the customization options and if they are available on the basic plans. Sometimes, features like custom dashboards require an expensive upgrade.
- Support Level: Does the CRM offer priority support on the plan you can afford? Reliable support is crucial when you face technical issues.
- Integration Ecosystem: Check for seamless integration with your existing tools. Pipedrive features an extensive marketplace, while Salesmate focuses on built-in communication tools.
- Value for Money: Pipedrive and Salesmate offer excellent value, but you must look closely at what specific features are included in the base price versus what an add-ons.
Final Verdict
For us, Pipedrive edges out Salesmate. Why?
Because its visual pipelines and powerful automation features make it a sales powerhouse.
It’s designed to streamline sales processes and help you close more deals.
While Salesmate is a great option, especially if you’re on a tight budget, Pipedrive’s intuitive interface and advanced features give it the edge for serious sales teams looking to scale.
Ultimately, the best CRM for you depends on your specific needs and budget.
We encourage you to try both Pipedrive and Salesmate (they both offer free trials!) to see which one fits your team best.
We’ve used both extensively, and our insights are based on real-world experience.
This guide helps you make the right choice for your business!
More of Pipedrive
Here’s a comparison of Pipedrive against other CRM software:
- Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
- Pipedrive vs GoHighLevel: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
- Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
- Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
- Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
- Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
- Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. ClickUp is a versatile work management platform that can also be used as a CRM and offers broader project management.
- Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
- Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
- Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
- Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
- Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
- Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.
More of Salesmate
Here’s a brief comparison of Salesmate with these software solutions:
- Salesmate vs Pipedrive: Salesmate offers intuitive sales pipeline management with built-in calling, whereas Pipedrive excels in visual pipeline clarity and allows effortless deal progression.
- Salesmate vs GoHighLevel: Salesmate is known for being easy to use. It helps sales teams with their deals and customer talks. GoHighLevel is a much bigger tool. It’s for marketing agency businesses.
- Salesmate vs Keap: Salesmate provides a user-friendly interface with customizable deal pipelines for visual tracking, while Keap delivers powerful sales and marketing automation with strong sales funnel capabilities.
- Salesmate vs ActiveCampaign: Salesmate prioritizes sales pipelines and deal tracking within its CRM; ActiveCampaign integrates sales and marketing automation for a holistic customer view and excels in email marketing.
- Salesmate vs Hubspot: Salesmate offers a transparent, affordable CRM with strong sales automation; HubSpot is a comprehensive suite for marketing, sales, and service, with tiered pricing and more extensive features.
- Salesmate vs Clickfunnels: Salesmate is a CRM designed for managing sales and customer relationships; ClickFunnels is a specialized tool for building high-converting sales funnels and landing pages.
- Salesmate vs Folk: Salesmate is a full-fledged CRM for sales teams with robust pipeline management and automation. Folk is a simpler contact management tool focused on organization and collaboration.
- Salesmate vs Instantly: Salesmate provides a comprehensive sales CRM with pipeline management and multi-channel outreach; Instantly specializes in scaled cold email outreach and lead generation.
- Salesmate vs Clickup: Salesmate is a dedicated sales CRM for pipeline management and deal tracking; ClickUp is an all-in-one productivity platform with project management, task tracking, and CRM functionalities.
- Salesmate vs Monday CRM: Salesmate is a focused sales CRM with built-in email marketing and strong deal management; Monday CRM offers highly customizable visual workflows and broad work OS capabilities.
- Salesmate vs Capsule CRM: Salesmate is a comprehensive solution with sales automation and detailed reporting; Capsule CRM is a simpler, user-friendly contact management tool, often more basic.
- Salesmate vs Insightly: Salesmate provides a user-friendly CRM primarily for sales activities; Insightly offers a more robust CRM with integrated project management functionality.
- Salesmate vs Freshsales CRM: Salesmate delivers detailed, real-time reporting and extensive workflow customization; Freshsales CRM offers an intuitive interface with AI assistance and broader automation.
- Salesmate vs Salesforce: Salesmate is a user-friendly CRM ideal for small to medium businesses, offering straightforward sales management; Salesforce is a highly customizable, scalable, enterprise-level CRM with a vast feature set.
Frequently Asked Questions
What is the main difference between Pipedrive and Salesmate?
Pipedrive focuses on visual sales pipelines and automation to streamline your sales process. Salesmate emphasizes communication tools and affordability for building customer relationships.
Can I import my existing contacts into Pipedrive and Salesmate?
Yes, both CRMs allow you to easily import your contacts from spreadsheets or other CRM systems.
Do Pipedrive and Salesmate offer integrations with email marketing platforms?
Absolutely! Both integrate with popular email marketing tools like Mailchimp and allow you to manage your email campaigns within the CRM.
Which CRM is better for small businesses?
Salesmate is generally more budget-friendly, making it an awesome option for small businesses with limited resources.
Can I track my sales team’s performance with these CRMs?
Yes, both Pipedrive and Salesmate offer reporting and analytics features to track key metrics like deals closed, revenue generated, and individual team member performance.
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