Feeling overwhelmed by the endless choices for social media scheduling tools?
You’re not alone! Choosing between Post Planner and Later can be tricky. Both offer awesome features to help you manage your social media.
But which one comes out on top in 2024?
In this post, we’ll break down the key differences between Post Planner vs Later, so you can pick the perfect tool to boost your social media game.
Post Planner vs Later: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Post Planner and Later.
We dug deep into their features, ease of use, and pricing to help you make an informed decision.
Ready to save 6 hours a week on social media? Post Planner users report spending way less time on social media tasks. Try it today and see the difference!
Pricing: It has a free plan, Paid plan starts at $12/month
Key Features:
- Content Library
- Bulk Scheduling
- Hashtag Suggestions
Start simplifying your social media for just $6. Buffer's Essentials plan makes scheduling and analyzing your content a breeze. Get started today and reclaim your time!
Pricing: It has a free plan, Paid plan starts at $30/month
Key Features:
- Visual Planner
- Linkin. bio
- Instagram Analytics
What is Post Planner?
Ever feel like you're throwing spaghetti at the wall when you post on social media, hoping something sticks? Post Planner aims to fix that.
It helps you find top-performing content and schedule your posts across different platforms.
Think of it as your content-finding and scheduling sidekick.
Ready to save 6 hours a week on social media? Post Planner users report spending way less time on social media tasks. Try it today and see the difference!
Key Benefits
Post Planner really shines when it comes to finding top-notch content. Here's what makes it stand out:
- Content Discovery Engine: Say goodbye to writer's block! Post Planner's algorithm finds proven content that gets engagement.
- Viral Photos & Status Ideas: Need something shareable? They've got you covered with a library of over 650,000 images and status ideas.
- 5-Star Content: Want to share the best of the best? Post Planner rates content based on engagement, so you know you're sharing top-performing posts.
Pricing
Ready to give Post Planner a try? Here's the lowdown on their pricing plans:
- Free: $0/month, 1 Social account, 1 user, 15 scheduled posts.
- Starter: $12/month, 3 Social accounts, 1 user, 150 scheduled posts.
- Growth: $49/month, 12 Social accounts, 2 users, 1000 scheduled posts.
- Business: $79/month. 25 Social accounts, 5 users, 5000 scheduled posts.
Pros
Cons
What is Later?
Okay, let's talk about Later. This tool is all about visual planning and making your Instagram feed look amazing.
It's super popular with businesses and influencers who want to schedule their posts and create a consistent brand aesthetic.
Ready to save your 5 hours every week on social media? Later, it helped millions of brands do just that. See if it works for you with a free trial today.
Key Benefits
- Visual content calendar: Plan your feed with a drag-and-drop interface.
- Linkin bio: Turn your Instagram feed into a clickable landing page.
- Instagram Stories scheduling: Plan and schedule your Stories in advance.
- Best Time to Post feature: Maximize your reach with optimal posting times.
- User-generated content: Easily find and share content from your followers.
Pricing
- Free: Great for individuals and small businesses, but limited features for 14 days.
- Starter: Starts at $16.67/month. Best for solopreneurs with basic scheduling and analytics.
- Growth: Starts at $30/month. Ideal for growing businesses with more features like Linkin bio and hashtag suggestions.
- Advanced: Starts at $53.33/month. Perfect for larger teams with advanced analytics and collaboration features.
Pros
Cons
Post Planner vs Later: Feature Comparison
Alright, let's get down to brass tacks.
Both Post Planner and Later are awesome social media management tools, but they each have their strengths and weaknesses.
Let's see how they stack up feature by feature.
Supported Social Media Platforms
- Post Planner: Primarily focuses on Facebook and Twitter.
- Later: Supports Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn.
If you need to manage multiple social media platforms, Later is the clear winner here.
Content Scheduling
- Post Planner: Offers bulk scheduling and the ability to schedule social media posts across multiple social media platforms.
- Later: Provides a visual content calendar that makes it easy to plan and schedule posts.
Both tools make it easy to schedule social media posts in advance, saving you time and effort.
Content Discovery
- Post Planner: Has a huge media library of curated content and uses AI to suggest top-performing social media posts.
- Later: Offers some content suggestions but primarily focuses on visual planning and scheduling.
Post Planner takes the crown for content discovery, making it easier to find engaging content to share.
Analytics and Reporting
- Post Planner: Provides basic analytics to track your social media efforts.
- Later: Offers more advanced analytics, especially for Instagram, to help you understand your audience and optimize your social media strategy.
Later wins in the analytics department, giving you more data to improve your social media marketing.
Hashtag Suggestions
- Post Planner: Suggest relevant hashtags to increase the reach of your social media posts.
- Later: It also offers hashtag suggestions and helps you find trending hashtags.
Both tools provide helpful hashtag suggestions to boost your social media presence.
RSS Feed Integration
- Post Planner: Allows you to share content from your favorite RSS feeds automatically.
- Later: It doesn't offer RSS feed integration.
If you rely on RSS feeds, Post Planner is the better choice.
Team Collaboration
- Post Planner: Offers features for team collaboration, allowing multiple social media managers to work together.
- Later: It also has team collaboration features to streamline social media management for multiple social media accounts.
Both tools are great for teams, making it easy to manage social media accounts together.
What to Look for When Choosing a Social Media Platform?
- Your audience: Where do they hang out online?
- Your goals: What do you want to achieve with social media? (e.g., brand awareness, lead generation, sales)
- Your budget: How much are you willing to spend on a social media management tool?
- Your content strategy: What kind of content do you plan to create and share?
- The platform's features: Does it offer the features you need to succeed? (e.g., scheduling, analytics, content suggestions)
- Your industry: Are there specific platforms that are popular in your industry?
- Your available resources: Do you have the time and resources to manage multiple social media accounts?
- The platform's user experience: Is the platform easy to use and navigate?
- The platform's advertising options: If you plan to run ads, does the platform offer the targeting options you need?
Choosing the right social media platform can make a big difference in your success. Consider your specific needs and goals before making a decision.
Final Verdict (Our Pick)
So, which tool comes out on top? It's a close call, but we give the edge to Later. Why?
It's super easy to use, has a fantastic visual planner, and gives you great analytics to track your progress.
Plus, it works with more social media platforms than Post Planner.
But hold on! Don't dismiss Post Planner just yet.
If you're looking for a budget-friendly option with a powerful content discovery engine, Post Planner is a great choice.
Ultimately, the best tool for you depends on your specific needs and priorities.
We've given you all the info; now it's your turn to choose!
Frequently Asked Questions
Can I use Post Planner and Later for free?
Yes, both offer free trials or free plans with limited features. Post Planner has a 7-day free trial, while Later has a free plan with basic scheduling and one social set.
Which tool is better for beginners?
Both are user-friendly, but Post Planner might be slightly easier to grasp initially due to its simpler interface.
Can I schedule Instagram Stories with these tools?
Yes, both Post Planner and Later allow you to schedule and automatically publish Instagram Stories.
Do these tools offer analytics for all social media platforms?
Later, it provides more comprehensive analytics across all supported platforms. Post Planner's analytics are more basic and focused on Facebook and Twitter.
Which tool is better for visual planning?
Later's visual content calendar makes it the clear winner for planning and previewing your Instagram feed.
