Post Planner vs Loomly: Which Tool is Right for You in 2024?

Choosing the right social media management tool can feel like trying to pick a winning lottery ticket.

So many options so much promise, but which one actually delivers?

Both offer awesome features to streamline your social media, but they each have their strengths and weaknesses.

In this post, we’ll break down the key differences between Post Planner vs Loomly to help you decide which one is the perfect fit for your needs in 2024.

Post Planner vs Loomly: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Post Planner and Loomly, scheduling posts, exploring features, and analyzing their performance.

This hands-on experience gives us the insights to help you make the right choice.

What is Post Planner?

Ever feel like you’re scrambling for content ideas? Post Planner is here to the rescue!

This tool is like having a social media sidekick, helping you find trending content, plan your posts, and schedule them across various platforms.

It’s super easy to use, even for beginners.

Key Benefits

Post Planner really shines when it comes to finding top-notch content. Here’s what makes it stand out:

• Content Discovery Engine: Say goodbye to writer’s block! Post Planner’s algorithm finds proven content that gets engagement.
• Viral Photos & Status Ideas: Need something shareable? They’ve got you covered with a library of over 650,000 images and status ideas.
• 5-Star Content: Want to share the best of the best? Post Planner rates content based on engagement, so you know you’re sharing top-performing posts.

Pricing

Ready to give Post Planner a try? Here’s the lowdown on their pricing plans:

• Free: $0/month, 1 Social account, 1 user, 15 scheduled posts.
• Starter: $12/month, 3 Social accounts, 1 user, 150 scheduled posts.
• Growth: $49/month, 12 Social accounts, 2 users, 1000 scheduled posts.
• Business: $79/month. 25 Social accounts, 5 users, 5000 scheduled posts.

What is Loomly

Want to create amazing social media content without breaking a sweat?

Loomly is your new best friend. This platform is designed to streamline your entire content workflow, from brainstorming ideas to publishing posts.

It’s like having a virtual marketing team at your fingertips.

Key Benefits

• One-stop shop: Schedule posts on 7+ social networks.
• Visual planner: Drag-and-drop calendar makes scheduling a breeze.
• Teamwork makes the dream work: Simply collaborate with your team in real-time.
• Never run out of ideas: Get content suggestions and post ideas.
• Track your progress: Analyze your performance with detailed reports.

Pricing

• Free trial: Dip your toes in with limited features for 15 days
• Base: $42/month: 10 Social media accounts and 2 Users.
• Standard: $80/month: 20 Social media accounts and 6 Users.
• Advanced: $175/month: 35 Social media accounts and 14 Users.
• Premium: $369/month: 50 Social media accounts and 30 Users.

Post Planner vs Loomly: Feature Comparison

Let’s get down to the nitty-gritty and compare the features that really matter.

Both Post Planner and Loomly offer a range of tools to help you manage your social media, but they each have their specialties.

Content Scheduling

Both platforms allow you to schedule posts in advance, but they go about it in slightly different ways.

Loomly, on the other hand, offers a more visual content calendar with drag-and-drop functionality.  

• Post Planner: Simple scheduling with options for recurring posts and content recycling.  
• Loomly: Visual calendar with a more intuitive interface for planning and organizing your content.  

Content Creation

It offers a suite of tools to help you craft engaging posts, including an idea generator, image editor, and post-optimization tool.

Post Planner, while offering post ideas, focuses more on content curation and discovery.

• Post Planner: Helps you find and share trending content from across the web.  
• Loomly: Provides tools to create original content and optimize it for each social media platform.  

Social Media Analytics

Both platforms offer social media analytics to track your performance, but Loomly provides more in-depth reporting.

You can monitor key metrics like engagement, reach, and impressions.

• Post Planner: Basic analytics to track your progress and identify top posts.  
• Loomly: More advanced analytics with detailed reports and insights into your audience.  

Supported Social Media Channels

Both Loomly and Post Planner support major social media channels like Facebook, Twitter, Instagram, and LinkedIn.  

• Post Planner: Focuses on the most popular social media accounts.
• Loomly: Connects to a broader range of connected social media channels.

Team Collaboration Features

Loomly shines when it comes to team collaboration features. It offers tools for assigning tasks, managing approvals, and sharing feedback.

• Post Planner: Allows for team accounts with shared access and permissions.  
• Loomly: Offers more advanced features for collaboration and workflow management.

User Interface

Both platforms have user-friendly interfaces, but Loomly’s is more visually appealing and modern.

Post Planner’s interface is more straightforward, which can be a plus for beginners.

• Post Planner: Clean and simple user interface that’s easy to navigate.
• Loomly: A more modern and visually appealing interface with a focus on user experience.

What to Look for When Choosing a Social Media Platform?

• Your Budget: Pricing varies wildly, so determine what you can afford.
• Content Creation Needs: Do you need help creating content or just scheduling it?
• Social Media Goals: What are you hoping to achieve with social media (e.g., brand awareness, lead generation, sales)?
• Team Size: Will you be collaborating with others? If so, look for strong team features.
• Technical Skills: Choose a platform that matches your comfort level with technology.
• Ease of Use: The platform should be intuitive and easy to navigate.
• Integrations: Does it integrate with other tools you use (e.g., Canva, Google Analytics)?
• Customer Support: Make sure there’s adequate support available if you need help.

Final Verdict (Our Pick)

So, which tool comes out on top? It’s a close call, but we choose Loomly as the overall winner.

It’s a fantastic social media tool for anyone who wants to create amazing content and manage their social network like a pro.

Loomly’s powerful features, beautiful interface, and in-depth analytics make it a joy to use.

However, Post Planner is still a great option if you’re on a tight budget.

It’s super affordable and makes scheduling a breeze. Ultimately, the best choice depends on your specific needs and priorities.

We’ve given you the facts, so now it’s up to you to decide which social media tool is right for you.

Whether you choose Loomly Post Planner, we hope this guide has helped you make an informed decision!

Frequently Asked Questions