Choosing the right social media management tool could feel like trying to pick a winning lottery ticket.
There are so many options out there, all promising to boost your online presence. Two of the biggest names you’ve probably heard are Post Planner and Sprout Social.
Both help you schedule posts, find content, and track your results, but which one comes out on top?
In this post, we’ll break down the key differences between Post Planner vs Sprout Social to help you decide which one is the best fit for your needs.
Post Planner vs Sprout Social: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Post Planner and Sprout Social.
We dug deep into their features, explored their pricing plans, and even experimented with their customer support.
Now, we’re sharing our findings to help you make the best decision for your social media strategy.
Want to save time and get more engagement? Post Planner could be your golden ticket. Try and see the difference!
Pricing: It has a free plan, Paid plan starts at $5/month
Key Features:
- Content Curation
- Scheduling Tools
- Social Inbox
Ready to take your social media to the next level? Sprout Social gives you the power to do more. Try and see the difference!
Pricing: It has a free plan, Paid plan starts at $249/month
Key Features:
- Advanced Analytics
- Social Listening
- Team Collaboration Tools
What is Post Planner?
Need help finding engaging content to share?
That's where Post Planner comes in.
It's like having a personal assistant for your social media. This tool helps you find trending content, schedule your posts, and track your results.
It's all about saving you time and getting you more engagement.
Ready to save 6 hours a week on social media? Post Planner users report spending way less time on social media tasks. Try it today and see the difference!
Key Benefits
Post Planner really shines when it comes to finding top-notch content. Here's what makes it stand out:
- Content Discovery Engine: Say goodbye to writer's block! Post Planner's algorithm finds proven content that gets engagement.
- Viral Photos & Status Ideas: Need something shareable? They've got you covered with a library of over 650,000 images and status ideas.
- 5-Star Content: Want to share the best of the best? Post Planner rates content based on engagement, so you know you're sharing top-performing posts.
Pricing
Ready to give Post Planner a try? Here's the lowdown on their pricing plans:
- Free: $0/month, 1 Social account, 1 user, 15 scheduled posts.
- Starter: $12/month, 3 Social accounts, 1 user, 150 scheduled posts.
- Growth: $49/month, 12 Social accounts, 2 users, 1000 scheduled posts.
- Business: $79/month. 25 Social accounts, 5 users, 5000 scheduled posts.
Pros
Cons
What is Sprout Social?
Want to be a social media pro?
Sprout Social is your secret weapon. It's a powerful platform with tons of features.
Think in-depth analytics, social listening, and even tools to help your team work together.
It's definitely more advanced than Post Planner, but that also means it's more expensive.
Ready to streamline your social media and boost your brand presence? Start your free Sprout Social trial today!
Key Benefits
Sprout Social is known for its powerful features, including:
- Social Listening: Track brand mentions and industry trends. Stay ahead of the curve!
- Engagement Tools: Easily manage messages and comments across all your profiles. Take advantage of every chance to connect.
- Detailed Analytics: Go beyond vanity metrics. Understand what's really working (and what's not).
- Team Collaboration: Streamline workflows and approvals with built-in collaboration tools. Teamwork makes the dream work!
Pricing
Sprout Social offers a range of plans to suit different needs and budgets.
- Standard: Starts at $249 per month for 5 social profiles.
- Professional: Starts at $399 per month unlimited social profiles.
- Advanced: Starts at $499 per month for enhance by AI assist.
- Enterprise: Request a demo
Pros
Cons
Post Planner vs Sprout Social: Feature Comparison
Now, let's get down to the nitty-gritty. We'll compare Post Planner and Sprout Social head-to-head across seven key features to see how they stack up.
This will help you see which social media tool best aligns with your needs and priorities as you strive to boost your social media presence.
Supported Social Media Platforms
Both Post Planner and Sprout Social support the main social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
However, Sprout Social offers a wider range of integrations, including Google My Business and TripAdvisor.
If you need to manage all the multiple social media accounts across a diverse range of social media platforms, Sprout Social might be the better choice.
Social Media Scheduling Tool
When it comes to social media tools, scheduling is essential.
Both platforms offer robust social media scheduling tools.
You could plan your content calendar in advance and publish social media posts automatically across multiple social media platforms.
Post Planner focuses on simplicity and ease of use, while Sprout Social offers more advanced features like queue scheduling and optimal send times.
Content Creation
Post Planner shines when it comes to content creation.
Its content library and discovery engine make it easy to find engaging content to share, which is crucial for successful social media efforts.
Sprout Social, on the other hand, provides more basic content creation tools, like a built-in image editor and a social content calendar.
Engagement Tools
Sprout Social takes the lead in the engagement tools category.
Its unified social inbox allows you to manage all your messages and comments in one place. You can also use Sprout Social to monitor brand mentions and track social conversations.
This is essential for maximizing the impact of your social media efforts.
Post Planner offers a more basic social inbox and limited social listening capabilities.
Analytics and Reporting
If you need in-depth analytics to track your social media efforts, Sprout Social is the clear winner.
It provides comprehensive reports on your social media performance, including audience insights, engagement metrics, and competitor analysis.
Post Planner offers basic analytics, but it's less robust than Sprout Social's reporting suite.
Team Collaboration
For those who can manage multiple social media accounts as a team, Sprout Social is designed for teams and agencies.
It offers features like task assignment, content approval workflows, and user permissions, making it one of the top social media management tools for collaboration.
Post Planner, on the other hand, is more geared towards individuals and small businesses with limited collaboration needs.
Ease of Use
Post Planner is known for its user-friendly interface and intuitive design.
It's a great option for beginners or anyone who wants a simple social media management tool.
Sprout Social has a steeper learning curve due to its advanced features and complex functionality.
However, it offers excellent resources and customer support to help you get started.
Remember, the best social media management platform for you will depend on your specific needs & budget.
If you're looking for a simple and affordable tool to help you save time and improve your social media presence, Post Planner is a great option.
If you need a powerful platform with advanced features to manage your social media efforts across multiple social media platforms, Sprout Social is the way to go.
What to Look for When Choosing a Social Media Management Tool?
- Your budget: Pricing for social media management tools can vary wildly. Decide how much you're willing to spend.
- The size of your team: Do you need a tool that supports team collaboration?
- The social media platforms you use: Make sure the tool supports all the platforms you need.
- Your social media goals: What are you hoping to achieve with social media? More engagement? Better customer service? More leads?
- The features that matter most to you: Prioritize the features that will help you to arrive your goals.
- Ease of use: Choose a tool that you & your team will actually enjoy using.
- Customer support: Make sure the company offers good customer support in case you need help.
By considering these factors, you can choose the best social media management tool for your specific needs.
Whether you opt for the simplicity of Post Planner or the robust features of Sprout Social, the right tool can significantly enhance your social media efforts and help you achieve your social media goals.
Final Verdict (Our Pick)
Choosing between Post Planner and Sprout Social ultimately depends on your needs and budget.
For solopreneurs & small businesses looking for an affordable & easy-to-use option, Post Planner is a great choice.
However, our pick is Sprout Social.
Why? Because it prefers a more comprehensive suite of features, including in-depth analytics, social listening, and powerful team collaboration tools.
While it's more expensive, Sprout Social gives you the power to truly elevate your social media game.
We've spent years navigating the world of social media management platforms, and we're confident that Sprout Social can help you achieve your social media goals.
Frequently Asked Questions
Is Post Planner or Sprout Social better for beginners?
Post Planner is generally easier to learn and use, making it a good choice for beginners. Sprout Social offers more advanced features, which can be overwhelming for new users.
Can I try Post Planner or Sprout Social for free?
Yes, both platforms offer free trials. Post Planner has a 7-day free trial, while Sprout Social offers a 30-day free trial.
Which tool is better for content curation?
Post Planner excels at content curation with its robust content library and discovery engine. Sprout Social offers basic content curation features but focuses more on other aspects of social media management.
Which platform offers better analytics?
Sprout Social provides more comprehensive and in-depth analytics than Post Planner. It offers a wider range of metrics and reporting options to track your social media performance.
What if I need help with my social media strategy?
Both Post Planner and Sprout Social offer customer support. However, Sprout Social is known for its excellent customer service and provides more resources for users.
