
Tired of staring at page 2 of Google’s search results?
SE Ranking gives you the SEO superpowers you need to climb to the top.
Ready to dominate the SERPs in 2026?
By 2026, SE Ranking has integrated tools to monitor search visibility in AI-generated results and overviews.
This forward-thinking approach means you can stay ahead of the curve as search behavior shifts.

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.
What is SE ranking?
SE Ranking is like a toolbox for your website. It has all the SEO tools you need to get more people to find you online.
Since 2013, SE Ranking has been trusted by over a million users, evolving from a single rank tracking tool into a full-featured SEO platform over 11 years.
This powerful platform offers all the tools you need—from keyword research and competitor analysis to rank tracking and website audits—to boost your online visibility and attract more organic traffic.
SE Ranking focuses on providing high-quality, accurate data as a top priority, ensuring you can make smart choices to improve your website.
Think of it as your secret weapon for climbing to the top of Google’s search results.
This robust SEO toolkit helps you understand what people are searching for.
You’ll discover the best keywords to use on your website. It even helps with local SEO, so people nearby can find your business easier.
SE Ranking gives you the information and tools to implement effective strategies.
You can track your progress, see what your competitors are doing, and make smart choices to improve your website.

Who Created The SE ranking?
SE Ranking was created by Valery Kurilov.
Valery started SE Ranking in 2013 because he wanted to make SEO tools that were easy for everyone to use.
He believed that everyone should have the chance to get their websites seen, no matter how big or small.
SE Ranking began as a small project, but it quickly grew into a popular service used by many people worldwide.
Today, SE Ranking is known for being simple and affordable, helping businesses everywhere improve their SEO through a pricing structure that includes multiple subscription plans tailored for different user needs.
Top benefits of SE Ranking
- User-friendly Interface: An intuitive SEO platform trusted by over a million agencies and in-house teams.
- Unique Datasets: SE Ranking combines unique datasets with advanced features to help SEO professionals build and implement effective strategies.
- All-in-one Solution: The platform truly is an all-in-one solution covering keyword research, competitor analysis, and website audits.
- Backlink Monitoring: The platform offers a backlink monitoring tool that helps maintain a healthy backlink profile and uncover new link-building opportunities.
- AI and NLP Technologies: SE Ranking uses AI and NLP technologies to provide unique insights and recommendations.
- Fair and Flexible Pricing: SE Ranking’s pricing plans are designed to be fair and flexible, allowing users to scale their subscription as their business needs grow.
- Essential Tier Pricing: The platform offers tiered pricing plans starting at approximately $39 to $65 per month for the Essential tier.
- Starting Price: The starting price for SE Ranking is $65 per month.
- Gap Analysis: SE Ranking helps users understand how their content performs and provides opportunities for gap analysis.

Best Features
SE Ranking is an all-in-one SEO platform.
It helps website owners, SEO experts, and digital marketing teams manage their search engine optimization efforts in one place.
It helps you track your keywords, check your backlinks, and analyze your competitors all within the same tool.
This makes it a smart choice for anyone serious about improving their website’s performance on Google.
1. Keyword Researcher
SE Ranking’s keyword researcher is a powerhouse.
It goes beyond simply finding keywords; it helps you uncover valuable insights about search volume, competition, and keyword difficulty.
Uncover hidden gems and long-tail keywords that your competitors might be missing. Understand how easy or difficult it will be to rank for a specific keyword.
Monitor your progress and see how your website is performing in search results for your target keywords.

2. Backlink Checker
Want to know who’s linking to your website (or your competitors)?
SE Ranking’s backlink checker provides a comprehensive analysis of your backlink profile.
Discover high-quality links that are boosting your website’s authority. Find and disavow toxic backlinks that could be hurting your rankings.
See where your competitors are getting their links and identify new link-building opportunities.

3. Website Audit
SE Ranking’s website audit feature helps you identify technical SEO issues that could be holding your website back.
It crawls your website and provides a detailed report.
Analyze your title tags, meta descriptions, headings, and content to ensure they are optimized for your target keywords.
Detect issues like broken links, slow loading times, mobile-friendliness problems, and more.
Evaluate your website’s architecture and identify areas for improvement.

4. Content Idea Finder
Struggling with content creation?
SE Ranking’s content idea finder can help you generate fresh and engaging topics that resonate with your audience.
See what people are searching for and identify relevant content ideas. Discover what content is performing well for your competitors.
Get keyword recommendations to optimize your content for search engines.

5. Local Marketing
If you have a local business, SE Ranking’s local marketing tools are essential. Monitor your website’s visibility in local search results.
Business Profile: Optimize your profile and ensure your business information is accurate and up-to-date.
Track and respond to customer reviews across various platforms.
These are just a few of SE Ranking’s many powerful features.
With automated reporting, you can easily track your progress and demonstrate the value of your SEO efforts.

6. On-Page SEO Checker
This tool helps you figure out what’s wrong with a single page on your website.
Just enter the exact URL of your page and a keyword you want to rank for.
The tool then gives you a detailed report. It tells you exactly what to fix to make your page more friendly for search engines.
It checks things like your title tags, headings, and how you use your keywords.

7. SERP Competitor Analysis
This feature helps you spy on your rivals. It looks at the top 100 results for any keyword you choose.
It shows you who is ranking on the first page and what their websites are like.
You can see things like their domain authority, how old their websites are, and how many backlinks they have.
This helps you understand what it takes to beat them.

8. SEO Report Generator
This feature is great for showing off your work. You can create clear and professional reports.
These reports can show how your website’s rankings have changed over time.
You can also include information about your website traffic and competitor analysis.
The reports are easy to customize and you can send them to clients or your boss with just a few clicks.

9. Lead Generator
The Lead Generator is a special tool for getting new clients.
You can put a widget on your website. This widget lets people enter their website address to get a free SEO audit.
After they enter their info, you get their contact details.
This is a simple and effective way to find new customers who need your SEO services.

Pricing
| Plan Name | Price (Monthly) | Key Features |
|---|---|---|
| Essential | $52 | Keyword research & tracking, website audit, competitor analysis, basic reporting |
| Pro | $95.20 | All Essential features + historical data, extended limits, white-label reporting, API access |
| Business | $207.20 | All Pro features + more advanced features, increased limits, API access with higher limits |

Pros and Cons
Pros
Cons
Alternatives to SE Ranking
Here are some SE Ranking alternatives you can try:
- Surfer: Analyzes and optimizes content for search rankings.
- Neuronwriter: AI-powered content editor focused on topical authority.
- MarketMuse: Provides content intelligence and strategy insights.
- Frase: AI helps with content research and writing.
- Scalenut: AI platform assisting content creation and SEO.
- Page Optimizer Pro: Focuses on on-page SEO elements.
- Dashword: Offers content optimization suggestions and tracking.
- Outranking: AI-driven tool for content strategy and writing.
- WriterZen: Facilitates content discovery and keyword research.
- Content Harmony: Guides workflows for creating high-quality content.
- Rytr: AI writing assistant for various text formats.
- GetGenie: WordPress plugin for content writing and SEO.
- Rankwell: A Tool designed for monitoring search engine positions.
SE Ranking Compared
Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:
- SE Ranking vs Content Raptor: Focuses on AI content optimization, while SE Ranking is a broader SEO suite.
- SE Ranking vs Surfer: Specialized for on-page content optimization; SE Ranking is all-in-one.
- SE Ranking vs Moz: Provides strong domain authority metrics, while SE Ranking has a larger keyword database.
- SE Ranking vs Ubersuggest: A free-tier-friendly keyword tool; SE Ranking is a more comprehensive paid solution.
- SE Ranking vs SpyFu: Specializes in competitor PPC ad and keyword strategies, unlike SE Ranking’s broader focus.
- SE Ranking vs Similarweb: Best for overall web analytics; SE Ranking focuses on SEO campaign management.
- SE Ranking vs Raven Tools: Offers integrated client reporting; SE Ranking provides a full suite of SEO features.
- SE Ranking vs Mangools: Known for its user-friendly keyword research; SE Ranking is a more extensive platform.
- SE Ranking vs Ranktracker: Focuses on hyper-accurate rank tracking; SE Ranking offers a wider SEO toolset.
- SE Ranking vs Ahrefs: User-friendly, affordable comprehensive SEO suite; Ahrefs excels in backlink depth.
Personal Experience with SE Ranking
My team and I were struggling to get our website noticed.
We knew we needed to improve our SEO, but we didn’t know where to start.
That’s when we discovered SE Ranking.
It was like finding a treasure map to online success!
SE Ranking uses AI and NLP technologies to provide unique insights and recommendations for SEO strategies.
This helped us create content that people actually wanted to read.
We used the customizable marketing planners available in SE Ranking to manage SEO tasks and campaigns effectively.

Here are some of the ways SE Ranking helped us:
- Improved our keyword research: We found better keywords that helped us attract more visitors.
- Keyword rank tracker: We could see exactly how our website was performing in search results.
- Audited our website: We found and fixed technical problems that were hurting our SEO.
- Comprehensive support: SE Ranking provided comprehensive support through educational materials, training videos, online events, & a dedicated support team.
When looking at the broader consensus, SE Ranking is rated “Great” with 3.8 / 5 on Trustpilot.
82% of users recommend SE Ranking based on 209 reviews.
Users appreciate the comprehensive features offered by SE Ranking for SEO management.
Many users report that SE Ranking has a helpful customer support team.
Users have expressed frustration with SE Ranking’s customer service response times in some instances.
Some users have encountered issues with billing and subscription management.
Final Verdict
SE Ranking is a really helpful tool for anyone who wants to improve their website.
It covers keyword research, website audits, and competitor analysis in a way that is easy to use.
SE Ranking provides a promotional offer of 20% off annual subscriptions for new users.
It also offers an additional 20% Black Friday discount on all annual plans and add-ons.
For those running a marketing agency, the platform includes a dedicated suite for agencies that includes unlimited SEO reporting and additional client seats.
This includes white-label reporting and client management tools to enhance brand visibility.
SE Ranking features a lead generator tool that helps agencies expand their email lists and convert website visitors into customers.
The platform includes additional client seats that agencies can use to manage client access to various tools.
The platform is designed to streamline agency workflows, from lead generation to reporting.
SE Ranking offers automated reporting features that allow users to create customizable reports for clients.
Some users have reported that SE Ranking’s automated reports save them time.
If you’re serious about getting your website seen by more people, SE Ranking is definitely worth checking out.
Give their free trial a spin and see the difference it can make for your business!
Frequently Asked Questions
What exactly does SE Ranking do?
SE Ranking is an all-in-one SEO software that helps you improve your website’s visibility in search engines. SE ranking covers keyword research and tracking, website audits, competitor analysis, backlink monitoring, and more. This means you have all the tools you need in one location to implement effective SEO strategies.
Is SE Ranking good for beginners?
Yes! SE Ranking is known for its user-friendly interface, making it a great choice for beginners. Even if you’re new to SEO, you’ll find it easy to navigate and use the platform. They offer helpful tutorials and excellent customer support to guide you.
What makes SE Ranking different from other SEO tools?
SE Ranking stands out for its comprehensive features, affordability, and ease of use. It provides a strong balance of powerful functionality and a user-friendly experience. It’s a robust platform that covers keyword research and many other essential SEO tasks, all at a competitive price.
Can I try SE Ranking before I buy it?
Absolutely! SE Ranking offers a 14-day free trial, so you can explore its features and see if it’s the right fit for your needs. This allows you to test out everything from keyword research to website audits before committing to a subscription.
Does SE Ranking offer any discounts?
Yes, they do! SE Ranking offers discounts for annual subscriptions and often has special promotions throughout the year. Check their website for the latest deals. You can find a plan that fits your budget, whether you’re an individual, a small business, or a large agency.













