Choosing the right SEO tool can feel like trying to find a needle in a haystack.
It’s overwhelming! 😓 But don’t worry, we’re here to help. In this corner, we have SE Ranking, a popular choice for businesses of all sizes.
And in the other corner, the challenger, Outranking.io, known for its AI-powered features.
Which one comes out on top?
We’ll break down the key differences between SE Ranking vs Outranking to help you choose the perfect tool to boost your SEO.
SE Ranking vs Outranking: Overview
To give you the most accurate comparison, we’ve spent weeks testing both SE Ranking and Outranking.
We dove deep into their features, explored their interfaces, and analyzed their reporting capabilities.
Now, let’s see how they stack up!
Elevate your SEO strategy. Explore SE Ranking’s comprehensive suite of the best tools and discover new possibilities.
Pricing: It has a 20% discount on plan. Plans start from $65/month.
Key Features:
- Keyword Rank Tracker
- Website Audit Tool
- Backlink Checker
Ready to outrank your competition? Outranking’s AI-powered tools help you create high-quality content that search engines love.
Pricing: Save 25% on yearly offers. The premium plan starts at $19/month.
Key Features:
- AI Content Writer
- SEO Scoring
- Content Optimization
What is SE Ranking?
Ever feel lost in the SEO jungle?
SE Ranking is like your personal guide, leading you through the twists and turns with a handy compass and a map packed with features.
It’s a popular all-in-one SEO platform designed to help you improve your website’s ranking, track your progress, and analyze your competitors.
Outperform your competition. Discover SE Ranking’s competitive edge and unlock your website’s full potential.
Key Benefits
- Comprehensive SEO Tools: SE Ranking offers many features, including keyword research, website auditing, backlink monitoring, and competitor analysis. Talk about a one-stop shop!
- User-Friendly Interface: Even if you’re new to SEO, SE Ranking is easy to navigate & use.
- Affordable Pricing: SE Ranking offers flexible pricing plans to fit any budget.
- Excellent Customer Support: Need help? SE Ranking’s support team is always ready to assist.
Pricing
SE Ranking offers three main pricing plans:
- Essential $65/month: 1 Manager seat, 5 Project, 500 keywords to track daily.
- Pro $119/month: 3 Manager seats, 30 Projects, 2000 keywords to track daily.
- Business $259/month: 5 Manager seats, Unlimited Projects, 5000 keywords to track daily.
Pros
Cons
What is Outranking?
Want to write content that ranks?
Outranking can help!
It’s an AI-powered SEO tool that’s all about getting you to the top of search results. It does this by combining in-depth SERP analysis with AI writing assistance.
This means you can research, write, and optimize your content all in one place. Sounds pretty efficient, right?
Want to create SEO-optimized content that ranks? Outranking io’s AI content generation tool helps you do just that. Users report a 30% average increase in organic traffic after using Outranking io.
Key Benefits
- AI Content Writer: Generate high-quality content with the help of AI.
- SEO Scoring: Get a detailed SEO score for your content.
- Content Optimization: Optimize your content for multiple keywords.
- SERP Analysis: Understand what’s working for your competitors.
- Workflow Automation: Streamline your content creation process.
Pricing
Outranking offers several pricing plans depending on your needs.
- Starter: $19/month – 4 SEO Documents, AI-assisted optimization, Content brief.
- Growth: $79/month – 15 SEO Documents, Automatic optimization, Unlimited AI & SEO Draft.
- Pro: $159/month – 30 SEO Documents, Automatic optimization, Unlimited AI & SEO Draft, Users 3.
- Custom Plan: Custom pricing- Account manager, Training, Invoicing, Customized package.
Pros
Cons
SE Ranking vs Outranking: Feature Comparison
Alright, let’s get down to brass tacks!
We’ll compare SE Ranking and Outranking across seven key features that are essential for any SEO pro or business owner.
Fasten your seatbelts, it’s comparison time!
Keyword Research
- SE Ranking: Offers a robust keyword research tool with a massive database. You can easily find keyword ideas, analyze their search volume, and assess their difficulty. SE Ranking also provides insights into competitor keywords, helping you uncover hidden opportunities.
- Outranking: Takes keyword research to the next level with its AI-powered features. It not only provides traditional keyword data but also suggests relevant terms and questions that your target audience is searching for. This helps you create content that truly resonates with your audience.
Rank Tracking
- SE Ranking: Provides accurate and reliable rank tracking across major search engines. You can track your rankings for any keyword and location, and monitor your progress over time. SE Ranking’s rank tracker is highly customizable, allowing you to set up automated reports and receive notifications when your rankings change.
- Outranking: Offers a more streamlined approach to rank tracking. While it provides the essential rank tracking data, its focus is on providing actionable insights to improve your rankings. Outranking’s AI algorithms analyze your website and suggest specific optimizations to boost your visibility in search results.
Competitor Analysis
- SE Ranking: Allows you to spy on your competitors and uncover their SEO strategies. You can see which keywords they are ranking for, analyze their backlink profiles, and even track their website traffic. This information can be invaluable for identifying opportunities to outrank your competitors.
- Outranking: Provides a more in-depth competitor analysis with its AI-powered features. It not only shows you your competitors’ current rankings but also predicts their future performance. This helps you stay ahead of the curve and anticipate their next moves.
Backlink Analysis
- SE Ranking: Offers a comprehensive backlink analysis tool that helps you assess the quality and quantity of your backlinks. You can identify potentially harmful links and monitor your backlink profile over time. SE Ranking also provides tools for finding new backlink opportunities.
- Outranking: Focuses on helping you build high-quality backlinks that will actually move the needle. It provides AI-powered suggestions for relevant websites and influencers to reach out to. Outranking also helps you track your outreach efforts and monitor the success of your link-building campaigns.
On-Page SEO Analysis
- SE Ranking: Provides a detailed on-page SEO analysis tool that helps you optimize your website content for search engines. SE Ranking’s on-page SEO checker analyzes your website’s structure, content, and technical SEO elements, and provides specific recommendations for improvement.
- Outranking: Offers a more simplified approach to on-page SEO analysis. It focuses on the most important factors that affect your rankings and provides clear and concise recommendations for optimization. Outranking’s AI algorithms also help you identify and fix any technical SEO issues that may be hindering your website’s performance.
Content Marketing
- SE Ranking: Includes a content marketing module that helps you create and optimize content for search engines. SE Ranking’s content editor provides real-time feedback on your content’s SEO performance, helping you write content that ranks well.
- Outranking: Excels in content marketing with its AI-powered content optimization features. It analyzes your content and suggests improvements to its structure, keyword usage, and readability. Outranking also helps you generate content ideas and create content briefs that are optimized for search engines.
Reporting and Analytics
- SE Ranking: Offers a wide range of customizable reports that you can use to track your SEO progress and demonstrate the value of your efforts to clients or stakeholders. SE Ranking’s reports are visually appealing and easy to understand, and they can be exported in various formats.
- Outranking: Provides more focused and actionable reports that are designed to help you improve your SEO performance. Outranking’s reports highlight key areas for improvement and provide specific recommendations for action. They also track your progress over time and show you the impact of your SEO efforts on your website’s traffic and rankings.
What to Look for When Choosing a Content Optimizer?
- Your Skill Level: Are you a beginner or a seasoned SEO pro? Some tools are better suited for beginners (like Page Optimizer Pro), while others (like Dashword) are geared towards more experienced users.
- Content Focus: Do you primarily create long-form content or need a tool that can also handle shorter pieces? Page Optimizer Pro optimizes long-form content, while Dashword is more versatile.
- Budget: Pricing can vary significantly. Consider your budget and how many websites you need to optimize. Dashword is more expensive but offers a free plan.
- Specific Needs: Do you need advanced features like competitor analysis, content briefs, or rank tracking? Consider which features are most important to you and choose a tool that offers them.
- Ease of Use: How comfortable are you with SEO tools? Some softwares have a steeper learning curve than others. Page Optimizer Pro is generally easier to use than Dashword.
- Integrations: Do you need a tool that integrates with other marketing platforms or tools? Check for integrations with tools you already use.
- Support: How important is customer support to you? Consider the level of support offered by each tool. Dashword is known for its responsive customer support.
Final Verdict (Our Pick)
Choosing between SE Ranking and Outranking depends on your needs and budget.
SE Ranking is a comprehensive and affordable SEO toolkit.
It’s easy to use and offers excellent value for its price.
Use SE Ranking’s keyword research tool, rank tracker, competitor analysis tools, local marketing features, and backlink checker to boost your search engine rankings.
Outranking, however, leverages the power of AI to help you outrank competitors.
Its advanced features include AI-powered content optimization and predictive competitor analysis.
Outranking helps you identify high-value keywords, track your rankings, and optimize your content for search engines like SEMrush and Ahrefs.
We’ve thoroughly tested both tools.
Whether you choose SE Ranking or Outranking, you’ll be on your way to achieving best SEO results.
Consider your needs, budget, and desired level of automation when choosing the best tool for your business.
Frequently Asked Questions
What is the main difference between SE Ranking and Outranking?
SE Ranking is a comprehensive SEO toolkit with a wide range of features, while Outranking focuses on AI-powered content optimization and competitor analysis to help you outrank the competition.
Which tool is better for keyword research?
Both offer robust keyword research tools, but Outranking’s AI capabilities provide more advanced features like question research and content ideas. SE Ranking offers a larger keyword database and more in-depth search volume data.
Is SE Ranking or Outranking better for beginners?
SE Ranking is generally considered more easy to use, making it a good choice for beginners. Outranking has a steeper learning curve but offers more advanced features.
Can I track my rankings with both tools?
Yes, both SE Ranking and Outranking include rank tracking features. SE Ranking’s keyword rank tracker is highly customizable, while Outranking focuses on providing actionable insights to improve your rankings.
What are some good SE Ranking alternatives?
If you’re looking for alternatives to SE Ranking, consider tools like SEMrush and Ahrefs. These are popular SEO software options with similar features and capabilities.
