Smartlead vs Instantly: The Right Tool for Your Team in 2025

Sales teams need to work cleverer, not harder. Choosing the right sales engagement platform takes time and effort.

Smartlead and Instantly both promise to help, but which one is the best fit?

We’ll break down Smartlead vs Instantly in this review.

We’ll compare features and pricing. By the end, you’ll know which platform is right for your team in 2024.

Smartlead vs Instantly: Overview

We’ve spent hours testing Smartlead and Instantly digging deep into their features, ease of use, and customer support.

Our hands-on experience and research have led us to this in-depth comparison.

We’ll help you understand the strengths and weaknesses of each platform so you can choose the best tool for your team’s needs.

What is Smartlead?

Smartlead is a versatile sales engagement platform. It helps sales teams connect with more leads. It automates tasks so you can totally focus on selling.

Key Benefits

• Increased productivity: Smartlead boosts your team’s productivity by up to 300%.
• Personalized outreach: Craft customized emails at scale with Smartlead’s advanced features.
• Multi-channel engagement: Reach prospects across email, social media, and calls.

Pricing

• Basic Plan: $39/month.
• Pro Plan: $94/month.
• Custom Plan: $174/month.

What is Instantly?

Instantly, it is all about getting your emails delivered. It focuses on email warmup and deliverability so your messages land in the inbox, not spam.

Key Benefits

• Improved deliverability: Instantly helps your emails reach 99% of inboxes.
• AI-powered email writing: Get help crafting effective emails with Instantly’s AI writer.
• Detailed analytics: Track open rates, click rates, and more.

Pricing

• Growth: $37/month.
• Hypergrowth: $97/month.
• Light Speed: $358/month.

Smartlead vs Instantly: Feature Comparison

Let’s break down the key features of Smartlead and Instantly. This side-by-side comparison will help you see how these platforms stack up against each other.

User-Friendly Interface

• Smartlead: Offers a clean, modern, user-friendly interface. It’s intuitive to navigate, even for those new to sales email automation tools.
• Instantly: It also boasts a user-friendly interface that’s easy to pick up. It might be slightly less polished than Smartlead, but it’s still straightforward to use.

Cold Email Campaigns

• Smartlead: Excels at cold email campaigns, with features like personalized email campaigns and automated follow-ups.
• Instantly: Primarily focuses on improving cold email outreach efforts by maximizing deliverability. While it supports cold email campaigns, its strength lies in ensuring your emails reach the inbox.

Multiple Email Accounts

• Smartlead: Allows you to connect and manage multiple email accounts seamlessly within the platform.
• Instantly: Supports managing multiple email accounts and offers auto-rotating email accounts to optimize deliverability.

Email Campaigns

• Smartlead: Offers robust features for creating and managing multiple campaigns across different channels, including email, social media, and calls.
• Instantly: While it supports email campaigns, its primary focus is on optimizing deliverability for cold email outreach efforts.

Unlimited Email Accounts

• Smartlead: Depending on your plan, you might have some limitations on the number of email accounts you can connect.
• Instantly: Offers unlimited email accounts on all plans, making it ideal for teams working with numerous email addresses.

Unified Inbox

• Smartlead: Provides a unified inbox where you can manage all your communications in one place.
• Instantly: It doesn’t offer a unified inbox feature, focusing primarily on email deliverability and campaign management.

Campaign Analytics

• Smartlead: Offers in-depth campaign analytics to track your marketing efforts & measure the effectiveness of your cold email software.
• Instantly: Provides detailed analytics specifically for email deliverability, helping you understand how your cold email outreach efforts are performing. It’s a valuable tool for refining your campaign management strategy.

Both Smartlead and Instantly are valuable tools for sales and marketing teams.

Smartlead is a versatile sales email automation tool with robust features for managing multiple email accounts and executing multi-channel campaigns.

Instantly excels at improving email deliverability and offers unique features like AI email writing.

What to Look for When Choosing a Sales Tool?

• Ease of Use: Can your team get up and running quickly?
• Features: Does it have the features you need for your specific sales process (e.g., email automation, CRM integration, etc.)?
• Scalability: Can the tool grow with your team?
• Pricing: Is it within your budget?
• Customer Support: Will you get help when you need it?
• Integrations: Does it connect with the other tools your team uses?

Additional Insights:

• Consider your team’s specific needs and workflow.
• Look for a tool that aligns with your sales goals.
• Don’t be afraid to try out a few different platforms to see what works best.
• Pay attention to user reviews and testimonials.

Final Verdict (Our Pick)

If you’re looking for a comprehensive sales engagement platform with powerful automation and multi-channel capabilities, Smartlead is the way to go.

However, if your primary focus is improving email deliverability and ensuring your cold emails reach the inbox, Instantly is the clear winner.

We’ve given you the facts, the features, and the pros and cons.

Now, the choice is yours.

Consider your team’s unique needs and make the decision that will drive your sales success in 2024 and beyond.

Frequently Asked Questions